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題名：國民運動中心經濟價值之評估--假設市場評價法之應用
書刊名：戶外遊憩研究
作者：呂惠富 引用關係
作者(外文)：Lu, Huei-fu
出版日期：2013
卷期：26:3
頁次：頁1-45
主題關鍵詞：國民運動中心；假設評價法；願付價格；運動公共財；Tobit迴歸；National Sports Centers；NSCs；Contingent valuation method；CVM；Willingness to pay；WTP；Sport public goods；Tobit regression
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:51
  • 點閱點閱:30
本研究目的主要將國民運動中心視為一種運動公共財（sport public goods），以新北市正在興建之四座國民運動中心為假設性市場，透過導入評估非市場性財貨價值的假設評價法（contingent valuation method，CVM），對影響該區居民在此一公共財貨之需求關鍵因素與各項非使用價值之最高願付價格（willingness to pay，WTP）進行調查，並建立Tobit迴歸模型加以估計及檢定影響區民WTP的各項決定性因素，最後推估出每一國民運動中心之經濟價值。根據需求面的實證推估顯示，此四個國民運動中心的貨幣價值分別為土城區每年約28億元，板橋區每年約19億元，新莊區每年約120億元，以及淡水區每年約25億元。
This study treats National Sports Centers (NSCs) as one type of sport public goods taking four NSCs, which were under construction in New Taipei City, as hypothetical markets. By introducing the contingent valuation method (CVM), an evaluation approach of non-market goods, to conduct a survey on local residents and investigate the determinants of the demand side that affected their highest willingness to pay (WTP) on four non-use values of the sport public goods, these crucial parameters of the economic values of the four NSCs would be estimated and tested through the Tobit regression model. The results of estimations from the demand side showed that the monetary values of these four NSCs were about NT$2.8 billion for Tucheng District, NT$1.9 billion for Banqiao District, NT$12 billion for Xinzhuang District, and NT$2.5 billion for Tamsui District, respectively.
期刊論文
1.林楨家、羅健文(20070900)。捷運地下街之使用者經濟價值分析--以臺北市東區地下街為例。建築學報，61，79-93。new window  延伸查詢new window
2.陳凱俐、林雲雀(2004)。宜蘭線遊憩區之遊憩效益評估。中華林學季刊，37(3)，293-302。  延伸查詢new window
3.Amirnejad, H.、Khalilian, S.、Assareh, M. H.、Ahmadian, M.(2006)。Estimating the existence value of north forests of Iran by using a contingent valuation method。Ecological Economics，58(4)，665-675。  new window
4.Bateman, I. J.、Langford, I. H.(1997)。Non-users's willingness to pay for a national park: An application and critique of the contingent valuation method。Regional Studies，31(6)，571-582。  new window
5.Borland, J.、MacDonald, R.(2003)。Demand for sport。Oxford Review of Economic Policy，19(4)，478-502。  new window
6.Bowker, J. M.、Stoll, J. R.(1988)。Use of dichotomous choice nonmarket methods to value to whooping crane resource。American Journal of Agricultural Economics，70(2)，372-881。  new window
7.Cameron, T. A.、James, M. D.(1987)。Efficient estimation methods for"closedended" contingent valuation survey。The Review of Economics and Statistics，69(2)，269-276。  new window
8.Carmon, Z.、Ariely, D.(2000)。Focusing on the forgone: How value can appear so different to buyers and sellers。Journal of Consumer Research，27(3)，360-370。  new window
9.Coates, D.、Humphreys, B. R.(2000)。The stadium gambit and local economic development。Regulation，23(2)，15-20。  new window
10.Drayer, J.、Shapiro, S. L.(2009)。Value determination in the secondary ticket market: A quantitative analysis of the NFL playoffs。Sport Marketing Quarterly，18(1)，5-13。  new window
11.Eckton, G. D. C.(2003)。Road-user charging and the Lake District national park。Journal of Transport Geography，11(4)，307-317。  new window
12.Freidman, M. T.、Mason, D. S.(2004)。A stakeholder approach to understanding economic development decision making: Public subsidies for professional sport facilities。Economic Development Quarterly，18(3)，236-254。  new window
13.Garrod, G. D.、Willis, K. G.、Bjarnadottir, H.、Cockbain, P.(1996)。The non-priced benefits of renovating historic buildings: A case study of Newcastle's Grainger Town。Cities，13(6)，423-430。  new window
14.Gyldmark, M.、Morrison, G. C.(2001)。Demand for health care in Denmark: Results of a national sample survey using contingent valuation。Social Science & Medicine，53(8)，1023-1036。  new window
15.Johnson, B. K.、Mondello, M. J.、Whitehead, J. C.(2007)。The value of public goods generated by a national football league team。Journal of Sport Management，21(1)，123-136。  new window
16.Johnson, B. K.、Whitehead, J. C.(2000)。Value of public goods from sports stadiums: The CVM approach。Contemporary Economic Policy，18(1)，48-58。  new window
17.Krieger, D. J.、Hoehn, J. P.(1999)。The economic value of reducing environmental health risks: Contingent valuation estimates of the value of information。Environmental Management，56(1)，25-34。  new window
18.Mataria, A.、Giacaman, R.、Khatib, R.、Moatti, J. P.(2006)。Impoverishment and patients' "willingness" and "ability" to pay for improving the quality of health care in Palestine: An assessment using the contingent valuation method。Health Policy，75(3)，312-328。  new window
