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題名:棒球球迷對球隊之認定知覺、認同感及忠誠行為:球隊形象之調節中介模式
書刊名:臺灣運動心理學報
作者:林家五許伸梓胡宛仙吳志英 引用關係
作者(外文):Lin, Chia-wuHsu, Shen-tzuHu, Wan-hsienWu, Chih-ying
出版日期:2020
卷期:20:3
頁次:頁21-41
主題關鍵詞:職棒球迷社會認定球隊認同運動行銷Baseball fansSocial identityTeam identificationSports marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:1
  • 點閱點閱:4
期刊論文
1.Dietz-Uhler, B.、Murrell, A. J.(1999)。Examining fan reactions to game outcomes: A longitudinal study of social identity。Journal of Sport Behavior,22(1),15-27。  new window
2.Campell, R. M.、Aiken, D.、Kent, A.(2004)。Beyond BIRGing and CORFing Continuing the exploration of fan behavior。Sport Marketing Quarterly,13,151-157。  new window
3.Wu, W. Y.、Tsai, C. H.(2007)。The empirical study of CRM: Consumer-company identification and purchase intention in the direct selling industry。International Journal of Commerce & Management,17(3),194-210。  new window
4.Fisher, Robert J.(1998)。Group-Derived Consumption: The Role of Similarity and Attractiveness in Identification with a Favorite Sports Team。Advances in Consumer Research,25(1),283-288。  new window
5.Wann, D. L.、Branscombe, N. R.(1990)。Die-hard and fair weather fans: Effects of identification on BIRGing and CORFing tendencies。Journal of Sport and Social Issues,14(2),103-117。  new window
6.Tajfel, Henri(1974)。Social Identity and Intergroup Behaviour。Social Science Information,13(2),65-93。  new window
7.Terry, Deborah J.、Hogg, Michael A.(1996)。Group Norms and The Attitude-Behavior Relationship: A Role for Group Identification。Personality and Social Psychology Bulletin,22(8),776-793。  new window
8.Wakefield, Kirk L.、Sloan, Hugh J.(1995)。The effects of team loyalty and selected stadium factors on spectator attendance。Journal of Sport Management,9(2),153-172。  new window
9.Fisher, Robert J.、Wakefield, Kirk(1998)。Factors leading to group identification: A field study of winners and losers。Psychology & Marketing,15(1),23-40。  new window
10.Sutton, W. A.、McDonald, M. A.、Milne, G. R.、Cimperman, J.(1997)。Creating and fostering fan identification in professional sports。Sport Marketing Quarterly,6(1),15-22。  new window
11.Greenstein, T. N.、Marcum, J. P.(1981)。Factors affecting attendance of major league baseball: Team performance。Review of Sport and Leisure,6(2),21-34。  new window
12.Ashforth, Blake E.、Mael, Fred A.(1989)。Social identity theory and the organization。Academy of Management Review,14(1),20-39。  new window
13.Trail, G. T.、Anderson, D. F.、Fink, J. S.(2005)。Consumer satisfaction and identity theory: A model of sport spectator conative loyalty。Sport Marketing Quarterly,14(2),98-111。  new window
14.Smith, G. J.、Patterson, B.、Williams, T.、Hogg, J.(1981)。A profile of the deeply committed male sports fan。Arena Review,5(2),26-44。  new window
15.Stevens, S.、Rosenberger, P. J.(2012)。The influence of involvement, following sport and fan identification on fan loyalty: An Australian perspective。International Journal of Sports Marketing and Sponsorship,13(3),57-71。  new window
16.Bauer, H. H.、Sauer, N. E.、Exler, S.(2005)。The loyalty of German soccer fans: Does a team's brand image matter?。International Journal of Sports Marketing and Sponsorship,7(1),8-16。  new window
17.Lee, J. S.、Kang, J. H.(2015)。Effects of sport event satisfaction on team identification and revisit intent。Sport Marketing Quarterly,24(4),225-234。  new window
18.Dutton, Jane E.、Dukerich, Janet M.、Harquail, Celia V.(1994)。Organizational Images and Member Identification。Administrative Science Quarterly,39(2),239-263。  new window
19.Wang, M. C. H.、Tang Y. Y.(2018)。Examining the antecedents of sport team brand equity: A dual-identification perspective。Sport Management Review,21,293-306。  new window
20.Preacher, Kristopher J.、Rucker, Derek D.、Hayes, Andrew F.(2007)。Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions。Multivariate Behavioral Research,42(1),185-227。  new window
