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題名:虛擬社群意識與社群忠誠度對持續使用行為及推薦傾向影響之研究--以Facebook為例
書刊名:創新與管理
作者:張原誠
作者(外文):Chang, Yuan-chen
出版日期:2012
卷期:9:4
頁次:頁85-111
主題關鍵詞:虛擬社群意識社群忠誠度持續使用行為推薦傾向Sense of virtual communityCommunity loyaltyContinuous behavioralRecommendation intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:13
  • 點閱點閱:219
期刊論文
1.Adler, P. A.、Adler, P.(1988)。Intense loyalty in organizations: A case study of college athletics。Administrative Science Quarterly,33(3),401-417。  new window
2.Hagenbuch, D. J.、Wise, M. D.、Dose, J. J.、Bruce, M. L.(2008)。Understanding Satisfied and Affectively Committed Clients' Lack of Referral Intent。Services Marketing Quarterly,29(3),24-75。  new window
3.Kim, G. S.、Park, S. B.(2008)。An examination of factors influencing consumer adoption of short message service.。Psychology & Marketing,25(8),769-786。  new window
4.Wang, Y.、Fesenmaier, D. R.、Yu, Q.(2002)。Defining the Virtual Tourist Community: Implications for Tourism Marketing。Tourism Management,23(4),407-417。  new window
5.Blanchard, A. L.(2007)。Developing a Sense of Virtual Community Measure。Cyberpsychology & Behavior,10(6),827-830。  new window
6.Kang, G.、James, J.(2004)。Service quality dimensions: an examination of Gronroos's service quality model。Managing Service Quality,14(4),277-295。  new window
7.Davis, F. D.(1993)。User acceptance of information technology: Systems characteristics, user perceptions and behavioral impacts。International Journal of Man-Machine Studies,38(3),475-487。  new window
8.Premkumar, G.、Bhattacherjee, Anol(2008)。Explaining Information Technology Usage: A Test of Competing Models。Omega International Journal of Management Science,36(1),64-75。  new window
9.Liao, C.、Chen, J. L.、Yen, D. C.(2007)。Theory of planned behavior (TPB) and customer satisfaction in the continued use of e-service: An integrated model。Computers in Human Behavior,23(6),2804-2822。  new window
10.Blanchard, A.(2004)。Virtual behavior settings: An application of behavior setting theories to virtual communities。Journal of Computer Mediated Communication,9(2)。  new window
11.Swanson, S. R.、Davis, J. C.(2003)。The Relationship of Differential with Perceived Quality and Behavioral Intentions。Journal of Services Marketing,17(2),202-219。  new window
12.Lin, C. J. C.、Lu, H.(2000)。Towards an understanding of the behavioral intention to use a web site。International Journal of Information Management,20(3),197-208。  new window
13.Tsai, H. T.、Huang, H. C.(2007)。Determinants of e-repurchase intentions: an integrative model of quadruple retention drivers。Information & Management,44(3),231-239。  new window
14.Roca, J. C.、Chiu, C.-M.、Martínez, F. J.(2006)。Understanding E-Learning Continuance Intention: An Extension of the Technology Acceptance Model。International Journal of Human-Computer Studies,64(8),683-696。  new window
15.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
16.Lee, M. K. O.、Cheung, C. M. K.、Chen, Z.(2005)。Acceptance of internet-based learning medium: the role of extrinsic and intrinsic motivation。Information & Management,42(8),1095-1104。  new window
17.Smith, Ellen Reid(2001)。Seven Steps to Building E-Loyalty。Medical Marketing and Media,36(3),94-102。  new window
18.Bhattacherjee, A.、Premkumar, G.(2004)。Understanding changes in belief and attitude toward information technology usage: A theoretical model and longitudinal test。MIS Quarterly,28(2),229-254。  new window
19.徐淑如、林家琪(20100400)。線上品牌社群知覺關鍵多數、知覺價值與忠誠度之研究。資訊管理學報,17(2),175-200。new window  延伸查詢new window
20.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing,66(1),38-54。  new window
21.Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research,27(4),412-432。  new window
22.Wellman, B.(2005)。COMMUNITY : From Neighborhood to Network。Communication of the ACM,48(10),53-55。  new window
23.Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing,69(3),19-34。  new window
