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題名：銀髮族品牌認同、品牌忠誠度與購後行為
書刊名：運動研究
作者：樂冠妤／陳慧峰 引用關係／張文榮 引用關係
作者(外文)：Yueh, Kuan-yu／Chen, Hui-feng／Chang, Wen-jung
出版日期：2022
卷期：31:2
頁次：頁17-38
主題關鍵詞：品牌-消費者關係；消費者行為；高齡者；休閒動機；調節效果；Brand-consumer relationship；Consumer behavior；Old adults；Leisure motivation；Moderating effect
原始連結：連回原系統網址new window
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期刊論文
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3.張家銘、黃芳銘(20060900)。2005 New Balance澎湖國際馬拉松賽會之運動觀光客參與動機之研究。休閒暨觀光產業研究，1(1)，34-54。new window  延伸查詢new window
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6.Choi, S. M.、Rifon, N. J.(2012)。It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness。Psychology and Marketing，29(9)，639-650。  new window
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10.陳志明(20140700)。休閒動機對休閒涉入與流暢經驗關係的調節：以參與壘球活動者為例。屏東教大運動科學學刊，9，185-202。new window  延伸查詢new window
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12.方世杰、廖英凱(20150700)。The Influence of Brand Personality and Consumer-Brand Identification on Behavioral Loyalty: Moderating Roles of Consumer Inertia and Word of Mouth。管理評論，34(3)，51-67。new window  new window
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17.吳嘉浚、張文榮、張佩婷、陳慧峰(20150600)。品牌形象、品牌認同與品牌忠誠度之關聯性研究--以2013臺灣NBA熱身賽之休士頓火箭與印第安那溜馬為例。運動研究，24(1)，25-43。new window  延伸查詢new window
18.簡志宜、陳建榮(20171200)。Event Marketing and Brand Loyalty in Chinese Professional Baseball League: Brand Identification as a Mediator。臺灣體育運動管理學報，17(2)，135-161。new window  new window
19.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
20.Kim, M. J.、Lee, C. K.、Jung, T.(2020)。Exploring consumer behavior in virtual reality tourism using an extended stimulus-organism-response model。Journal of Travel Research，59(1)，69-89。  new window
21.潘叡昱、陳永洲(20191200)。嘉義市國民運動中心顧客參與行為、滿意度與忠誠度之研究。中正體育學刊，9，32-52。  延伸查詢new window
22.蔡明松(20200600)。屏東市國民運動中心提供之服務品質、滿意度及行為意圖之研究。運動教練科學，58，41-52。new window  延伸查詢new window
23.Kuenzel, Sven、Halliday, Sue Vaux(2010)。The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification。Journal of Targeting, Measurement and Analysis for Marketing，18(3/4)，167-176。  new window
24.Erciş, Aysel、Ünal, Sevtap、Candan, F. Burcu、Yıldırım, Hatice(2012)。The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions。Procedia: Social and Behavioral Sciences，58，1395-1404。  new window
25.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
26.Hetharie, J. A.、Hussein, A. S.、Puspaningrum, A.、Surachman(2019)。SOR (Stimulus-organism-response) model application in observing the influence of impulsive buying on consumer's post-purchase regret。International Journal of Scientific & Technology Research，8(11)，2829-2841。  new window
27.陳智彥(20210600)。新莊國民運動中心APP實用價值、心流體驗、滿意度與行為意圖模式之研究。運動休閒管理學報，18(1)，62-77。new window  延伸查詢new window
28.張文榮、黃任億、高琦玲(20191000)。Leisure Motivation, Experiential Value and Word-of-mouth: Taking Mobile Game as an Example。行銷科學學報，15(2)，89-110。new window  延伸查詢new window
29.Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing，37(11/12)，1762-1800。  new window
30.Chen, Mei-Hui、Tsai, Kune-Muh(2020)。An Empirical Study of Brand Fan Page Engagement Behaviors。Sustainability，12(1)，(434)1-(434)19。  new window
