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題名：壽險業關係連結、品牌形象對購買意圖之影響
書刊名：保險專刊
作者：李珍穎 引用關係／杜沛涵
作者(外文)：Lee, Chen-ying／Tu, Pei-han
出版日期：2016
卷期：32:4
頁次：頁385-418
主題關鍵詞：品牌形象；關係連結；購買意圖；科技介入；Brand image；Relationship bond；Purchase intention；Technology infusion
原始連結：連回原系統網址new window
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  • 共同引用共同引用:115
  • 點閱點閱:20
期刊論文
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6.方世榮、許秋萍(20050400)。科技型與人際型服務接觸對關係利益的影響。管理評論，24(2)，53-76。new window  延伸查詢new window
7.Tsao, W.-C.、Hsieh, M.-T.(2012)。Exploring how relationship quality influences positive eWOM; the importance of customer commitment。Total Quality Management & Business Excellence，23(7/8)，821-835。  new window
8.Njite, D.、Parsa, H. G.(2005)。Structural Equation Modeling of Factors That Influence Consumer Internet Purchase Intentions of Services。Journal of Services Research，5(1)，43-59。  new window
9.Dabholkar, P. A.(1996)。Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality。International Journal of Research in Marketing，13(1)，29-51。  new window
10.Hsieh, Y. C.、Lin, N. P.、Chiu, H. C.(2002)。Virtual Factory and Relationship Marketing- A Case Study of Semiconductor Manufacturing Company。International Journal of Information Management，22(2)，109-126。  new window
11.Emmelhainz, M. A.、Kavan, C. B.(1999)。Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Service Firm。Journal of Market-Focused Management，4(2)，161-177。  new window
12.周逸衡、黃盈裕、施清仁(20020700)。配銷商與經銷商之關係連結研究--以電腦週邊產品銷售產業為例。東海管理評論，4(1)，55-90。new window  延伸查詢new window
13.Laroche, Michel、Kim, Chankon、Zhou, Lianxi(1996)。Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context。Journal of Business Research，37(2)，115-120。  new window
14.Gaski, J. F.、Nevin, J. R.(1985)。The Differential Effect of Exercised and Unexercised Power Sources in a Marketing Channel。Journal of Marketing Research，22(2)，130-142。  new window
15.劉祥熹、涂登才、羅建昇(20100600)。從關係價值與關係品質觀點探討品牌形象對消費者滿意度與忠誠度之影響--臺灣筆記型電腦產業為例。管理學報，27(3)，225-245。new window  延伸查詢new window
16.Leuthesser, Lance(1997)。Supplier Relational Behavior: An Empirical Assessment。Industrial Marketing Management，26(3)，245-254。  new window
17.Lin, N. P.、Weng, James C. M.、Hsieh, Y. C.(2003)。Relational bonds and customer's trust and commitment: A study on the moderating effects of web site usage。The service industries journal，23(3)，103-124。  new window
18.黃識銘、余泰魁(20140600)。重要客戶管理之關係連結對調適銷售、關係品質與工作滿意之影響。中山管理評論，22(2)，271-322。new window  延伸查詢new window
19.樊祖燁、劉芳梅、齊忠勇(20140200)。社群網站之關係品質、資訊分享意願與購買意願對忠誠度影響之研究--以Mobile01為例。中華管理評論，17(1)，(5)0-(5)19。new window  延伸查詢new window
20.方世榮、陳連勝、張雅婷(20080300)。顧客關係傾向與關係品質之探討--以科技介入與涉入程度為干擾變項。東吳經濟商學學報，60，1-38。new window  延伸查詢new window
21.李珍穎、陳柏含、陳思樺(20131200)。企業形象、關係品質對顧客價值與再購意願之研究－壽險產業實證分析。中小企業發展季刊，30，27-62。new window  延伸查詢new window
22.李勝祥(20100300)。金融電子通路自助服務關係品質與意向之研究。國立高雄海洋科大學報，24，115-140。new window  延伸查詢new window
23.林文寶、吳淑靖(20110900)。影響線上學習市場購買行為因素之研究。臺灣銀行季刊，62(3)，173-201。new window  延伸查詢new window
24.林南宏、蔡承璋、宋欣鴻、王蘭薰(20160100)。關係品質在銀行業應用的前因及其對態度忠誠與行為忠誠之競爭模型的比較性研究。輔仁管理評論，23(1)，73-103。new window  延伸查詢new window
25.洪介偉、莊晏姍(20140700)。飼主對寵物保險購買意願之研究。經濟與管理論叢，10(2)，181-207。new window  延伸查詢new window
26.葉仲超、蔡燿全(20111200)。網購綠色商品之消費行為分析。嘉南學報. 人文類，37，598-611。new window  延伸查詢new window
27.Balia, B. E.、Ibrahim, S. B.、Ali, A. H.(2015)。The impact of relationship quality on repurchase intention towards the customers of automotive companies in Sudan。British Journal of Marketing Studies，93(4)，1-15。  new window
28.Chang, H. H.、Lee, C.-H.、Lai, C.-Y.(2012)。E-Service quality and relationship quality on dealer satisfaction: channel power as a moderator。Total Quality Management & Business Excellence，23(7/8)，855-873。  new window
29.Setó-Pamies, D.(2012)。Customer loyalty to service providers: examining the role of service quality, customer satisfaction and trust。Total Quality Management & Business Excellence，23(11/12)，1257-1271。  new window
30.Swiss Reinsurance(2015)。Word insurance in 2015: Steering towards recovery。Sigma，4。  new window
31.Skarmeas, D.、Shabbir, H. A.(2011)。Relationship quality and giving behaviour in the UK fundraising sector。European Journal of Marketing，45(5)，720-738。  new window
32.Taylor, S. A.(1997)。Assessing regression-based importance weights for quality perceptions and satisfaction judgements in the presence of higher order and/orinteraction effects。Journal of Retailing，73(1)，135-159。  new window
33.Meuter, Matthew L.、Ostrom, Amy L.、Roundtree, Robert I.、Bitner, Mary J.(2000)。Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters。Journal of Marketing，64(3)，50-64。  new window
