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題名：以顧客價值探討旅遊行動服務使用意願之研究
書刊名：臺灣企業績效學刊
作者：林杏虹／曾欽正 引用關係／黃聰輝
作者(外文)：Lin, Xing-hong／Tsen, Hsin-cheng／Huang, Tsuang-fei
出版日期：2016
卷期：9:2
頁次：頁137-156
主題關鍵詞：行動服務；顧客價值；科技接受與使用之統合理論；Mobile services；Customer value；Unified theory of acceptance and use of technology
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:6
  • 點閱點閱:10
隨著行動科技不斷的進步，竟而帶動起智慧型手機與行動網路裝置的普及，同時相關的行動式應用、服務及其商業模式也跟著熱絡起來，使得國人的生活越來越依賴。因此，本研究對台灣使用智慧型手機用戶者進行測試，以顧客價值探討旅遊行動服務的使用意願。透過文獻回顧了解行動服務與顧客價值，進一步於研究架構中，以科技接受與使用統合理論為基礎，並加入可靠性和知覺娛樂性兩項變數於架構中進行討論。研究結果顯示，行動服務系統的可靠性以及所帶來的知覺娛樂性、顧客價值(情感價值、便利價值、嘗新價值、情境價值)皆正向的影響行動服務使用之意願，而努力期望、表現期望與社會影響也對旅遊行動服務之使用意願有顯著的影響，其中又以情境價值的解釋力最高，表示使用者知覺到行動服務於某些情境構成的情況下，能提高其使用的價值，則誘發使用的意願愈強。因此，開發業者若要增加旅遊時，使用者對於行動服務的使用意願，應該致力於提升情境價值。
As mobile technology continues to progress, but actually driven from smart phones and the popularity of mobile network equipment, as well as action-type applications, services and business models related to warm up followed, making people's lives more and more dependent. Therefore, this study using smart phone users who have been tested in Taiwan to customer value investigates travel mobile services intention to use. Hope through this study know to expect for mobile services, as the tourism industry is developing mobile service reference. For this reason, this study constructs a research model, and the research analyzed by regression analysis, the data collected from 260 Smartphone users. The results in this study show: 1) Mobile services system reliability, perceived playfulness and customer value (emotional value, convenience value, epistemic value, conditional value) have the positive influence on mobile services intention to use. 2) Effort expectancy, performance expectancy and social influence have the positive influence on mobile services intention to use.
期刊論文
1.Gummerus, J.、Pihlström, M.(2011)。Context and Mobile Services' Value-in-Use。Journal of Retailing and Consumer Services，18(6)，521-533。  new window
2.Al-Gahtani, S. S.、Hubona, G. S.、Wang, J.(2007)。Information technology (IT) in Saudi Arabia: Culture and the acceptance and use of IT。Information & Management，44(8)，681-691。  new window
3.Teo, T. S. H.、Pok, S. H.(2003)。Adoption of WAP-enabled mobile phones among internet users。The International Journal of Management Science，31(6)，483-498。  new window
4.Wang, Yi-Shun、Lin, Hsin-Hui、Luarn, Pin(2006)。Predicting Consumer Intention to Use Mobile Service。Information Systems Journal，16(2)，157-179。  new window
5.Snow, A. P.、Varshney, U.、Malloy, A. D.(2000)。Reliability and Survivability of Wireless and Mobile Networks。IEEE Computer，33(7)，49-55。  new window
6.Lee, J.、Mills, J. E.(2010)。Exploring tourist satisfaction with mobile experience technology。International Management Review，6(1)，91-111。  new window
7.張愛華、蕭丞傑(20120600)。消費者行動服務使用意願之研究：跨服務與跨使用者之比較。中山管理評論，20(2)，603-635。new window  延伸查詢new window
8.Ervasti, M.(2013)。Understanding and predicting customer behaviour: Framework of value dimensions in mobile services。Journal of Customer Behaviour，12(2)，135-158。  new window
9.Leung, L.(2001)。College student motives for chatting on ICQ。New Media and Society，3(4)，483-500。  new window
10.Neufeld, D. J.、Dong, L.、Higgins, C. A.(2007)。Charismatic leadership and user acceptance of information technology。European Journal of Information Systems，16(4)，494-510。  new window
11.Warshaw, P. R.(1980)。A new model for predicting behavioral intentions: An alternative to fish-bein。Journal of Marketing Research，17(2)，153-172。  new window
12.Tam, Jackie L. M.(2004)。Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model。Journal of Marketing Management，20(7/8)，897-917。  new window
