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題名:從社會影響理論探討社群平臺之廣告成效
書刊名:資訊管理學報
作者:邱于平 引用關係張淑楨 引用關係林義倫
作者(外文):Chiu, Yu-pingChang, Shu-chenLin, Yi-luen
出版日期:2021
卷期:28:1
頁次:頁37-61
主題關鍵詞:社會影響理論社會連結專業性廣告效果Social influence theorySocial tieExpertiseAdvertising effectiveness
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:20
  • 點閱點閱:73
期刊論文
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5.Wang, K.、Wang, E. T. G.、Farn, C. K.(2009)。Influence of Web advertising strategies, consumer goal-directedness, and consumer involvement on Web advertising effectiveness。International Journal of Electronic Commerce,13(4),67-96。  new window
6.Wellman, B.、Wortley, S.(1990)。Different strokes from different folks: Community ties and social support。American Journal of Sociology,96(3),558-588。  new window
7.Lin, Nan、Ensel, Walter M.、Vaughn, John C.(1981)。Social Resources and Strength of Ties: Structural Factors in Occupational Status Attainment。American Sociological Review,46(4),393-405。  new window
8.Postmes, T.、Spears, R.、Lea, M.(2000)。The formation of group norms in computer-mediated communication。Human Communication Research,26(3),341-371。  new window
9.Chiu, Chao-Min、Wang, Eric T. G.、Fang, Yu-Hui、Huang, Hsin-Yi(2014)。Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk。Information Systems Journal,24(1),85-114。  new window
10.Lafferty, B. A.、Goldsmith, R. E.、Flynn, L. R.(2005)。Are innovators influenced by endorser expertise in an advertisement when evaluating a high technology product?。Journal of Marketing Theory and Practice,13(3),32-48。  new window
11.Petróczi, A.、Nepusz, T.、Bazsó, F.(2007)。Measuring tie-strength in virtual social networks。Connections,27(2),39-52。  new window
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13.Siemens, Jennifer Christie、Smith, Scott、Fisher, Dan、Jensen, Thomas D.(2008)。Product Expertise versus Professional Expertise: Congruency between an Endorser's Chosen Profession and the Endorsed Product。Journal of Targeting, Measurement & Analysis for Marketing,16(3),159-168。  new window
14.Constant, David、Sproull, Lee、Kiesler, Sara(1996)。The Kindness of Strangers: The Usefulness of Electronic Weak Ties for Technical Advice。Organization Science,7(2),119-135。  new window
15.Dehghani, M.、Tumer, M.(2015)。A Research on Effectiveness of Facebook Advertising on Enhancing Purchase Intention of Consumers。Computers in Human Behavior,49,597-600。  new window
16.Lee, Jieun、Hong, Ilyoo B.(2016)。Predicting Positive User Responses to Social Media Advertising: The Roles of Emotional Appeal, Informativeness, and Creativity。International Journal of Information Management,36(3),360-373。  new window
17.Anderson, Kelley C.、Knight, Dee K.、Pookulangara, Sanjukta、Josiam, Bharath(2014)。Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: A facebook perspective。Journal of Retailing and Consumer Services,21(5),773-779。  new window
18.Luarn, P.、Yang, J.-C.、Chiu, Y.-P.(2014)。The network effect on information dissemination on social network sites。Computers in Human Behaviour,37,1-8。  new window
19.欒斌、邱于平、楊荏傑、林玉凡(20150700)。探討關鍵粉絲之訊息內容偏好--以X百貨之Facebook粉絲專頁為例。資訊管理學報,22(3),225-242。new window  延伸查詢new window
20.Baltas, G.、Kokkinaki, F.、Loukopoulou, A.(2017)。Does variety seeking vary between hedonic and utilitarian products? The role of attribute type。Journal of Consumer Behaviour,16(6),e1-e12。  new window
21.Dholakia, Utpal M.、Bagozzi, Richard P.、Pearo, Lisa Klein(2004)。A social influence model of consumer participation in network- and small-group-based virtual communities。International Journal of Research in Marketing,21(3),241-263。  new window
