期刊論文| 1. | MacKenzie, S. B.、Lutz, R. J.(1989)。An Empirical Exxamination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Prestsesing Context。Journal of Marketing，53(2)，48-65。   |
| 2. | Shavitt, S.、Lowrey, P.、Haefner, J.(1998)。Public attitudes toward advertising: More favorable than you might think。Journal of Advertising Research，38(4)，7-22。 |
| 3. | Maddux, James E.、Rogers, Ronald W.(1980)。Effects of Source Expertness, Physical Attractiveness and Supporting Arguments on Persuasion: A Case of Brains Over Beauty。Journal of Personality and Social Psychology，39(2)，235-244。 |
| 4. | Mehta, Abhilasha(2000)。Advertising Attitudes and Advertising Effectiveness。Journal of Advertising Research，40(3)，67-72。 |
| 5. | Keng, Ching-Jui、Ting, Hui-Ying(2009)。The acceptance of blogs: Using a customer experiential value perspective。Internet Research，19(5)，479-495。 |
| 6. | McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research，16(3)，310-321。 |
| 7. | Tripp, Carolyn、Jensen, Thomas D.、Carlson, Les(1994)。The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions。Journal of Consumer Research，20(4)，535-547。 |
| 8. | McGinnies, E.、Ward, C. D.(1980)。Better Liked Than Right: Trustworthiness and Expertise as Factors in Credibility。Personality and Social Psychology Bulletin，6(3)，467-472。 |
| 9. | 吳姮憓、羅偉峰(20140600)。「按讚、留言或分享」--探究影響臉書訊息反應行為意圖之前置因素。行銷評論，11(2)，107-131。 延伸查詢 |
| 10. | Chowdhury, T. A.、Naheed, S.(2020)。Word of Mouth Communication in Political Marketing: Understanding and Managing Referrals。Journal of Marketing Communications，26(3)，290-313。 |
| 11. | Friedman, H. H.、Santeramo, M. J.、Traina, A.(1978)。Correlates of Trustworthiness for Celebrities。Journal of the Academy of Marketing Science，6(3)，291-299。 |
| 12. | La Ferle, Carrie、Choi, Marina S.(2012)。The Importance of Perceived Endorser Credibility in South Korean Advertising。Journal of Current Issues & Research in Advertising，27(2)，67-81。 |
| 13. | Liang, D.、Dai, Z.、Wang, M.、Li, J.(2020)。Web Celebrity Shop Assessment and Improvement Based on Online Review with Probabilistic Linguistic Term Sets by Using Sentiment Analysis and Fuzzy Cognitive Map。Fuzzy Optimization and Decision Making，19，561-586。 |
| 14. | Lin, T. M. Y.、Wu, H. H.、Liao, C. W.、Liu, T. H.(2006)。Why are some e-mails forwarded and others not?。Internet Research，16(1)，81-93。 |
| 15. | Magnini, V. P.、Garcia, C.、Honeycutt, E. D.(2010)。Identifying the Attributes of an Effective Restaurant Chain Endorser。Cornell Hospitality Quarterly，51(2)，238-250。 |
| 16. | Park, Hyun Jung、Lin, Li Min(2020)。The Effects of Match-Ups on the Consumer Attitudes toward Internet Celebrities and Their Live Streaming Contents in The Context Of Product Endorsement。Journal of Retailing and Consumer Services，52。 |
| 17. | Stanley, S. M.、Clow, K.、James, K. E.(2011)。The Impact of Visual Strategy and Race and Gender Congruency on Source Credibility of Print Advertisements。The Marketing Management Journal，21(2)，81-94。 |
| 18. | Yoon, D.、Kim, Y. K.(2016)。Effects of Self-Congruity and Source Credibility on Consumer Responses to Coffeehouse Advertising。Journal of Hospitality Marketing & Management，25(2)，167-196。 |
| 19. | Kahle, Lynn R.、Homer, Pamela M.(1985)。Physical attractiveness of the celebrity endorser: A social adaptation perspective。Journal of Consumer Research，11(4)，954-961。 |
| 20. | Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising，19(3)，39-52。 |