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題名:從職業社會學角度探究臺灣廣告代理業之專業性
書刊名:廣告學研究
作者:黃振家 引用關係
出版日期:1994
卷期:4
頁次:頁157-175
主題關鍵詞:社會學專業性臺灣廣告代理業職業
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:4
  • 點閱點閱:43
期刊論文
1.臧國仁、劉駿州(19930600)。各級政府機構公關人員專業性初探。廣告學研究,2,71-99。new window  延伸查詢new window
2.McLeod, Jack M.、Hawley, Searle E. Jr.(1964)。Professionalization among Newsmen。Journalism & Mass Communication Quarterly,41(4),529-577。  new window
3.Windahl, S.、Rosengren, K. E.(1978)。Newsmen's professionalization: Some methodological problems。Journalism Quarterly,55,466-473。  new window
4.Jackson, P.(1988)。Demonstrating Professionalism。Public Relations Journal,44(10),27-30。  new window
5.羅文輝(19880400)。論新聞記者及新聞事業的專業地位。東方雜誌,21(10),39-42。  延伸查詢new window
6.Barber, B.(1963)。Some Problem in the Society of Profession。Deadaue,92(4),669-688。  new window
7.Coldwell, Thomas(1974)。Professionalization and Performance Among Newspaper Photographers。International Communication Gazette,20(2),73-81。  new window
8.Weinthal, Donald S.(1974)。Professionalization among Broadcast Newsmen in an Urban Area。Journal of Broadcasting,18(2),193-208。  new window
9.Lattimor, Dan L.、Nayma, Oguz B.(1974)。Professionalism of Colorado's Daily Newsmen: A Communicator Analysis。International Communication Gazette,20(1),1-10。  new window
10.Idsvoog, Karl A.、Hoyt, James L.(1977)。Professionalism and Performance of Television Journalists。Journal of Broadcasting,21(1),97-109。  new window
11.Wilensky, Harold L.(1964)。The Professionalization of Everyone?。American Journal of Sociology,70(2),137-158。  new window
12.Hall, Richard H.(1968)。Professionalization and Bureaucratization。American Sociological Review,33(1),92-104。  new window
學位論文
1.楊秀娟(1989)。我國新聞從業人員專業化程度之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.賴守誠(1993)。台北市廣告人與當代台灣的消費文化:一個文化中介者的個案(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Bovee, Courtland L.、Arens, William F.(1989)。Contemporary advertising。Homewood, IL:Irwin。  new window
2.Aaker, David A.、Myers, John G.(1987)。Advertising Management。Englewood Cliffs, NJ:Prentice-Hall。  new window
3.Pavlik, J. V.(1987)。Public relations: What research tells us。Newbury Park, CA:Sage。  new window
4.Torstendahl, Rolf、Burrage, Michael(1990)。The Formation of Professions: Knowledge, State and Strategy。London:Sage。  new window
5.Schramm, Wilbur(1969)。Responsibility in Mass Communication。New York:Harper & Row。  new window
6.內政部(1979)。中華民國職業分類典。  延伸查詢new window
7.Burrage, M.、Torstendahl, R.(1990)。Professionals in Theory and History。Newbury Park, CA:Sage。  new window
8.Moore, Wilbert E.(1970)。The Profession: Roles and Rules。New York:Russell Sage Foundation。  new window
9.Russell, J. Thomas、Verrill, Glenn、Lane, W. Ronald(1990)。Kleppner's Advertising Procedure。Englewood Cliffs, New Jersey:Prentice-Hall。  new window
10.Lewis, Roy、Maude, Angus(1952)。Professional People。London:Phoenix House。  new window
11.Hughes, E. C.(1985)。Men and Their Work。New York:Free Press。  new window
12.Burton, Philip W.、Ryan, William(1980)。Advertising Fundamentals。Columbus, Ohio:Grid Publishing, Inc。  new window
13.Larson, Magali Sarfatti(1977)。The Rise of Professionalism: A Sociological Analysis。University of California Press。  new window
圖書論文
1.Larson, M. S.(1990)。In the matter of experts and professionals, or how impossible it is to leave nothing unsaid。The formation of professions: Knowledge, state and strategy。London:Sage。  new window
2.Collins, R.(1990)。Changing Conceptions in the Sociology of the Professions。The Formation of Profession: Knowledge, State and Strategy。SAGE。  new window
3.劉會梁(1989)。從市場人才荒談我國廣告教育。中華民國廣告年鑑。台北市廣告代理商業同業公會。  延伸查詢new window
4.劉會梁(1988)。我國廣告教育的過去、現在與前瞻。廣告十年。時報出版公司。  延伸查詢new window
5.Stankey, M. J.(1989)。Ethics, Professionalism, and Advertising。Advertising in Society。NY:Business Books。  new window
6.Beckman, S.(1990)。Professionalization: Borderline Authority and Autonomy in Work。Professions in Theory and History: Rethinking the study of Professions。Newbury Park, CA:Sage。  new window
7.徐達光(1987)。十年來的廣告代理業。廣告十年。時報出版公司。  延伸查詢new window
8.鄒光華、宋秩銘(1990)。我國廣告業國際化的衝擊與省思。中華民國廣告年鑑。台北市廣告代理同業公會。  延伸查詢new window
9.賴東明(1990)。我國廣告事業如何因應國際化的衝擊。中華民國廣告年鑑。台北市廣告代理同業公會。  延伸查詢new window
10.徐達光(1990)。回顧今年展望明年的廣告界。中華民國廣告年鑑。台北市廣告代理同業公會。  延伸查詢new window
11.徐達光(1989)。臺灣廣告業現況的檢討。中華民國廣告年鑑。台北市廣告代理同業公會。  延伸查詢new window
12.王石番(1993)。台灣地區十年來廣告投資發展試析--民國70年代四大媒體的廣告成長趨勢初探。中華民國廣告年鑑。台北市廣告代理同業公會。  延伸查詢new window
13.鄒光華(1993)。質變中的臺灣廣告業。中華民國廣告年鑑。台北市廣告代理同業公會。  延伸查詢new window
14.沈達吉(1993)。廣告業風雲際會又一年。中華民國廣告年鑑。台北市廣告代理同業公會。  延伸查詢new window
15.Torstendahl, R.(1990)。Essential Properties, Strategic Aims and Historical Development: Three Approaches to Theories of Professionalism。Professions in Theory and History: Rethinking the Study of the Professions。London:Sage。  new window
16.McCleland, C. E.(1990)。Escape from Freedom? Reflections on German Professionalization, 1870-1933。The Formation of Professions: Knowledge, State and Strategy。London:Sage。  new window
 
 
 
 
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