31.Kim, Moon-Koo、Park, Myeong-Cheol、Jeong, Dong-Heon(2004)。The Effects of Customer Satisfaction and Switching Barrier on Customer Loyalty in Korean Mobile Telecommunication Services。Telecommunications Policy，28(2)，145-159。  new window
32.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing，63(4_suppl 1)，33-44。  new window
33.Bhattacharya, Chitrabhan B.、Sen, Sankar(2003)。Consumer-company identification: A framework for understanding consumers' relationships with companies。Journal of Marketing，67(2)，76-88。  new window
34.Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research，9(3)，287-300。  new window
35.Stokburger-Sauer, Nicola E.、Ratneshwar, S.、Sen, Sankar(2012)。Drivers of consumer-brand identification。International Journal of Research in Marketing，29(4)，406-418。  new window
36.So, Kevin Kam Fung、King, Ceridwyn、Sparks, Beverley A.、Wang, Ying(2013)。The influence of customer brand identification on hotel brand evaluation and loyalty development。International Journal of Hospitality Management，34，31-41。  new window
37.Totterdell, Peter(2000)。Catching Moods and Hitting Runs: Mood Linkage and Subjective Performance in Professional Sport Teams。Journal of Applied Psychology，85(6)，848-859。  new window
38.Sirgy, M. J.(2018)。Self-congruity theory in consumer behavior: A little history。Journal of Global Scholars of Marketing Science，28(2)，197-207。  new window
39.林倩琪、柯政良、蔡久祺(20181100)。以SOR模型分析讀者選擇電子書行為意向分析。文化事業與管理研究，18(3)，(2)1-(2)12。new window  延伸查詢new window
40.孫宇萱、李秀珠(20160100)。品牌個性與自我概念一致性對於品牌態度之影響--以臺灣購物網站為例。資訊社會研究，30，25-60。new window  延伸查詢new window
41.張文榮、張瓊勻、胡大謙、黃任億(20211200)。臉書粉絲專頁網路互動性、品牌信任與品牌忠誠度。教育傳播與科技研究，127，17-36。new window  延伸查詢new window
42.陳信憲、陳美華、戴沁琳(20201200)。以計劃行為理論剖析運動產業之消費者社會責任與購買意圖。交大體育學刊，16，54-68。new window  延伸查詢new window
43.陳甦彰、辛雨恩(2021)。虛擬通路、實體通路、社群參與、服務創新、品牌認同、品牌信任對購買意願之影響。服務業管理評論，16，46-65。new window  延伸查詢new window
44.黃敏銓、藍孝勤(20180700)。新北市板橋區高齡者運動參與行為與生活滿意度之研究。運動知識學報，15，1-14。new window  延伸查詢new window
45.劉岳旻、蔡貴蘭(20140600)。運動俱樂部管理與健身參與動機之相關研究：以新竹地區為例。運動健康休閒學報，5，87-94。  延伸查詢new window
46.Alnawas, I.、Altarifi, S.(2016)。Exploring the role of brand identification and brand love in generating higher levels of brand loyalty。Journal of Vacation Marketing，22(2)，111-128。  new window
47.Can, Y.、Erdil, O.(2018)。Determining antecedent of re-purchase intention: The role of perceived value and consumer's interest factor。International Business Research，11(4)，17-31。  new window
48.Cuong, D. T.(2020)。The effect of brand identification and brand trust on brand commitment and brand loyalty at shopping malls。International Journal of Advanced Science and Technology，29(7s)，695-706。  new window
49.Dhurup, M.、Van Schalkwyk, P.、Tsautse, V. J.(2018)。The relationship between brand identification, brand trust, brand commitment and brand loyalty: Evidence from supermarket store food brands。International Journal of Business and Management Studies，10(2)，166-182。  new window
50.Fazli-Salehi, Reza、Azadi, Mohammad、Torres, Ivonne M.、Zúñiga, Miguel Ángel(2021)。Antecedents and Outcomes of Brand Identification with Apple Products among Iranian Consumers。Journal of Relationship Marketing，20(2)，135-155。  new window
51.Fitzgibbon, Christopher、White, Lesley(2005)。The role of attitudinal loyalty in the development of customer relationship management strategy within service firms。Journal of Financial Services Marketing，9(3)，214-230。  new window
