網路口碑行銷效果探究--以經驗品為例__臺灣人文及社會科學引文索引資料庫

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題名：	網路口碑行銷效果探究--以經驗品為例
書刊名：	中原企管評論
作者：	江義平／蔡坤宏／黃耀德
作者(外文)：	Chiang, I-ping／Tsai, Kuen-hung／Huang, Yaw-der
出版日期：	2015
卷期：	13:2
頁次：	頁33-64
主題關鍵詞：	口碑行銷；網路口碑；網路行銷；Word-of-mouth marketing；Electronic word-of-mouth；Internet marketing
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:0 點閱:124

期刊論文
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4.	Li, F.、Du, T. C.(2011)。Who is Talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs。Decision Support System，51(1)，190-197。
5.	Venkatraman, M. P.(1989)。Opinion leaders, adopters, and communicative adopter: A role analysis。Psychology and Marketing，6(1)，51-68。
6.	Price, L.、Feick, L.、Higie, R.(1987)。Information Sensitive Consumers and Market Information。Journal of Consumer Affairs，21(2)，328-341。
7.	Lee, J.、Lee, J. N.(2009)。Understanding the Product Information Inference Process in Electronic Word-of-Mouth: An Objectivity-Subjectivity Dichotomy Perspective。Information and Management，46(5)，302-311。
8.	Dunk, Alan S.(2004)。Product life cycle cost analysis: The impact of customer profiling, competitive advantage, and quality of IS information。Management Accounting Research，15(4)，401-414。
9.	Seiders, K.、Berry, L. L.(1998)。Service Fairness: What It Is and Why It Matters?。Academy of Management Executive，12(2)，8-20。
10.	Allsop, D. T.、Bassett, B. R.、Hoskins, J. A.(2007)。Word-of-mouth research: Principles and applications。Journal of Advertising Research，47(4)，398-411。
11.	Yüksel, A.(2007)。Tourist shopping habitat: Effects on emotions, shopping value and behaviours。Tourism Management，28(1)，58-69。
12.	Aggarwal, P.、Mazumdar, T.(2007)。Decision Delegation: A Conceptualization and Empirical Investigation。Psychology & Marketing，25(1)，71-93。
13.	Bakanauskas, A.、Biciunaite, V.(2011)。Interaction Model for The Young Fashion Buyers and Brand Ambassadors。Organizacij Vadyba: Sisteminiai Tyrimai，2011(58)，7-29。
14.	Duncan, C. P.(1979)。Humor in Advertising: A Behavioral Perspective。Journal of the Academy of Marketing Science，7(4)，285-306。
15.	Ferguson, R.(2008)。Word of Mouth and Viral Marketing: Taking the Temperature of The Hottest Trends in Marketing。Journal of Consumer Marketing，25(3)，179-182。
16.	Hornik, J.、Satchi, R. S.、Cesareo, L.、Pastore, A.(2015)。Information Dissemination via Electronic Word-of-Mouth: Good News Travels Fast, Bad News Travels Faster。Computers in Human Behavior，45，273-280。
17.	Li, J.、Zhan, L.(2011)。Online Persuasion: How the Written Word Drives WOM - Evidence from Consumer-Generated Product Reviews。Journal of Advertising Research，51(1)，239-258。
18.	Lynch, O. H.(2002)。Humorous Communication: Finding a Place for Humor in Communication Research。Communication Research, Communication Theory，12(4)，423-445。
19.	Nah, F. F. H.、Davis, S.(2002)。HCI Research Issues in E-Commerce。Journal of Electronic Commerce Research，3(3)，98-113。
20.	Summers, J. O.(1970)。The Identity of Women's Clothing Fashion Opinion Leaders。Journal of Marketing Research，7(2)，178-185。
21.	Wu, T. W.、Day, R. L.、MacKay, D. B.(1988)。Consumer Benefits versus Product Attributes: An Experimental Test, Quarterly。Journal of Business and Economics，27(3)，88-113。
22.	Harrison-Walker, L. J.(2001)。The measurement of word-of-mouth communication and investigation of service quality and customer commitment as potential antecedents。Journal of Service Research，4(1)，60-75。
23.	Leimeister, J. M.、Ebner, W.、Krcmar, H.(2005)。Design, implementation, and evaluation of trust-supporting components in virtual communities for patients。Journal of Management Information Systems，21(4)，101-135。
