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題名:
兒童與青少年高收視電視節目中廣告食品的營養特性分析
書刊名:
健康管理學刊
作者:
魏米秀
/
陳建宏
作者(外文):
Wei, Mi-hsiu
/
Chen, Chien-hung
出版日期:
2014
卷期:
12:1
頁次:
頁69-83
主題關鍵詞:
兒童
;
青少年
;
食品廣告
;
電視
;
Child
;
Adolescent
;
Food advertisement
;
Television
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相關次數:
被引用次數:期刊(
1
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:0
點閱:65
本研究針對兒少高收視電視節目中的食品廣告進行分析,以瞭解廣告食品的營養特性,並檢視廣告食品營養特性的分佈與頻道類型、節目類型、播出時段及獎賞訴求變項的關連。以4-14歲族群的電視收視率調查為取樣依據,取2012年第4季至2013年第2季每季第3週,收視率排名前40名節目中的食品廣告為樣本。共取得113小時節目,1279則食品廣告。廣告食品營養分析包括食品類別及高脂、高鹽或高糖(High in Fat, Salt or Sugar [HFSS])食品。以χ^2-test考驗HFSS食品分佈與各變項間的關連。結果發現:食品廣告中出現較多的食品類別為「澱粉油炸類零食」、「茶/咖啡」及「速食餐廳/餐點」,有55.4%的廣告食品屬於HFSS食品。HFSS食品的分佈與廣告播出的節目類型、播出時段及使用的獎賞訴求有顯著關連,在兒少喜愛的節目類型、較常收視時段,及使用玩具或物品獎賞的廣告,其銷售標的物為HFSS食品的比例較高。本研究結果顯示臺灣兒少高收視電視節目中的食品廣告為偏向不健康的食品訊息,建議主管機關應對兒少食品廣告採取規範措施,本研究之發現可做為擬訂管理規範之參考。
以文找文
The purposes of this study were to understand the categories and nutritional characteristics of foods advertised during television programs seen by children and adolescents, and to examine the relationship between nutritional characteristics of advertised foods and channel types, program types, broadcast times advertisements broadcast in, and gratification types used in advertising. Television show ratings for audiences aged 4-14 years were used to draw samples. Top-rated 40 television programs of the third week of each season between the 4th season 2012 to the 2nd season 2013 were recorded. From the 113-hour television programs, 1279 food advertisements were collected as sample. Advertised foods were coded for food categories and high in fat, salt or sugar (HFSS) food. Chi-square test was conducted for bivariate relationships. The results showed that the most commonly advertised food categories were snake foods, tea/coffee, and fast foods. Of the food advertisements sampled, 55.4% were for HFSS foods. There were more advertisements for HFSS foods during children's preference programs and children's popular viewing hours than others. Advertisements for HFSS foods employ more toys and giveaways as external gratification than those for non-HFSS foods. The landscape of television food advertising viewed by children and adolescents in Taiwan skewed towards unhealthy. Our findings lend support to call for regulation of television food advertising to children and adolescents.
以文找文
期刊論文
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蔡宛蓉(2009)。族群觀察系列:4-14歲觀眾收視行為。尼爾森媒體新知,4,6-9。
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4.
Adams, J.、Tyrrell, R.、Adamson, A. J.、White, M.(2012)。Effect of Restrictions on Television Food Advertising to Children on Exposure to Advertisements for 'Less Healthy' Foods: Repeat Cross-sectional Study。PloS One,7(2),1-5。
5.
Anschutz, D. J.、Engels, R. C.、Strien, T. V.(2009)。Side Effects of Television Food Commercials on Concurrent Nonadvertised Sweet Snack Food Intakes in Young Children。The American Journal of Clinical Nutrition,89(5),1328-1333。
6.
Arambepola, C.、Scarborough, P.、Rayner, M.(2007)。Validating a Nutrition Profile Model。Public Health Nutrition,11(4),371-378。
7.
Boyland, E. J.、Harrold, J. A.、Kirkham, T. C.、Halford, J. C. G.(2011)。The Extent of Food Advertising to Children on UK Television in 2008。International Journal of Pediatric Obesity,6(5/6),455-461。
8.
