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題名:飼主對寵物保險購買意願之研究
書刊名:經濟與管理論叢
作者:洪介偉 引用關係莊晏姍
作者(外文):Hung, ChiehweiChuang, Yen-shan
出版日期:2014
卷期:10:2
頁次:頁181-207
主題關鍵詞:寵物保險購買意願PetInsurancePurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:8
  • 點閱點閱:21
本研究探討 寵物飼主的人口統計變數 、寵物飼養習慣支 、寵物飼養習慣支 、寵物飼養習慣支 、寵物飼養習慣支 出花費及飼主本身投保情 況等因素對於 飼主 購買寵物保險意願之影響。透過問卷調查,利用卡方分析及羅吉斯迴 購買寵物保險意願之影響。透過問卷調查,利用卡方分析及羅吉斯迴 購買寵物保險意願之影響。透過問卷調查,利用卡方分析及羅吉斯迴 購買寵物保險意願之影響。透過問卷調查,利用卡方分析及羅吉斯迴 購買寵物保險意願之影響。透過問卷調查,利用卡方分析及羅吉斯迴 歸分析, 本研究結果顯示歸分析, 本研究結果顯示歸分析, 本研究結果顯示歸分析, 本研究結果顯示家庭所得、寵物平均每個月花費、和曾經購買醫療保險是飼主對寵物保險購買意願的顯著影響因素。其中,家庭所得越高、寵物平均每月花費越高、和曾經購買醫療保險的飼主對於寵物保險有較高的購買意願。
This study investigates the impacts of consumers’ characteristics, pet feeding habits, pet spending and insurance conditions of pet owners on the intention to purchase a pet insurance policy. Our results reveal that family income, average monthly spending on pets, and experience of purchasing medical insurance are the significant determinants of a pet owner’s intention to purchase pet insurance. Pet owners who have higher family income, higher pet spending, and who have previously purchased medical insurance have a higher intention to purchase pet insurance.
期刊論文
1.羅淑芬、孔秀美、曾美蓮、林淑娟、張秀香(20030200)。寵物治療在護理專業領域之臨床應用。護理雜誌,50(1),93-97。new window  延伸查詢new window
2.Allen, K.(2003)。Are Pets a Healthy Pleasure? The Influence of Pets on Blood Pressure。Current Directions in Psychological Science,12(6),236-239。  new window
3.Wrobel, T.、Dye, A.(2003)。Grieving pet death: Normative, gender, and attachment issues。Omega: Journal of Death & Dying,47(4),385-393。  new window
4.楊國柱、王姿菁(20090700)。寵物殯葬設施管理制度之初探。生死學研究,10,1-59。new window  延伸查詢new window
5.Kenney, E.(2004)。Pet funerals and animal graves in Japan。Mortality,9(1),42-60。  new window
6.祝芸(20071100)。寵物的故事:我的另類家人。鄉間小路,33,62-64。  延伸查詢new window
7.Kaufman, K. R.、Kaufman, N. D.(2006)。And then the dog died。Death Studies,30(1),61-76。  new window
8.鮑海妮、宋華聰、施泰華、郭宗甫、費昌勇、楊姮稜、黃慧璧、季昭華(20040600)。臺灣北部地區三百位家犬畜主對犬心絲蟲病醫療意願之研究。臺灣獸醫學雜誌,30(2),131-137。  延伸查詢new window
9.嚴一峰、蔡向榮、王嘉蘭、周崇熙、費昌勇(20101200)。臺北市三行政區犬貓寵物飼主之特質調查。臺灣獸醫學雜誌,36(4),324-329。  延伸查詢new window
10.Allen, K. M.、Blascovich, J.、Mendes, W. B.(2002)。Cardiovascular Reactivity and the Presence of Pets, Friends and Spouses: The Truth about Cats and Dogs。Psychosomatic Medicine,64,727-739。  new window
11.Arehart-Treichel, J.(2010)。Guide Dogs for the Mind Ease Path through Mental Illness。Psychiatric News,45,14。  new window
12.Baldwin, C. K.、Norris, P. A.(1999)。Exploring the Dimension of Serious Leisure: Love Me-Love My Dog!。Journal of Leisure Research,31(1),1-17。  new window
13.Belk, R.(1996)。Metaphoric Relationships with Pets。Society and Animal,4(2),120-145。  new window
