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題名:臺灣地區廣告從業人員專業性之初探--以臺北市綜合廣告代理業為例
書刊名:廣告學研究
作者:黃振家 引用關係
出版日期:1995
卷期:6
頁次:頁31-90
主題關鍵詞:臺灣地區廣告從業人員專業性
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:4
  • 點閱點閱:42
期刊論文
1.Sandage, Charles H.(1962)。A Positive Approach to Advertising。Journalism Quarterly,39,451-456。  new window
2.臧國仁、劉駿州(19930600)。各級政府機構公關人員專業性初探。廣告學研究,2,71-99。new window  延伸查詢new window
3.Windahl, S.、Rosengren, K. E.(1978)。Newsmen's professionalization: Some methodological problems。Journalism Quarterly,55,466-473。  new window
4.Sandage, C. H.(1955)。A Philosophy of Advertising Education。Journalism Quarterly,32,209-211。  new window
5.Jackson, P.(1988)。Demonstrating Professionalism。Public Relations Journal,44(10),27-30。  new window
6.McLeod, J. M.、Hawley, S. E. Jr.(1964)。Professionalization Among Newsmen。Journalism Quarterly,41,529-539+577。  new window
7.羅文輝(19880400)。論新聞記者及新聞事業的專業地位。東方雜誌,21(10),39-42。  延伸查詢new window
8.Barber, B.(1963)。Some Problem in the Society of Profession。Deadaue,92(4),669-688。  new window
9.Coldwell, Thomas(1974)。Professionalization and Performance Among Newspaper Photographers。International Communication Gazette,20(2),73-81。  new window
10.卜正珉、臧國仁(19910200)。新聞記者與企業公關人員認知關係之研究。報學,8(4),38-50。  延伸查詢new window
11.Wilensky, Harold L.(1964)。The Professionalization of Everyone?。American Journal of Sociology,70(2),137-158。  new window
12.Hall, Richard H.(1968)。Professionalization and Bureaucratization。American Sociological Review,33(1),92-104。  new window
會議論文
1.黃振家(1993)。從職業社會學的角度探究臺灣廣告代理業之専業性。第二屆中華民國廣告公關學術研討會,國立政治大學廣告學系主辦 。  延伸查詢new window
2.孫秀蕙、黃振家(1994)。勾勒臺灣廣告代理業生態--一個専業性取向。第一屆傳播生態研討會,國立中正大學電訊傳播研究所主辦 。  延伸查詢new window
學位論文
1.楊秀娟(1989)。我國新聞從業人員專業化程度之研究(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.內政部(1979)。中華民國職業分類典。  延伸查詢new window
2.Bovee, Courtland L.、Arens, William F.(1989)。Contemporary advertising。Homewood, IL:Irwin。  new window
3.Aaker, David A.、Myers, John G.(1987)。Advertising Management。Englewood Cliffs, NJ:Prentice-Hall。  new window
4.Pavlik, J. V.(1987)。Public relations: What research tells us。Newbury Park, CA:Sage。  new window
5.陳世敏(1988)。記者法研究。台北:政大新聞研究所。  延伸查詢new window
6.Schramm, Wilbur(1969)。Responsibility in Mass Communication。New York:Harper & Row。  new window
7.Torstendahl, R.、Burrage, M.(1990)。The Formation of Professions。Newbury Park, CA:Sage。  new window
8.Burrage, M.、Torstendahl, R.(1990)。Professionals in Theory and History。Newbury Park, CA:Sage。  new window
9.Moore, Wilbert E.(1970)。The Profession: Roles and Rules。New York:Russell Sage Foundation。  new window
10.Russell, J. Thomas、Verrill, Glenn、Lane, W. Ronald(1990)。Kleppner's Advertising Procedure。Englewood Cliffs, New Jersey:Prentice-Hall。  new window
11.Lewis, Roy、Maude, Angus(1952)。Professional People。London:Phoenix House。  new window
12.Hughes, E. C.(1985)。Men and Their Work。New York:Free Press。  new window
13.Burton, Philip W.、Ryan, William(1980)。Advertising Fundamentals。Columbus, Ohio:Grid Publishing, Inc。  new window
14.Larson, Magali Sarfatti(1977)。The Rise of Professionalism: A Sociological Analysis。University of California Press。  new window
圖書論文
1.賴東明(1990)。我國廣告事業如何因應國際化的衝撃。中華民國廣告年鑑。台北市廣告代理同業公會。  延伸查詢new window
2.鄒光華、宋秩銘(1990)。我國廣告業國際化的衝擊與省思。中華民國廣告年鑑。台北市廣告代理同業公會。  延伸查詢new window
3.Sandage, Charles H.(1989)。Some Institutional Aspects of advertising。Advertising in Society。NY:Business Books。  new window
4.Carey, James W.(1989)。Advertising : An Institutional Approach。Advertising in Society。NY:Business Books。  new window
5.Murphy, R.(1990)。Proletarianization or bureaucratization: The fall of the professional?。The formation of profession。London:Sage。  new window
6.Larson, M. S.(1990)。In the matter of experts and professionals, or how impossible it is to leave nothing unsaid。The formation of professions: Knowledge, state and strategy。London:Sage。  new window
7.Collins, R.(1990)。Changing Conceptions in the Sociology of the Professions。The Formation of Profession: Knowledge, State and Strategy。SAGE。  new window
8.Stankey, M. J.(1989)。Ethics, Professionalism, and Advertising。Advertising in Society。NY:Business Books。  new window
9.Amark, K.(1990)。Open Cartels and Social Closures: Professional Strategies in Sweden, 1860-1950。Professions in Theory and History。Newbury Park, CA:Sage。  new window
10.Beckman, S.(1990)。Professionalization: Borderline Authority and Autonomy in Work。Professions in Theory and History: Rethinking the study of Professions。Newbury Park, CA:Sage。  new window
11.Bertisson, M.(1990)。The Welfare State, The Professions and Citizens。Professions in Theory and History。Newbury Park, CA:Sage。  new window
12.Collins, R.(1990)。Market Closure and the Conflict Theory of the Professions。Professions in Theory and History。Sage。  new window
13.Torstendahl, R.(1990)。Essential Properties, Strategic Aims and Historical Development: Three Approaches to Theories of Professionalism。Professions in Theory and History。Newbury Park, CA:Sage。  new window
14.McCleland, C. E.(1990)。Escape from Freedom? Reflections on German Professionalization, 1870-1933。The Formation of Professions: Knowledge, State and Strategy。London:Sage。  new window
 
 
 
 
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