| 期刊論文1. | Sandage, Charles H.(1962)。A Positive Approach to Advertising。Journalism Quarterly,39,451-456。 | 2. | 臧國仁、劉駿州(19930600)。各級政府機構公關人員專業性初探。廣告學研究,2,71-99。 延伸查詢 | 3. | Windahl, S.、Rosengren, K. E.(1978)。Newsmen's professionalization: Some methodological problems。Journalism Quarterly,55,466-473。 | 4. | Sandage, C. H.(1955)。A Philosophy of Advertising Education。Journalism Quarterly,32,209-211。 | 5. | Jackson, P.(1988)。Demonstrating Professionalism。Public Relations Journal,44(10),27-30。 | 6. | McLeod, J. M.、Hawley, S. E. Jr.(1964)。Professionalization Among Newsmen。Journalism Quarterly,41,529-539+577。 | 7. | 羅文輝(19880400)。論新聞記者及新聞事業的專業地位。東方雜誌,21(10),39-42。 延伸查詢 | 8. | Barber, B.(1963)。Some Problem in the Society of Profession。Deadaue,92(4),669-688。 | 9. | Coldwell, Thomas(1974)。Professionalization and Performance Among Newspaper Photographers。International Communication Gazette,20(2),73-81。 | 10. | 卜正珉、臧國仁(19910200)。新聞記者與企業公關人員認知關係之研究。報學,8(4),38-50。 延伸查詢 | 11. | Wilensky, Harold L.(1964)。The Professionalization of Everyone?。American Journal of Sociology,70(2),137-158。 | 12. | Hall, Richard H.(1968)。Professionalization and Bureaucratization。American Sociological Review,33(1),92-104。 | 會議論文1. | 黃振家(1993)。從職業社會學的角度探究臺灣廣告代理業之専業性。第二屆中華民國廣告公關學術研討會,國立政治大學廣告學系主辦 。 延伸查詢 | 2. | 孫秀蕙、黃振家(1994)。勾勒臺灣廣告代理業生態--一個専業性取向。第一屆傳播生態研討會,國立中正大學電訊傳播研究所主辦 。 延伸查詢 | 學位論文1. | 楊秀娟(1989)。我國新聞從業人員專業化程度之研究(碩士論文)。國立政治大學。 延伸查詢 | 圖書1. | 內政部(1979)。中華民國職業分類典。 延伸查詢 | 2. | Bovee, Courtland L.、Arens, William F.(1989)。Contemporary advertising。Homewood, IL:Irwin。 | 3. | Aaker, David A.、Myers, John G.(1987)。Advertising Management。Englewood Cliffs, NJ:Prentice-Hall。 | 4. | Pavlik, J. V.(1987)。Public relations: What research tells us。Newbury Park, CA:Sage。 | 5. | 陳世敏(1988)。記者法研究。台北:政大新聞研究所。 延伸查詢 | 6. | Schramm, Wilbur(1969)。Responsibility in Mass Communication。New York:Harper & Row。 | 7. | Torstendahl, R.、Burrage, M.(1990)。The Formation of Professions。Newbury Park, CA:Sage。 | 8. | Burrage, M.、Torstendahl, R.(1990)。Professionals in Theory and History。Newbury Park, CA:Sage。 | 9. | Moore, Wilbert E.(1970)。The Profession: Roles and Rules。New York:Russell Sage Foundation。 | 10. | Russell, J. Thomas、Verrill, Glenn、Lane, W. Ronald(1990)。Kleppner's Advertising Procedure。Englewood Cliffs, New Jersey:Prentice-Hall。 | 11. | Lewis, Roy、Maude, Angus(1952)。Professional People。London:Phoenix House。 | 12. | Hughes, E. C.(1985)。Men and Their Work。New York:Free Press。 | 13. | Burton, Philip W.、Ryan, William(1980)。Advertising Fundamentals。Columbus, Ohio:Grid Publishing, Inc。 | 14. | Larson, Magali Sarfatti(1977)。The Rise of Professionalism: A Sociological Analysis。University of California Press。 | 圖書論文1. | 賴東明(1990)。我國廣告事業如何因應國際化的衝撃。中華民國廣告年鑑。台北市廣告代理同業公會。 延伸查詢 | 2. | 鄒光華、宋秩銘(1990)。我國廣告業國際化的衝擊與省思。中華民國廣告年鑑。台北市廣告代理同業公會。 延伸查詢 | 3. | Sandage, Charles H.(1989)。Some Institutional Aspects of advertising。Advertising in Society。NY:Business Books。 | 4. | Carey, James W.(1989)。Advertising : An Institutional Approach。Advertising in Society。NY:Business Books。 | 5. | Murphy, R.(1990)。Proletarianization or bureaucratization: The fall of the professional?。The formation of profession。London:Sage。 | 6. | Larson, M. S.(1990)。In the matter of experts and professionals, or how impossible it is to leave nothing unsaid。The formation of professions: Knowledge, state and strategy。London:Sage。 | 7. | Collins, R.(1990)。Changing Conceptions in the Sociology of the Professions。The Formation of Profession: Knowledge, State and Strategy。SAGE。 | 8. | Stankey, M. J.(1989)。Ethics, Professionalism, and Advertising。Advertising in Society。NY:Business Books。 | 9. | Amark, K.(1990)。Open Cartels and Social Closures: Professional Strategies in Sweden, 1860-1950。Professions in Theory and History。Newbury Park, CA:Sage。 | 10. | Beckman, S.(1990)。Professionalization: Borderline Authority and Autonomy in Work。Professions in Theory and History: Rethinking the study of Professions。Newbury Park, CA:Sage。 | 11. | Bertisson, M.(1990)。The Welfare State, The Professions and Citizens。Professions in Theory and History。Newbury Park, CA:Sage。 | 12. | Collins, R.(1990)。Market Closure and the Conflict Theory of the Professions。Professions in Theory and History。Sage。 | 13. | Torstendahl, R.(1990)。Essential Properties, Strategic Aims and Historical Development: Three Approaches to Theories of Professionalism。Professions in Theory and History。Newbury Park, CA:Sage。 | 14. | McCleland, C. E.(1990)。Escape from Freedom? Reflections on German Professionalization, 1870-1933。The Formation of Professions: Knowledge, State and Strategy。London:Sage。 | |