產品評價的感官心理模擬過程研究__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	產品評價的感官心理模擬過程研究
書刊名：	中山管理評論
作者：	謝致慧
作者(外文)：	Shieh, Chih-hui
出版日期：	2016
卷期：	24:1
頁次：	頁115-151
主題關鍵詞：	感官層次；心理模擬；觸覺需求；認知負荷；產品評價；Sensory layer；Mental simulation；Need for tactile；Cognitive load；Product evaluation
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:1 點閱:7

本研究目的在探討感官層次經由心理模擬過程對產品評價的影響。共進行三個實驗，實驗一分析單層感官與多層感官對產品評價之影響；實驗二則分析工具性觸覺需求在感官層次與產品評價之調節效果；實驗三以認知負荷為干擾變數，進行感官層次與產品評價之影響程度變化。研究結果顯示，感官層次會經由心理模擬過程而對產品評價產生影響，多層感官又比單層感官較能提高產品評價。本研究亦顯示對低工具性觸覺需求者而言，在多層感官作用下會感受較高的產品評價，但對高觸覺需求者則無顯著差異。最後，在無認知負荷情況下，多層感官比單層感官較能提高消費者產品評價，但認知負荷情況下多層感官與單層感官的效果一樣。

以文找文

The purpose of this study is to examine the mental simulation process of sensory layer on product evaluation. Three experiments were conducted, the experiment 1 is to analysis the effect of single-layer sensory and Multi-layer sensory on product evaluation; The experiment 2 is to analysis the moderation of need for tactile (NFT) between sensory layer and product evaluation; The experiment 3 is to analysis the moderation of cognitive load between sensory layer and purchase intention. The results show the significant effect of sensory layer via mental simulation process on product evaluation, and multi-layer sensory increased more product evaluation than single-layer sensory. The results also expose that for less NFT participants who have more product evaluation than single-layer sensory in the condition of multi-layer sensory, but no significant effect for high NFT participants. Finally, the results indicate that for no cognitive load participants who have more purchase intention in a situation of multi-layer sensory than single-layer sensory, but no significant effect for cognitive load participants.

