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題名：品牌知名度、品牌信任度、涉入程度對品牌社群關係與品牌忠誠度關係之研究--以「臺灣廣源良」美妝品牌虛擬社群之實證
書刊名：明志學報
作者：黃韋仁
作者(外文)：Huang, Wei-jen
出版日期：2016
卷期：44:2
頁次：頁13-25
主題關鍵詞：品牌知名度；品牌信任度；涉入程度；品牌社群關係；品牌忠誠度；Brand awareness；Brand trust；Involvement；Brand community relations；Brand loyalty
原始連結：連回原系統網址new window
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  • 點閱點閱:12
期刊論文
1.Hillesy, George A. Jr.(1955)。Definitions of community: Areas of agreement。Rural sociology，20(2)，111-123。  new window
2.Fournier, S. M.(1998)。Consumers and their brands: developing relationship theory。Journal of Consumer Research，24(4)，343-373。  new window
3.Towle, J. G.、Martin, C. R.(1976)。The elderly consumer: One segment or many?。Advances in Consumer Research，3(1)，463-468。  new window
4.Armstrong, Arthur G.、Hagel, John III(1997)。Net Gain: Expanding Markets through Virtual Communities。The McKinsey Quarterly，1，140-153。  new window
5.Romm, Celia、Pliskin, Nava、Clarke, Rodney(1997)。Virtual communities and society: Toward and integrative three phase model。International Journal of Information Management，17(4)，261-270。  new window
6.Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of brand awareness on choice for a common, repeated-purchase product。Journal of Consumer Research，17(2)，141-148。  new window
7.Baldinger, A. L.、Rubinson, J.(1996)。Brand loyalty: the link between attitude and behavior。Journal of Advertising Research，36(6)，22-34。  new window
8.Dayal, S.、Landesberg, H.、Zeisser, M.(1999)。How to Build Trust Online。Marketing Management，8(3)，64-69。  new window
9.Doney, P. M.、Cannon, J. P.(1997)。An Examination of the Nature of Trust in Buver-Seller Relationships。Journal of Marketing，61(2)，35-51。  new window
10.Reynolds, Thomas J.、Gutman, Jonathan(1984)。Advertising is image management。Journal of Advertising Research，24(1)，27-37。  new window
11.Goode, William J.(1957)。Community within a Community: The Professions。American Sociological Review，22(2)，194-200。  new window
12.Wenger, E. C.、Snyder, W. M.(2000)。Communities of practice: The organizational frontier。Harvard Business Review，78(1)，139-146。  new window
13.Celsi, Richard L.、Rose, Randall L.、Leigh, Thomas W.(1993)。An Exploration of High-Risk Leisure Consumptionthrough Skydiving。Journal of Consumer Research，20，1-23。  new window
14.Haythornthwaite(2000)。Online personal networks: Size, composition and media use among distance learners。New Media and Society，2(2)，195-226。  new window
15.Lawrence, Thomas B.(1995)。Power and resources in an organizational community。Academy of Management Best Papers Proceedings，8(1)，251-255。  new window
16.McCold, Paul、Benjamin, W.(1998)。Community is not a Place: A New Look at community Justice Initiatives。Contemporary Justice Review，1(1)，71-85。  new window
17.Gefen, David、Karahanna, Elena、Straub, Detmar W.(2003)。Trust and TAM in Online Shopping: An integrated Model。Management Information Systems Quarterly，27(1)，51-90。  new window
18.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing，66(1)，38-54。  new window
19.Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research，27(4)，412-432。  new window
20.Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing，69(3)，19-34。  new window
21.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。  new window
22.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
23.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science，23(4)，236-245。  new window
24.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing，58(2)，1-19。  new window