52.Goh, S. K.、Jiang, N.、Abdul Hak, M. F.、Tee, P. L.(2016)。Determinants of smartphone repeat purchase intention among Malaysians: A moderation role of social influence and a mediating effect of consumer satisfaction。International Review of Management and Marketing，6(4)，993-1004。  new window
53.Gómez, M. C. O.、Pérez, W. G.(2018)。Effects of brand love and brand equity on repurchase intentions of young consumers。International Review of Management and Marketing，8(4)，7-13。  new window
54.Khalid, S.、Mohsin, M.、Naseem, S.、Iftikhar, S.、Majeed, M. K.(2016)。Impact of brand identification on purchase intention and moderating effect of brand trust。International Journal of Research in Finance & Marketing，6(12)，1-12。  new window
55.Lin, Ching-Hui、Chuang, Ying-Wan(2021)。A Study of Participation Motivation, Experience and Satisfaction in Camping Tourists。Open Journal of Applied Sciences，11(2)，190-201。  new window
56.Park, Hye-Jung(2020)。Antecedents of repurchasing intention toward fast fashion brands - Brand authenticity, brand identification, and brand love。The Research Journal of the Costume Culture，28(2)，147-165。  new window
57.Rather, Raouf Ahmad、Camilleri, Mark Anthony(2019)。The effects of service quality and consumer-brand value congruity on hospitality brand loyalty。Anatolia，30(4)，547-559。  new window
58.Said, H.(2014)。Mobile phone brand loyalty and repurchase intention。European Journal of Business and Management，6(26)，69-72。  new window
59.Sihvonen, Jenniina(2019)。Understanding the drivers of consumer-brand identification。Journal of Brand Management，26(5)，583-594。  new window
60.Wu, Shih-Hao、Huang, Stephen Chi-Tsun、Tsai, Ching-Yi Daphne、Sung, Chao-Lin(2020)。As loyal as migratory birds: Analyzing event revisit intention with dramaturgy and environmental psychology theories。Asia Pacific Journal of Tourism Research，25(8)，841-857。  new window
61.Zimmer, Zachary、Hickey, Tom、Searle, Mark S.(1995)。Activity Participation and Well-being Among Older People With Arthritis。The Gerontologist，35(4)，463-471。  new window
62.Garbarino, Ellen、Johnson, Mark S.(1999)。The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships。Journal of Marketing，63(2)，70-87。  new window
63.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
64.何雍慶、林美珠(20060700)。品牌認同和品牌形象之關聯性研究--以公寓大廈管理服務業為例。東海管理評論，8(1)，231-265。new window  延伸查詢new window
65.陳律盛、莊英萬(20111200)。品牌聲譽、服務人員與學生互動關係、品牌認同、品牌忠誠對學生口碑傳播行為之影響--以元智大學為例。運動與遊憩研究，6(2)，16-36。new window  延伸查詢new window
66.Aaker, Jennifer L.(1999)。The Malleable Self: The Role of Self-expression in Persuasion。Journal of Marketing Research，36(1)，45-57。  new window
67.Beard, Jacob G.、Ragheb, Mounir G.(1983)。Measuring leisure motivation。Journal of Leisure Research，15(3)，219-228。  new window
68.Dann, Graham M. S.(1977)。Anomie, Ego-Enhancement & Tourism。Annals of Tourism Research，4(4)，184-194。  new window
69.Dodds, William B.、Monroe, Kent B.(1985)。The Effect of Brand and Price Information on Subjective Product Evaluations。Advances in Consumer Research，12(1)，85-90。  new window
70.Donavan, D. T.、Janda, Swinder、Suh, Jaebeom(2006)。Environmental influences in corporate brand identification and outcomes。Journal of Brand Management，14(1/2)，125-136。  new window
71.Harris, Fiona、De Chernatony, Leslie(2001)。Corporate branding and corporate brand performance。European Journal of Marketing，35(3/4)，441-456。  new window