以文找文

期刊論文
1.	Krishna, A.(2006)。Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias。Journal of Consumer Research，32(4)，557-566。
2.	Nowlis, S.、Shiv, B.(2005)。Influence of Consumer Distractions on the Effectiveness of Food Sampling Programs。Journal of Marketing Research，42(2)，157-168。
3.	Krishna, Aradhna、Morrin, Maureen(2008)。Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues。Journal of Consumer Research，34(6)，807-818。
4.	Taylor, S. E.、Pham, L. B.、Rivkin, I. D.、Armor, D. A.(1998)。Harnessing the imagination: Mental stimulation, self-regulation, and coping。American Psychologist，53(4)，429-439。
5.	Hsiao, M. H.(2009)。Shopping Mode Choice: Physical Store Shopping versus E-shopping。Transportation Research Part E: Logistics and Transportation Review，45(1)，86-95。
6.	Grohmann, B.、Spangenberg, E. R.、Sprott, D. E.(2007)。The influence of tactile input on the evaluation of retail product offerings。Journal of Retailing，83(2)，237-245。
7.	Haider, H.、Frensch, P. A.(1999)。Information reduction during skill acquisition: The influence of task instruction。Journal of Experimental Psychology: Applied，5(2)，129-151。
8.	Krishna, Aradhna(2012)。An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior。Journal of Consumer Psychology，22(3)，332-351。
9.	Krishna, A.、Elder, R. S.、Caldara, C.(2010)。Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience。Journal of Consumer Psychology，20(4)，410-418。
10.	Williams, L. E.、Huang, J. Y.、Bargh, J. A.(2009)。The scaffolded mind: Higher mental processes are grounded in early experience of the physical world。European Journal of Social Psychology，39(7)，1257-1267。
11.	Yorkston, E. A.、Menon, G.(2004)。A Sound idea: Phonetic effects of brand names on consumer judgments。Journal of Consumer Research，31(1)，43-51。
12.	Elder, R. S.、Krishna, A.(2010)。The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste。Journal of Consumer Research，36(5)，748-756。
13.	Peck, Joann、Wiggins, Jennifer(2006)。It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion。Journal of Marketing，70(4)，56-69。
14.	Hornik, Jacob(1992)。Tactile stimulation and consumer response。Journal of Consumer Research，19(3)，449-458。
15.	Rohm, Andrew J.、Swaminathan, V.(2004)。A typology of online shoppers based on shopping motivations。Journal of Business Research，57(7)，748-757。
16.	Alpert, M. I.、Alpert, J. I.、Maltz, E. N.(2005)。Purchase occasion influence on the role of music in advertising。Journal of Business Research，58(3)，369-376。
17.	Williams, Lawrence E.、Bargh, John A.(2008)。Experiencing physical warmth promotes interpersonal warmth。Science，322(5901)，606-607。
18.	Peck, Joann、Shu, Suzanne B.(2009)。The effect of mere touch on perceived ownership。Journal of Consumer Research，36(3)，434-447。
19.	Houston, M. J.、Childers, T. L.、Heckler, S. E.(1987)。Picture-word Consistency and the Elaborative Processing of Advertisement。Journal of Marketing Research，24(4)，359-369。
20.	Yalch, R. F.、Spangeberg, E. R.(2000)。The Effects of Music in a Retail Setting on Retail and Perceived Shopping Times。Journal of Business Research，49(2)，139-147。
21.	Teo, Thompson S. H.、Yu, Yuany(2005)。Online buying behavior: a transaction cost economics perspective。Omega: The International Journal of Management Science，33(5)，451-465。
22.	Gu, B.、Park, J.、Konana, P.(2012)。The impact of external word-of-mouth sources on retailer sales of high-involvement products。Information Systems Research，23(1)，182-196。
23.	Hulten, B.(2012)。Sensory cues and shoppers' touching behaviour: the case of IKEA。International Journal of Retail and Distribution Management，40(4)，273-289。
24.	Sweller, John、Chandler, Paul(1994)。Why some material is difficult to learn。Cognition and Instruction，12(3)，185-233。
25.	Morrin, M.、Ratneshwar, S.(2000)。The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands。Journal of Business Research，49(2)，157-165。
26.	Mattila, Anna S.、Wirtz, Jochen(2001)。Congruency of scent and music as a driver of in-store evaluations and behavior。Journal of Retailing，77(2)，273-289。
27.	Escalas, J. E.、Luce, M. F.(2004)。Understanding the effects of process-focused versus outcome-focused thought in response to advertising。Journal of Consumer Research，31(2)，274-285。
28.	Zhong, Chen B.、Leonardelli, Geoffrey J.(2008)。Cold and lonely: Does social exclusion literally feel cold?。Psychological Science，19(9)，838-842。
29.	Peck, J.、Barger, V. A.、Webb, A.(2013)。In search of a surrogate for touch: The effect of haptic imagery on perceived ownership。Journal of Consumer Psychology，23(2)，189-196。