21.Cialdini, Robert B.、Borden, Richard J.、Thorne, Avril、Walker, Marcus Randall、Freeman, Stephen、Sloan, Lloyd Reynolds(1976)。Basking in reflected glory: Three (football) field studies。Journal of Personality and Social Psychology,34(3),366-375。  new window
22.Laverie, D. A.、Arnett, D. B.(2000)。Factors affecting fan attendance: The influence of identity salience and satisfaction。Journal of Leisure Research,32(2),225-246。  new window
23.Wang, Ryan T.、Zhang, James J.、Tsuji, Yosuke(2011)。Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan。Sport Management Review,14(4),347-360。  new window
24.簡志宜、陳建榮(20171200)。Event Marketing and Brand Loyalty in Chinese Professional Baseball League: Brand Identification as a Mediator。臺灣體育運動管理學報,17(2),135-161。new window  new window
25.Irianto, D.、Kartikasari, D.(2020)。Fan loyalty toward international football team: The role of brand image。International Journal of Applied Business Research,2(1),58-72。  new window
26.Menguc, B.、Boichuk, J. P.(2012)。Customer orientation dissimilarity, sales unit identification, and customer-directed extra-role behaviors: Understanding the contingency role of coworker support。Journal of Business Research,65(9),1357-1363。  new window
27.Theodorakis, N. D.、Wann, D. L.、Weaver, S.(2012)。An antecedent model of team identification in the context of professional soccer。Sport Marketing Quarterly,21(2),80-90。  new window
28.Wann, D. L.、Weaver, S.、Belva, B.、Ladd, S.、Armstrong, S.(2015)。Investigating the impact of team identification on the willingness to commit verbal and physical aggression by youth baseball spectators。Journal of Amateur Sport,1(1),1-28。  new window
29.Williams, J.、Heiser, R.、Chinn, S. J.(2012)。Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball。Journal of Direct, Data and Digital Marketing Practice,13,295-310。  new window
30.Yun, J. H.、Rosenberger, P. J.、Sweeney, K.(2020)。Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement。Journal of Marketing and Logistics,33(3),755-782。  new window
31.Van Vugt, Mark、Hart, Claire M.(2004)。Social Identity as Social Glue: The Origins of Group Loyalty。Journal of Personality and Social Psychology,86(4),585-598。  new window
32.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing,63(4_suppl 1),33-44。  new window
33.Bhattacharya, Chitrabhan B.、Sen, Sankar(2003)。Consumer-company identification: A framework for understanding consumers' relationships with companies。Journal of Marketing,67(2),76-88。  new window
34.Mael, Fred A.、Ashforth, Blake E.(1992)。Alumni and Their Alma Mater: A Partial Test of the Reformulated Model of Organizational Identification。Journal of Organizational Behavior,13(2),103-123。  new window
35.Sen, Sankar、Bhattacharya, Chitra Bhanu(2001)。Does doing Good Always Lead to Doing Better: Consumer Relations to Corporate Social Responsibility。Journal of Marketing Research,38(2),225-244。  new window
36.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。  new window
37.Arnett, D. B.、Laverie, D. A.(2000)。Fan characteristics and sporting event attendance: Examining variance in attendance。International Journal of Sports Marketing and Sponsorship,2(3),40-59。  new window
學位論文
1.吳曉雯(2002)。影響職棒球迷選擇支持球隊的因素及其與忠誠度、滿意度的關係(碩士論文)。國立體育學院。  延伸查詢new window
圖書
1.Hayes, Andrew F.(2017)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
圖書論文
1.Chiu, W.、Bae, J. S.、Won, D.(2015)。The influence of sports fan ethnocentrism on major league baseball game viewing behavior: A cross-cultural study of Korea and Taiwan。Emerging trends and innovation in sports marketing and management in Asia。Hershey, PA:IGI Global。  new window
2.Tajfel, Henri、Turner, John C.(1979)。An Integrative Theory of Intergroup Conflict。The Social Psychology of Intergroup Relations。Brooks/Cole。  new window
3.Tajfel, Henri、Turner, John C.(1986)。The Social Identity Theory of Intergroup Behavior。Psychology of Intergroup Relations。Nelson-Hall。  new window
 
 
 
 
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