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題名:關係行銷對消費者態度與行為意向的影響--網路產品類型的干擾效果
書刊名:電子商務研究
作者:林南宏 引用關係蔡明真王蘭薰
作者(外文):Lin, Nan-hongTsai, Ming-chenWang, Lan-hsun
出版日期:2016
卷期:14:1
頁次:頁37-61
主題關鍵詞:關係行銷消費者態度行為意向Relationship marketingConsumer attitudeBehavior intention
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:3
  • 點閱點閱:29
期刊論文
1.Strauss, J.、Frost, R. D.(1999)。Selecting instructional technology media for the marketing classroom。Marketing Education Review,9(1),11-20。  new window
2.Brush, Thomas H.、Artz, Kendall W.(1999)。Toward a contingent resource‐based theory: the impact of information asymmetry on the value of capabilities in veterinary medicine。Strategic Management Journal,20(3),223-250。  new window
3.Krishnan, B. C.、Hartline, M. D.(2001)。Brand Equity: Is It More Important in Services?。Journal of Services Marketing,15(5),328-342。  new window
4.Harker, M. J.(1999)。Relationship marketing defined? An examination of current relationship marketing definitions。Marketing Intelligence and Planning,17(1),13-20。  new window
5.Hoffman, D. L.、Novak, T. P.、Chatterjee, P.(1995)。Commercial Scenarios for the Web: Opportunities and Challenges。Journal of Computer Mediated Communication,1(3),1-20。  new window
6.Hsieh, Y. C.、Chiu, H. C.、Chiang, M. Y.(2005)。Maintaining a Committed Online Customer: A Study across Search-experience-credence Products。Journal of Retailing,81(1),75-82。  new window
7.Crocker, K. E.(1986)。The influence of the amount and type of information on individuals' perception of legal services。Journal of the Academy of Marketing Science,14(4),18-27。  new window
8.Salisbury, W. D.、Pearson, R. A.、Pearson, A. W.、Miller, D. W.(2001)。Perceived Security and World Wide Web Purchase Intention。Industrial Management and Data Systems,101(4),165-177。  new window
9.Janoff, B.(2000)。Click and stick。Progressive grocer,79(2),61-64。  new window
10.Copulsky, Jonathan R.、Wolf, Michael J.(1990)。Relationship Marketing: Positioning for the Future。Journal of Business Strategy,11(4),16-20。  new window
11.Thorbjørnsen, Helge、Supphellen, Magne、Nysveen, Herbjørn、Pedersen, Per Egil(2002)。Building Brand Relationships Online: A Comparison of Two Interactive Applications。Journal of Interactive Marketing,16(3),17-34。  new window
12.林南宏、鍾怡君(20130300)。Relationship Marketing's Impact on Relationship Quality and E-Loyalty。電子商務學報,15(1),1-33。new window  延伸查詢new window
13.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。  new window
14.Guiltinan, Joseph P.(1987)。The Price Bundling of Services: A Normative Framework。Journal of Marketing,51(2),74-85。  new window
15.Moon, Ji-Won、Kim, Young-Gul(2001)。Extending the TAM for a world-wide-web context。Information & Management,38(4),217-230。  new window
16.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
17.Kumar, Nirmalya、Scheer, Lisa K.、Steenkamp, Jan-Benedict E. M.(1995)。The Effects of Perceived Interdependence on Dealer Attitudes。Journal of Marketing Research,32(3),348-356。  new window
18.Klein, Lisa R.(1998)。Evaluating the Potential of Interactive Media Through a New Lens: Search versus Experience Goods。Journal of Business Research,41(3),195-203。  new window
19.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect。Harvard Business Review,73(6),88-99。  new window
20.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools,2(5),10-14。  new window
21.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
22.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。  new window
23.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
24.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
25.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
26.Peltier, J. W.、Westfall, J. E.(2000)。Dissecting the HMO-benefits managers relationship: What to measure and why?。Marketing Health Services,20(2),4-13。  new window
27.Grönroos, Christian(1991)。The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s。Management Decision,29(1),7-13。  new window
28.Folkes, Valerie S.(1988)。Recent attribution research in consumer behavior: a review and new directions。Journal of Consumer Research,14(4),548-565。  new window
29.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
30.Srinivasan, Srini S.、Anderson, Rolph、Ponnavolu, Kishore(2002)。Customer loyalty in e-Commerce: An exploration of its antecedents and consequences。Journal of Retailing,78(1),41-50。  new window
31.Hunt, Kenneth A.、Keaveney, Susan M.、Lee, Moonkyu(1995)。Involvement, attributions, and consumer responses to rebates。Journal of Business and Psychology,9(3),273-297。  new window
32.Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
33.Darby, Michael R.、Karni, Edi(1973)。Free Competition and the Optimal Amount of Fraud。Journal of Law and Economics,16(1),67-88。  new window
34.Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy,78(2),311-329。  new window
35.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
36.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
學位論文
1.劉晏尚(2005)。探討企業建立網際網路對顧客關係 影響之研究--以服務業為例(碩士論文)。中原大學。  延伸查詢new window
2.廖子賢(2004)。從網路效用觀點探討網路購買意願之影響因素(碩士論文)。淡江大學。  延伸查詢new window
3.鍾志從(1988)。我國消費者教育情意教學目標的探討(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.Armstrong, G.、Kotler, P.(2002)。Marketing: an introduction。Upper Saddle River, NJ:Prentice-Hall。  new window
2.Marcoulides, G. A.、Schumacker, R. E.(1996)。Advanced Structural Equation Modeling: Issues and Techniques。Lawrence Erlbaum Associates, Inc.。  new window
3.Zeithaml, V. A.、Bitner, M. J.(2000)。Services Marketing: Integrating Customer Focus across the Firm。Irwin/McGraw-Hill。  new window
4.Lovelock, C. H.(2001)。Services Marketing: People, Technology, Strategy。Pearson Prentice Hall。  new window
5.盧希鵬(2005)。網路行銷--電子化企業經營策略。台北:雙葉書廊有限公司。  延伸查詢new window
6.Christopher, M.、Payne, A.、Ballantyne, D.(1991)。Relationship Marketing: Bringing Quality, Customer Service and Marketing Together。Oxford:London:Butterworth-Heinemann。  new window
7.Berry, L. L.、Parasuraman, A.(1991)。Marketing service: competing through quality。New York, NY:The Free Press。  new window
8.Rokeach, Milton J.(1973)。The Nature of Human Values。Free Press。  new window
9.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
10.Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。  new window
11.Schiffman, Leon G.、Kanuk, Leslie Lazar(2004)。Consumer Behavior。Prentice-Hall。  new window
12.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, B. J.(1992)。Multivariate Data Analysis。Macmillan。  new window
13.Byrne, B. M.(1989)。A primer of LISREL: basic applications and programming for confirmatory factor analytic models。New York:Springer-Verlag。  new window
14.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
15.Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitude and Predicting Social Behavior。Englewood Cliffs, NJ:Pearson Prentice-Hall。  new window
圖書論文
1.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
2.Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。  new window
3.Zeithaml, Valarie A.(1981)。How Consumer Evaluation Processes Differ Between Goods and Services。Marketing of Services。Chicago:American Marketing Association。  new window
 
 
 
 
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