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題名：遊艇俱樂部潛在會員購買俱樂部服務的影響因子研究
書刊名：觀光旅遊研究學刊
作者：林莉萍／黃筱茜／曾靖宇／羅健文
作者(外文)：Lin, Li-pin／Huang, Hsiao-chien／Tseng, Ching-yu／Lo, Chien-wen
出版日期：2017
卷期：12:1
頁次：頁53-73
主題關鍵詞：遊艇；遊艇俱樂部服務；潛在會員；計畫行為理論；Yacht；Marina services；Potential members；TPB
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:8
  • 點閱點閱:5
台灣海島型的國家，是世界第六大遊艇製造王國，但國民卻少有機會享受遊艇海上休閒活動，近年來，政府大力推廣遊艇內銷市場，並以提升遊艇服務業為號召，加上華人經濟圈掘起，讓這個休閒產品在國人心中的青睞和渴望程度大受提升。遊艇服務業須以遊艇俱樂部的經營為主體，而產業在台灣正處於起步階段，少有相關的研究，故針對台灣地區的經營和客戶特性，提出此研究。因此，本研究以計畫行為理論建構本研究模型，針對北部之遊艇駕乘者、遊艇活動參與者進行調查，回收之276 份問卷分析結果發現，遊艇駕乘者及遊艇活動體驗者對於遊艇活動的「態度」、「知覺行為控制」二個因素會影響其購買意願。以上發現能提供給經營者和政府相關部門，能作為經營和推廣上的參考。
Ranked as the top sixth state in yacht manufacturing, Taiwan did not provide residents with considerable accessibility to ocean recreation and tourism. Since 5-6 years ago when the central government prioritized the yacht recreation industry as one of the strategically economic backbones, as well as the strong emergence of Chinese economic circle, yacht recreation has attracted people's attentions on investment and development. A marina or yacht club would be the pioneering effort to promote yacht recreation and tourism in Taiwan. However, empirical studies relevant to yacht recreation, marina operation, and club marketing are relatively lacking, which would be important references for the burgeoning industry. In order to fill the research gap, this study targeted on yacht recreationists in Taiwan, the potential members of yacht clubs and investigated their intention to purchase services provided by marinas; attitudes, subject norm, and perceived behavior control toward yacht recreation and club services; and socioeconomic characteristics using the TPB (Theory of Planned Behavior) model. There were 276 filled questionnaires by 2 types of potential members: yacht drivers or owners and participants of yacht recreational activities were received and analyzed to reveal different magnitudes of effects these predictors hold on 7 types of marina services. Through MLR analysis, Attitude (＂social recognition＂ aspect) and Perceived Behavior Control are found the significant predictors of purchasing intensions of the yacht drivers or owners for the most of marina services. The similar findings are shown for the participants of yacht recreational activities. Also, the research aims at providing the findings for reference of governmental and practical strategies.
期刊論文
1.沈中天、鄧美華(19960600)。臺灣近海遊艇活動潛在旅遊市場之研究。觀光教育，14(2)，19-26。  延伸查詢new window
2.賴阿蕊(20130300)。澎湖漁船搭載客貨法律問題之分析。航運季刊，22(1)，1-20。new window  延伸查詢new window
3.徐茂洲、葉明如、林益弘(20121200)。大鵬灣國家風景區遊客觀光行為意圖模式之建構--計畫行為理論之驗證。休閒與社會研究，6，1-25。new window  延伸查詢new window
4.余強生(2013)。What Influences People to Transfer from One Technological Service to Another: Examples of Online and Mobile Banking。資訊管理學報，20(2)，219-251。new window  new window
5.黃啟明(2001)。國內健康休閒俱樂部經營模式介紹。遠東學報，19，382-385。  延伸查詢new window
6.Carson, R. T.(2000)。Contingent valuation: a user's guide。Environmental Science and Technology，38(4)，1413-1418。  new window
7.Armitage, C. J.、Conner, M.(2001)。Efficacy of the theory of planned behavior: A meta-analysis review。British Journal of Social Psychology，40，471-499。  new window
8.Hall, C. M.(2001)。Trends in ocean and coastal tourism: The end of the last frontier?。Ocean & Coastal Management，44(9/10)，601-618。  new window
9.Gonzalex, Y. E. L.、Gonzalex, C. J. L.、Ledesma, J. L.(2015)。Highlights of consumption and satisfaction in nautical tourism. A comparative study of visitors to the Canary Islands and Morocco。Gestión y Ambiente，18(1)，129-145。  new window
10.Ellingson, L. J.、Seidl, A. F.、Loomis, J. B.(2011)。Comparing tourists' behavior and values of land use changes: a focus on ranch land open space in Colorado。Journal and Environmental Planning and Management，54(1)，55-69。  new window
11.Hoehn, J. P.、Randall, A.(1987)。A Satisfactory Benefit Cost Indicator from Contingent Valuation。Journal of Environmental Management，14(1)，226-247。  new window