24.	Skowronski, John J.、Carlson, Donald E.(1989)。Negativity and Extremity Biases in Impression Formation: A Review of Explanations。Psychological Bulletin，105，131-142。
25.	Bock, G. W.、Zmud, R. W.、Kim, Y. G.、Lee, J. N.(2005)。Behavioral intention formation knowledge sharing: Examining roles of extrinsic motivators, social-psychological forces, and organizational climate。MIS Quarterly，29(1)，87-111。
26.	Balmer, J. M. T.(1998)。Corporate identity and the advent of corporate marketing。Journal of Marketing Management，14(8)，963-996。
27.	Phelps, Joseph E.、Lewis, Regina、Mobilio, Lynne、Perry, David、Raman, Niranjan(2004)。Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email。Journal of Advertising Research，44(4)，333-348。
28.	Prendergast, Gerard、Ko, David、Yuen, S. Y. V.(2010)。Online Word of Mouth and Consumer Purchase Intentions。International Journal of Advertising，29(5)，687-708。
29.	Ladhari, R.(2007)。The effect of consumption emotions on satisfaction and word of mouth communications。Psychology and Marketing，24(12)，1085-1108。
30.	Nyer, P. U.(1997)。A Study of the Relationships Between Cognitive Appraisals and Consumption Emotions。Journal of the Academy of Marketing Science，25(4)，296-304。
31.	Maxham, James G. III、Netemeyer, Richard G.(2002)。A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts。Journal of Marketing，66(4)，57-71。
32.	Bansal, Harvir S.、Voyer, Peter A.(20001100)。Word-of-Mouth Processes within a Service Purchase Decision Context。Journal of Service Research，3(2)，166-177。
33.	Madu, C. N.、Madu, A. A.(2002)。Dimensions of E-Quality。International Journal of Quality and Reliability Management，19(3)，246-258。
34.	Westbrook, Robert A.(1987)。Product/consumption-based affective responses and post purchase processes。Journal of Marketing Research，24(8)，258-270。
35.	Yoon, Eunsang、Guffey, Hugh J.、Kijewski, Valerie(1993)。The effects of information and company reputation on intentions to buy a business service。Journal of Business Research，27(3)，215-228。
36.	Park, C. W.、Lessig, V. P.(1977)。Students and housewives: differences in susceptibility of reference group influence。Journal of Consumer Research，4(2)，102-110。
37.	Bigné, J. E.、Andreu, L.、Gnoth, J.(2005)。The Theme Park Experience: An Analysis of Pleasure, Arousal and Satisfaction。Tourism Management，26(6)，833-844。
38.	Feick, Lawrence F.、Price, Linda L.(1987)。The market Maven: A Diffuser of Marketplace Information。Journal of Marketing，51(1)，83-97。
39.	Resnik, Alan、Stern, Bruce L.(1977)。An analysis of information content in television advertising。Journal of Marketing，41(1)，50-53。
40.	Petrick, J. F.(2000)。Development of a multi-dimensional scale for measuring the perceived value of a service。Journal of Leisure Research，34(2)，119-134。
41.	Sun, Tao、Youn, Seounm、Wu, Guohua、Kuntaraporn, Mana(2006)。Online word-of-mouth (or mouse): An exploration of its antecedents and consequences。Journal of Computer-Mediated Communication，11(4)，1104-1127。
42.	Lee, S.、Shin, B.、Lee, H. G.(2009)。Understanding Post-Adoption Usage of Mobile Data Services: The Role of Supplier-Side Variables。Journal of the Association for Information Systems，10(12)，860-888。
43.	Kaiser, Henry F.、Rice, John(1974)。Little Jiffy, Mark IV。Educational and Psychological Measurement，34(1)，111-117。
44.	Cheung, C. M. K.、Lee, M. K. O.、Rabjohn, N.(2008)。The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities。Internet Research: Electronic Networking Applications and Policy，18(3)，229-247。
45.	Kiang, M. Y.、Raghu, T. S.、Shang, K. H.(2000)。Marketing on the internet--Who can benefit from an online marketing approach?。Decision Support System，27(4)，383-393。
