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題名:電視廣告、人際互動與青少年的衝動性購買
書刊名:廣告學研究
作者:蔡美瑛 引用關係
出版日期:1993
卷期:2
頁次:頁157-185
主題關鍵詞:青少年電視廣告
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:4
  • 點閱點閱:105
期刊論文
1.Adams, G. R.、Shea, J. A.、Fitch, S. A.(1979)。Toward the development of an objective assessment of ego identity status。Journal of Youth and Adolescence,8(2),223-237。  new window
2.Meyers-Levy, J.、Maheswaran, D.(1991)。Exploring differences in males' and females' processing strategies。Journal of Consumer Research,18(2),63-71。  new window
3.Moschis, G. P.、Moore, R. L.(1982)。A Longitudinal Study of Television Advertising Effects。Journal of Consumer Research,9,279-286。  new window
4.Moschis, George P.、Moore, Roy L.(1979)。Decision Making Among the Young: A Socialization Perspective。Journal of Consumer Research,6,101-112。  new window
5.Moschis, G. P.、Churchill, G. A.(1978)。Consumer socialization: A theoretical and empirical analysis。Journal of Marketing Research,15,599-609。  new window
6.李仁芳(1982)。兒童資訊處理與消費行為之發展。輔仁學誌. 商學院之部,14,303-347。  延伸查詢new window
7.O'Guinn, Thomas C.、Faber, Ronald J.(1989)。Compulsive Buying: A Phenomenological Exploration。Journal of Consumer Research,16(2),147-157。  new window
8.Pollay, Richard W.(1986)。The Distorted Mirror: Reflections on the Unintended Consequences of Advertising。Journal of Marketing,50(2),18-36。  new window
9.熊嘉華(1979)。電視對兒童的影響。心潮,8。  延伸查詢new window
10.Marcia, J. E.、Friedman, M. L.(1970)。Ego identity status in college women。Journal of Personality,38(2),249-263。  new window
11.Gecas, V.、Seff, M. A.(1990)。Families and adolescents: A review of the 1980s。Journal of Marriage and the Family,52(4),941-958。  new window
12.李仁芳(19810000)。兒童在家庭購買決策中影響地位之研究。輔仁學誌. 商學院之部,13,41-141。  延伸查詢new window
13.Botvin, E. M.、Botvin, G. J.、Michela, J. L.、Baker, E.、Filazzola, A. D.(1991)。Adolescent Smoking Behavior the Recognition of Cigarette Advertisements。Journal of Applied Social Psychology,21(11),919-932。  new window
14.Caron, A.、Ward, S.(1975)。Gift Decision by Kids and Parents。Journal of Advertising Research,15,15-20。  new window
15.Constantinople, A.(1969)。An Eriksonian Measure of Personality Development in College Students。Development Psychology,1(1),357-372。  new window
16.Cox, D.、Cox, A. D.、Moschis, G. P.(1990)。When Consumer Behavior Goes Bad: An Investigation of Adolescent Shoplifting。Journal of Consumer Research,17,149-159。  new window
17.Churchill, G. A.、Moschis, G. P.(1979)。Television and Interpersonal Influences on Adolescent Consumer Learning。Journal of Consumer Research,6(1),23-35。  new window
18.d'Astous, A.、Maltais, J.、Roberge, C.(1990)。Compulsive Buying Tendencies of Adolescent Comsumer。Advances in Consumer Research,17,306-312。  new window
19.Feinberg, R. A.、Yoon, S. J.、Westgate, L.、Trappey, C.、Monger, J.、Smith, P.、Raphael, D.(1990)。A Concept ion of Consumer Identity。Advances in Consumer Research,17,390-385。  new window
20.Grotevant, H. D.、Adams, G. R.(1984)。Development of an Objective Measure to Assess Ego Identity in Adolescece: Validation and Replication。Journal of Youth and Adolescence,13(5),419-438。  new window
21.Haynes, P. J.、Helms, M. M.(1991)。Motives for Purchase Decision-making: Combining attribution and functional approaches。Journal of Consumer Studies & Home Economics,15(1),23-31。  new window
22.Kamptner, N. L.(1988)。Idevtity Development in Late Adolescence: Causal Modeling of Social and Familial Influences。Journal of Yorth and Adolescence,17(6),493-513。  new window
23.McCandless, N. J.、Lueptow, L. B.、McClendon, M.(1989)。Family Socioeconomic Status and Adolescent Sex-Typing。Journal of Marriage and the Family,51(3),627-635。  new window
24.Moschis, G. P.、Moore, R. L.、Stephens, T. J.(1977)。Purchasing Patterns of Alolescent Consumers。Journal of Retaling,53(1),17-26。  new window
25.Orlofsky, J. L.、Marcia, J. E.、Lesser, I. M.(1973)。Ego Identity Status and The Intimacy versus Isolation Crisis of Young Adulthood。Journal of Personality and Socisl Psychology,27(2),211-219。  new window
26.Prisuta, R. H.(1979)。The Adolescent and Television News: A Viewer Profile。Journalism Quarterly,56(2),277-282。  new window
