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題名:美食外送平臺品牌形象與顧客知覺價值對購買意願影響之研究
書刊名:醒吾學報
作者:周文玲吳俊德
作者(外文):Chou, Wen-lingWu, Chun-te
出版日期:2021
卷期:64
頁次:頁23-44
主題關鍵詞:品牌形象知覺價值購買意願美食外送平臺Brand imageCustomer perceived valuePurchase intentionFood delivery platform
原始連結:連回原系統網址new window
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  • 共同引用共同引用:7
  • 點閱點閱:4
期刊論文
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36.Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research,40(3),310-320。  new window
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38.Liang, T. P.、Lai, H. J.(2002)。Effect of Store Design on Consumer Purchases: Van Empirical Study of Online Bookstores。Information and Management,39(6),431-444。  new window
39.Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing,66(2),120-141。  new window
40.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
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42.Pigatto, Gessuir、De Camargo Ferraz Machado, Joao Guilherme、Negreti, Amanda dos Santos、Machado, Lucas Miranda(2017)。Have you chosen your request? Analysis of online food delivery companies in Brazil。British Food Journal,119(3),639-657。  new window
43.Kandampully, J.、Suhartanto, D.(2003)。The role of customer satisfaction and image in gaining customer loyalty in the Hotel Industry。Journal of Hospitality and Leisure Marketing,10(1/2),3-25。  new window
44.Escobar-Rodríguez, Tomás、Carvajal-Trujillo, Elena(2013)。Online drivers of consumer purchase of website airline tickets。Journal of Air Transport Management,32(1),58-64。  new window
45.未來流通研究所(20201126)。Foodpanda、Uber Eats在窮忙?台灣餐飲外送白熱化,4大關鍵情報看懂產業版圖。數位時代,2020(11月號)。  延伸查詢new window
46.Doong, H. S.、Wang, H. C.、Law, R.(2012)。An Examination of The Determinants of In-Flight Duty-Free Shopping: Hedonic and Utilitarian Motivations。International Journal of Tourism Research,14(3),303-306。  new window
47.Kim, Dan J.、Ferrin, Donald L.、Rao, H. Raghav(2008)。A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents。Decision Support Systems,44(2),544-564。  new window
48.未來流通研究所(20201126)。不是天龍國人也能用!2020全台灣外送平台,只有「它」覆蓋21個縣市最威。商業週刊,2020(11月號)。  延伸查詢new window
49.蔡翼擎、謝涵聿、呂蕙竹、陳貞錡、施嘉慧、歐德威(20200300)。探討臺灣餐飲外送平臺如何建構競爭優勢之關鍵決策因子。管理資訊計算,9(1),109-122。new window  延伸查詢new window
50.Chen, L. S. L.(2010)。The impact of perceived risk, intangibility and consumer characteristics on online game playing。Computers in Human Behavior,26(6),1607-1613。  new window
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57.Park, S.、Kim, S. I.(2018)。A Study on Development of Food Delivery Platform based on O2O-Focusing on Domestic and Overseas Cases。Journal of the Korea Convergence Society,9(9),159-165。  new window
58.Ray, A.、Bala, P. K.(2021)。User generated content for exploring factors affecting intention to use travel and food delivery services。International Journal of Hospitality Management,92,262-273。  new window
59.Goh, See-Kwong、Ng, Soo-Ryue、Wong, Shiun-Yi、Chong, Lily(2017)。Outsourcing to online food delivery services: Perspective of F&B business owners。Journal of Internet Banking and Commerce,22(2),1-13。  new window
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61.Park, Cheol W.(2004)。Efficient or enjoyable? Consumer values of eating -out and fast food restaurant consumption in Korea。International Journal of Hospitality Management,23(1),87-94。  new window
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63.Ha, Jooyeon、Jang, Soo Cheong Shawn(2010)。Effects of service quality and food quality: The moderating role of atmospherics in an ethnic restaurant segment。International Journal of Hospitality Management,29(3),520-529。  new window
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會議論文
1.Song, J.、Zahedi, F. M.(2001)。Web Design in E-Commerce: A Theory and Empirical Analysis。The 22nd International Conference on Information Systems,(會議日期: 2001/12/16-12/19)。New Orleans, Louisiana。205-220。  new window
2.Wang, C.-Y.、Chou, S.-C. T.、Chang, H.-C.(2009)。The moderating role of utilitarian/hedonic user motivation on user behaviour towards web 2.0 Applications。17th European Conference on Information Systems。  new window
學位論文
1.王志文(2020)。餐飲外送平台易用性及便利性對消費者再購意願之影響--以平台隱私安全性為干擾變項(碩士論文)。中國文化大學。  延伸查詢new window
2.林勝蒝(2020)。消費者對美食外送平台使用意圖之探討--以台灣市場為例(碩士論文)。淡江大學。  延伸查詢new window
3.林聖偉(2019)。外送平台顧客滿意度之影響因素與顧客使用頻率的關係(碩士論文)。國立中興大學。  延伸查詢new window
4.廖緯霖(2020)。外送使用行為的影響因素調查(碩士論文)。國立政治大學。  延伸查詢new window
5.劉宥蓁(2020)。探討使用網路美食外送平台信任依附與再使用意願影響關係(碩士論文)。國立臺灣師範大學。  延伸查詢new window
6.潘怡真(2020)。消費者對美食外送平台使用意圖之研究--以信任為中介變數(碩士論文)。淡江大學。  延伸查詢new window
圖書
1.Aaker, D. A.(1991)。Managing Brand Equity。New York, NY:The Free Press。  new window
2.Duncan, T. R.、Moriarty, S. E.(1997)。Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships。Irwin Professional Publishing。  new window
3.Loudon, David L.、Bitta, Albert J. Della(1998)。Consumer Behavior: Concepts and Applications。McGraw-Hill。  new window
4.Schiffman, Leon G.、Kanuk, Leslie Lazar(2004)。Consumer Behavior。Prentice-Hall。  new window
5.Schiffman, Leon G.、Kanuk, Leslie Lazar(1991)。Consumer Behavior。Prentice-Hall。  new window
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單篇論文
1.Järveläinen, J.(2003)。The impact of prior online shopping experience on future purchasing channel choice。  new window
其他
1.魏喬怡(20200723)。美食外送平台4月刷卡金額達12億。  延伸查詢new window
 
 
 
 
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