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題名:移動虛擬社區用戶持續信息搜尋意願研究
書刊名:情報科學
作者:歐陽博劉坤鋒
出版日期:2017
卷期:2017(10)
頁次:152-159
主題關鍵詞:移動虛擬社區期望確認模型IS成功模型持續信息搜尋Mobile virtual communityExpectation confirmation modelIS success modelContinuous information seeking
原始連結:連回原系統網址new window
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【目的/意義】移動虛擬社區是一類方便、快捷的信息傳播渠道,社區用戶的持續信息搜尋是其發展繁榮的關鍵。【方法/過程】依托期望確認模型、信息系統成功模型和沉浸理論,構建移動虛擬社區持續信息搜尋意愿影響因素模型。通過問卷調查收集數據,采用PLS結構方程模型進行數據分析。【結果/結論】感知有用性是用戶持續信息搜尋意愿的決定性影響因素;滿意度部分中介沉浸體驗對用戶持續信息搜尋意愿的影響顯著;信息系統的質量維度中,服務質量和系統質量正向顯著影響用戶期望確認,最終影響用戶持續信息搜尋意愿,信息質量的影響不顯著。
【Purpose/significance】Mobile virtual community is one type of convenient and fast information dissemination channel, the continuous information seek behavior of community users is the key to its development and prosperity.【Method/process】Based on Expectation Confirmation model, De Lone & Mc Lean Model and flow theory, this paper developed a continuance intention model of information seeking in the context of mobile virtual community. The data were collected by questionnaire survey, Partial Least Squares Structure Equation Modeling was employed to analyze the data.【Result/conclusion】It’s found that perceived usefulness is the decisive influencing factor of the user’s continuance information seeking intention. Satisfaction partial mediation the significant influence of flow experience on user’s continuance information seeking intention. On the quality dimensions of information system, service quality and system quality positively effect user’s expectation confirmation and ultimately affect continuance intention, while the effects of information quality is not significant.
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