46.	Brown, Tom J.、Barry, Thomas E.、Dacin, Peter A.、Gunst, Richard F.(2005)。Spreading the word: investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context。Journal of the Academy of Marketing Science，33(2)，123-138。
47.	Shen, Yung-Cheng、Huang, Chun-Yao、Chu, Chia-Hsien、Liao, Hui-Chun(2010)。Virtual community loyalty: An interpersonal-interaction perspective。International Journal of Electronic Commerce，15(1)，49-74。
48.	Godes, David、Mayzlin, Dina(2004)。Using Online Conversations to Study Word-of-Mouth Communication。Marketing Science，23(4)，545-560。
49.	Chiu, Chao-Min、Hsu, Meng-Hsiang、Wang, Eric T. G.(2006)。Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories。Decision Support Systems，42(3)，1872-1888。
50.	Kozinets, Robert V.、De Valck, Kristine、Wojnicki, Andrea C.、Wilner, Sarah J. S.(2010)。Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities。Journal of Marketing，74(2)，71-89。
51.	Park, Do-Hyung、Lee, Jumin(2008)。eWOM overload and its effect on consumer behavioral intention depending on consumer involvement。Electronic Commerce Research and Applications，7(4)，386-398。
52.	Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。
53.	Schultz, Theodore W.(1961)。Investment in Human Capital。The American Economic Review，51(1)，1-17。
54.	Shankar, Venkatesh、Smith, Amy K.、Rangaswamy, Arvind(2003)。Customer Satisfaction and Loyalty in Online and Offline Environments。International Journal of Research in Marketing，20(2)，153-175。
55.	Bickart, Barbara、Schindler, Robert M.(2001)。Internet Forums as Influential Sources of Consumer Information。Journal of Interactive Marketing，15(3)，31-40。
56.	Buda, Richard、Zhang, Yong(2000)。Consumer Product Evaluation: The Interactive Effect of Message Framing, Presentation Order, and Source Credibility。Journal of Product & Brand Management，9(4)，229-242。
57.	Smith, Daniel C.、Park, C. Whan(1992)。The Effects of Brand Extensions on Market Share and Advertising Efficiency。Journal of Marketing Research，29(3)，296-313。
58.	Richins, Marsha L.(1983)。Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study。Journal of Marketing，47(1)，68-78。
59.	Kelman, Herbert C.(1961)。Processes of Opinion Change。Public Opinion Quarterly，25(1)，57-78。
60.	Bhatnagar, Amit、Misra, Sanjog、Rao, H. Raghav(2000)。On risk, convenience, and Internet shopping behavior。Communications of the ACM，43(11)，98-105。
61.	Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy，78(2)，311-329。
62.	Komiak, Sherrie X.、Benbasat, Izak(2004)。Understanding customer trust in agent-mediated electronic commerce, Web-mediated electronic commerce, and traditional commerce。Information Technology and Management，5(1/2)，181-207。
63.	Anderson, Eugene W.(1998)。Customer satisfaction and Word-of-Mouth。Journal of Service Research，1(1)，5-17。
64.	Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。
65.	Russell, J. A.、Pratt, G.(1981)。A Description of the Affective Quality Attributed to Environments。Journal of Personality and Social Psychology，38(2)，311-322。
66.	Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research，17(4)，454-462。
67.	Arndt, Johan A.(1967)。Role of Product-Related Conversations in the Diffusion of a New Product。Journal of Marketing Research，4(3)，291-295。
68.	Buttle, Francis A.(1998)。Word of mouth: understanding and managing referral marketing。Journal of Strategic Marketing，6(3)，241-254。
69.	Zhang, Y.、Zinkhan, George M.(2006)。Responses to humorous ads: Does audience involvement matter?。Journal of Advertising，35(4)，113-127。
70.	Derbaix, Christian、Vanhamme, J.(2003)。Inducing Word-of-Mouth by Eliciting Surprise-A Pilot Investigation。Journal of Economic Psychology，24(1)，99-116。
71.	Clark, A.R、Goldsmith, E.R.(2005)。Market Mavens: Psychological Influences。Psychology & Marketing，22(4)，289-312。