30.	Citrin, A. V.、Stem, D. E. Jr.、Spangenberg, E. R.、Clark, M. J.(2003)。Consumer need for tactile input: An Internet retailing challenge。Journal of Business Research，56(11)，915-922。
31.	McCabe, D. B.、Nowlis, S. M.(2003)。The effect of examining actual products or product descriptions on consumer preference。Journal of Consumer Psychology，13(4)，431-439。
32.	Peck, Joann、Childers, Terry L.(2003)。To have and to hold: The influence of haptic information on product judgments。Journal of Marketing，67(2)，35-48。
33.	Peck, J.、Childers, T. L.(2003)。Individual differences in haptic information processing: The Need for Touch scale。Journal of Consumer Research，30(3)，430-442。
34.	Edell, Julie A.、Staelin, Richard(1983)。The Information Processing of Pictures in Print Advertisements。Journal of Consumer Research，10(1)，45-61。
35.	楊俊明(20131200)。吃硬不吃軟：觸覺資訊對消費者品質預期與折價券使用意圖之影響。臺大管理論叢，24(1)，101-127。延伸查詢
36.	Anderson, C. A.(1983)。Imagination and Expectation: The Effect of Imagining Behavioral Scripts on Personal Influences。Journal of Personality and Social Psychology，45(8)，293-305。
37.	Appelbaum, L. G.、Cain, M. S.、Darling, E. F.、Mitroff, S. R.(2013)。Action Video Game Playing is Associated with Improved Visual Sensitivity, but not Alterations in Visual Sensory Memory。Atten Percept Psychophys，75(6)，1161-1167。
38.	Becker, L.、Van Rompay, T. J. L.、Schifferstein, H. N. J.、Galetzka, M.(2011)。Tough Package, Strong Taste: The Influence of Packaging Design on Taste Impressions and Product Evaluations。Food Quality and Preference，22(1)，17-23。
39.	Biswas, Dipayan、Labrecque, Lauren I.、Lehmann, Donald R.、Markos, Ereni(2014)。Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)Similarity When Sequentially Sampling Products。Journal of Marketing，78(1)，112-126。
40.	Cain, M. S.、Landau, A. N.、Shimamura, A. P.(2012)。Action Video Game Experience Reduces the Cost of Switching Tasks。Attention, Perception, & Psychophysics，74(4)，641-647。
41.	Charlton, S. R.、Fantino, E.(2008)。Commodity Specific Rates of Temporal Discounting: Does Metabolic Function Underlie Differences in Rates of Discounting?。Behavioural Processes，77(3)，334-342。
42.	Cliff, M.、Joyce, D. W.、Lamar, M.、Dannhauser, T.、Tracy, D. K.、Shergill, S. S.(2013)。Aging Effects on Functional Auditory and Visual Processing Using fMRI with Variable Sensory Loading。Cortex，49(5)，1304-1313。
43.	Drolet, A.、Luce, M. F.(2004)。The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance。Journal of Consumer Research，31(1)，63-77。
44.	Duffy, S.、Smith, J.(2014)。Cognitive Load in the Multi-player Prisoner's Dilemma Game: Are There Brains in Games?。Journal of Behavioral and Experimental Economics，51(1)，47-56。
45.	Easton, R. D.、Moran, P. W.(1978)。A Quantitative Confirmation of the Visual Capture of Curvature。Journal of General Psychology，98(1)，105-112。
46.	Elder, Ryan S.、Krishna, Aradhna(2012)。The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation。Journal of Consumer Research，38(6)，988-1003。
47.	Ha, Y.、Lennon, S. J.(2010)。Effects of Site Design on Consumer Emotions: Role of Product Involvement。Journal of Research in Interactive Marketing，4(2)，80-96。
48.	Haag, L. M.、Heba, S.、Lenz, M.、Glaubitz, B.、Höffken, O.、Kalisch, T.、Puts, N. A.、Edden, R. A. E.、Tegenthoff, M.、Dinse, H.、Schmidt-Wilcke, T.(2015)。Resting BOLD Fluctuations in the Primary Somatosensory Cortex Correlate with Tactile Acuity。Cortex，64(1)，20-28。
49.	Hagtvedt, Henrik、Patrick, Vanessa M.(2008)。Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products。Journal of Marketing Research，45(3)，379-389。
50.	Heller, Morton A.(1992)。Haptic Dominance in Form Perception: Vision versus Proprioception。Perception，21(5)，655-660。
51.	Higgins, E. T.、Brendl, C. M.(1995)。Accessibility and applicability: Some "activation rules" influencing judgment。Journal of Experimental Social Psychology，31(3)，218-243。
52.	Hoegg, J.、Alba, J. W.(2007)。Taste Perception: More than Meets the Tongue。Journal of Consumer Research，33(4)，490-498。
53.	Hoffman, P.、Ralph, M. A. L.(2013)。Scents and Sounds: Quantifying the Full Multi-sensory Basis of Conceptual Knowledge。Neuropsychologia，51(1)，14-25。
54.	Klatzky, R. L.、Lederman, S. J.(1993)。Toward a Computational Model of Constraint-Driven Exploration and Haptic Object Identification。Perception，22(5)，597-621。
55.	Jones, Bill、O'Neil, Sandra(1985)。Combining Vision and Touch in Texture Perception。Perception & Psychophysics，37(1)，66-72。
