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引文資料
題名:
水平型式大型購物中心業種多樣性區位配置策略之空間型構分析
書刊名:
住宅學報
作者:
游舜德
/
林育澂
/
葉峻宏
作者(外文):
Yuo, Tony Shun-te
/
Lin, Yu-cheng
/
Yeh, Chun-hung
出版日期:
2016
卷期:
25:2
頁次:
頁81-110
主題關鍵詞:
購物環境
;
承租組合
;
空間複雜度
;
消費者行為
;
Shopping environment
;
Tenant mix
;
Spatial complexity
;
Consumer behavior
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:
4
點閱:4
本文以空間型構指標,檢測水平型式大型購物中心內業種多樣性與區位特徵的關聯性,據以提供經營管理者進行配置策略上的建議依據。過去的研究建議水平型式的購物中心以同業種分散策略為基礎,但因缺乏空間區位特徵值的衡量方法,故並未提供確切的業種區位配置策略。本研究認為:過去的研究多以基本業種分類方式,直接作區位檢測,缺乏消費者行為層面的考量,故多無法在區位分析上得到顯著的結果;因此,本研究將基本業種,更進一步的以消費者購物主次要目的的核心周邊業種的萃取,以及根據消費者行為趨勢進行歸類,藉以提出業種多樣性區位配置的策略建議。本文廣泛蒐集世界各地共37場83個樓層平面的業種配置資料,並融入地理資訊系統及空間型構法為基礎的空間特徵資料表,進行四個層次的檢定,包含:(1)空間型構指標應用於購物中心內部空間複雜度的適用性檢定;(2) 28個業種的區位Logistic迴歸模型檢定;(3)以基本業種進行因素分析之核心與周邊業種之萃取;以及(4)以消費者行為的分類為基礎,進行核心型、周邊型、目的型、衝動型、比較型、便利型、娛樂型、以及服務型的業種類型區位Logistic迴歸模型檢定。結果顯示:本文所採用的空間形構指標,對大型購物中心內部空間的深度層次是有鑑別度的;而以基本業種分類的區位檢定,確實較無法產生承租組合的區位配置意涵,但若以消費者行為下的業種分類進行更深入的分析,則可以看到在總深度與便捷值上,多有依循著相關區位配置概念進行分布的顯著趨勢。
以文找文
This paper aims to examine the location and placement strategies for various shoppers’ behavioral retail categories within large-scale horizontally-designed shopping centres. Although previous research has suggested that within a horizontally-designed shopping centre, retail stores of the same category should be dispersed to generate higher spillover effects, no significant placement strategies for tenant variety have been revealed. In this sense, we believe this is because previous research that used basic retail categories failed to incorporate shoppers’ behavioral fundamentals. Accordingly, this paper proposes the use of consumer-based core-periphery retail categories and behavioral-based retail categories, which should more fully explain the data. By using Geographic Information System (GIS) and space syntax techniques, this paper gathers data on over 37 cases across different countries and builds up 83 floor plans with data on spatial features and tenant characteristics. The empirical study consists of 4 steps: (1) examining the effectiveness of selected space syntax indexes applied to 3 groups of floor-plans based on complexity; (2) performing a locational logistic regression test of the 28 basic retail categories; (3) using factor analysis to extract the core and periphery retail categories; and (4) conducting a locational logistic regression test of the consumer’s behavioral-based classifications: core, periphery, impulsive, purposive, comparative, convenient, leisure and services. The results show that the selected space syntax indexes are suitable for showing the differences in spatial features within shopping centres. On top of that, only a few basic retail categories have relatively weakly significant results for the locational tests, and the behavior-based classifications give rise to stronger explanations.
以文找文
期刊論文
1.
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2.
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蘇智鋒(1999)。空間型態之內在組構邏輯SPACE SYNTAX之介紹。建築向度:設計與理論,創刊號,43-53。
延伸查詢
4.
Dogu, U.、Erkip, F.(2000)。Spatial factors affecting wayfinding and orientation: A case study in a shopping mall。Environment and Behavior,32(6),731-755。
5.
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6.
游舜德(20121100)。垂直化大型購物中心業種多樣性之最適空間配置策略模型。臺灣土地研究,15(2),87-125。
延伸查詢
7.
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9.