25.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing，63(4_suppl 1)，33-44。  new window
26.Bhattacharya, Chitrabhan B.、Sen, Sankar(2003)。Consumer-company identification: A framework for understanding consumers' relationships with companies。Journal of Marketing，67(2)，76-88。  new window
27.Bhattacharya, C. B.、Rao, Hayagreeva、Glynn, Mary Ann(1995)。Understanding the bond of identification: An investigation of its correlates among art museum members。Journal of Marketing，59(4)，46-57。  new window
28.Rempel, John K.、Holmes, John G.、Zanna, Mark P.(1985)。Trust in Close Relationships。Journal of Personality and Social Psychology，49(1)，95-112。  new window
29.Hustad, W.(1999)。Expectational Learning in Knowledge Communities。Journal of Organizational Change Management，12(5)，405-418。  new window
30.McKenna, K.、Bargh, J.(2000)。Plan 9 from Cyberspace: The Implication of the Internet for Personality and Social Psychology。Personality and Social Psychology Review，4(1)，57-75。  new window
學位論文
1.廖棟樑(2005)。品牌社群關係與公司關係品質對產品知識及品牌忠誠的影響(碩士論文)。國立政治大學。  延伸查詢new window
2.莊弼棕(2006)。品牌社群成員之四種網絡關係對品牌社群認同度與忠誠度之影響--以汽車社群為例(碩士論文)。國立成功大學。  延伸查詢new window
3.陳頤駿(2010)。線上購物的猶豫理由對線上購物之影響--以產品涉入程度及產品性質為調節效果(碩士論文)。國立東華大學。  延伸查詢new window
4.施娉娉(2006)。健康功能性紡織品正負訊息訴求方式對消費者購買意願之影響--以產品立即與非立即感受及品牌知名度為干擾效應(碩士論文)。輔仁大學。  延伸查詢new window
5.游博安(2010)。品牌社群成員對品牌社群參與度及品牌忠誠度之關係研究--以川崎重機為例(碩士論文)。國立高雄應用科技大學。  延伸查詢new window
圖書
1.Rheingold, H.(1993)。The Virtual Communication: Homesteading on the Electronic Frontier。Addison-Wesley。  new window
2.Bender, T.(1978)。Community and Social Change in America。New Brunswick, NJ：Rutgers University Press。  new window
3.Bressler, Stacey E.、Grantham, Charles E.(2000)。Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty。McGraw-Hill Education。  new window
4.Gusfield, J. R.(1975)。The Community: A Critical Response。New York, N.Y.：Harper Collins。  new window
5.Karp, D.、Stone, G.、Yoels, W.(1977)。Being urban: A social psychological view of city life。Lexington, Massachusetts：Heath and Company。  new window
6.Douglas, M.、Isherwood, B.(1979)。The World of Goods。New York, NY：Basic Books。  new window
7.Fournier、McAlexander、Schouten、Sensiper(2001)。Building Brand Community on the Harley-Davidson Posse Ride。Harvard Business School。  new window
8.Jacoby, Jacob、Chestnut, Robert(1978)。Brand Loyalty Measurement and anagement。New York：John Wiley and Sons。  new window
9.Tönnies, Ferdinand(1912)。Gemeinschaft und Gesellschaft: Grundbegriffe der Reinen Soziologie。Berlin：Curtius。  new window
10.Boorstin, Daniel J.(1974)。The Americans: The democratic experience。New York, NY：Vintage。  new window
11.Lave, Jean、Wenger, Etienne(1991)。Situated learning: Legitimate Peripheral Participation。Cambridge University Press。  new window
12.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
13.Botkin, J. W.(1999)。Smart business: How knowledge communities can revolutionize your company。New York：The Free Press。  new window
圖書論文
1.Houston, Michael J.、Rothschild, M. L.(1978)。Conceptual and methodological perspectives on involvement。Research Frontiers in Marketing。  new window
2.Golembiewski, R. T.、McConkie, M.(1975)。The Centrality of Interpersonal Trust in Group Processes。Theories of Group Processes。New York, NY：Wiley。  new window
3.Cunningham, S. M.(1976)。The major dimension of perceived risk。Risk Taking and Information Handling in Consumer Behavior。Boston：Harvard University Press。  new window
 
 
 
 
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