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題名:品牌社群與消費者自我之研究
書刊名:多國籍企業管理評論
作者:余億盈
作者(外文):Yu, Yi-ying
出版日期:2016
卷期:10:1
頁次:頁45-59
主題關鍵詞:品牌社群自我一致性Brand communitySelf-congruence
原始連結:連回原系統網址new window
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  • 點閱點閱:14
期刊論文
1.Reid, S. A.、Hogg, M. A.(2005)。A self-categorization explanation of the third-person effect。Human Communication Research,31,129-161。  new window
2.Swann, William B. Jr.、Stein-Seroussi, Alan、Giesler, R. Brian(1992)。Why People Self-verify。Journal of Personality and Social Psychology,62(3),392-401。  new window
3.Albert, Noel、Merunka, Dwight、Valette-Florence, Pierre(2008)。When consumers love their brands: Exploring the concept and its dimensions。Journal of Business Research,61(10),1062-1075。  new window
4.Wirtz, J.、den Ambtman, A.、Bloemer, J. M. M.、Horváth, C.、Ramaseshan, B.、van de Klundert, J.、Gürhan-Canli, Z.、Kandampully, J.(2013)。Managing brands and customer engagement in online brand communities。Journal of Service Management,24(3),223-244。  new window
5.Sedikides, C.、Strube, M. J.(1997)。Self-evaluation: To thine own self be good, to thine own self be sure, to thine own self be true, and to thine own self be better。Advances in Experimental Social Psychology,29,209-269。  new window
6.Casaló, L. V.、Flavián, C.、Guinalíu, M.(2008)。Promoting consumer's participation in virtual brand communities: A new paradigm in branding strategy。Journal of Marketing Communications,14(1),19-36。  new window
7.Cowart, K. O.、Fox, Gavin L.、Wilson, Andrew E.(2008)。A Structural Look at Consumer Innovativeness and Self-Congruence in New Product Purchases。Psychology & Marketing,25(12),1111-1130。  new window
8.Ditto, Peter H.、Lopez, David F.(1992)。Motivated skepticism: Use of differential decision criteria for preferred and nonpreferred conclusions。Journal of Personality and Social Psychology,63(4),568-584。  new window
9.Chang, A.、Hsieh, S. H.、Tseng, T. H.(2013)。Online brand community response to negative brand events: the role of group eWOM。Internet Research,23(4),486-506。  new window
10.Dolich, Ira J.(1969)。Congruence Relationship Between Self-Image and Product Brands。Journal of Marketing Research,6(1),80-84。  new window
11.Elliott, Gregory C.(1986)。Self-Esteem and Self-Consistency: A Theoretical and Empirical Link between Two Primary Motivations。Social Psychology Quarterly,49(3),207-218。  new window
12.Lazzari, Renato、Fioravanti, Mario、Gough, Harrison G.(1978)。A New Scale for the Adjective Check List Based on Self Versus Ideal-Self Discrepancies。Journal of Clinical Psychology,34(2),361-365。  new window
13.Jones, S. C.(1973)。Self- and interpersonal evaluations: Esteem theories versus consistency theories。Psychological Bulletin,79(3),185-199。  new window
14.Scarpi, D.(2010)。Does size matter? An examination of small and large web-based brand communities。Journal of Interactive Marketing,24(1),14-21。  new window
15.Schouten, J. W.、McAlexander, J. H.、Koenig, H. F.(2007)。Transcendent customer experience and brand community。Journal of the Academy of Marketing Science,35(3),357-368。  new window
16.Sirgy, M. J.、Grewal, D.、Mangleburg, T. F.、Park, J.、Chon, K. S.、Claiborn, C. B.、Johar, J. S.、Berkman, H.(1997)。Assessing the predictive validity of two methods of measuring selfimage congruence。Journal of the Academy of Marketing Science,25(3),229-241。  new window
17.Malär, Lucia、Krohmer, Harley、Hoyer, Wayne D.、Nyffenegger, Bettina(2011)。Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self。Journal of Marketing,75(4),35-52。  new window
18.Burke, P. J.、Stets, J. E.(1999)。Trust and commitment through self-verification。Social Psychology Quarterly,62(4),347-366。  new window
19.Dholakia, Utpal M.、Bagozzi, Richard P.、Pearo, Lisa Klein(2004)。A social influence model of consumer participation in network- and small-group-based virtual communities。International Journal of Research in Marketing,21(3),241-263。  new window
20.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。  new window
21.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing,66(1),38-54。  new window
22.Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research,27(4),412-432。  new window
23.Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing,69(3),19-34。  new window
24.Bagozzi, Richard P.、Dholakia, Utpal M.(2006)。Open Source Software User Communities: A Study of Participation in Linux User Groups。Management Science,52(7),1099-1115。  new window
25.Gecas, V.(1982)。The self-concept。Annual Review of Sociology,8(1),1-33。  new window
26.Brown, S.、Kozinets, R. V.、Sherry, J. F. Jr.(2003)。Teaching old brands new tricks: Retro branding and the revival of brand meaning。Journal of Marketing,67(3),19-33。  new window
27.Franke, Nikolaus、Shah, Sonali(2003)。How communities support innovative activities: An exploration of assistance and sharing among end-users。Research Policy,32(1),157-178。  new window
28.Grubb, Edward L.、Grathwohl, Harrison L.(1967)。Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach。Journal of Marketing,31(4),22-27。  new window
29.Brodie, R. J.、Ilić, A.、Jurić, B.、Hollebeek, L. D.(2013)。Consumer engagement in a virtual brand community: An exploratory analysis。Journal of Business Research,66,105-114。  new window
30.Hosany, S.、Martin, D.(2011)。Self-image congruence in consumer behavior。Journal of Business Research,65(5),685-691。  new window
圖書
1.Wylie, R. C.(1979)。The self-concept: Theory and research on selected topics。Lincoln, NE:University of Nebraska Press。  new window
2.Lecky, P.(1945)。Self-consistency: A theory of personality。New York:Island Press。  new window
3.Rosenberg, Morris(1979)。Conceiving the Self。Basic Books。  new window
4.周文賢(2002)。多變量統計分析:SAS/STAT使用方法。智勝文化事業有限公司。  延伸查詢new window
5.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Kaplan, H. B.(1975)。The self-esteem motive。Self-attitudes and deviant behavior。Pacific Palisades CA:Goodyear。  new window
2.Swann, William B. Jr.(1983)。Self-verification: Bringing social reality into harmony with the self。Psychological Perspectives on the Self。Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
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