14.Brown, S. G.、Rhodes, R. E.(2006)。Relationships among Dog Ownership and Leisure-Time Walking in Western Canadian Adults。American Journal of American Preventive Medicine,30(2),131-136。  new window
15.Brown, J. P.、Silverman, J. D.(1999)。The Current and Future Market for Veterinarians and Veterinary Medical Services in the United States。JAVMA,215,161-183。  new window
16.Gage, M. G.、Holcomb, R.(1991)。Couples' Perception of Stressfulness of Death of the Family Pet。Family Relations,40(1),103-105。  new window
17.Greenebaum, J.(2004)。It's a Dog Life: Elevating Status from Pet to "Fur Baby" at Yappy Hour。Society and Animals,12(2),117-135。  new window
18.Holbrook, M. B.、Stephens, D. L.、Day, E.、Holbrook, S. M.、Strazar, G.(2001)。A Collective Stereographic Photo Essay on Key Aspects of Animal Companionship: The Truth about Dogs and Cats。Academy of Marketing Science Review,2001(1),1-16。  new window
19.Melson, G. F.、Schwarzwarz, R. L. L.、Beck, A. M.(1997)。Importance of Companion Animals in Children's Lives-Implications for Veterinary Practice。JAVMA,211,1512-1518。  new window
20.Netting, F. E.、Wilson, C. C.、New, J. C.(1987)。The Human-Animal Bond: Implication for Practice。Social Work,32,60-64。  new window
21.Turner, Wendy G.(2005)。The Role of Companion Animals throughout the Family Life Cycle。Journal of Family Social Work,9(4),11-21。  new window
22.Anderson, W. P.、Reid, C. M.、Jennings, G. L.(1992)。Ownership and Risk Factors for Cardiovascular Disease。Medical Journal of Australia,157,298-301。  new window
23.Albert, Alexa、Bulcroft, Kris(1988)。Pets, Families, and the Life Course。Journal of Marriage and Family,50(2),543-552。  new window
24.Archer, J.(1997)。Why Do People Love Their Pets?。Evolution and Human Behavior,18(4),237-259。  new window
25.Hirschman, E. C.(1994)。Consumers and Their Animal Companions。Journal of Consumer Research,20,616-632。  new window
26.Holbrook, M. B.、Woodside, A. G.(2008)。Animal Companions, Consumption Experiences, and the Marketing of Pets: Transcending Boundaries in the Animal-Human Distinction。Journal of Business Research,61,377-381。  new window
27.林新沛、吳明峰(20080700)。高雄市民飼、棄養外來種寵物的認知與行為之研究。特有生物研究,10(2),41-52。  延伸查詢new window
會議論文
1.黃慧璧、楊姮稜、梁碩麟、陳光陽、賴秀穗(1995)。臺北地區畜主與寵物關係之研究。中華民國獸醫學會1994年聯合學術論文發表會。  延伸查詢new window
2.Blouin, D. D.(2007)。Animal Meanings: Understanding the Determinants of Dog Owners' Attitudes toward and Treatment of Dogs。The Annual Meeting of the American Sociological Association。New York:TBA。  new window
學位論文
1.王之弘(2010)。寵物飼主之家庭結構、家庭度假動機與攜帶寵物同行決策之關係(博士論文)。大葉大學。new window  延伸查詢new window
圖書
1.邱皓政(2011)。量化研究與統計分析。臺北市:五南圖書出版股份有限公司。  延伸查詢new window
2.陳順宇(2000)。迴歸分析。臺北市:華泰。  延伸查詢new window
其他
1.李茂生,林明鏘(2007)。我國寵物殯葬事業管理體制之可行性研析。  延伸查詢new window
 
 
 
 
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