12.Huang, S.-C. L.(2010)。Intentions for the recreational use of public landscaped cemeteries in Taiwan。Landscape Research，32(2)，207-223。  new window
13.Stoll, J. R.、Bergstrom, J. C.、Jones, L. L.(1988)。Recreational boating and its economic impact in Texas。Leisure Sciences。  new window
14.Stevens, T. H.(2005)。Can stated preference valuations help improve environmental decision making?。Choices，20(3)，189-193。  new window
15.Sari, F. O.、Bulut, C.、Pirnar, I.(2016)。Adaption of hospitality service quality scales for marina services。International Journal of Hospitality Management，54，95-103。  new window
16.Parks, P.、Guthrie, C. A.、Shepherd, R.(1997)。The dimensional structure of the 'perceived behavioral control' construct。Journal of Applied Psychology，27，418-438。  new window
17.Tselentis, V. S.(2008)。Marina Environmental Review System: A methodology to assess environmental management in recreational ports。European Research Studies，11(1/2)，47-56。  new window
18.Thomas, T.(2013)。Market Analysis: yacht sale trends show 2013 off to a good start。Boat International。  new window
19.Ajzen, I.(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。  new window
20.Hines, Jody M.、Hungerford, Harold R.、Tomera, Audrey N.(1987)。Analysis and synthesis of research on responsible environmental behavior: A meta-analysis。The Journal of Environmental Education，18(2)，1-8。  new window
21.Cortina, Jose M.(1993)。What Is Coefficient Alpha? An Examination of Theory and Applications。Journal of Applied Psychology，78(1)，98-104。  new window
22.許聰鑫、王熙哲、王國明、林惟秋(20160400)。銀髮族與前銀髮族國外旅遊行為意圖之影響關係探討--三種行為模式的實證比較。觀光休閒學報，22(1)，95-122。new window  延伸查詢new window
研究報告
1.行政院經濟建設委員會(2010)。台灣最適遊艇活動模式及推動策略之研究。  延伸查詢new window
2.李素馨(2011)。面對氣候變遷之省思--低碳旅遊行為意向之研究。行政院國家科學委員會。  延伸查詢new window
3.張靜雯(2004)。休閒遊艇產業發展與其遊客行為之研究。  延伸查詢new window
圖書
1.Agresti, A.、Finlay, B.(2009)。Statistical Methods for the Social Sciences。Harlow：Pearson Education Limited。  new window
2.Ajzen, I.(1988)。Attitude, Personality, and Behavior。Chicago, IL：Doresy Press。  new window
3.Carson, R. T.、Hanemann, W. M.、Mitchell, R. C.(1986)。Determining the Demand for Public Goods by Simulating Referendums at Different Tax Price。San Diego：University of California。  new window
4.Michigan Department of Natural Resources(2002)。Boating about Michigan Boating。  new window
5.Mill, Robert Christie(2008)。Resorts: Management and operation。Hoboken, NJ：John Wiley & Sons, Inc.。  new window
6.交通部觀光局(2009)。中華民國97年國人旅遊狀況調查報告。臺北：交通部觀光局。  延伸查詢new window
7.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.史書華(20130729)。台灣遊艇業全球第六大。  延伸查詢new window
2.交通部(2010)。推動遊艇活動發展方案。  延伸查詢new window
3.李運生(2002)。運輸產業服務化計劃九十一年度專案計畫成果摘要報告。  延伸查詢new window
4.呂雪慧(2016)。低度利用漁港重新出發，藍色公路＋環島遊艇觀光新亮點，https://tw.news.yahoo.com/%E4%BD%8E%E5%BA%A6%E5%88%A9%E7%94%A8%E6%BC%81%E6%B8%AF-%E9%87%8D%E6%96%B0%E5%87%BA%E7%99%BC-%E8%97%8D%E8%89%B2%E5%85%AC%E8%B7%AF-%E7%92%B0%E5%B3%B6%E9%81%8A%E8%89%87-%E8%A7%80%E5%85%89%E6%96%B0%E4%BA%AE%E9%BB%9E-215003251.html。  new window
5.阮振明，邵揮洲(2000)。台灣遊艇工業史，http://www.nm.ncku.edu.tw/personal/college/htm/show/yacht/yacht.htm(2013)第三屆海洋事務論壇—海洋政策與管理。  延伸查詢new window
6.亞果遊艇俱樂部。俱樂部設施，http://www.argoyachtclub.com.tw/chinese/facility3.html。  延伸查詢new window
7.嘉鴻遊艇公司(2016)。集團簡介，http://horizonyacht.com/tw/HomeStyle.aspx?spage=111。  延伸查詢new window
8.(2013)。揭秘中國首富王健林全球獨一艘遊艇長啥樣，http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/overseas/2013-09/13/c_125379970.htm。  延伸查詢new window
9.Douglas-Westwood Limited(2005)。World marine market, A report to WTSH，http://www.schleswigholstein.de/MJKE/DE/EropaOsteepolitik/Meerespolitik/Download/studieWorldMarine_bolb=publicationFile.pdf。  new window
10.National Marine Manufacturers Association(2014)。Pleasure boat international resources guide: A reference for U. S. exporters，http://export.gov/build/groups/public/@eg.main/@byind/@marine/documents/webcotent/eg.main.069932.pdf。  new window
圖書論文
1.Zanna, M. P.、Rempel, J. K.(1988)。Attitudes: A new look at an old concept。The social psychology of knowledge。Cambridge University Press。  new window
 
 
 
 
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