13.Igbaria, Magid、Parasuraman, Saroj、Baroudi, Jack J.(1996)。A Motivational Model of Microcomputer Usage。Journal of Management Information Systems，13(1)，127-143。  new window
14.Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing，46(3)，92-101。  new window
15.Wu, Jen-Her、Wang, Shu-Ching(2005)。What drives mobile commerce? An empirical evaluation of the revised technology acceptance model。Information & Management，42(5)，719-729。  new window
16.Moon, Ji-Won、Kim, Young-Gul(2001)。Extending the TAM for a world-wide-web context。Information & Management，38(4)，217-230。  new window
17.van der Heijden, Hans(2004)。User acceptance of hedonic information systems。MIS Quarterly，28(4)，695-704。  new window
18.Holbrook, Morris B.(2006)。Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay。Journal of Business Research，59(6)，714-725。  new window
19.Venkatesh, Viswanath、Morris, Michael G.、Davis, Gordon B.、Davis, Fred D.(2003)。User Acceptance of Information Technology: Toward a Unified View。Management Information Systems Quarterly，27(3)，425-478。  new window
20.Ravald, Annika、Grönroos, Christian(1996)。The value concept and relationship marketing。European Journal of Marketing，30(2)，19-30。  new window
21.Chang, Tung-Zong、Wildt, Albert R.(1994)。Price, product information, and purchase intention: an empirical study。Journal of the Academy of Marketing Science，22(1)，16-27。  new window
22.Kim, Hee-Woong、Chan, Hock Chuan、Gupta, Sumeet(2007)。Value-based adoption of mobile internet: An empirical investigation。Decision Support Systems，43(1)，111-126。  new window
23.Agarwal, R.、Karahanna, E.(2000)。Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage。MIS Quarterly，24(4)，665-694。  new window
24.Bass, Frank M.(1969)。A new product growth for model consumer durables。Management Science，15(5)，215-227。  new window
25.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1992)。Extrinsic and Intrinsic Motivation to Use Computers in the Workplace。Journal of Applied Social Psychology，22(14)，1111-1132。  new window
26.Luarn, Pin、Lin, Hsin-Hui(2005)。Toward An Understanding of The Behavioral Intention Use Mobile Banking。Computers in Human Behavior，21(6)，873-891。  new window
27.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。  new window
會議論文
1.曹竣傑、張耀鴻(2013)。因應個資法之科技環境強化實務策略研討：以A銀行為例。2013資訊安全技術創新應用研討會。  延伸查詢new window
2.韓宜庭、李亦君、羅文坤(2010)。以科技接受模式探討3G行動上網之使用態度與意願。第六屆知識社群研討會。  延伸查詢new window
3.Carlsson, C.、Carlsson, J.、Hyvonen, K.、Puhakainen, J.、Walden, P.(2006)。Adoption of mobile devices/services: Searching for answers with the UTAUT。The 39th Annual Hawaii International Conference，132-142。  new window
學位論文
1.陳孟功(2003)。校園無線區域網路(WLAN)--科技接受模式(TAM)之研究(碩士論文)。國立高雄師範大學。  延伸查詢new window
2.廖敏秀(2007)。以整合性科技接受模型探討3G行動通信使用者之行為模式(碩士論文)。義守大學。  延伸查詢new window
3.石進祥(2007)。結合創新擴散理論與UTAUT模式以探究影響教師採用數位學習平台因素之研究(碩士論文)。大葉大學。  延伸查詢new window
4.邱竣麟(2008)。以UTAUT探討數位學習系統使用行為之研究(碩士論文)。大葉大學。  延伸查詢new window
圖書
1.Fishbein, M.、Ajzen, I.(1915)。Belief, attitude, intention, and behavior: An introduction to theory and research。Reading, MA：Addison-Wesley。  new window
2.Gale, Bradley T.、Wood, Robert Chapman(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。New York：The Free Press。  new window
3.Fesenmaier, D. R.、Klein, S.、Buhalis, D.(2000)。Information and Communication Technologies in Tourism。Springer。  new window
4.Slywotzky, A. J.(1996)。Value Migration: How to Think Several Moves Ahead of the Competition。Harvard Business School Press。  new window
5.Deci, Edward L.、Ryan, Richard M.(1985)。Intrinsic motivation and self-determination in human behavior。Plenum Press。  new window
6.DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。  new window
 
 
 
 
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