22.Araujo, T.、Neijens, P.、Vliegenthart, R.(2017)。Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands。International Journal of Advertising,36(3),496-513。  new window
23.Dhar, Ravi、Wertenbroch, Klaus(2000)。Consumer Choice Between Hedonic and Utilitarian Goods。Journal of Marketing Research,37(1),60-71。  new window
24.Houghton, David J.、Joinson, Adam N.(2010)。Privacy, Social Network Sites, and Social Relations。Journal of Technology in Human Services,28(1/2),74-94。  new window
25.Lee, K. Y.、Choi, H.(2019)。Predictors of electronic word-of-mouth behavior on social networking sites in the United States and Korea: Cultural and social relationship variables。Computers in Human Behavior,94,9-18。  new window
26.Granovetter, Mark S.(1983)。The Strength of Weak Ties: A Network Theory Revisited。Sociological Theory,1,201-233。  new window
27.Taylor, David G.、Lewin, Jeffrey E.、Strutton, David(2011)。Friends, fans, and followers: Do ads work on social networks? How gender and age shape receptivity。Journal of Advertising Research,51(1),258-275。  new window
28.王紹蓉、梁定澎、賴誼禎(20161000)。揭露與隱藏之拉鋸:人氣需求與隱私顧慮對臉書隱私管理行為之影響。資訊管理學報,23(4),445-472。new window  延伸查詢new window
29.楊亨利、孫曉雅(20160100)。影響社群網站自我揭露的社會需求因素。資訊管理學報,23(1),33-61。new window  延伸查詢new window
30.Celebi, S. I.(2015)。How do Motives Affect Attitudes and Behaviors toward Internet Advertising and Facebook Advertising?。Computers in Human Behavior,51,312-324。  new window
31.Duffett, R. G.(2015)。Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials。Internet Research,25(4),498-526。  new window
32.吳倫睿、李小梅(20181200)。社會連結強度、產品知覺風險與沉浸感對消費者行為意圖之影響--以Facebook塗鴉牆推薦訊息為例。電子商務學報,20(2),189-216。new window  延伸查詢new window
33.高浩剛、鄭秀芬、江長唐、楊銘賢(20141000)。社群網站上訊息轉載意願影響因素之研究。資訊管理學報,21(4),365-389。new window  延伸查詢new window
34.Alba, R. D.、Kadushin, C.(1976)。The intersection of social circles: A new measure of social proximity in networks。Sociological Methods & Research,5(1),77-102。  new window
35.Burg, N.(2013)。How to measure your social media return on investment。Forbes。  new window
36.Chang, K. T.、Chen, W.、Tan, B. C.(2012)。Advertising effectiveness in social networking sites: Social ties, expertise, and product type。IEEE Transactions on Engineering Management,59(4),634-643。  new window
37.Chen, Shih-Chih、Lin, Chieh-Peng(2019)。Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction。Technological Forecasting and Social Change,140,22-32。  new window
38.Dwivedi, A.、Johnson, L. W.、Wilkie, D. C.、de Araujo-Gil, L.(2019)。Consumer emotional brand attachment with social media brands and social media brand equity。European Journal of Marketing,53(6),1176-1204。  new window
39.Gómez, M.、Lopez, C.、Molina, A.(2019)。An integrated model of social media brand engagement。Computers in Human Behavior,96,196-206。  new window
40.Jin, S. V.、Muqaddam, A.、Ryu, E.(2019)。Instafamous and social media influencer marketing。Marketing Intelligence & Planning,37(5),567-579。  new window
41.Kende, A.、van Zomeren, M.、Ujhelyi, A.、Lantos, N. A.(2016)。The social affirmation use of social media as a motivator of collective action。Journal of Applied Social Psychology,46(8),453-469。  new window
42.Kim, J.、Lee, J.、Chung, Y. J.(2017)。Product type and spokespersons in native advertising--The role of congruency and acceptance。Journal of Interactive Advertising,17(2),109-123。  new window
43.Kim, M.、Lee, M.(2017)。Brand-related user-generated content on social media: The roles of source and sponsorship。Internet Research,27(5),1085-1103。  new window
44.Koo, D.-M.(2016)。Impact of tie strength and experience on the effectiveness of online service recommendations。Electronic Commerce Research and Applications,15,38-51。  new window
