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題名:電視劇的數位行銷:社群粉絲專頁番外篇對閱聽眾接收與社群反應之影響--以《花甲男孩轉大人》為例
書刊名:視聽傳播
作者:陳雅璇
出版日期:2019
卷期:復刊7=49
頁次:頁79-109
主題關鍵詞:花甲男孩轉大人社群行銷感知享樂價值感知資訊價值感知人際互動價值A Boy Named Flora APerceived hedonic valuePerceived information valuePerceived interpersonal interaction valueSocial marketing
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:27
  • 點閱點閱:2
期刊論文
1.李慶長、張銀益、蔡聰源、陳主慶、胡俊之(20110700)。影音分享網站之享樂價值模型研究。北商學報,20,99-122。new window  延伸查詢new window
2.Rubin, Alan M.(1983)。Television Uses and Gratifications: The Interactions of Viewing Patterns and Motivations。Journal of Broadcasting,27(1),37-51。  new window
3.Haridakis, P. M.、Rubin, A. M.(2005)。Third-person effects in the aftermath of terrorism。Mass Communication & Society,8(1),39-59。  new window
4.Gibbs, J. L.、Ellison, N. B.、Heino, R. D.(2006)。Self-presentation in online personals: The role of anticipated future interaction, self-disclosure, and perceived success in Internet dating。Communication Research,33(2),152-177。  new window
5.Lu, H. P.、Lee, M. R.(2010)。Demographic differences and the antecedents of blog stickiness。Online Information Review,34(1),21-38。  new window
6.Papacharissi, Zizi、Rubin, Alan M.(2000)。Predictors of Internet use。Journal of Broadcasting & Electronic Media,44(2),175-196。  new window
7.Lee, E.-J.、Overby, J. W.(2004)。Creating value for online shoppers: Implications for satisfaction and loyalty。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,17(3),54-67。  new window
8.De Wulf, K.、Schillewaert, N.、Muylle, S.、Rangarajan, D.(2006)。The role of pleasure in web site success。Information & Management,43(4),434-446。  new window
9.蔡至欣、賴玲玲(20110600)。虛擬社群的資訊分享行為。圖書資訊學刊,9(1),161-196。new window  延伸查詢new window
10.吳姮憓、羅偉峰(20140600)。「按讚、留言或分享」--探究影響臉書訊息反應行為意圖之前置因素。行銷評論,11(2),107-131。new window  延伸查詢new window
11.Li, D.、Browne, G. J.、Wetherbe, J. C.(2006)。Why do internet users stick with a specific Web site? A relationship perspective。International Journal of Electronic Commerce,10(4),105-141。  new window
12.de Vries, Lisette、Gensler, Sonja、Leeflang, Peter S. H.(2012)。Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing。Journal of Interactive Marketing,26(2),83-91。  new window
13.Haridakis, Paul、Hanson, Gary(2009)。Social Interaction and Co-Viewing With YouTube: Blending Mass Communication Reception and Social Connection。Journal of Broadcasting & Electronic Media,53(2),317-335。  new window
14.Lee, D.、Park, J. Y.、Kim, J.、Kim, J.、Moon, J.(2011)。Understanding music sharing behaviour on social network services。Online Information Review,35(5),716-733。  new window
15.Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research,20(4),644-656。  new window
16.Ahn, Tony、Ryu, Seewon、Han, Ingoo(2007)。The Impact of Web Quality and Playfulness on User Acceptance of Online Retailing。Information & Management,44(3),263-275。  new window
17.Wasko, Molly McLure、Faraj, Samer(2005)。Why should I share? Examining social capital and knowledge contribution in electronic networks of practice。MIS Quarterly,29(1),35-57。  new window
