This article aims to explore the development and management philosophy of college campus counseling. Each developing stage of school counseling since 1949 was reviewed; in particular, the original developmental, preventive, and therapeutic counseling work and the philosophy of subsequent three-phrase preventive campus counseling of self-harm were investigated. The author found that the effectiveness of campus counseling had been reduced along with the increase of self-harm incidents. Therefore, approaching from viewpoints of humanistic psychology and ecological model system, this article also stressed the importance of friendly campus environment to the mental health of students. The author further discussed the possibility to direct professional counseling job from campus to collaborative community.