56.	Keysers, C.、Wicker, B.、Gazzola, V.、Anton, J. L.、Fogassi, L.、Gallese, V.(2004)。A Touching Sight: SII/PV Activation during the Observation and Experience of Touch。Neuron，42(2)，335-346。
57.	Kong, Y.、Zhang, A.(2013)。Consumer Response to Green Advertising: The Influence of Product Involvement。Asian Journal of Communication，23(4)，428-447。
58.	Labbe, D.、Pineau, N.、Martin, N.(2013)。Food Expected Naturalness: Impact of Visual, Tactile and Auditory Packaging Material Properties and Role of Perceptual Interactions。Food Quality and Preference，27(2)，170-178。
59.	Ludden, G. D. S.、Schifferstein, H. N. J.、Hekkert, P.(2009)。Visual-Tactual in Congruities in Products as Sources of Surprise。Empirical Studies of the Arts，27(1)，61-87。
60.	Mokhtarian, P. L.(2004)。A Conceptual Analysis of the Transportation Impacts of B2C E-commerce。Transportation，31(3)，257-284。
61.	Nuszbaum, M.、Voss, A.、Klauer, K. C.(2013)。Assessing Individual Differences in the Need for Interpersonal Touch and Need for Touch。Social Psychology，45(1)，1-10。
62.	Peracchio, L. A.、Luna, D.(2006)。The Role of Thin Slice Judgments in Consumer Psychology。Journal of Consumer Psychology，16(1)，25-32。
63.	Rolls, E. T.(2005)。Taste, Olfactory, and Food Texture Processing in the Brain and the Control of Food Intake。Physiology and Behavior，85(1)，45-56。
64.	Russell, C. A.(2002)。Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude。Journal of Consumer Research，29(3)，306-318。
65.	Schifferstein, H. N. J.、Cleiren, M. P. H. D.(2005)。Capturing Product Experiences: A Split-Modality Approach。Acta Psychologica，118(3)，293-318。
66.	Schifferstein, Hendrik N. J.、Fenko, Anna、Desmet, Pieter M. A.、Labbe, David、Martin, Nathalie(2013)。Influence of Package Design on the Dynamics of Multisensory and Emotional Food Experience。Food Quality and Preference，27(1)，18-25。
67.	Spence, C.(2012)。Auditory Contributions to Flavour Perception and Feeding Behaviour。Physiology & Behavior，107(4)，505-515。
68.	Strobach, T.、Frensch, P. A.、Schubert, T.(2012)。Video Game Practice Optimizes Executive Control Skills in Dual-task and Task Switching Situations。Acta Psychologica，140(1)，13-24。
69.	Sweller, J.、Chandler, P.、Tierney, P.、Cooper, M.(1990)。Cognitive Load and Selective Attention as Factors in the Structuring of Technical Material。Journal of Experimental Psychology: General，119(2)，176-192。
70.	Tucker, M.、Ellis, R.(1998)。On the Relations between Seen Objects and Components of Potential Actions。Journal of Experimental Psychology: Human Perception and Performance，24(3)，830-846。
71.	Tucker, M.、Ellis, R.(2001)。The Potentiation of Grasp Types during Visual Object Categorization。Visual Cognition，8(6)，769-800。
72.	Wadhwa, M.、Zhang, K.(2015)。This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations。Journal of Consumer Research，41(5)，1172-1185。
73.	Zampini, M.、Spence, C.(2004)。The Role of Auditory Cues in Modulating the Perceived Crispness and Staleness of Potato Chips。Journal of Sensory Studies，19(5)，347-363。
74.	Taylor, S. E.、Schneider, S. K.(1989)。Coping and the simulation of events。Social Cognition，7(2)，174-194。
75.	Preacher, Kristopher J.、Hayes, Andrew F.(2004)。SPSS and SAS procedures for estimating indirect effects in simple mediation models。Behavior Research Methods, Instruments, & Computers，36(4)，717-731。
76.	Zhao, Xinshu、Lynch, John G. Jr.、Chen, Qimei(2010)。Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis。Journal of Consumer Research，37(2)，197-206。
77.	Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。
78.	Barsalou, Lawrence W.(2008)。Grounded cognition。Annual Review of Psychology，59(1)，617-645。
79.	Castaño, R.、Sujan, M.、Kacker, M.、Sujan, H.(2008)。Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation。Journal of Marketing Research，45(3)，320-336。
80.	González, J.、Barros-Loscertales, A.、Pulvermüller, F.、Meseguer, V.、Sanjuán, A.、Belloch, V.、Avila, C.(2006)。Reading cinnamon activates olfactory brain regions。Neuroimage，32(2)，906-912。
81.	Paas, F. G. W. C.、Tuovinen, J. E.、Tabbers, H. K.、Van Gerven, P. W. M.(2003)。Cognitive load measurement as a means to advance cognitive load theory。Educational Psychologist，38(1)，63-71。
82.	Simmons, W. K.、Martin, A.、Barsalou, L. W.(2005)。Pictures of Appetizing Foods Activate Gustatory Cortices for Taste and Reward。Cerebral Cortex，15(10)，1602-1608。
83.	Zatorre, R. J.、Halpern, A. R.(2005)。Mental Concerts: Musical Imagery and Auditory Cortex。Neuron，47(1)，9-12。
84.	Mitchell, Andrew A.、Olson, Jerry C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?。Journal of Marketing Research，18(3)，318-332。

