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題名:品牌態度及情緒依附對聯合品牌行為意圖之影響
書刊名:全球管理與經濟
作者:林少龍紀婉萍
作者(外文):Lin, Shao-lungChi, Wan-ping
出版日期:2018
卷期:14:2
頁次:頁1-16
主題關鍵詞:品牌情緒依附品牌態度聯合品牌消費者行為意圖Brand emotional attachmentBrand attitudeCo-brandConsumer behavior intention
原始連結:連回原系統網址new window
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  • 點閱點閱:6
期刊論文
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2.Baumgarth, Carsten(2004)。Evaluations of Co-Brands and Spill-over Effects: Further Empirical Results。Journal of Marketing Communications,10(2),115-131。  new window
3.Besharat, Ali(2010)。How Co-Branding Versus Brand Extensions Drive Consumers' Evaluations of New Products: A Brand Equity Approach。Industrial Marketing Management,39(8),1240-1249。  new window
4.Johnson, D. J.、Rusbult, C. E.(1989)。Resisting temptation: Devaluation of alternative partners as a means of maintaining commitment in close relationships。Journal of Personality and Social Psychology,57(6),967-980。  new window
5.Washburn, J. H.、Till, B. D.、Priluck, R.(2000)。Co-branding: brand equity and trial effects。Journal of Consumer Marketing,17(7),591-604。  new window
6.Dubé, L.、Cervellon, M.-C.、Jingyuan, H.(2003)。Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model。International Journal of Research in Marketing,20(3),259-272。  new window
7.Abratt, R.、Motlana, P.(2002)。Managing co-branding strategies: Global brands into local markets。Business Horizons,45(5),43-50。  new window
8.Washburn, Judith H.、Plank, Richard E.(2002)。Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale。Journal of Marketing Theory and Practice,10(1),46-62。  new window
9.Levin, I. P.、Levin, A. M.(2000)。Modeling the role of brand alliances in the assimilation of product evaluations。Journal of Consumer Psychology,9(1),43-52。  new window
10.Rao, A. R.、Ruekert, R. W.(1994)。Brand alliances as signals of product quality。Sloan Management Review,36(1),87-97。  new window
11.Baldwin, M. W.、Keelan, J. P. R.、Fehr, B.、Enns, V.、Koh-Rangarajoo, E.(1996)。Social-cognitive conceptualization of attachment working models: Availability and accessibility effects。Journal of Personality and Social Psychology,71(1),94-109。  new window
12.MacKenzie, S. B.、Spreng, R. A.(1992)。How does motivation moderate the impact of central and peripheral processing on brand attitudes and intentions?。Journal of Consumer Research,18(4),519-529。  new window
13.Babad, E.(1987)。Wishful thinking and objectivity among sports fans。Social Behavior,2(4),231-240。  new window
14.Richins, M. L.(1994)。Special Possessions and the Expression of Material Values。Journal of Consumer Research,21(3),522-533。  new window
15.Ball, A. Dwayne、Tasaki, Lori H.(1992)。The role and measurement of attachment in consumer behavior。Journal of Consumer Psychology,1(2),155-172。  new window
16.Bollen, Kenneth A.、Stine, Robert(1990)。Direct and Indirect Effects: Classical and Bootstrap Estimates of Variability。Sociological Methodology,20,115-140。  new window
17.Strack, F.、Werth, L.、Deutsch, R.(2006)。Reflective and Impulsive Determinants of Consumer Behavior。Journal of Consumer Psychology,16(3),205-216。  new window
18.Malär, Lucia、Krohmer, Harley、Hoyer, Wayne D.、Nyffenegger, Bettina(2011)。Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self。Journal of Marketing,75(4),35-52。  new window
19.Fedorikhin, Alexander、Park, C. Whan、Thomson, Matthew(2008)。Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions。Journal of Consumer Psychology,18(4),281-291。  new window
20.Park, C. W.、Maclnnis, D. J.(2006)。What's in and what's out: Questions on the boundaries of the attitude construct。Journal of Consumer Research,33(1),16-18。  new window
21.Holmes, J. G.(2000)。Social relationships: The nature and function of relational schemas。European Journal of Social Psychology,30(4),447-495。  new window
22.Mikulincer, M.、Hirschberger, G.、Nachmias, O.、Gillath, O.(2001)。The affective component of the secure base schema: Affective priming with representations of proximity maintenance。Journal of Personality and Social Psychology,81(2),305-321。  new window
23.Miller, R. S.(1997)。Inattentive and contented: Relationship commitment and attention to alternatives。Journal of Personality and Social Psychology,73(4),758-766。  new window
24.Lane, V. R.(2000)。The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions。Journal of Marketing,64(2),80-91。  new window
