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題名：以「連結」觀點思考媒體業者在全球化趨勢中的經營策略
書刊名：新聞學研究
作者：李政忠 引用關係
作者(外文)：Li, Jack C. C.
出版日期：2003
卷期：75
頁次：頁1-36
主題關鍵詞：本土化；全球化；連結；媒體經營管理；Connectivity；Globalization；Localization；Media managemet
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(8) 博士論文(4) 專書(2) 專書論文(3)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:141
  • 點閱點閱:139
　　　　　本研究承襲近幾年來全球化理論的典範轉移到全球化╱本土化的辯證關係，將媒體全球化的論述重點聚焦在「連結」（connectivity）的議題上，進而提出「連結機制」的分析框架。並且將在地（locality）的概念區分出去地化（de-localization）與再地化（e-localization）兩個要素，去地化指涉的是「在地的連結」的過程；再地化指涉的是「在地的創造」的過程。最後，將提出的分析框架套用在國內媒體業者經營策略的運用上，提供未來的研究方向建議。
　　　　　Building on the paradigmatic shift of the globalization theory to global/local dialectics, the present discourse focuses on the concept of“connectivity,”based on which an analytical framework of“connectivity mechanism”is proposed. The concept of“locality”is further differentiated into two elements: de-localization and re-localization. The first element implies the process of“linking of localities.”The latter refers to the process of“invention of locality.”The application of this framework to Taiwanese media firms?management strategies is subsequently discussed.
期刊論文
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2.李秀珠(19960100)。衛星電視的節目規劃 : 從文化接近性談起。廣播與電視，2(3)，35-58。new window  延伸查詢new window
3.Morley, David(1993)。Active Audience Theory: Pendulums and Pitfalls。Journal of Communication，43(4)，13-19。  new window
4.Straubhaar, J.、Viscasllas, G. M.(1991)。Class, genre, and the regionalization of television programming in the Dominican Republic。Journal of Communication，41(1)，53-69。  new window
5.陳清河(19960100)。衛星電視的本土化經營屬性之研究。廣播與電視. 政大，2(3)，59-90。new window  延伸查詢new window
6.朱全斌(19971200)。大中華圈內的媒體全球化。藝術學報，61，117-130。new window  延伸查詢new window
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8.程予誠(19961100)。全球化下的臺灣電視生態變化。廣電人，23，14-20。  延伸查詢new window
9.李天鐸(19980100)。跨國傳播媒體與華語流行音樂的政治經濟分析。當代，7=125，54-71。  延伸查詢new window
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14.Dos Santos, Theotonio(1970)。The Structure of Dependence。The American Economic Review，60(2)，231-236。  new window
15.Lee, Paul S. N.、Wang, Georgette(1995)。Satellite TV in Asia: Forming a new ecology。Telecommunication Policy，19(2)，135-146。  new window
16.方念萱(20010400)。評有關「全球化傳播研究」的新地圖權力學。新聞學研究，67，141-143。new window  延伸查詢new window
17.劉維公(20000600)。全球文化與在地文化的「連結」（connection）關係：論日常生活取向的文化全球化研究。國立臺灣大學社會學刊，28，189+191-228。new window  延伸查詢new window
18.洪朝輝(20000800)。全球化--跨世紀的顯學。問題與研究，39(8)，73-84。new window  延伸查詢new window
19.趙剛(20011200)。為何反全球化？如何反？--關於全球化的一些問題的思考與對話。臺灣社會研究季刊，44，49-146。new window  延伸查詢new window
20.Jensen, K. B.(1993)。The past in the future: Problems and potentials of historical reception studies。Journal of Communication，43(4)，20-28。  new window
21.Livingstone, Sonia M.(1993)。The rise and fall of audience research: an old story with a new ending。Journal of Communication，43(4)，5-12。  new window
22.Hoskins, C.、Mirus, R.(1988)。Reasons for the US dominance of the international trade in television programs。Media, Culture & Society，10(4)，499-515。  new window
23.Ishii, K.、蘇蘅、Watanabe, S.(1999)。Japanese and U. S. Programs in Taiwan: New Patterns in Taiwanese Television。Journal of Broadcasting & Electronic Media，43(3)，416-431。  new window
24.杜耀明、劉端裕(1998)。傳媒貿易還是文化侵略：從香港電視廣播有限公司的海外業務策略看傳媒帝國主義的論述。新聞學研究，57，77-89。new window  延伸查詢new window
25.Biltereyst, D.(1992)。Language and culture as ultimate barriers? An analysis of the circulation, consumption and popularity of fiction in small European countries。European Journal of Communication，7(4)，517-540。  new window
26.Cantor, M. G.、Cantor, J. M.(1986)。American television in the international marketplace。Communication Research: An International Quarterly，13(3)，509-520。  new window
27.Dupagne, M.、Waterman, D.(1998)。Determinants of U. S. Television Fiction Imports in Western Europe。Journal of Broadcasting & Electronic Media，42(2)，208-220。  new window
28.Hawke, B.(1994)。Satellite TV is way off beam。Asian Business Review，24-25。  new window
會議論文
1.Robertson, R.(1997)。Social theory, cultural relativity and the problem of globality。Minneapolis, MN。69-90。  new window
