動畫的靈魂在於故事，但要想出一個好故事並不容易，且在故事發想的研究較少，資料上相對之下較不足，概念也過於抽象。本研究歸納故事發想的脈絡，並探討如何利用創意方法，具體增加故事的靈感。研究方法採用質化研究紮根理論，以深度訪談的資料做編碼，建構發想的脈絡；然後以半結構式問卷分析統整專家的意見，支持故事的發展可以藉由創意方法，使靈感更有步驟、更具體的被激發。研究結果顯示：故事發想的脈絡的確有規律存在，而且故事發想可以藉由創意方法具體化。

The soul of animation originates from its stories. Aside from the lack of researches on methods of inventing a story, existing data in comparison was far too abstract, not to mention the difficulty in developing a good story. ”Creativity” is a popular word in recent years. But how does one apply and integrate these creative ideas? Analysis on the advanced research of the above question was rarely found. This research attempts to qualitative research in the grounded theory study, through generalize the contexts for story invention and discuss the enhancement of story inspirations through creative methods. Using data from Depth interview as research codes, this research uses qualitative research method in constructing contexts for story invention. Professional suggestions were analyzed and organized through semi-structured questionnaire. Results had proved that systematic and concrete inspirations in story developments can be aspired through the application of creative methods.