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題名:Event Marketing and Brand Loyalty in Chinese Professional Baseball League: Brand Identification as a Mediator
書刊名:臺灣體育運動管理學報
作者:簡志宜 引用關係陳建榮
作者(外文):Chien, Chih-iChen, Jin-long
出版日期:2017
卷期:17:2
頁次:頁135-161
主題關鍵詞:活動行銷品牌認同品牌忠誠職業運動中介效應Event marketingBrand identificationBrand loyaltyProfessional sportMediating effect
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:4
期刊論文
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4.Alexander, N.(2009)。Defining brand values through sponsorship。International Journal of Retail & Distribution Management,37(4),346-357。  new window
5.Teng, L.、Laroche, M.、Zhu, H.(2007)。The effects of multiple-ads and multiple-brands on consumer attitude and purchase behavior。Journal of Consumer Marketing,24(1),27-35。  new window
6.Schwartz, S. H.、Sagiv, L.(1995)。Identifying culture-specifics in the content and structure of values。Journal of Cross-Cultural Psychology,26(1),92-116。  new window
7.Funk, D. C.、James, J. D.(2001)。The psychological continuum model: A conceptual framework for understanding an individual's psychological connection to sport。Sport Management Review,4(2),119-150。  new window
8.Rothschild, M. L.、Gaidis, W. C.(1981)。Behavioral learning theory: Its relevance to marketing and promotions。Journal of Marketing,45(2),70-78。  new window
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10.Uncles, M. D.、Dowling, G. R.、Hammond, K.(2003)。Customer loyalty and customer loyalty programs。Journal of Consumer Marketing,20(4),294-316。  new window
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12.Anisimova, T. A.(2007)。The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty。Journal of Consumer Marketing,24(7),395-405。  new window
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15.Batra, Rajeev、Sinha, Indrajit(2000)。Consumer-level factors moderating the success of private label brands。Journal of Retailing,76(2),175-191。  new window
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17.Tajfel, Henri(1982)。Social psychology of intergroup relations。Annual Review of Psychology,33(1),1-39。  new window
18.O'Reilly, C. A. III、Chatman, J. A.(1986)。Organizational commitment and psychological attachment: The effect of compliance, identification, and internalization on prosocial behavior。Journal of Applied Psychology,71(3),492-499。  new window
19.Hu, L. T.、Bentler, P. M.(1999)。Cutoff criteria for fit indices in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling,6(1),1-55。  new window
20.Wohlfeil, M.、Whelan, S.(2006)。Consumer motivations to participate in marketing-events: The role of predispositional involvement。European Advances in Consumer Research,7,125-132。  new window
21.Huber, F.、Hermann, A.(2001)。Achieving Brand and Dealer Loyalty: The Case of the Automotive Industry。The International Review of Retail, Distribution and Consumer Research,11(2),97-122。  new window
22.Cheng, S. I.(2011)。Comparisons of competing models between attitudinal loyalty and behavioral loyalty。International Journal of Business and Social Science,2(10),149-166。  new window
23.Herrmann, A.、Huber, F.、Sivakumar, K.、Wricke, M.(2004)。An empirical analysis of the determinants of price tolerance。Psychology and Marketing,21(7),533-551。  new window
24.Alamro, A.、Rowley, J.(2010)。Brand strategies of Jordanian telecommunications service providers。Brand Management,18(4/5),329-348。  new window
25.Ross, S. D.(2006)。A Conceptual Framework for Understanding Spectator-Based Brand Equity。Journal of Sport Management,20(1),22-38。  new window
26.Walsh, P.、Chien, C. I. J.、Ross, S. D.(2012)。Sport Teams as Brand Extensions: A Case of Taiwanese Baseball。Sport Marketing Quarterly,21(3),138-146。  new window
27.Kolbe, R. H.、James, J. D.(2003)。The internalization process among team followers: Implications for team loyalty。International Journal of Sport Management,4(1),25-43。  new window
28.Bosch, J.、Venter, E.、Han, Y.、Boshoff, C.(2006)。The impact of brand identity on the perceived brand image of a merged higher education institution。Management Dynamics,15,36-54。  new window
29.Jacobson, B.(2003)。The social psychology of the creation of a sports fan identity: A theoretical review of the literature。Athletic Insight,5(2),1-12。  new window