72.Iso-Ahola, Seppo E.、Weissinger, Ellen(1990)。Perceptions of Boredom in Leisure: Conceptualization, Reliability and Validity of the Leisure Boredom Scale。Journal of Leisure Research，22(1)，1-17。  new window
73.Mohr, L. A.、Webb, D. J.(2005)。The effects of corporate social responsibility and price on consumer responses。The Journal of Consumer Affairs，39(1)，121-147。  new window
74.Roski, Gunter、Förster, Peter(1989)。Complex Analysis of the Motivation of Going in for Sports during leisure time among young working people & apprentices。International Review for Sociology of Sport，24(4)，345-357。  new window
75.Sen, Sankar、Bhattacharya, Chitra Bhanu(2001)。Does doing Good Always Lead to Doing Better: Consumer Relations to Corporate Social Responsibility。Journal of Marketing Research，38(2)，225-244。  new window
76.Sirgy, M. Joseph(1985)。Using Self-Congruity and Ideal-Congruity to Predict Purchase Motivation。Journal of Business Research，13(3)，195-206。  new window
77.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
78.Fornell, Claes R.、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
會議論文
1.Nguyen, P.、Dat, N. T.(2017)。Understanding customer's attitude, social norm and country image on customer's purchase intention of supplementary food。The 15th ASEAN Food Conference。  new window
研究報告
1.戴遐齡、陳奕良(2015)。中華民國104年運動城市調查 (計畫編號：MD5：90A137D55AC4D305E2D0BF7C9F71182C)。臺北市立大學。  延伸查詢new window
圖書
1.Deci, Edward L.、Ryan, Richard M.(1985)。Intrinsic motivation and self-determination in human behavior。Plenum Press。  new window
2.Kotler, Philip、Keller, Kevin Lane(2005)。Marketing Management。Prentice-Hall。  new window
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5.Aaker, David A.(1996)。Building Strong Brands。Free Press。  new window
6.Assael, Henry(1993)。Marketing Principles and Strategies。The Drydon Press。  new window
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11.Hayes, Andrew F.(2013)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
其他
1.吳政宏(20150410)。國民運動中心促進全民運動風潮，https://epaper.ntpc.edu.tw/index/EpaSubShow.aspx?CDE=EPS20150326092513CS3&e=EPA2014111015093383F。  延伸查詢new window
圖書論文
1.Moutinho, L.(2000)。Consumer behaviour。Strategic management in tourism。New York：CABI Publishing。  new window
2.Driver, B. L.、Brown, P. J.(1975)。A sociopsychological definition of recreation demand with implications for recreation resource planning。Assessing Demand for Outdoor Recreation。National Academy of Sciences。  new window
3.Sirgy, M. J.、Lee, D.、Yu, G. B.(2018)。Self-congruity theory in travel and tourism: Another Update。Creating experience value in tourism。CABI Internationals。  new window
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5.Lastovicka, John L.、Gardner, David M.(1979)。Components of Involvement。Attitude Research Plays for High Stakes。Chicago：American Marketing Association。  new window
6.Tajfel, Henri、Turner, John C.(1986)。The Social Identity Theory of Intergroup Behavior。Psychology of Intergroup Relations。Nelson-Hall。  new window
7.Zeithaml, Valarie A.(1981)。How Consumer Evaluation Processes Differ Between Goods and Services。Marketing of Services。Chicago：American Marketing Association。  new window
 
 
 
 
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