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題名:跨國衛星電視拓展戰略與政府監管之研究--以東亞和東南亞地區為案例
書刊名:廣播與電視
作者:黃煜朱迪思‧克拉克
作者(外文):Huang, YuClarke, Judith
出版日期:1997
卷期:3:1
頁次:頁127-141
主題關鍵詞:衛星電視政府監管東亞東南亞地區
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:4
  • 點閱點閱:12
     衛星電視無遠弗界,威力強大,它的問世對現存的以國家疆域為主體的媒介管制 體系帶來了新的挑戰。不少學者據此認為,衛星電視將進一步開放資訊的流通,削弱當地政 府監管新聞的能力,從而帶動民主化的發展 (Sussman, 1991;Ayish & Qassim, 1995)。本 文通過對東亞和東南亞地區跨國衛星電視發展變化的系統考察和分析,對上述流行觀點提出 挑戰。本文認為,由於跨國衛星電視本身的特點,加之國際大財團追逐利潤的競爭策略,使 該地區政府有可能通過一系列手段對其進行監管和控制。其特點是:以政治上的妥協換取瓜 分市場的利益 (對跨國衛星電視經營者而言 )。在某些國家,衛星電視經營者須減少甚至取 消新聞時事節目才得以打入市場;對另一些國家,衛星電視經營者同當地官商〞合作〞,進 而實行市場寡頭均占。對政府而言,通過開放無損其統治的文化娛樂節目,正將衛星電視納 入其國家整個市場開放的計劃中,並以此在市場上取得利潤。我們的研究表明:至少就東亞 與東南亞地區情形而言,跨國衛星電視經營者,當地政府和工商界在各自利益的基礎上,互 相利用,互相妥協,他們在追逐政治與商業利益的驅動下,正在形成一種戰略性的同盟合作 關係。
     It has been argued that transnational satellite television will have a democratizing effect on the media and on whole societies. This paper critiques that view, using systematic data collection to show that, while there has been a huge broadening of programming that was initially a threat to authority, governments of East and Southeast Asia quickly found ways to assert control over content. They were able to do this because they could deliver paying audiences when broadcasters were hampered by competition, technical constraints on direct-to-home broadcasting and problems in harvesting revenue. The result is a government-business-broadcaster alliance that will ensure that the medium's development remains in the interests of this group.  
期刊論文
1.Chan, Joseph Man(1994)。Media Internationalization in China: Processes and Tensions。Journal of Communication,44(3),70-88。  new window
2.陳清河(19960100)。衛星電視的本土化經營屬性之研究。廣播與電視. 政大,2(3),59-90。new window  延伸查詢new window
3.劉幼琍(1996)。兩岸有線電視法規比較。新聞學研究,53,209-230。new window  延伸查詢new window
4.Atkins, W.(1996)。Satellite TV Transforming Broadcasting。Nieman Reports,1996,55-58。  new window
5.Ayish、Qassim(1995)。Direct satellite broadcasting in the Arab gulf region: trends and policies。Gazette,564,19-36。  new window
6.Karthigesu, R.(1994)。Broadcasting deregulation in developing Asia nations: An examination of nascent tendencies using Malaysia as a case study。Culture, Media & Society,16,73-90。  new window
7.Khushu, O. P.(1993)。Satellite Communications in Asia: An Overview。Media Asia,20(1),3-9。  new window
8.Schoenfeld, Susan J.(199506)。Cable Television: A Back Door to China's Telecommunications market。Intermedia,23(3),18-20。  new window
9.Shimizu, Shinichi(1993)。The implications of transborder television for national cultures and national broadcasting: A Japanese perspective。Media Asia,20(4),187-193。  new window
10.Sugaya, Minoru(1995)。Cable television and government policy in Japan。Telecommunication Policy,19(3),233-239。  new window
11.Xu,Yu(19950500)。Dilemma in Information Management: STAR TV and Beijing's Control of Satellite Broadcasting。Issues & Studies,31(5),49-63。new window  new window
12.Chan, Joseph Man(1994)。National responses and accessibility to Star TV in Asia。Journal of Communication,44(3),112-131。  new window
13.Lee, Paul S. N.、Wang, Georgette(1995)。Satellite TV in Asia: Forming a new ecology。Telecommunication Policy,19(2),135-146。  new window
14.Waterman, David、Rogers, Everett M.(1994)。The economics of television program production and trade in Far East Asia。Journal of Communication,44(3),89-111。  new window
會議論文
1.白謙誠(1995)。中國大陸有線電視的歷史、現狀與前瞻。全球媒體生態中臺灣媒體的發展國際學術研討會。臺北:中華民國視覺藝術學會。  延伸查詢new window
2.Yu, Xinlu(1995)。What Does China Want the World to Know: A Content Analysis of CNN World Report Sent by the People's Republic of China。Ehe AEJMC Annual Convention,(會議日期: August 1995)。Washington, D.C.。  new window
圖書
1.中共中央宣傳部新聞局、新聞出版署報紙管理司(1994)。新聞法規政策須知。北京:學習出版社。  延伸查詢new window
2.Vanden Heuvle, Jon、Dennis, Everette E.(1993)。The Unfolding Lotus: East Asia's Changing Media。New York:Freedom Forum Media Studies Center。  new window
圖書論文
1.Sussman, Leonard R.(1991)。Exit the Censor, Enter the Regulator。New Communications Technologies: A Challenge for Press Freedom。Paris:UNESCO。  new window
 
 
 
 
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