圖書
1.	Herz, Rachel(2007)。The scent of desire: Discovering our enigmatic sense of smell。New York：Harpercollins Publishers。

單篇論文
1.	Hayes, A. F.(2012)。PROCESS: A Versatile Computational Tool for Observed Variable Mediation, Moderation, and Conditional Process Modeling，The Ohio State University。

其他
1.	衛生福利部食品藥物管理署(2014)。食品或餐飲服務等郵購買賣定型化契約應記載及不得記載事項，http://www.fda.gov.tw/TC/site.aspx?sid=37， 2015/02/22。延伸查詢
2.	燦坤實業股份有限公司(2015)。關於燦星餐飲，http://www.starfb.com.tw/Coupon/CompanyStarFB.aspx， 2015/02/22。延伸查詢
3.	全家便利商店(2015)。全家經典麵包TOP520年熱賣1億個，http://www.family.com.tw/Enterprise/news_in.aspx?ID=159， 2015/02/22。延伸查詢
4.	美合國際實業股份有限公司(2015)。門市資訊，https://www.86shop.com.tw/K86_About.asp?id=201311000006， 2015/02/18。延伸查詢
5.	Thau, B.(2012)。Behind the Spritz: What Really Goes Into a Bottle of 100 Perfume，http://www.dailyfinance.com/2015/01/27/ceIebrity-perfume-cost-breakdown， 2015/01/27。
6.	Wyrley-Birch, M.(2013)。Experiential Marketing: Shaping the Future Face of Retail，http://www.marketingweek.co.uk/strategiesand-tactics/experiential-marketingshaping-the-future-face-of-retail/4005818.article， 2015/01/27。

圖書論文
1.	Peck, J.、Childers, T. L.(2008)。If it tastes, smells, sounds, and feels like a duck, then it must be a…: Effects of sensory factors on consumer behaviors。Handbook of consumer psychology。NY。
2.	Schifferstein, H. N. J.、Spence, C.(2008)。Multisensory Product Experience。Product experience。Amsterdam：Elsevier Ltd.。
3.	Schwarz, N.(2012)。Feelings-as-information Theory。Handbook of Theories of Social Psychology。Thousand Oaks, CA：Sage。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	你被「左右」了嗎？產品-價格圖片左右相對位置與解釋水平對產品評價的影響
2.	吃硬不吃軟：觸覺資訊對消費者品質預期與折價券使用意圖之影響

無相關博士論文

無相關書籍

無相關著作

1.	探討技術創新能力中介組織創新與企業績效之關係：以創新政策為調節效果
2.	Mathematical Computation of Fuzzy Statistics for Sensory Evaluation
3.	Smartphone Market Analysis Using Dynamic Multi-Criteria Decision Methods
4.	A Hybrid Approach for Knowledge Recommendation
5.	Efficient Method for Testing the Batch-Processing Process Yield
6.	網路購物平臺之選擇決策
7.	關係行銷對消費者態度與行為意向的影響--網路產品類型的干擾效果
8.	橋樑定期檢測作業排程最佳化模式之研究
9.	運輸成本在不同匯率體制下之效果分析
10.	The Impact of Speculative Trading Activity on Return and Volatility in Taiwan Futures Market
11.	Connections between Volatility Skew Measures and TAIEX Return
12.	頻譜拍賣設計之理論與實驗研究--從Ausubel到CCA
13.	選擇權的隱含波動度偏態之資訊內涵--以臺灣指數選擇權市場為例
14.	子公司當地鑲嵌關係與母公司關注之效果探討
15.	品牌社群與消費者自我之研究

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