Chamberlain, L. J.、Wang, Y.、Robinson, T. N.(2006)。Does Children's Screen Time Predict Requests for Advertised Products?。Archives of Pediatrics and Adolescent Medicine,160(4),363-368。
9.
Dixon, H. G.、Scully, M. L.、Wakefield, M. A.、White, V. M.、Crawford, D. A.(2007)。The effect of Television Advertising for Junk Food versus Nutritious Food on Children's Food Attitudes and Preferences。Social Science and Medicine,65(7),1311-1123。
10.
Galbraith-Emami, Sarah、Lobstein, Tim(2013)。The Impact of Initiatives to Limit the Advertising of Food and Beverage Products to Children: A Systematic Review。Obesity Reviews,14(12),960-974。
11.
Halford, J. C. G.、Boyland, E. J.、Cooper, G. D.(2008)。Children's Food Preferences: Effects of Weight Status, Food Type, Branding and Television Food Advertisements (Commercials)。International Journal of Pediatric Obesity,3(1),31-38。
12.
Hawkes, G.、Lobstein, T.(2011)。Regulating the Commercial Promotion of Food to Children: A Survey of Actions Worldwide。International Journal of Pediatric Obesity,6(2),83-94。
13.
Hebden, L.、King, L.、Kelly, B.(2011)。Art of Persuasion: An Analysis of Techniques Used to Market Foods to Children。Journal of Paediatrics and Child Health,47(11),776-782。
14.
Jenkin, G.、Wilson, N.、Hermanson, N.(2008)。Identifying 'Unhealthy' Food Advertising on Television: A Case Study Applying the UK Nutrient Profile Model。Public Health Nutrition,12(5),614-623。
15.
Kelly, B.、Halford, J. C. G.、Boyland, E. J.(2010)。Television Food Advertising to Children: A Global Perspective。American Journal of Public Health,100(9),1730-1736。
16.
Kelly, B.、Smith, B.、King, L.、Flood, V.、Bauman, A.(2007)。Television Food Advertising to Children: The Extent and Nature of Exposure。Public Health Nutrition,10(11),1234-1240。
17.
Kent, M. P.、Dubois, L.、Wanless, A.(2011)。Self-regulation by Industry of Food Marketing Is Having Little Impact during Children's Preferred Television。International Journal of Pediatric Obesity,6(5/6),401-408。
18.
Lobstein, T.、Dibb, S.(2005)。Evidence of a Possible Link between Obesogenic Food Advertising and Child Overweight。Obesity Reviews,6(3),203-208。
19.
Mink, M.、Evans, A.、Moore, C. G.、Calderon, K. S.、Deger, S.(2010)。Nutritional Imbalance Endorsed by Televised Food Advertisements。Journal of the American Dietetic Association,110(6),904-910。
20.
Powell, L. M.、Szczypka, G.、Chaloupka, F. J.(2007)。Adolescent Exposure to Food Advertising on Television。American Journal of Preventive Medicine,33(S4),251-256。
21.
Romero-Fernandez, M. M.、Royo-Bordonada, M. A.、Rodriguez-Artalejo, F.。Evaluation of Food and Beverage Television Advertising during Children's Viewing Time in Spain Using the UK Nutrient Profile Model。Public Health Nutrition,16(7),1314-1320。
22.
Stitt, C.、Kunkel, D.(2008)。Food Advertising during Children's Television Programming on Broadcast and Cable Channels。Health Communication,23(6),573-584。
23.
Swinburn, B.、Egger, G.、Raza, F.(1999)。Dissecting Obesogenic Environments: The Development and Application of a Framework for Identifying and Prioritizing Environmental Interventions for Obesity。Preventive Medicine,29(6),563-570。
24.
Warren, R.、Wicks, R. H.、Wicks, J. L.、Fosu, I.、Chung, D.(2008)。Food and Beverage Advertising on U.S. Television: A Comparison of Child-targeted versus General Audience Commercials。Journal of Broadcasting and Electronic Media,52(2),231-246。
25.
Wu, S. J.、Pan, W. H.、Yen, N. H.、Chang, H. Y.(2007)。Dietary Nutrient Intake and Major Food Sources: The Nutrition and Health Survey of Taiwan Elementary School Children 2001-2002。Asia Pacific Journal of Clinical Nutrition,16(suppl. 2),518-533。
26.