19.Nishi, J.、Tanaka, T.、Seiki, T.、Ito, H.、Okuyama, K.(2000)。Estimation of the value of the internal and external environment in underground space use。Tunneling and Underground Space Technology，15(1)，79-89。  new window
20.Owen, J. G.(2006)。The intangible benefits of sports teams。Public Finance and Management，6(3)，321-345。  new window
21.Walker, M.、Mondello, M. J.(2007)。Moving beyond economic impact: A closer look at the contingent valuation method。Internal Journal of Sport Finance，2(3)，149-160。  new window
22.Whitehead, J. C.(2006)。Improving willingness to pay estimates for quality improvements through joint estimation with quality perceptions。Southern Economic Journal，73(1)，100-111。  new window
23.Zimbalist, A.(1998)。The economics of stadiums, teams and cities。Policy Studies Review，15(1)，17-29。  new window
24.Damigos, D.、Kaliampakos, D.(2003)。Assessing the benefits of reclaiming urban quarries: A CVM analysis。Landscape and Urban Planning，64(4)，249-258。  new window
25.Johnson, B. K.、Groothuis, P. A.、Whitehead, J. C.(2001)。The value of public goods generated by a major league sports team: The CVM approach。Journal of Sports Economics，2(1)，6-21。  new window
26.倪瑛蓮、施致平(20100900)。臺北市運動中心顧客參與預測模式分析。體育學報，43(3)，91-108。new window  延伸查詢new window
27.Lee, Choong-Ki、Han, Sang-Yoel(2002)。Estimating the use and preservation values of national parks' tourism resources using a contingent valuation method。Tourism Management，23(5)，531-540。  new window
28.Reese, J. T.、Mittlestaedt, R. D.(2001)。An exploratory study of the criteria used to establish NFL ticket prices。Sport Marketing Quarterly，10(4)，223-230。  new window
29.Ciriacy-Wantrup, S. V.(1947)。Capital returns from soil conservation practices。Journal of Farm Economics，29(4)，1181-1196。  new window
30.朱文增(200605)。臺灣職業棒球在天母與新莊球場比賽之經濟效益評估--以2004年球季為例。休閒運動期刊，5，185-196。  延伸查詢new window
31.Groothuis, P. A.、Johnson, B. K.、Whitehead, J. C.(2004)。Public funding of professional sports stadiums: public choice or civic pride。Eastern Economic Journal，30(4)，515-526。  new window
32.鄭蕙燕(19951200)。臺灣地區休閒農場遊憩經濟效益之估測。臺灣經濟，228，57-65。  延伸查詢new window
33.Sellar, C.、Stoll, J. R.、Chavas, J. P.(1985)。Validation of empirical measures of welfare change: a comparison of non-market techniques。Land Economics，61(2)，156-175。  new window
34.陳清鴻、林貴福(20090900)。我國公立體育場館民營化之探討。中華體育季刊，23(3)=90，142-148。new window  延伸查詢new window
35.林國棟(19961000)。學校體育之運動設施事業。大專體育，28，29-45。new window  延伸查詢new window
36.Rascher, D. A.、McEvoy, C. D.、Nagel, M. S.、Brown, M. T.(2007)。Variable ticket pricing in Major League Baseball。Journal of Sport Management，21(3)，407-437。  new window
37.Siegfried, J.、Zimbalist, A.(2000)。The economics of sports facilities and their communities。Journal of Economic Perspectives，14(3)，95-114。  new window
學位論文
1.李展瑋(2008)。臺北市運動中心委外經營營運績效評估指標建構之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.余朝權(2005)。現代行銷管理。台北：五南。  延伸查詢new window
2.Li, M. 著.、Hofacre, S.、Mahony, D、葉公鼎(2001)。運動經濟學。台北：桂魯。  延伸查詢new window
3.Bateman, I. J.、Carson, R. T.、Day, B.、Hanemann, M.、Hanley, N.、Hett, T.(2002)。Economic valuation with stated preference techniques。Cheltenhan, UK：Edward Elgar。  new window
4.Gaston, K. J.、Spicer, J. I.(1998)。Biodiversity: An introduction。Oxford：Blackwell Science。  new window
5.Noll, R. G.、Zimbalist, A.(1997)。Sport, jobs, and taxes: The economic impact of sports teams and stadiums。Washington, DC：Brookings Institution。  new window
6.Perlman, D. L.、Adelson, G.(1997)。Biodiversity: Exploring values and priorities in conservation。Malden, Massachusetts：Blackwell Science。  new window
7.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(2005)。Consumer behavior。Dryden Press。  new window
8.Jakobsson, K. M.、Dragun, A. K.(1996)。Contingent valuation and endangered species: Methodological issues and applications。Edward Elgar。  new window
9.Davis, R. K.(1963)。The Value of Outdoor Recreation: An Economic Study of the Maine Woods。MA：Harvard University。  new window
10.Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(2001)。Consumer Behavior: Building Marketing Strategy。Irwin/McGraw-Hill。  new window
11.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
12.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
單篇論文
1.承立平，杜英儀(20090101)。運動賽會產值與經濟效益衡量方法之建立，http://tea.econ.sinica.edu.tw/index.php?option=com_content&view =article&catid=173:wp037&id=411:wp0049&Itemid=132， 。  延伸查詢new window
其他
1.行政院(2010)。改善國民運動環境與打造運動島計畫，http://www.ey.gov.tw/News_Content.aspx?n=7084F4E88F1E9A4F&s=20414BFA C8320ADA， 2010/11/01。  延伸查詢new window
2.行政院體育委員會(2011)。100年運動城市調查，http://isports.sac.gov.tw/sites/default/files/100_udcicty.doc Sports Affairs Council， 2012/07/01。  new window
3.臺北市政府體育局(2012)。100年臺北市體育處各運動中心開放使用人數，臺北市政府體育局。，http://www.tms.taipei.gov.tw/ct.asp?xItem=15727041&ctNode=45102&mp=104061， 2012/07/01。  延伸查詢new window
 
 
 
 
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