34.Zhu, Faye X.、Wymer, Walter Jr.、Chen, Injazz(2002)。IT-based Services and Service Quality in Consumer Banking。International Journal of Service Industry Management，13(1)，69-90。  new window
35.Kaiser, Henry F.(1974)。An index of factorial simplicity。Psychometrika，39(1)，31-36。  new window
36.林南宏、王文正、邱聖媛、鍾怡君(20071200)。產品知識及品牌形象對購買意願的影響--產品類別的干擾效果。行銷評論，4(4)，481-504。new window  延伸查詢new window
37.Hennig-Thurau, Thorsten、Klee, Alexander(1997)。The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development。Psychology & Marketing，14(8)，737-764。  new window
38.Smith, J. Brock(1998)。Buyer-seller relationships: Similarity, relationship management, and quality。Psychology & Marketing，15(1)，3-21。  new window
39.Armstrong, J. Scott、Overton, Terry S.(1977)。Estimating nonresponse bias in mail surveys。Journal of Marketing Research，14(3)，396-402。  new window
40.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science，23(4)，236-245。  new window
41.Peltier, J. W.、Westfall, J. E.(2000)。Dissecting the HMO-benefits managers relationship: What to measure and why?。Marketing Health Services，20(2)，4-13。  new window
42.Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research，29(1)，18-34。  new window
43.武維邦、楊慧伶(20110600)。民宿經營導入電子商務功能對顧客價值與關係品質關連性之探討。品質學報，18(3)，259-277。new window  延伸查詢new window
44.Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science，19(3)，177-185。  new window
45.Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science，23(4)，335-345。  new window
46.Bettencourt, Lance A.(1997)。Customer voluntary performance: customers as partners in service delivery。Journal of Retailing，73(3)，383-406。  new window
47.Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing，63(2)，70-87。  new window
48.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing，54(1)，27-41。  new window
49.Bitner, Mary Jo、Brown, Stephen W.、Meuter, Matthew L.(2000)。Technology infusion in service encounters。Journal of the Academy of Marketing Science，28(1)，138-149。  new window
50.Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management，12(4)，531-544。  new window
51.Newman, J. W.(1957)。New insight, new progress for marketing。Harvard Business Review，35(6)，95-102。  new window
52.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
53.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
54.黃識銘、余泰魁(20060700)。關係連結與未來關係互動之研究--關係品質中介效果。管理與系統，13(3)，265-292。new window  延伸查詢new window
55.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology，88(5)，879-903。  new window
56.陳昭宏(2004)。顧客關係行銷、關係品質與資訊科技。T&D飛訊，28，1-12。  延伸查詢new window
57.de Chernatony, L.、Christodoulides, G.(2004)。Taking the brand promise online: Challenges and opportunities。Interactive Marketing，5(3)，238-251。  new window
會議論文
1.Dabholkar, P. A.(1991)。Using technology-based self-service options to improve perceived service quality。AMA Summer Educator's Conference。Chicago：American Marketing Association。534-535。  new window
學位論文
1.江奇樺(2014)。品牌形象、產品知識與品牌知名度對保險產品購買意願影響之研究(碩士論文)。世新大學。  延伸查詢new window
2.林海鵬(2007)。影響顧客購買保險因素之研究--以銀行保險為例(碩士論文)。銘傳大學。  延伸查詢new window
3.施清仁(1999)。資訊產業通路成員間關係經營、連結型式與品質知覺間關係之研究(碩士論文)。國立中山大學。  延伸查詢new window
4.劉依瑜(2012)。以關係品質觀點探討口碑訊息可信度對顧客口碑傳播行為之影響(碩士論文)。國立彰化師範大學。  延伸查詢new window
圖書
1.行政院經濟建設委員會(2012)。中華民國2012年至2060年台灣人口推計。臺北：行政院經濟建設委員會。  延伸查詢new window
2.Turner, R. H.(1970)。Family Interaction。New York：John Wiley & Sons。  new window
3.Kelloway, E. K.(1998)。Observed variable path analysis, in using LISREL for structural equation modeling: A researcher's guide。Thousand Oaks, CA：Sage Publication。  new window
4.Schwab, D. P.(1999)。Research Methods for Organizational Studies。Mahwah, NJ：Lawrence Erlbaum。  new window
5.Berry, Leonard L.、Parasuraman, A.(1991)。Marketing services: Competing through quality。The Free Press。  new window
6.Aiken, L. S.、West, S. G.(1991)。Multiple Regressions: Testing and Interpreting Interactions。Sage。  new window
7.行政院金融監督管理委管會保險局(2016)。保險市場重要指標。台北：金融監督管理委員會保險局。  延伸查詢new window
8.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
9.邱皓政(2008)。量化研究與統計分析。臺北：五南。  延伸查詢new window
10.Armstrong, Gary、Kotler, Philip(2000)。Marketing: An Introduction。Prentice Hall。  new window
11.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
12.許士軍(1987)。管理學。台北市：東華書局。  延伸查詢new window
13.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Barnes, J. G.、Dunne, Peter A.、Glynn, W. J.(2000)。Self-Service and Technology: Unanticipated and Unintended Effect on Customer Relationships。Handbook of Services Marketing and Management。London：Sage Press。  new window
 
 
 
 
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