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題名：Conceptualising the Symbolic Product: An Arts and Cultural Marketing Imperative
書刊名：Academy of Taiwan Business Management Review
作者：Lehman, Kim／Wickham, Mark／Fillis, Ian
出版日期：2016
卷期：12:1
頁次：頁84-92
主題關鍵詞：Arts and cultural marketing；Product concept；Symbolic value
原始連結：連回原系統網址new window
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  • 點閱點閱:3
期刊論文
1.Lovelock, Christopher(1995)。Competing on Service: Technology and Teamwork in Supplementary Services。Planning Review，23(4)，32-39。  new window
2.Boorsma, M.(2006)。A strategic logic for arts marketing: integrating customer value and artistic objectives。International Journal of Cultural Policy，12(1)，73-92。  new window
3.Bradshaw, A.(2010)。Before method: axiomatic review of arts marketing。International Journal of Culture, Tourism and Hospitality Research，4(1)，8-19。  new window
4.Butler, P.(2000)。By popular demand: marketing the arts。Journal of Marketing Management，16(4)，343-364。  new window
5.Fillis, I.(2006)。Art for art's sake or art for business sake: an exploration of artistic product orientation。The Marketing Review，6，29-40。  new window
6.Fillis, I.(2004)。The entrepreneurial artist as marketer: drawing from the smaller-firm literature。International Journal of Arts Management，7(1)，9-21。  new window
7.Jyrama, A.、Ayvari, A.(2010)。Marketing contemporary visual art。Marketing Intelligence and Planning，28(6)，723-735。  new window
8.Marshall, K.、Forrest, P.(2011)。A framework for identifying factors that influence fine art valuations from artist to consumers。Marketing Management Journal，21(1)，111-123。  new window
9.Martin, B.(2007)。How visual artists enter the contemporary art market in France: a dynamic approach based on a network of tests。International Journal of Arts Management，9(3)，16-33。  new window
10.Venkatesh, A.、Meamber, L. A.(2006)。Arts and aesthetics: marketing and cultural production。Marketing Theory，6(1)，11-39。  new window
11.Pongsakornrungsilp, S.、Schroeder, J. E.(2011)。Understanding value co-creation in a co-consuming brand community。Marketing Theory，11(3)，303-324。  new window
12.Smith, J. B.、Colgate, M.(2007)。Customer value creation: a practical framework。Journal of Marketing Theory and Practice，15(1)，7-23。  new window
13.Payne, A.、Holt, S.(2001)。Diagnosing customer value: Integrating the value process and relationship marketing。British Journal of Management，12(2)，159-182。  new window
14.Levitt, T.(1980)。Marketing success through differentiation of anything。Harvard Business Review，58(1)，83-91。  new window
15.Solomon, M. R.(1983)。The role of products as social stimuli: A symbolic interactionism perspective。Journal of Consumer Research，10(3)，319-329。  new window
16.Ang, S. H.、Lim, E. A. C.(2006)。The influence of metaphors and product type on brand personality perceptions and attitudes。Journal of Adverting，35(2)，39-53。  new window
17.Hirschman, E. C.(1983)。Aesthetics, Ideologies, and the Limits of the Marketing Concept。Journal of Marketing，47(3)，45-55。  new window
18.Arnold, M. J.、Tapp, S. R.(2003)。Direct marketing in non-profit services: Investigating the case of the arts industry。The Journal of Services Marketing，17(2/3)，141-160。  new window
19.Belfiore, E.、Bennett, O.(2007)。Determinants of impact: Towards a better understanding of encounters with the arts。Cultural Trends，16(3)，225-275。  new window
20.Botti, S.(2000)。What role for marketing in the arts? An analysis of arts consumption and artistic value。International Journal of Arts Management，2(3)，14-27。  new window
21.Crane, A.(2001)。Unpacking the ethical product。Journal of Business Ethics，30(4)，361-373。  new window
22.Fillis, I.(2007)。Celtic craft and the creative consciousness as contributions to marketing creativity。Journal of Strategic Marketing，15(1)，7-16。  new window
23.Goyal, A.(2006)。Consumer perception towards the purchase of credit cards。Journal of Services Research，6，180-190。  new window
24.Khalil, E. L.(2000)。Symbolic products: Prestige, pride and identity goods。Theory and Decision，49(1)，53-77。  new window
25.Kubacki, K.、Croft, R.(2011)。Markets, music and all that jazz。European Journal of Marketing，45(5)，805-821。  new window