會議論文
1.	Wiedmann, K.、Hennigs, N.、Langner, S.(2007)。Categorizing the Potential and Value of WOM-Referrals: Towards a Comprehensive Typology of Social Influencers。AMA Winter Educators Conference，18，22-24。

學位論文
1.	Chu, Shu-Chuan(2009)。Determinants of Consumer Engagement in Electronic Word-of-Mouth in Social Networking Sites(博士論文)。University of Texas at Austin。

圖書
1.	Becker, G. S.(1994)。Human Capital: A Theoretical and hmpirical Analysis, with Special Reference to Education。Chicago, IL：University of Chicago Press。
2.	Blackwell, R. D.、Miniard, P. W.、Engel, J. F.(2001)。Cnsumr Behavior。San Diego, CA：Harcourt, Inc。
3.	Brock, T. C.、Green, M. C.(2005)。Persuasion: Psychological Insights and Perspectives。Sage。
4.	Solomon, M. R.(2007)。Consumer Behavior Consumer Behavior。Upper Saddle River, NJ：Prentice Hall。
5.	Dowling, G.(2001)。Creating corporate reputations: Identity, image, and performance。New York：Oxford：Oxford University Press。
6.	Rogers, Everett M.(1995)。Diffusion of Innovations。New York, NY：Simon & Schuster。
7.	Cooper, D. R.、Schindler, P. S.(2003)。Business Research Methods。McGraw-Hill Irwin Publisher。
8.	Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A guide to the program and applications。SPSS Inc。
9.	Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。
10.	Shimp, Terence A.(1993)。Promotion Management and Marketing Communications。Chicago, Illinois：Dryden Press。
11.	Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。
12.	Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1995)。Multivariate Data Analysis: with Readings。Prentice Hall。
13.	Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。
14.	Sernovitz, A.(2009)。Word of Mouth Marketing: How Smart Companies Get People talking。New York, NY：Kaplan Publishing。

其他
1.	eMarketer(2013)。Consumers Believe in Positive Word-of-Moutn，http://www.emarketer.com/Article/Consumers-Believe-Positive-Word-of-Mouth/1008078， 2013/05/19。
2.	eMarketer(2011)。SMBs Turn to Social Before Search，http://www.emarketer.com/Article/SMBs-Turn-Social-Before-Search/1008302， 2013/05/19。
3.	TWNIC(2012)。2012年台灣寬頻網路使用調査報告，http://www.twnic.net.tw/download/200307A101d.pdf， 2013/05/19。延伸查詢
4.	Word of Mouth Marketing Association(2013)。WOM101，http://womma.org/wom101/， 2013/05/19。
5.	創市際市場研究顧問公司(2012)。IX Survey是什麼，http://www.insightxplorer.com/product/ixsurvey01.html， 2013/05/19。延伸查詢
6.	經理人月刊(2012)。經理人品牌影響力大調查研究方法，http://www.managertoday.com.tw/?p=14841， 2013/05/19。延伸查詢

圖書論文
1.	Glynn, W. J.、Lehtinen, U.(1995)。The Concept of Exchange: Interactive Approaches in Service Marketing。Understanding Services Management: Integrating Marketing, Organisational Behaviour，Operations, and Human Resource Management。Chichester, UK：Wiley。

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