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題名:在戲劇節目中的景點置入效果真的能促進該景點的購買意願嗎?平衡理論的應用
書刊名:戶外遊憩研究
作者:戴有德莊文隆吳紹全蔡宗伯李依采
作者(外文):Dai, You-deZhuang, Wen-longWu, Shao-chuanTsai, Tsung-poLee, Yi-tsai
出版日期:2022
卷期:35:1
頁次:頁59-83
主題關鍵詞:置入行銷平衡理論產品線延伸影視觀光Product placementBalance theoryProduct line-extensionFilm tourism
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:11
  • 點閱點閱:4
期刊論文
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3.Kozak, Metin(2002)。Comparative analysis of tourist motivations by nationality and destinations。Tourism Management,23(3),221-232。  new window
4.Gartner, W. C.(1986)。Temporal Influences on Image Changes。Annals of Tourism Research,13(4),635-644。  new window
5.戴有德、陳冠仰、Mattila, Anna S.(20100400)。The Effect of Perception Process and Consumer Involvement on Repurchase Intention for Travel Products。戶外遊憩研究,23(1),53-83。new window  new window
6.Hudson, Simon、Ritchie, J. R. Brent(2006)。Film tourism and destination marketing: The case of Captain Corelli's Mandolin。Journal of Vacation Marketing,12(3),256-268。  new window
7.Shani, Amir、Wang, Youcheng、Hudson, Simon、Gil, Sergio Moreno(2009)。Impacts of a historical film on the destination image of South America。Journal of Vacation Marketing,15(3),229-242。  new window
8.Su, H. J.、Huang, Y. A.、Brodowsky, G.、Kim, H. J.(2011)。The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers。Tourism Management,32(4),805-814。  new window
9.Croy, W. G.(2010)。Planning for film tourism: Active destination image management。Tourism and Hospitality Planning & Development,7(1),21-30。  new window
10.Mathur, L. K.、Mathur, I.、Rangan, N.(1997)。The wealth effects associated with a celebrity endorser: The Michael Jordan phenomenon。Journal of Advertising Research,37(3),67-73。  new window
11.Livingstone, S.(1998)。Audience research at the crossroads: The "implied audience" in media and cultural theory。European Journal of Cultural Studies,1(2),193-217。  new window
12.Hirschman, E. C.、Scott, L.、Wells, W. B.(1998)。A Model of Product Discourse: Linking Consumer Practice to Cultural Texts。Journal of Advertising,27(1),33-50。  new window
13.Osgood, C. E.、Tannenbaum, P. H.(1955)。The principle of congruity in the prediction of attitude change。Psychological Review,62(1),42-55。  new window
14.Russell, Cristel Antonia(1998)。Toward a Framework of Product Placement: Theoretical Propositions。Advances in Consumer Research,25(1),357-362。  new window
15.Lin, Y. S.、Huang, J. Y.(2006)。Marketing of South Korean tourism using TV miniseries。The Business Review,5(1),61-65。  new window
16.Balasubramanian, S. K.(1994)。Beyond Advertising and Publicity : Hybrid Messages and Public Policy Issues。Journal of Advertising,23(4),29-46。  new window
17.Buchmann, A.、Moore, K.、Fisher, D.(2010)。Experiencing film tourism: Authenticity & fellowship。Annals of Tourism Research,37(1),229-248。  new window
18.Carl, D.、Kindon, S.、Smith, K.(2007)。Tourists' experiences of film locations: New Zealand as 'Middle-Earth'。Tourism Geographies,9(1),49-63。  new window
19.Randall, Taypor、Ulrich, Karl、Reibstein, David(1998)。Brand equity and vertical product line extent。Marketing Science,17(4),356-379。  new window
20.Sparks, Beverley、Pan, Grace Wen(2009)。Chinese outbound tourists: Understanding their attitudes, constraints and use of information sources。Tourism Management,30(4),483-494。  new window
21.Zhang, X.、Ryan, C.、Cave, J.(2016)。Residents, their use of a tourist facility and contribution to tourist ambience: Narratives from a film tourism site in Beijing。Tourism Management,52,416-429。  new window
22.Connell, Joanne(2012)。Film tourism: Evolution, progress and prospects。Tourism Management,33(5),1007-1029。  new window
23.Russell, C. A.、Stern, B. B.(2006)。Consumers, Characters, and Product: A Balance Model of Sitcom Product Placement Effects。Journal of Advertising,35(1),7-21。  new window
24.Van Ham, Peter(2001)。The Rise of the Brand State。Foreign Affairs,80(5),2-6。  new window
25.Kim, Hyun-Mee(2005)。Korean TV dramas in Taiwan: With an emphasis on the localization process。Korea Journal,45(4),183-205。  new window
26.Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research,30(4),73-79。  new window
27.Tsiros, Michael、Mittal, Vikas(2000)。Regret: A model of its antecedents and consequences in consumer decision making。Journal of Consumer Research,26(4),401-417。  new window
28.Anholt, S.(2002)。Foreword。Journal of Brand Management,9(4/5),229-239。  new window
29.Tinsley, Howard E. A.、Tinsley, Diane J.(1987)。Use of factor analysis in counseling psychology research。Journal of counseling Psychology,34(4),414-424。  new window