30.Johnson, C.(2008)。Decision '08: Event marketing or product sampling?。Journal of Consumer Marketing,25(5),269-271。  new window
31.Kaynak, E.、Salman, G. G.、Tatoglu, E.(2008)。An integrative framework linking brand associations and brand loyalty in professional sport。Journal of Brand Management,15(5),336-357。  new window
32.Kumar, V.、Shah, D.(2004)。Building and sustaining profitable customer loyalty for 21st century。Journal of Retailing,80,317-330。  new window
33.Sneath, J. Z.、Finny, R. Z.、Close, A. G.(2005)。An IMC approach to event marketing: the effects of sponsorship and experience on consumer attitudes。Journal of Advertising Research,45(4),373-381。  new window
34.Vuuren, T. V.、Roberts-Lombard, M.、Tonder, E. V.(2012)。Customer satisfaction, trust and commitment as predictors of customer loyalty within an optometric practice environment。Southern African Business Review,16(3),81-96。  new window
35.Wood, E. H.(2009)。Evaluating event marketing: Experience or outcome。Journal of Promotion Management,15(1),247-268。  new window
36.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
37.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
38.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
39.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
40.Kuenzel, Sven、Halliday, Sue Vaux(2010)。The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification。Journal of Targeting, Measurement and Analysis for Marketing,18(3/4),167-176。  new window
41.Kelman, Herbert C.(1958)。Compliance, identification, and internalization three processes of attitude change。Journal of Conflict Resolution,2(1),51-60。  new window
42.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing,63(4_suppl 1),33-44。  new window
43.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。  new window
44.Escalas, Jennifer E.、Bettman, James R.(2003)。You are What They Eat: The Influence of Reference Groups on Consumers' Connections to Brands。Journal of Consumer Psychology,13(3),339-348。  new window
45.Coleman, James S.(1988)。Social capital in the creation of human capital。American Journal of Sociology,94(suppl.),S95-S120。  new window
46.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
圖書
1.Kotler, P.(2002)。Marketing Management。London:Person Education。  new window
2.Bollen, K. A.(1989)。Structural equations with latent variables。New York:Wiley。  new window
3.Kline, R. B.(2005)。Principles and practice of structural equation modeling。New York, NY:The Guilford Press。  new window
4.Tajfel, H.(1981)。Social identity and intergroup relations。London:Cambridge University Press。  new window
5.Skinner, B. F.(1938)。The behavior of organisms: An experimental analysis。New York:Appleton-Century-Crofts。  new window
6.Kelloway, E. K.(1998)。Using LISREL for structural equation modeling: A researcher's guide。SAGE。  new window
7.Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。  new window
8.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
9.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychometric Theory。McGraw-Hill。  new window
10.Keller, K. L.(1998)。Strategic brand management: Building, measuring and managing brand equity。Englewood Cliffs, NJ:Prentice Hall。  new window
圖書論文
1.Milne, G. R.、McDonald, M. A.(1999)。Motivations of the sport consumer。Sport marketing: Managing the exchange process。Sudbury, Massachusetts:Jones and Bartlett Publishers。  new window
2.Bourdieu, P.(1983)。Forms of capital。Handbook of theory and research for the sociology of education。New York:Greenwood Press。  new window
3.Tajfel, H.、Turner, J. C.(1979)。An integrative theory of intergroup conflict。The social psychology of intergroup relations。Brooks/Cole。  new window
4.Bandalos, D. L.、Finney, S. J.(2001)。Item parceling issues in structural equation modeling。New developments and techniques in structural equation modeling。  new window
5.Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。  new window
6.Tajfel, Henri、Turner, John C.(1986)。The Social Identity Theory of Intergroup Behavior。Psychology of Intergroup Relations。Nelson-Hall。  new window
 
 
 
 
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