Carter, C. C.、Vandell, K. D.(2005)。Store location in shopping center: Theory and estimates。Journal of Real Estate Research,27(3),237-266。
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Brown, S.(1992)。Tenant mix: Tenant placement and shopper behavior in a plan。The Service Industries Journal,12(3),17-29。
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Carter, C. C.(2009)。What we know about shopping centers。Journal of Real Estate Literature,17(2),165-180。
14.
Miceli, T. J.、Sirmans, C. F.、Stake, D.(1998)。Optimal competition and allocation of space in shopping centers。Journal of Real Estate Research,16(1),113-126。
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Pashigian, B. P.、Gould, E. D.(1998)。Internalizing Externalities: The Pricing of Space in Shopping Malls。The Journal of Law & Economics,41(1),115-142。
16.
Yiu, C. Y.、Xu, S. Y.、Ng, H. C.(2008)。Space allocation and tenant placement at high-rise shopping malls。Journal of Retail and Leisure Property,7(4),315-324。
17.
Ingene, Charles A.、Gosh, A.(1990)。Consumer and Producer Behavior in a Multipurpose Shopping Environment。Geographical Analysis,22(1),70-93。
18.
游舜德、江渾欽、鍾志宏(20120900)。大型零售不動產樓面配置模式與空間複雜度之研究。物業管理學報,3(2),49-70。
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19.
Borgers, A.、Brouwer, M.、Kunen, T.、Jessurun, J.、Jassen, I.(2010)。A Virtual Reality Tool to Measure Shoppers' Tenant Mix Preference。Computer, Environment and Urban System,34(5),377-388。
20.
Brown, M. G.(1999)。Design and Value: Spatial Form and the Economic Failure of a Mall。Journal of Real Estate Research,17(1/2),189-225。
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Brueckner, J. J.(1993)。Inter-store Externalities and Space Allocation in Shopping Centers。Journal of Real Estate Finance and Economics,7(5),5-17。
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Chotekorakul, W.、Nelson, J.(2013)。Customer Orientation, Merchandising Competencies, and Financial Performance of Small Fashion Retailers in Bankok。Journal of Fashion Marketing and Management,17(2),225-242。
23.
Eaton, B. C.、Tweedle, J.(2012)。A Hoteling Style Model of Spatial Competition for a Convenience Good。Annals of Regional Science,49(2),447-469。
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Holton, R. H.(1958)。The Distinction between Convenience Goods, Shopping Goods and Specialty Goods。Journal of Retailing,23(1),53-56。
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32.
Ratti, C.(2004)。Space Syntax: Some Inconsistencies。Environment and Planning B: Planning and Design,31(4),501-511。
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34.
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37.
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會議論文
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Fong, P.(2003)。What makes big dumb bells a mega shopping mall?。4th International Space Syntax Symposium。London。
2.
Fong, P.(2005)。A Study of Store Location Patterns Inside Enclosed Shopping Environments。5th Space Syntax International Symposium。
研究報告
1.
Yuo, S. T.、Crosby, N.、Lizieri, C.、McCann, P.(2004)。Tenant Mix Variety in Regional Shopping Centres: some UK Empirical Analysis。University of Reading Business School。
圖書
1.
Hillier, B.(2007)。Space is the Machine: A Configurational Theory of Architecture。Space Syntax。
2.
Urban Land Institute、Casazza, W. John、O'Mara, Paul、Beyard, Michael D.、Spink, Frank H.(1999)。Shopping center development handbook。Washington, D. C.:Urban Land Institute。
3.
游舜德(2005)。購物中心承租組合管理--零售聚集理論與應用。臺北:詹氏書局。
延伸查詢
4.
王加微(1990)。行為科學。臺北:五南圖書出版社。
延伸查詢
5.
Batty, M.(2007)。Cities and Complexity: Understanding Cities with Cellular Automata, Agent-based Models, and Fractuals。Cambridge, MA:MIT Press。
6.
Hillier, Bill、Hanson, Julienne(1984)。The Social Logic of Space。Cambridge University Press。
7.
廖淑伶(2007)。消費者行為:理論與應用。前程文化事業股份有限公司。
延伸查詢
其他
1.
International Council of Shopping Center(2014)。Shopping Center Definitions,http://www.icsc.org/research/references/c-shoppingcenter-definitions。
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