Halford, J. C. G.、Gillespie, J.、Brown, V.、Pontin, E. E.、Dovey, T. M.(2004)。Effect of Television Advertisements for Foods on Food Consumption in Children。Appetite,42(2),221-225。
27.
Livingstone, S.、Helsper, E. J.(2006)。Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice。Journal of Communication,56(3),560-584。
會議論文
1.
Simone, K.、Peter, S.(2008)。Happy Deal with Fatty Meal: Targeting Strategies in Food Advertisement for Children。The 2008 Annual Conference of the International Communication Association。
圖書
1.
徐振興、歐姿秀、周佩華(2011)。兒童收看節目及廣告對其行為影響之研究。臺北:國家通訊傳播委員會。
延伸查詢
2.
Potter, W. J.(2008)。Media literacy。Thousand Oaks, CA:Sage Publications。
其他
1.
文化部(2013)。中華民國一百零二年度電視金鐘獎獎勵辦法,http://law.moc.gov.tw/law/LawContent.aspx?id=GL000880。
延伸查詢
2.
兒童福利聯盟文教基金會(2012)。2010年食物廣告調查報告,http://www.children.org.tw/research/detail/70/227。
延伸查詢
3.
香港食物安全中心(2013)。營養資料查詢系統,http://www.cfs.gov.hk/tc_chi/nutrient/indexc.php。
延伸查詢
4.
衛生福利部(2013)。2010臺灣國民營養健康狀況變遷調查結果,https://consumer.fda.gov.tw/Pages/List.aspx?nodeID=507。
延伸查詢
5.
衛生福利部(2013)。預告訂定「不適合兒童長期食用之食品廣告及促銷管理辦法」草案,http://www.fda.gov.tw/TC/newsContent.aspx?id=10408&chk=0e22761d-e012-42c3-9624-504c4c0fe274¶m=pn%3d1%26cid%3d3%26cchk%3d46552e96-810a-42c3-83e1-bd5e42344633#.U2G3r86KCcw, 。
延伸查詢
6.
衛生福利部(2013)。食品營養成分資料庫,https://consumer.fda.gov.tw/Food/TFND.aspx?nodeID=178。
延伸查詢
7.
Institute of Medicine(2005)。Food Marketing to Children and Youth: Threat or Opportunity?,http://www.iom.edu/Reports/2005/Food-Marketing-to-Children-and-Youth-Threat-or-Opportunity.aspx。
8.
UK Food Standards Agency(2011)。Nutrient Profiling Technical Guidance,https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/216094/dh_123492.pdf。
9.
UK National Archives(1996)。The Food Labelling Regulations 1996,http://www.legislation.gov.uk/uksi/1996/1499/contents/made。
10.
UK Office of Communication(2008)。BCAP Rules on the Scheduling of Television Advertisements,http://bcap.org.uk/The-Codes/~/media/Files/CAP/Codes/BCAPRulesontheSchedulingofTelevisionAdvertisements_20080108.ashx。
11.
US Food and Drug Administration(2014)。Nutrition Facts Label Programs and Materials,http://www.fda.gov/Food/IngredientsPackagingLabeling/LabelingNutrition/ucm20026097.htm。
12.
WHO(2010)。Set of Recommendations on the Marketing of Foods and Non-Alcoholic Beverages to Children,http://whqlibdoc.who.int/publications/2010/9789241500210_eng.pdf。
13.
WHO。Global strategy for dengue prevention and control, 2012-2020,http://www.who.int/immunization/sage/meetings/2013/april/5_Dengue_SAGE_Apr2013_Global_Strategy.pdf, 2015/01/02。
圖書論文
1.
祝年豐(2006)。臺灣國小學童肥胖及其相關合併症流行病學。國小學童營養現況--臺灣地區國小學童營養健康狀況調查2001-2002調查結果。臺北:行政院衛生署。
延伸查詢
2.
Bandura, A.(2002)。Social Cognitive Theory of Mass Communication。Media Effects: Advances in Theory and Research。New Jersey:Lawrence Erlbaum Associates。
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