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題名：Why Are Players Being Immersed in Online Game? A Study on the Game's Creating Value of Emotion for Players
書刊名：International Journal of Digital Media Design
作者：Chang, Yuh-shihng／Wang, Chen-chih
出版日期：2012
卷期：4:1
頁次：頁49-67
主題關鍵詞：Online game；Creating value of emotion；Flow experience；Attention span
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:8
  • 點閱點閱:15
This empirical research investigated the online gamers’ creating value of emotion. The study scopes on online game players’ emotional cognitive factors, flow experience, and consumption desire, which are included in our research model. This research method adopted empirical statistical analysis to examine the above constructs. This research takes 293 participants as the subjects for supporting our empirical research. The rate of this survey’s efficiency is 86.94 %. Reliability analysis of which it showed that all of variables Cronbach's α coefficients ranged from 0.73 to 0.93, the questionnaire thus concluded reliable validation of information for our research. The results showed that game’s creating value of emotion can enhance to strengthen the players’ attention span on game for next consumptions.
期刊論文
1.Deci, E.J.、Ryan, R.M.(1987)。Accessibility and stability of predictors in the theory of planned behavior。Journal of Personality and Social Psychology，63(5)，754-765。  new window
2.Kaasinen, E.(2005)。User acceptance of location-aware mobile guides based on seven field studies。Behavior and Information Technology，24(1)，37-49。  new window
3.Lyman, P.、Wakeford, N.(1999)。Going into the (Virtual) Field。American Behavioral Scientist，43(3)，359-376。  new window
4.Yu, Jieun、Ha, Imsook、Choi, Munkee、Rho, Jaejeung(2005)。Extending the TAM for a t-commerce。Information & Management，42(7)，965-976。  new window
5.Moon, J. W.、Kim, Y. G.(2001)。Extending the TAM for World-Wide-Web Context。Information and Management，38(4)，217-230。  new window
6.Venkatesh, V.、Speier, C.、Morris, M. G.(2000)。User Acceptance Enablers in Individual Decision Making About Technology: Toward an Integrated Model。Decision Sciences，33(2)，297-316。  new window
7.Teo, Thompson S. H.、Lim, Vivien K. G.、Lai, Raye Y. C.(1999)。Intrinsic and Extrinsic Motivation in Internet Usage。OMEGA: International Journal of Management Science，27(1)，25-37。  new window
8.Karahanna, E.、Straub, D. W.(1999)。The psychological origins of perceived usefulness and ease of use。Information and Management，35(4)，237-250。  new window
9.Roberts, Mary Lou、Wortzel, Lawrence H.(1979)。New Life-Style Determinants of Women's Food Shopping Behavior。Journal of Marketing，43(3)，28-39。  new window
10.Lou, H.、Luo, W.、Strong, D.(2000)。Perceived critical mass effect on groupware acceptance。European Journal of Information Systems，9(2)，91-103。  new window
11.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing，60(3)，50-68。  new window
12.Hsu, Chin-Lung、Lu, Hsi-Peng(2004)。Why do people play on-line games? An extended TAM with social influences and flow experience。Information & Management，41(7)，853-868。  new window
13.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1992)。Extrinsic and Intrinsic Motivation to Use Computers in the Workplace。Journal of Applied Social Psychology，22(14)，1111-1132。  new window
14.劉明德、方之光、張裕幸、謝佩如(20070900)。運用隱喻抽取概念技術(ZMET)來建立線上角色扮演遊戲玩家的共識地圖。中山管理評論，15(3)，667-695。new window  延伸查詢new window
15.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science，35(8)，982-1003。  new window
16.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。  new window
會議論文
1.Chiu, G.H、Chang, Y.S(2006)。The Study on Impact of The On-Line Game Emotion Value Creation to Player's Behavior Swithingation, Proceeding of The Asia-Pacific Conference on。The Asia-Pacific Conference on Library & Information Education & Practice。Singapore：Nanyang Technological University。382-393。  new window
2.Guan, M.Z.、Lin, J.H.(2003)。A study of service decision-making model - a case of online game industry in Taiwan。2003 Conference of E-Commerce and Digital Life，(會議日期: April 2003)，1544-1564。  new window
學位論文
1.Lo, K.M.(2004)。A Study on the Relationship between On-line Games Value Creation, Customer Feeling and Value Getting(碩士論文)。Ming Chuan University，Taiwan。  new window
圖書
1.Jerry, W.、Robert, G.、Vijay, M.(2002)。Convergence Marketing。Prentice Hall。  new window
2.Adler, P. R.、Christopher, J. A.(1998)。Internet community primer overview and business opportunities。New York, NY：HarperCollins Publishers。  new window
3.Ajzen, I.、Fishbein, M.(1980)。Understanding Attitudes and Predicting Social Behavior。Englewood Cliffs, New Jersey：Prentice-Hall。  new window
4.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
5.Maslow, Abraham H.、Frager, Robert、Fadiman, James、McReynolds, C.(1970)。Motivation and Personality。Harper。  new window
6.DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。  new window
7.Csikszentmihalyi, Mihaly(1975)。Beyond Boredom and Anxiety: The Experience of Play in Work and Games。Jossey-Bass。  new window
8.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.MIC(2011)。2011 Development Status and Trends of Game Industry，http://mic.iii.org.tw/aisp/reports/reportdetail2.asp?sesd=1072552340&ocid=CDOC20120102004&docty pe=RC&cate=&smode=1&countrypno=， 2012/07/01。  new window
圖書論文
1.Vallerand, Robert J.(1997)。Toward a hierarchical model of intrinsic and extrinsic motivation。Advances in Experimental Social Psychology。Academic Press。  new window
2.Massimini, Fausto、Carli, Massimo(1988)。The systematic assessment of flow in daily experience。Optimal experience: psychological studies of flow in consciousness。Cambridge University Press。  new window
 
 
 
 
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