25.Chen, Y. S.、Hung, S. T.、Wang, T. Y.、Huang, A. F.、Liao, Y. W.(2017)。The Influence of Excessive Product Packaging on Green Brand Attachment: the Mediation Roles of Green Brand Attitude and Green Brand Image。Sustainability,9(4),654-668。  new window
26.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
27.Helmig, Bernd、Huber, Jan-Alexander、Leeflang, Peter(2007)。Explaining Behavioural Intentions toward Co-Branded Products. Journal of Marketing Management。Journal of Marketing Management,23(3/4),285-304。  new window
28.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
29.Ho, H. C.、Lado, N.、Rivera-Torres, P.(2017)。Detangling Consumer Attitudes to Better Explain Co-Branding Success。Journal of Product and Brand Management,26(7),704-721。  new window
30.Kaufmann, H. R.、Petrovici, D. A.、Filho, C. G.、Ayres, A.(2016)。Identifying Moderators of Brand Attachment for Driving Customer Purchase Intention of Original vs. Counterfeits of Luxury Brands。Journal of Business Research,69(12),5735-5747。  new window
31.Milberg, Sandra J.、Park, C. Whan、McCarthy, Michael S.(1997)。Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies。Journal of Consumer Psychology,6(2),119-140。  new window
32.Simonin, Bernard L.、Ruth, Julie A.(1998)。Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes。Journal of Marketing Research,35(1),30-42。  new window
33.Desai, Kalpesh Kaushik、Keller, Kevin Lane(2002)。The Effects of Ingredient Branding Strategies on Host Brand Extendibility。Journal of Marketing,66(1),73-93。  new window
34.Park, C. Whan、Jun, Sung Youl、Shocker, Allan D.(1996)。Composite Branding Alliances: An Investigation of Extension and Feedback Effects。Journal of Marketing Research,33(4),453-466。  new window
35.Feldman, Jack M.、Lynch, John G. Jr.(1988)。Self-generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior。Journal of Applied Psychology,73(3),421-435。  new window
36.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。  new window
37.Park, C. Whan、MacInnis, Deborah J.、Priester, Joseph R.、Eisingerich, Andreas B.、Iacobucci, Dawn(2010)。Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers。Journal of Marketing,74(6),1-17。  new window
38.Thomson, Matthew、MacInnis, Deborah J.、Park, C. Whan(2005)。The Ties That Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands。Journal of Consumer Psychology,15(1),77-91。  new window
39.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
40.Till, B. D.、Grossman, Randi P.(1998)。The Persistence of Classically Conditioned Brand Attitudes。Journal of Advertising,27(1),23-31。  new window
會議論文
1.Japutra, A.、Ekinci, Y.、Simkin, L.(2016)。Self-Congruence, Brand Attachment and Compulsive Buying。Global Marketing Conference。  new window
2.Orth, U. R.、Wolf, M. M.、Gal, S.(2015)。The Role of Store-Experiences and Personalities in Creating Consumer Emotional Attachments to Brands。Springer。  new window
圖書
1.Soloman, M. R.(1996)。Consumer behavior。Prentice Hall。  new window
2.Noller, Patricia、Feeney, Judith A.(1996)。Adult Attachment。Sage Publications。  new window
3.Keller, K. L.(2013)。Strategic brand management: Building, measuring, and managing brand equity。Prentice Hall。  new window
4.Mikulincer, M.、Shaver, P. R.(2007)。Attachment in Adulthood: Structure, Dynamics and Change。Guilford Press。  new window
5.Eagly, A. H.、Chaiken, S.(1993)。The Psychology of Attitudes。Harcourt Brace Jovanovich College Publishers。  new window
6.Keller, Kevin Lane(2003)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
7.Wilkie, William L.(1986)。Consumer Behavior。John Wiley & Sons, Inc.。  new window
8.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2009)。Multivariate Data Analysis: A Global Perspective。Prentice-Hall。  new window
圖書論文
1.Berman, W. H.、Sperling, M. B.(1994)。The Structure and Function of Adult Attachment。Attachment in adults: Clinical and developmental perspectives。New York:Guilford Press。  new window
2.Aron, Arthur、Mashek, Debra、McLaughlin-Volpe, Tracy、Wright, Stephen、Lewandowski, Gary、Aron, Elaine N.(2005)。Including Close Others in the Cognitive Structure of the Self。Interpersonal Cognition。Guilford Press。  new window
3.Cohen, Joel B.、Areni, Charles S.(1991)。Affect and consumer behavior。Handbook of consumer behavior。Prentice Hall。  new window
4.Mikulincer, M.、Shaver, P. R.(2005)。Mental Representations of Attachment Security: Theoretical Foundation for a Positive Social Psychology。Interpersonal Cognition。The Guilford Press。  new window
 
 
 
 
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