45.Kruikemeier, S.、van Noort, G.、Vliegenthart, R.、de Vreese, C. H.(2016)。The relationship between online campaigning and political involvement。Online Information Review,40(5),673-694。  new window
46.Lou, Chen、Yuan, Shupei(2019)。Influencer marketing: How message value and credibility affect consumer trust of branded content on social media。Journal of Interactive Advertising,19(1),58-73。  new window
47.Luarn, Pin、Chiu, Yu-Ping(2015)。Key variables to predict tie strength on social network sites。Internet Research,25(2),218-238。  new window
48.Luarn, P.、Chiu, Y.-P.(2016)。Influence of network density on information diffusion on social network sites: The mediating effects of transmitter activity。Information Development,32(3),389-397。  new window
49.Postmes, T.、Spears, R.、Lee, A. T.、Novak, R. J.(2005)。Individuality and social influence in groups: Inductive and deductive routes to group identity。Journal of Personality and Social Psychology,89(5),747-763。  new window
50.Pradhan, D.、Duraipandian, I.、Sethi, D.(2016)。Celebrity endorsement: How celebrity-brand-user personality congruence affects brand attitude and purchase intention。Journal of Marketing Communications,22(5),456-473。  new window
51.Zhang, Mingli、Guo, Lingyun、Hu, Mu、Liu, Wenhua(2017)。Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation。International Journal of Information Management,37(3),229-240。  new window
52.Chang, Yuhmiin、Thorson, Esther(2004)。Television and Web Advertising Synergies。Journal of Advertising,33(2),75-84。  new window
53.Haythornthwaite, Caroline(2002)。Strong, Weak, and Latent Ties and the Impact of New Media。The Information Society,18(5),385-401。  new window
54.Batra, Rajeev、Ahtola, Olli T.(1991)。Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes。Marketing Letters,2(2),159-170。  new window
55.Granovetter, Mark S.(1973)。The Strength of Weak Ties。American Journal of Sociology,78(6),1360-1380。  new window
56.Chu, Shu-Chuan、Kim, Y.(2011)。Determinants of consumer engagement in electronic word-ofmouth (eWOM) in soical networking sites。International Journal of Adverting,30(1),47-75。  new window
57.Till, Brian D.、Busler, Michael(2000)。The Match-up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs。Journal of Advertising,29(3),1-13。  new window
58.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。  new window
59.Senecal, Sylvain、Nantel, Jacques(2004)。The Influence of Online Product Recommendations on Consumers' Online Choices。Journal of Retailing,80(2),159-169。  new window
60.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
61.Dahlen, M.(2001)。Banner Advertisements through a New Lens。Journal of Advertising Research,41(4),23-30。  new window
會議論文
1.Gilbert, Eric、Karahalios, Karrie(2009)。Predicting tie strength with social media。The SIGCHI Conference on Human Factors in Computing Systems,(會議日期: April 4-9, 2009),211-220。  new window
圖書
1.Kerlinger, Fred N.、Lee, Howard B.(2000)。Foundations of Behavioral Research。Harcourt College Publishers。  new window
2.Scott, Alan(1990)。Ideology and the New Social Movements。Unwin Hyman。  new window
圖書論文
1.Gaffney, A. M.、Hogg, M. A.(2017)。Social identity and social influence。The Oxford Handbook of Social Influence。Oxford University Press。  new window
2.Smith, H. J.、Tyler, T. R.、Huo, Y. J.(2014)。Interpersonal treatment, social identity, and organizational behavior。Social Identity at Work: Developing Theory for Organizational Practice。Psychology Press。  new window
3.Spears, R.、Postmes, T.(2015)。Group identity, social influence, and collective action online: extensions and applications of the SIDE model。The Handbook of the Psychology of Communication Technology。John Wiley & Sons。  new window
 
 
 
 
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