18.Lin, T. M. Y.、Wu, H. H.、Liao, C. W.、Liu, T. H.(2006)。Why are some e-mails forwarded and others not?。Internet Research,16(1),81-93。  new window
19.張卿卿(20161200)。線上影音接收、傳散與產製上傳行為探討:多元動機之觀點。中華傳播學刊,30,61-107。new window  延伸查詢new window
20.黃暖雲(20150700)。臺劇運用新媒體平臺創新行銷模式之探討。臺灣經濟研究月刊,38(7)=451,129-136。new window  延伸查詢new window
21.Kwok, L.、Yu, B.(2012)。Spreading Social Media Messages on Facebook An Analysis of Restaurant Business-to-Consumer Communications。Cornell Hospitality Quarterly,54(1),84-94。  new window
22.Kim, C.、Yang, S.-U.(2017)。Like, comment, and share on Facebook: How each behavior differs from the other。Public Relations Review,43(2),441-449。  new window
23.林珮埴(20171229)。《植劇場》開出台劇改革第一槍僅是曇花一現?。遠見雜誌,2017(Dec.)。  延伸查詢new window
24.劉佩絨(20170105)。「植劇場」為台灣影視植下希望的種子。看雜誌,175。  延伸查詢new window
25.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
26.Ryan, Richard M.、Deci, Edward L.(2000)。Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions。Contemporary Educational Psychology,25(1),54-67。  new window
27.Lin, Kuan-Yu、Lu, Hsi-Peng(2011)。Why people use social networking sites: An empirical study integrating network externalities and motivation theory。Computers in Human Behavior,27(3),1152-1161。  new window
會議論文
1.吳怡國、姜易慧(2010)。臺製偶像劇產業發展變遷之歷時性研究。2010中華傳播學會年會。中正大學。  延伸查詢new window
研究報告
1.財團法人資訊工業策進會(2014)。全球行動媒體發展趨勢與新商業模式分析--行動媒體消費現況與商機探索。經濟部技術處。  延伸查詢new window
學位論文
1.謝宗諭(2005)。虛擬社群知識分享行為研究--期待與價值扮演的角色(碩士論文)。國立中央大學。  延伸查詢new window
2.薛婉言(2012)。Facebook社群網站使用者忠誠度與持續使用意圖之研究(碩士論文)。國立東華大學。  延伸查詢new window
3.游雅晴(2016)。Facebook貼文引起之負面情緒對貼文按讚意圖之影響:知覺價值的中介效果與關係強度的中介式調節效果之探討(碩士論文)。靜宜大學。  延伸查詢new window
4.蔡伊妮(2015)。以社會交換理論探討Facebook按讚行為(碩士論文)。中國文化大學。  延伸查詢new window
其他
1.Stroud, N. J.,Van Duyn, E.,Peacock, C.(2016)。News commenters and news comment readers,https://mediaengagement.org/wp-content/uploads/2016/03/ENP-News-Commenters-and-Comment-Readers1.pdf。  new window
2.EOLembrain東方快線研究部(20130614)。本土電視劇的美麗與哀愁,http://www.eolembrain.com.tw/Latest_View.aspx?SelectID=330。  延伸查詢new window
3.R夫人(20170824)。台劇之光植劇場大亂鬥!《花甲男孩》原來最怕《天黑》,https://dailyview.tw/Popular/Detail/1252。  延伸查詢new window
4.陸子均(20170116)。迎向電視消逝的年代,社群如何成為台劇的跨螢樞紐,https://www.bnext.com.tw/article/42781/how-social-internet-become-taiwan-drama-key-of-cross-screen。  延伸查詢new window
5.張舒婷(20170908)。《校對女王》要出特別篇啦!石原聰美的時尚穿搭還開了 IG 帳號給粉絲們追蹤,https://buzzorange.com/vidaorange/2017/09/08/jimisugo/。  延伸查詢new window
6.黃元郁(20131007)。電視劇加倍行銷術:行銷影劇大學問,https://www.ectimes.org.tw/2013/10/%E9%9B%BB%E8%A6%96%E5%8A%87%E5%8A%A0%E5%80%8D%E8%A1%8C%E9%8A%B7%E8%A1%93%E3%80%80%E8%A1%8C%E9%8A%B7%E5%BD%B1%E5%8A%87%E5%A4%A7%E5%AD%B8%E5%95%8F/。  new window
圖書論文
1.Rioux, K. S.(2005)。Information Acquiring and Sharing Theory。Theories of information behavior。Information Today Press。  new window
2.Greene, K.、Derlega, V. J.、Mathews, A.(2006)。Self-Disclosure in Personal Relationships。The Cambridge Handbook of Personal Relationships。New York, NY:Cambridge University Press。  new window
3.Redmond, M. V.(2015)。Social Exchange Theory。English Technical Reports and White Papers。  new window
 
 
 
 
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