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題名:電腦維修服務差別定價之研究
書刊名:管理與系統
作者:劉書助 引用關係林有俊
作者(外文):Liu, Shu-chuLin, Yu-chun
出版日期:2014
卷期:21:2
頁次:頁277-293
主題關鍵詞:電腦維修服務快速維修差異化服務模式差別定價方法探索解Computer repair servicePriority repairDifferential service modelDifferential pricing methodHeuristic
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:13
  • 點閱點閱:20
目前電腦維修服務只提供單一規格的維修交期與定價標準,無法滿足日益增加的快速維修需求,急需一差異化服務模式,本文針對差異化服務模式提出一差別定價方法將不同顧客需求區隔成數個市場,在特定可容忍的訂單交易成功率下,根據最高獲利(毛利)目標,經由模擬,找出最佳定價組合。此方法與現行業者採用方法比較,結果顯示:在85%訂單交易成功率下,可增加19%的獲利;提高可容忍的訂單交易成功率,必需犧牲部份獲利;同時,提出一探索解,獲利所得約減少0.8%,卻可節省相當多計算時間。在敏感度分析中顯示:訂單到達率快於處理速率時,訂單交易成功率將降低,獲利也會減少。
In the past, the computer repair service provides customers only one choice with the same due date and charge, which can not meet the increasing needs of priority repair service. Hence, differential service model is in need. In this paper, a differential pricing method is proposed. First of all, the market is segmented into several categories. Then the best price portfolio for categories under some tolerable order acceptance probability is found based on the maximal gross profit criterion. The results show 19% profit increases for this proposed method compared with the existing method adopted by computer repair service industry under 85% tolerable order acceptance probability. In addition, the profit for the proposed heuristic in this paper is 0.8% less than that of the proposed differential pricing method. Furthermore, the CPU time for the proposed heuristic is much less than that for the proposed differential pricing method. Some sensitivity analysis is performed. It shows when the arrival rate is faster than the processing rate, the profit and order acceptance probability decrease.
期刊論文
1.Cohen, M. A.、Agrawal, N.、Agrawal, V.(2006)。Winning in the aftermarket。Harvard Business Review,84(5),129438。  new window
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3.Berman, B.(2005)。Applying Yield Management Pricing to Your Service Business。Business Horizons,48(2),169-179。  new window
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8.Lii, Y. S.、Sy, E.(2009)。Internet Differential Pricing: Effects on Consumer Price Perception, Emotions, and Behavioral Responses。Computers in Human Behavior,25(3),770-777。  new window
9.Valletti, T. M.(2000)。Price Discrimination and Price Dispersion in a Duopoly。Research in Economics,54(4),351-374。  new window
10.周善瑜、陳其美、戴翊亘(20061200)。個別化行銷下的最適折價券與產品線設計。管理學報,23(6),691-709。new window  延伸查詢new window
11.張學孔、許哲瑋(19960900)。管制情況下多時段公車費率與服務水準之設計。運輸計劃,25(3),395-438。new window  延伸查詢new window
12.張學孔、朱純孝(20080300)。考量最大願付價格下巡迴計程車市場最佳空車率與費率之研究。運輸計劃,37(1),1-37。new window  延伸查詢new window
13.Saccani, N.、Johanssonb, P.、Peronaccani, M.(2007)。Configuring the After-sales Service Supply Chain: A Multiple Case Study。International Journal of Production Economics,110(1/2),52-69。  new window
14.Stole, L. A.(2007)。Price discrimination and competition。Handbook of Industrial Organization,3,2221-2299。  new window
15.Kurata, H.、Nam, S. H.(2010)。After-sales service competition in a supply chain: Optimization of customer satisfaction level or profit or both?。International Journal of Production Economics,127(1),136-146。  new window
16.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
學位論文
1.沈大維(2008)。巡迴計程車市場多時段費率與空車率最佳化之研究(碩士論文)。臺灣大學。  延伸查詢new window
2.洪玉輔(2001)。計程車費率實施差別定價之研究(碩士論文)。國立交通大學。  延伸查詢new window
3.陳奕捷(2009)。獨占廠商的差別取價與消費者策略:團購行為(碩士論文)。國立暨南國際大學。  延伸查詢new window
4.張亦寬(2004)。以雙層次數學規劃建構旅客需求導向之票價設計模式--以台灣高鐵為例(碩士論文)。國立成功大學。  延伸查詢new window
5.黃世明(2001)。計程車最適費率與空車率之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
6.劉俊廷(2003)。顧客價格敏感度之動態性與異質性對最適定價策略之影響(碩士論文)。國立臺灣大學。  延伸查詢new window
7.蔡秉晃(2008)。非線性訂價之研究--以綁售訂價與團購為例(碩士論文)。國立暨南國際大學。  延伸查詢new window
8.蘇霜吉(2006)。列車服務與票價決策之整合模式-以台灣高鐵為例(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.Krugman, Paul R.、Obstfeld, Maurice(2003)。International Economics: Theory and Policy。Boston, MA。  new window
2.Lambert, D. M.、Stock, J. R.(1993)。Strategic Logistics Management。McGraw-Hill。  new window
3.Pigou, A. C.(1920)。The Economics of Welfare。Macmillan & Co.。  new window
4.Armstrong, Gary、Kotler, Philip(2000)。Marketing: An Introduction。Prentice Hall。  new window
5.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
其他
1.宏碁。台灣客戶服務,http://twsupport.acer.com.tw/intro_map.asp, 2001。  延伸查詢new window
2.華碩電腦。華碩產品保固服務,http://support.asus.com/repair/repair.aspx?SLanguage=zh-tw, 2001。  延伸查詢new window
3.聯強國際。維修服務,http://www.synnex.com.tw/asp/service/service_main.aspx, 2001。  new window
 
 
 
 
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