期刊論文| 1. | Amaldoss, W.、He, C.(2010)。Product Variety, Informative Advertising, and Price Competition。Journal of Marketing Research，47(1)，146-156。   |
| 2. | Grossman, G. M.、Shapiro, C.(1984)。Informative Advertising with Differentiated Products。Review of Economic Studies，51(1)，63-81。 |
| 3. | Bester, Helmut、Petrakis, Emmanuel(1995)。Price Competition and Advertising in Oligopoly。European Economic Review，39(6)，1075-1088。 |
| 4. | Chen, Yuxin、Narasimhan, Chakravarthi、Zhang, Z. John(2001)。Individual Marketing with Imperfect Targetability。Marketing Science，20(1)，23-41。 |
| 5. | Zhang, Z. J.、Krishna, Aradhna、Dhar, Sanjay K.(2000)。The optimal choice of promotional vehicles: front-loaded or rear-loaded incentives。Management Science，46(3)，348-362。 |
| 6. | Iyer, G.、Soberman, D.、Villas-Boas, J. M.(2005)。The targeting of advertising。Marketing Science，24(3)，461-476。 |
| 7. | Spence, A. M.(1980)。Notes on Advertising, Economies of Scale, and Entry Barriers。The Quarterly Journal of Economics，95(3)，493-507。 |
| 8. | Butters, G. R.(1977)。Equilibrium Distributions of Sales and Advertising Prices。Review of Economic Studies，44(3)，465-491。 |
| 9. | Soberman, D. A.(2004)。Research note: Additional learning and implications on the role of informative advertising。Management Science，50(12)，1744-1750。 |
| 10. | Bemmaor, Albert C.(1984)。Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect。Journal of Marketing Research，21(3)，298-308。 |
| 11. | Telser, Lester G.(1964)。Advertising and Competition。Journal of Political Economy，72(6)，537-562。 |
| 12. | Matsui, Kenji(2012)。Strategic upfront marketing channel integration as an entry barrier。European Journal of Operational Research，220(3)，865-875。 |
| 13. | Bagwell, K.(2007)。Signalling and entry deterrence: A multidimensional analysis。The RAND Journal of Economics，38(3)，670-697。 |
| 14. | Ellison, G.、Ellison, S. F.(2011)。Strategic entry deterrence and the behavior of pharmaceutical incumbents prior to patent expiration。American Economic Journal: Microeconomics，3(1)，1-36。 |
| 15. | Dukes, A.(2004)。The adverstising market in a product oligopoly。The Journal of Industrial Economics，52(3)，327-348。 |
| 16. | Gruca, T. S.、Sudharshan, D.(1995)。A framework for entry deterrence strategy: The competitive environment, choices, and consequences。Journal of Marketing，59(3)，44-55。 |
| 17. | Esteban, L.、Hernández, J. M.(2012)。Specialized advertising media and product market competition。Journal of Economics，106(1)，45-74。 |
| 18. | Gelman, J. R.、Salop, S. C.(1983)。Judo economics: Capacity limitation and coupon competition。The Bell Journal of Economics，14(2)，315-325。 |
| 19. | Karaer, Ö.、Erhun, F.(2015)。Quality and entry deterrence。European Journal of Operational Research，240(1)，292-303。 |
| 20. | Kadiyali, V.(1996)。Entry, its deterrence, and its accommodation: A study of the US photographic film industry。The Rand Journal of Economics，27(3)，452-478。 |
| 21. | Janssen, M. C.、Non, M. C.(2009)。Going where the ad leads you: On high advertised prices and searching where to buy。Marketing Science，28(1)，87-98。 |
| 22. | Linnemer, L.(1998)。Entry deterrence, product quality: Price and advertising as signals。Journal of Economics & Management Strategy，7(4)，615-645。 |
| 23. | Liu, Q.、Serfes, K.(2004)。Quality of information and oligopolistic price discrimination。Journal of Economics & Management Strategy，13(4)，671-702。 |
| 24. | Mehta, N.、Chen, X.、Narasimhan, O.(2008)。Informing, transforming, and persuading: Disentangling the multiple effects of advertising on brand choice decisions。Marketing Science，27(3)，334-355。 |
| 25. | Meurer, M.、Stahl, D. O. II(1994)。Informative advertising and product match。International Journal of Industrial Organization，12(1)，1-19。 |
| 26. | Robert, J.、Stahl, D. O. II(1993)。Informative price advertising in a sequential search model。Econometrica: Journal of the Econometric Society，61(3)，657-686。 |
| 27. | Seamans, R. C.(2012)。Fighting city hall: Entry deterrence and technology upgrades in cable TV markets。Management Science，58(3)，461-475。 |
| 28. | Stahl, D. O. II(1994)。Oligopolistic pricing and advertising。Journal of Economic Theory，64(1)，162-177。 |
| 29. | Wang, H.、Gurnani, H.、Erkoc, M.(2016)。Entry deterrence of capacitated competition using price and non-price strategies。Production and Operations Management，25(4)，719-735。 |
| 30. | Xiao, T.、Qi, X.(2010)。Strategic wholesale pricing in a supply chain with a potential entrant。European Journal of Operational Research，202(2)，444-455。 |
| 31. | Zhang, J.、Zhong, W.、Mei, S.(2012)。Competitive effects of informative advertising in distribution channels。Marketing Letters，23(3)，561-584。 |
| 32. | Hotelling, Harold(1929)。Stability in Competition。The Economic Journal，39(153)，41-57。 |