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L.(2007)。Developing a Sense of Virtual Community Measure。Cyberpsychology & Behavior,10(6),827-830。 | 18. | 江義平、林佳蓁、王凱生(20110300)。Sense of Virtual Community: Antecedents and Consequences。電子商務學報,13(1),1-25。 延伸查詢 | 19. | Sicilia, M.、Palazón, M.(2008)。Brand communities on the internet: A case study of Coca-Cola's Spanish virtual community。Corporate Communications: An International Journal,13(3),255-270。 | 20. | Moon, J. W.、Kim, Y. G.(2001)。Extending the TAM for World-Wide-Web Context。Information and Management,38(4),217-230。 | 21. | Boczkowski, Pablo J.(1999)。Mutual Shaping of Users and Technologies in a National Virtual Community。Journal of Communication,49(2),86-108。 | 22. | 周秀蓉、李秀玉、楊依姍、楊宜蓁、張斐媄、王汝潔(20130300)。以社群網站為例探討人格特質、社群網路使用態度、人際關係對社群意識與社群忠誠度之影響。商業現代化學刊,7(1),71-94。 延伸查詢 | 23. | Drury, G.(2008)。Social media: Should marketers engage and how can it be done effectively?。Journal of Direct, Data & Digital Marketing Practice,9(3),274-277。 | 24. | Unger, D. C.、Wandersman, A.(1985)。The importance of neighbors: the social, cognitive and affective components of neighboring。American Journal of Conmiunity Psychology,13(2),139-169。 | 25. | Tonteri, L.、Kosonen, M.、Ellonen, H. K.、Tarkiainen, A.(2011)。Antecedents of an experienced sense of virtual community。Computers in Human Behavior,27(6),2215-2223。 | 26. | Blanchard, A. L.(2008)。Testing a Model of Sense of Virtual Community。Computers in Human Behavior,24(5),2107-2123。 | 27. | Calder, Bobby J.、Malthouse, Edward C.、Schaedel, Ute(2009)。An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness。Journal of Interactive Marketing,23(4),321-331。 | 28. | Vivek, S. D.、Beatty, S. E.、Morgan, R. M.(2012)。Customer engagement: Exploring customer relationships beyond purchase。Journal of Marketing Theory and Practice,20(2),122-146。 | 29. | Bowden, Jana Lay-Hwa(2009)。The process of customer engagement: a conceptual framework。The Journal of Marketing Theory and Practice,17(1),63-74。 | 30. | Sprott, David、Czellar, Sandor、Spangenberg, Eric(2009)。The importance of a general measure of brand engagement on market behavior: Development and validation of a scale。Journal of Marketing Research,46(1),92-104。 | 31. | Verhoef, Peter C.、Reinartz, Werner J.、Krafft, Manfred(2010)。Customer engagement as a new perspective in customer management。Journal of Service Research,13(3),247-252。 | 32. | Dennis, Alan R.、Pootheri, Sridar K.、Natarajan, Vijaya L.(1998)。Lessons from the early adopters of web groupware。Journal of Management Information Systems,14(4),65-86。 | 33. | McMillan, David W.、Chavis, David M.(1986)。Sense of Community: A Definition and Theory。Journal of Community Psychology,14(1),6-23。 | 34. | Blanchard, Anita L.、Markus, M. Lynne(2004)。The experienced "sense" of a virtual community: characteristics and processes。ACM SIGMIS Database: the DATABASE for Advances in Information Systems,35(1),64-79。 | 35. | Koh, Joon、Kim, Young-Gul(2003)。Sense of Virtual Community: A Conceptual Framework and Empirical Validation。International Journal of Electronic Commerce,8(2),75-93。 | 36. | Brodie, Roderick J.、Hollebeek, Linda D.、Jurić, Biljana、Ilić, Ana(2011)。Customer engagement: conceptual domain, fundamental propositions, and implications for research。Journal of Service Research,14(3),252-271。 | 會議論文1. | Chiang, Y. H.、Lin, T. C.(2013)。How online video viewing engages youth audiences。The international multidisciplinary workshop: Youth 2.0: Connecting, Sharing and Empowering?。Antwerp。 | 2. | 江亦瑄、康力平、蔡念中(2013)。媒體投入感與線上影音觀賞時間。國際傳播學會ICA2013年度區域性大會。中國上海。 延伸查詢 | 3. | 楊書成、陳冠霖、唐順明(2010)。探討顧客體驗與虛擬社群感對於知識貢獻之影響。第16屆資訊管理暨實務研討會。台灣雲林。 延伸查詢 | 4. | Milliken, M.、Gibson, K.、O'Donnell, S.、Singer, J.(2008)。User-generated online video and the Atlantic Canadian public sphere: A YouTube study。The International Communication Association Annual Conference。Montreal, Quebec, Canada。 | 學位論文1. | 蕭登泰(2010)。The Effects of Electronic Word of Mouth: The Moderating Role of the Sense of Virtual Community(博士論文)。國立交通大學。 | 2. | 黃厚銘(2001)。虛擬社區中的身分認同與信任(博士論文)。國立臺灣大學。 延伸查詢 | 圖書1. | Mersey, R. D.(2010)。Can journalism be saved? Rediscovering America's appetite for news。Santa Barbara, CA:Praeger。 | 2. | Safko, L.、Brake, D. K.(2009)。The Social Media Bible: Tactics, Tools and Strategies for Business Success。John Wiley & Sons, Inc.。 | 3. | Hagel, John III、Armstrong, Arthur G.(1997)。Net Gain: Expanding Markets Through Virtual Communities。Harvard Business School Press。 | 4. | Rheingold, Howard(1993)。The Virtual Community: Homesteading on the Electronic Frontier。Addison-Wesley Publishing Company。 | 其他1. | 創市際市場研究顧問(2012)。2012年網路社群白皮書,http://zh.scribd.com/doc/117223697/2012年網路社群白皮書, 2013/01/23。 延伸查詢 | 2. | 創市際市場研究顧問(2013)。ARO/MMX公佈2013年9月Media Metrix網路流量報告,http://www.insightxplorer.com/news/news_10_31_13.html, 2013/11/01。 延伸查詢 | 3. | Mayfield, A.(2008)。What is social media?,http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook.pdf。 | 4. | 台灣網路資訊中心(2012)。2012年台灣無線網路使用調查,http://www.twnic.net.tw/download/200307/200307index.shtml, 2013/09/18。 延伸查詢 | 圖書論文1. | Malthouse, E. C.、Peck, A.(2011)。Medill on media engagement: An introduction。Medill on media engagement。New Jersey:Hampton。 | 2. | Calder, Bobby J.、Malthouse, Edward C.(2008)。Media engagement and advertising effectiveness。Kellogg on media and advertising。NY:Wiley。 | 3. | Fletcher, C.(1987)。The meanings of community in community education。Community education: An agenda for educational reform。Philadelphia:Open University Press。 | 4. | Calder, B. J.、Malthouse, E. C.(2003)。What is integrated marketing。Kellogg on Integrated Marketing。New York:Wiley。 | |
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