26.Lee, H.-K.(2005)。Rethinking art marketing in a changing cultural policy context。International Journal Nonprofit and Voluntary Sector Marketing，10(3)，151-164。  new window
27.Lehman, K.、Wickham, M. D.(2014)。Marketing orientation and activities in the arts-marketing context: Introducing a Visual Artists' Marketing Trajectory Model。Journal of Marketing Management，30(7/8)，664-696。  new window
28.Lehman, K.、Wickham, M. D.、Fillis, I.(2014)。A cultural tourism research agenda。Annals of Tourism Research，49(6)，156-158。  new window
29.Meyer, J.、Even, R.(1998)。Marketing and the fine arts: Inventory of a controversial relationship。Journal of Cultural Economics，22(4)，271-283。  new window
30.Muniz, A. M. Jr.、Norris, T.、Fine, G. A.(2014)。Marketing artistic careers: Pablo Picasso as brand manager。European Journal of Marketing，48(1/2)，68-88。  new window
31.O'Reilly, D.(2005)。The marketing/creativity interface: a case study of a visual artist。International Journal of Non-profit and Voluntary Sector Marketing，10(4)，263-274。  new window
32.Penaloza, L.、Venkatesh, A.(2006)。Further evolving the new dominant logic of marketing: From services to social construction of markets。Marketing Theory，6(3)，299-316。  new window
33.Rodner, V. L.、Thomson, E.(2013)。The art machine: Dynamics of a value generating mechanism for contemporary art。Arts Marketing: An International Journal，3(1)，58-72。  new window
34.Schroeder, J. E.(2005)。The artist and the brand。European Journal of Marketing，39(11/12)，1291-1392。  new window
35.Schwer, R. K.、Daneshvary, R.(1995)。Symbolic product attributes and emulatory consumption: The case of rodeo fan attendance and the wearing of western clothing。Journal of Applied Business Research，11(3)，74-82。  new window
36.Stylianou-Lambert, T.(2011)。Gazing from home: Cultural tourism and art museums。Annals of Tourism Research，38(2)，403-421。  new window
37.Zorloni, A.(2005)。Structure of the contemporary art market and the profile of Italian artists。International Journal of Arts Management，8(1)，61-71。  new window
會議論文
1.Lehman, K.、Fillis, I.、Wickham, M. D.(2014)。Reconceptualising 'product' in the arts and cultural context。28th Annual British Academy of Management Conference。Belfast。  new window
圖書
1.Colbert, F.、Martin, D. J.(2009)。Marketing Planning for Culture and the Arts。Montreal：HEC Montreal。  new window
2.O'Reilly, D.、Kerrigan, F.(2010)。Marketing the Arts: A Fresh Approach。London：Routledge。  new window
3.Thompson, D.(2008)。The Million Stuffed Shark: The Curious Economics of Contemporary Art and Auction Houses。London：Aurum Press。  new window
4.Throsby, David(2001)。Economics and culture。Cambridge University Press。  new window
5.Baines, P.、Fill. C.(2014)。Marketing。Oxford：Oxford University Press。  new window
6.Velthuis, O.(2007)。Talking prices: Symbolic meanings ofprices on the market for contemporary art。Princeton：Princeton University Press。  new window
7.Kotler, Philip(2000)。Marketing Management。Prentice-Hall。  new window
8.Frow, John(1995)。Cultural Studies and Cultural Value。Oxford：Clarendon Press。  new window
圖書論文
1.Fillis, I.(2010)。The tension between artistic and market orientation in visual art。Marketing the Arts: A Fresh Approach。London：Routledge。  new window
2.Centre for Economics and Business Research Ltd(2013)。The contribution of the arts and culture to the national economy。Report for Arts Council England and the National Museums Directors' Council。London：Centre for Economics and Business Research Ltd。  new window
3.Csapo, J.(2012)。The role and importance of cultural tourism in modem tourism industry。Strategies for Tourism Industry--Micro and Macro Perspectives, Rijeka, InTech Europe。  new window
4.Johnson, J. W.(2014)。Audience valuation and pricing the performing arts。The Routledge Companion to Arts Marketing。London：Routledge。  new window
5.Oliver, J.、Walmsley, B.(2011)。Assessing the value of the arts。Key issues in the arts and entertainment industry。Oxford：Goodfellows Publishing。  new window
6.Preece, C.(2014)。The fluidity of value as a social phenomenon in the visual arts market。The Routledge Companion to Arts Marketing。London：Routledge。  new window
 
 
 
 
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