24.王淑娟、李元恕、黃怡仁、方國定(20081200)。建構資訊系統持續使用意圖模式:以中部某大學為實證對象。科技管理學刊,13(4),1-30。new window  延伸查詢new window
25.McMillan, David W.、Chavis, David M.(1986)。Sense of Community: A Definition and Theory。Journal of Community Psychology,14(1),6-23。  new window
26.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
27.Kang, Y. S.、Hong, S.、Lee, H.(2009)。Exploring continued online service usage behavior: The roles of self-image congruity and regret。Computers in Human Behavior,25(1),111-122。  new window
28.Thong, J. Y. L.、Hong, S.-J.、Tam, K. Y.(2006)。The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance。International Journal of Human-Computer Studies,64(9),799-810。  new window
29.Blanchard, Anita L.、Markus, M. Lynne(2004)。The experienced "sense" of a virtual community: characteristics and processes。ACM SIGMIS Database: the DATABASE for Advances in Information Systems,35(1),64-79。  new window
30.Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing,20(2),123-138。  new window
31.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
32.Gremler, D. D.、Brown, S. W.(1999)。The loyalty ripple effect appreciating the full value of customers。International Journal of Service Industry Management,10(3),271-293。  new window
33.Dellarocas, Chrysanthos(2006)。Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms。Management Science,52(10),1577-1593。  new window
34.Boyd, Danah M.、Ellison, Nicole B.(2007)。Social Network Sites: Definition, History, and Scholarship。Journal of Computer-Mediated Communication,13(1),210-230。  new window
35.Bhattacherjee, Anol(2001)。Understanding Information Systems Continuance: An Expectation-Confirmation Model。MIS Quarterly,25(3),351-370。  new window
36.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science,35(8),982-1003。  new window
37.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
38.Balasubramanian, Sridhar、Mahajan, Vijay(2001)。The Economic Leverage of the Virtual Community。International Journal of Electronic Commerce,5(3),103-138。  new window
39.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
40.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
41.Buttle, Francis A.(1998)。Word of mouth: understanding and managing referral marketing。Journal of Strategic Marketing,6(3),241-254。  new window
會議論文
1.鍾瓅萱(2009)。探索社群網站之社會連結、寂寞戚與忠誠度之關聯--以Facebook為例。2009年台灣資訊社會學會年會暨學術研討會,台灣資訊社會研究學會 。  延伸查詢new window
圖書
1.Kim, A. J.(2000)。Community Building on the Web: Secret Strategies for Successful Online Communitie。London:Addison Wesley。  new window
2.Pallant, J.(2007)。SPSS Survival Manua1: A Step by Step Guide to Data Analysis Using SPSS for Windows (Version 15)。Berkshire:New South Wales:Open University Press:Allen and Unwin。  new window
3.Tabachnick, B. G.、Fidell, L. S.(2007)。Using Mu1tivariate Statistics。Boston:Pearson Education。  new window
4.Oliver, R. L.(1997)。Satisfaction: A Behavioral Perspective on the Consume。Boston:Irwin:McGrew-Hill。  new window
5.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
6.Mowen, John C.(1995)。Consumer Behavior。Englewood Cliffs, New Jersey:Prentice-Hall, Inc.。  new window
7.Wilkie, William L.(1990)。Consumer Behavior。New York, NY:John Wiley & Sons。  new window
8.陳正昌、程炳林(1998)。SPSS、SAS、BMDP統計軟體在多變量統計上的應用。台北:五南圖書公司。  延伸查詢new window
9.Hagel, John III、Armstrong, Arthur G.(1997)。Net Gain: Expanding Markets Through Virtual Communities。Harvard Business School Press。  new window
10.Rheingold, H.(1993)。The Virtual Community: Finding Connection in a Computerized World。Addison-Wesley Longman Publishing Co., Inc。  new window
其他
1.創市際市場研究顧問(2010)。創市際ARO觀察:社群網站使用狀況,http://news.ixresearch.coml?p=1915, 2010/06/25。  延伸查詢new window
2.(2010)。美國瀏覽數最高網站Facebook首次超越(2012/12/31)。,http://www.nownews.coml2010112/31/11490-2678216.htm#ixzz1IhryoOWF。  延伸查詢new window
 
 
 
 
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