30.D'Astous, A.、Séguin, N.(1999)。Consumer Reactions to Product Placement Strategies in Television Sponsorship。European Journal of Marketing,33(9/10),896-910。  new window
31.Gupta, Pola B.、Lord, Kenneth R.(1998)。Product Placement in movies: The Effect of Prominence and Mode on Audience Recall。Journal of Current Issues and Research in Advertising,20(1),47-59。  new window
32.Liang, L. J.、Choi, H. C.、Joppe, M.(2018)。Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb。International Journal of Hospitality Management,69,41-48。  new window
33.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
34.Tauber, Edward M.(1981)。Brand Franchise Extensions: New Product Benefit from Existing Brand Name。Business Horizons,24(2),36-41。  new window
35.Teng, H. Y.、Chen, C. Y.(2020)。Enhancing celebrity fan-destination relationship in film-induced tourism: The effect of authenticity。Tourism Management Perspectives,33。  new window
36.Soliman, D. M.(2011)。Exploring the role of film in promoting domestic tourism: A case study of Al Fayoum, Egypt。Journal of Vacation Marketing,17(3),255-235。  new window
37.Sherry, J. F.(1995)。Bottomless cup, plug-in drug: A telethnography of coffee。Visual Anthropology,7(4),351-370。  new window
38.Rittichainuwat, B.、Rattanaphinanchai, S.(2015)。Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination。Tourism Management,46,136-147。  new window
39.Reddy, S. K.、Holak, S. L.、Bhat, S.(1994)。To extend or not to extent: Success determinants of line extensions。Journal of Marketing Research,31(2),243-262。  new window
40.Lodge, C.(2002)。Success and failure: The brand stories of two countries。Journal of Brand Management,9(4),372-384。  new window
41.Lin, Y. S.、Huang, J. Y.(2008)。Analyzing the use of TV miniseries for Korea tourism marketing。Journal of Travel & Tourism Marketing,24(2/3),223-227。  new window
42.Dubois, L. E.、Gibbs, C.(2018)。Video game-induced tourism: a new frontier for destination marketers。Tourism Review,73(2),186-198。  new window
43.Belk, Russell W.(1974)。An Exploratory Assessment of Situational Effects in Buyer Behavior。Journal of Marketing Research,11(2),156-163。  new window
44.Huang, Ching Y.、Chou, Chia J.、Lin, Pei C.(2010)。Involvement theory in constructing bloggers' intention to purchase travel products。Tourism Management,31(4),513-526。  new window
45.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
46.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
47.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
48.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
會議論文
1.Macionis, N.、Sparks, B.(2006)。Film-induced tourism: An incidental experience。International Tourism and Media Conference。Monash University。120-128。  new window
2.Kim, S.、Robinson, M.、Long, P.(2006)。Understanding popular media production and potential tourist consumption: A methodological agenda。International Tourism and Media Conference。Monash University。  new window
研究報告
1.Baker, M. J.、Crawford, H. A.(1996)。Product placement。Department of Marketing, University of Strathclyde。  new window
學位論文
1.De Vicente, J.(2004)。State branding in the 21st century(碩士論文)。The Fletcher School at Tufts University。  new window
2.Steortz, E. M.(1987)。The Cost Efficiency and Communication Effects Associated with Brand Name Exposure within Motion Pictures(碩士論文)。West Virginia University。  new window
3.李育倩(2010)。從文化接近性的觀點檢視台灣偶像劇(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Heider, F.(1958)。The Psychology of Interpersonal Relation。New York:John Wiley & Sons。  new window
2.Assael, H.(2004)。Consumer Behavior: A Strategic Approach。Boston:Houghton Mifflin。  new window
3.Kotler, P.、Armstrong, G.(1994)。Principles of marketing。Prentice Hall。  new window
4.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
5.Jöreskog, K. G.、Sörbom, D.(1989)。LISERL 7: A guide to the program and application。Scientific Software International。  new window
6.董暘(2008)。韓國攻略:當代韓國電視劇研究。中國傳媒大學出版社。  延伸查詢new window
7.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1998)。Multivariate Data Analysis。Prentice-Hall。  new window
8.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.交通部觀光局(2009)。2008年國人旅遊狀況調查,http://admin.taiwan.net.tw/statistics/market.aspx?no=133。  延伸查詢new window
2.資策會(2014)。96.2%台灣網友近期曾使用社交網站,https://mic.iii.org.tw/news.aspx?id=364。  延伸查詢new window
圖書論文
1.Gamble, T. R.(1967)。Brand Extension。Plotting Marketing Strategy: A New Orientation。New York:Simon and Schuster。  new window
2.Kang, M.(2004)。East Asian modernity and the formation of media and cultural studies。The sage handbook of media studies。Sage Publications, Inc.。  new window
 
 
 
 
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