27.Rossiter, J. R.、Robertson, T. S.(1975)。Children's Television Viewing: An Examination of Parent-Child Consensus。Sociomery,38(2),308-326。  new window
28.Ward, Scott、Wackman, Daniel B.(1972)。Children's Purchase Influence Attempts and Parental Yielding。Journal of Marketing Research,9(3),316-319。  new window
29.Simmons, D. D.(1973)。Further Psychometric correlates of the Identity Achievement Scale。Psychological Reports,32(3),1024。  new window
30.Rose, R. L.、Mineard, P. W.、Bhatla, S.(1990)。Brand Cognitions As Determinants of Brand Attitudes: the Influence of Measurement and Processing Involvement。Advances in Consumer Research,17,128-135。  new window
31.Whitbeck, Les B.、Gecas, Viktor(1988)。Value Attributions and Value Transmission between Parents and Children。Journal of Marriage and Family,50(3),829-840。  new window
32.Ward, S.、Klees, D. M.、Wackman, D. B.(1990)。Consumer Socialization Research: Content Analysis of Post-1980 Studies, and Some Implications for Future Work。Advances in Consumer Research,17,798-803。  new window
33.Valence, Giles、D'Astous, Alain、Fortier, Louis(1988)。Compulsive Buying: Concept and Measurement。Journal of Consumer Policy,11(4),419-433。  new window
34.郭貞(19900100)。The Learning of Consumer Knowledge and Consumer Skills in the Chinese Youths--An Integrated Model。新聞學研究,42,187-210。new window  new window
35.Marcia, J. E.(1966)。Development and Validation of Ego-identity Status。Journal of Personality and Social Psychology,3(5),551-558。  new window
36.McCombs, Maxwell E.、Shaw, Donald L.(1972)。The Agenda-setting Function of Mass Media。The Public Opinion Quarterly,36(2),176-187。  new window
會議論文
1.Moore, R. L.、Moschis, G. P.、Stephens, L. F.(1975)。An Exploratory Study of Consumer Role Percept ions in Adolescent Consumer socialization。The International Communication Association Conference。Chicago。  new window
2.Kuo, C.(1990)。Buying For Name Brand, Social Approval or Fashion: A Social Learning Approach。Department of Communecation, National Chengchi University。  new window
研究報告
1.(1991)。台北市教育局統計資料。  延伸查詢new window
學位論文
1.李國祿(1990)。家庭生活型態、傳播行為、同儕團體與兒童消費行為關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
2.蔡美瑛(1992)。青少年傳播行為、自我認同與其消費行為關聯性之研究--自我表達消費動機與衝動性購物之探究(碩士論文)。政治大學,台北。  延伸查詢new window
3.潘月容(1983)。電視食品廣告與學齡兒童膳食行為及購買行為(碩士論文)。文化大學。  延伸查詢new window
4.Kuo, C.(1986)。The Acquisition of Consumer Style and Orientation in Adoldscents: An Eclectic Approach(博士論文)。University of Michigan。  new window
5.杜文彬(1991)。理性行為論在捐血傳播上的應用:以國立政治大學學生為例(碩士論文)。國立政治大學。  延伸查詢new window
6.江南發(1982)。青少年自我統整與形式運思能力關係之研究(碩士論文)。國立高雄師範學院。  延伸查詢new window
圖書
1.Popenoe、劉雲德(1991)。社會學。五南。  延伸查詢new window
2.Liebert, R. M.、Wicls-Nelson, R.、Kail, R. V.、游恆山(1991)。發展心理學。五南。  延伸查詢new window
3.Moschis, G. P.(1987)。Consumer Socialization: A Life-Cycle Perspection。Lexington, Massachusetts:Lexington Books。  new window
4.Moschis, G. P.(1987)。Consumer Socialization: A Life-Cycle Perspection。Toronto:D. C. Heath and Company。  new window
5.(1991)。調查統計資料季刊。行政院主計處。  延伸查詢new window
6.Bollen, K. A.(1989)。Structural equations with latent variables。New York:Wiley。  new window
7.謝高橋(1989)。社會學。台北:巨流。  延伸查詢new window
單篇論文
1.Ruo, C.(1989)。Consume for Self-Expression or for Conformity Motives: An Identity Formation Approach。  new window
其他
1.(19930322)。經濟日報。  延伸查詢new window
圖書論文
1.Kuo, C.(1989)。An Identity Formation Approach To Teeage Consumers' Socially。Proceedings for the Society for Consumer Psychology。Knoxville, Tennessee:University of Tennessee Press。  new window
2.O'keefe, G. J.、Rein-Nash(1987)。Socializing Function。Handbook of Communication Science。Sage Publications, Inc.。  new window
3.Rossiter, J. R.(1980)。The Effects of Volume and Repetition of Television Commercial。The Effects of Television Advertising on Ghildren。Lexington, MA:Lexington Books。  new window
4.Ward, S.(1980)。The Effects of Television Advertising on Consumer Research。The Effects of Television Advertising on Children。Lexington, MA:Lexington Books。  new window
5.Ward, S.(1976)。Effects of Television Advertising on Children and Adolescents。Children and Television。Beverly Hills, CA:Sage Publishing Co., Inc.。  new window
 
 
 
 
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