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題名:運動中心使用者休閒涉入與服務品質認知關連組集模式之研究--基於典型相關分析技術
書刊名:運動與遊憩研究
作者:劉惠珍莫皓帆 引用關係
作者(外文):Liu, Hui-chenMo, Hao-fan
出版日期:2014
卷期:8:3
頁次:頁1-23
主題關鍵詞:運動中心運動休閒涉入服務品質認知關連組集模式典型相關分析Sports centerInvolvement in sports and recreationAcknowledgement of service qualityAssociate model with sets of groupsCanonical correlation analysis
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:58
  • 點閱點閱:91
因民眾運動休閒意識逐漸抬頭,臺北市政府也在各行政區設置運動中心,以滿足民眾運動休閒的需求。探討運動中心使用者運動休閒涉入與服務品質認知之間兩者關連模式,對運動中心管理自有其重要性。本研究以運動中心使用者431人為研究對象,使用問卷工具,利用典型相關分析技術,探討其運動休閒涉入與服務品質認知關連組集模式。結果發現:一、運動中心使用者以男性、未婚、大專教育程度、月收入20,000元(含)以下、一周平均使用一次、一周平均運動三次為主要特徵。二、運動休閒涉入平均值較高為「展現生活態度」、「設備有吸引力」、「感到心情愉快」。平均值較低為「討論活動訊息」、「許多朋友使用」、「展現自己能力」。三、服務品質認知平均值較高為「營造氣氛很好」、「很好現代設備」、「人員穿著整潔」。服務品質認知平均值較低為「知道顧客需求」、「人員服務主動」、「提供顧客關懷」。四、運動休閒涉入和服務品質認知關連組集模式中,第1對關連組集解釋變異量0.393最高,重疊量數分別是0.141和0.142。第1對關連組集主要是透過運動休閒涉入的「場地吸引力與自我展現典型變項」而與服務品質認知的「營造氣氛與熱誠關懷典型變項」有中高度關連。
People's awareness of sports and recreation are rising in recent years. The Taipei City Government had been set up sports centers on each administrative district in order to satisfy the people's needs of sports and recreation. Hence, it is surely important to the sports centers for studying this thesis. This research validly surveyed 431 users of sports centers by questionnaire. And then, in use of canonical correlation analysis technology, the research probed the associate model with sets of groups between the involvement in sports and recreation and the acknowledgement of service quality. The major findings were illustrated as follows: 1. the main characteristics of the users of sports centers are male, unmarried, college education, below NTD 20,000 in monthly income, once a week in average for using the center, three times a week in average for sports. 2. The items of higher average score of the involvement in sports and recreation are "showing the attitude of life," "the equipments attractiveness," and "the feeling of happiness." The items of lower average score are "discussion of activity information," "application for many friends" and "exhibition of their ability." 3. The items of higher average score of the acknowledgement of service quality are "creating a good mood," "supplying good, modern equipments," and "the service personnel wearing clean." The items of lower average score are "to understand the customers' needs," "to serve initiatively," and "to show concern to customers." Under the associate model with sets of groups, the variation 0.393 of the first pair of the sets is the highest explainable with which the quantity of overlap (index of redundancy) is o.141 and 0.142. It took advantage of "the canonical variables of the equipments attractiveness and the exhibition of their ability" of the involvement in sports and recreation showed middle or highly relative to "the canonical variable of creating a good mood and warmly concern" of the acknowledgement of service quality.
期刊論文
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5.張清源、蔡英美(20050600)。運動參與頻率、運動享樂感與健身運動意像之關係研究。國立體育學院論叢,16(1),291-301。new window  延伸查詢new window
6.劉惠珍、莫皓帆、林宏盛(20130600)。社區生態旅遊服務品質與遊客體驗滿意度的關連組集模式之探討--基於典則相關分析技術。觀光旅遊研究學刊,8(1),39-60。new window  延伸查詢new window
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19.Kim, S. S.、Scott, D.、Crompton, J. L.(1997)。An exploration of the relationships among social psychological involvement, behavioral involvement, commitment, and future intentions in the context of bird watching。Journal of Leisure Research,29(3),320-341。  new window
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21.Cole, S. T.、Illum, S. F.(2006)。Examining the mediating role of festival visitors' satisfaction in the relationship between service quality and behavioral intentions。Journal of Vacation Marketing,12(2),160-173。  new window
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圖書
1.行政院體委會(2008)。97年體育統計。臺北市:行政院體委會。  延伸查詢new window
2.徐天和(2004)。非參數統計分冊。中國:人民衛生出版社。  延伸查詢new window
3.Oliver, Richard L.(1997)。Satisfaction: A Behavior Perspective on the Consumer。New York:McGraw-Hill。  new window
4.Sherif, M.、Cantril, H.(1947)。The Psychology of Ego-Involvement: Social Attitudes and Identifications。New York:John Wiley and Sons。  new window
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6.林清山(2013)。多變項分析統計法。臺北市:東華書局。  延伸查詢new window
7.Sasser, W. E.、Olsen, R. P.、Wyckoff, D. D.(1978)。Management of Service Operations: Text, Cases and Readings。Boston:Allyn and Bacon, Inc.。  new window
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其他
1.體育署(2013)。「臺灣i運動資訊平臺」彙整體育大小事大家一起揪團來運動,http://www.edu.tw/pages/detail.aspx?Node=1088&Page=19505&wid=d5f7055e-a9e5-4311-9d7f-6831202fa970&Index=1, 2013/08/01。  延伸查詢new window
2.臺北市政府體育局(2013)。場館訊息,http://www.taipei.gov.tw/ct.asp?xItem=1134623&CtNode=33139&mp=104061。  new window
圖書論文
1.Lewis, Robert C.、Booms, Bernard H.(1983)。The marketing aspects of service quality。Emerging Perspectives on Services Marketing。American Marketing Association。  new window
 
 
 
 
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