2.Straubhaar, J.(1997)。Global or regional? Cultural and language markets for television。5th International Symposium on Film, Television and Video 'Media Globalization in Asia-Pacific Region'，(會議日期: 1997, May 20−22)。Taipei。  new window
3.李天鐸(1997)。跨國傳播集團與華語流行音樂。本土主義、全球主義東亞的文化現代性研討會。香港。  延伸查詢new window
4.李天鐸、徐詠絮(1996)。霸權的爭逐：世界體系中亞太影音媒介的發展。傳播與經濟研討會。香港。  延伸查詢new window
5.關尚仁(2001)。媒介管理過去、現況與未來。臺北市。  延伸查詢new window
6.Wallerstein, I.(1997)。The National and the Universal: Can There Be such a Thing as World Culture?。Minneapolis, MN。91-05。  new window
研究報告
1.陳炳宏(2001)。跨國媒體集團在臺經營有線電視頻道之本地化策略評估研究：一個資本全球化運動趨勢的觀點。沒有紀錄。  延伸查詢new window
學位論文
1.謝奇任(1994)。台灣經營電視節目區域市場之可行性研究：電視節目流通的分析(碩士論文)。輔仁大學。  延伸查詢new window
圖書
1.Ohmae, Kenichi(1990)。The Borderless World。The Borderless World。New York, NY：Harper Business。  new window
2.Lull, James(1995)。Media, communication, culture: A global approach。Cambridge：Polity Press。  new window
3.Thompson, J.(1995)。Media and Modernity。Cambridge：Polity Press。  new window
4.李天鐸、劉現成(1999)。亞太媒介圖誌：無線／有線暨衛星電視的形構。台北：亞太圖書。new window  延伸查詢new window
5.Liebes, Tamar、Katz, Elihu(1991)。The Export of Meaning: Cross-Cultural Readings of Dallas。The Export of Meaning: Cross-Cultural Readings of Dallas。NY：Oxford University Press。  new window
6.Featherstone, Mike.(1995)。Undoing culture。Newbury Park, CA：Sage Publications。  new window
7.Linda, Weiss(1998)。The Myth of the Powerless State: Governing the Economy in a Global Era。Polity Press。  new window
8.Schiller, Herbert I.(1969)。Mass Communication and American Empire。Mass Communication and American Empire。New York, NY：Beacon Press。  new window
9.Wallerstein, Immanuel(1984)。The Politics of the World-Economy。Cambridge：Cambridge University Press。  new window
10.Hirst, P.、Thompson, G.(1996)。Globalisation in Question: the international economy and the possibilities of governance。Cambridge：Polity Press。  new window
11.Tomlinson, John(1991)。Cultural Imperialism: A Critical Introduction。Baltimore：The Johns Hopkins University Press。  new window
12.Roland, Robertson(1992)。Globalization: Society Theory and Global Culture。London：Sage Publication。  new window
13.Owen, Bruce M.、Wildman, Steven S.(1992)。Video economics。Harvard University Press。  new window
14.Greider, William(1997)。One World, Ready or Not: The Manic Logic of Global Capitalism。New York：Simon & Schuster。  new window
15.Tomlinson, John(1999)。Globalization and Culture。Polity Press。  new window
16.Schiller, Herbert I.(1976)。Communication and Cultural Domination。White Plains, New York：International Arts and Sciences Press。  new window
17.彭芸(1998)。國際傳播新焦點：媒介全球化、區域化與本土化。臺北：風雲論壇。new window  延伸查詢new window
18.Giddens, Anthony(1984)。The Constitution of Society: Outline of the Theory of Structuration。Cambridge：Polity Press。  new window
19.Giddens, Anthony(1990)。The Consequences of Modernity。Stanford, CA：Stanford University Press。  new window
20.Bartlett, Christopher A.、Ghoshal, Sumantra(1998)。Managing Across Borders: The Transnational Solution。Harvard Business School Press。  new window
21.Giddens, Anthony(1994)。Beyond Left and Right: The Future of Radical Politics。Cambridge：Polity Press。  new window
22.谷玲玲(1996)。外來文化與衛星外片頻道的經營策略及產品特性研究。臺北：電視文化研究基金會。  延伸查詢new window
23.Boyd-Barrett, O.(1977)。Media imperialism: Towards an international framework for the analysis of media systems。Mass Communication and Society。London, UK。  new window
24.Ruigrok, Winfrid、Van Tulder, Rob(1995)。The Logic of International Restructuring。The Logic of International Restructuring。London, UK。  new window
25.Mattelart, A.(1980)。Mass media ideologies and the revolutionary movement。Mass media ideologies and the revolutionary movement。Sussex。  new window
26.(1979)。Communication and Class Struggle, Vol. 1: Capitalism, Imperialism。Communication and Class Struggle, Vol. 1: Capitalism, Imperialism。New York, NY。  new window
27.Ohmae, K.(1995)。The end of the national state。The end of the national state。New York, NY。  new window
28.Su, H.、Chen, S. Y.(2000)。The choice between local and foreign: Taiwan youths' television viewing behavior。The new communications landscape: Demystifying media globalization。New York, NY。  new window
29.邱琡雯(2000)。全球與本土化互動：九０年代亞太國家電視產業的發展特質。重繪媒介地平線：當代國際傳播全球與本土趨向的思辯。臺北。  延伸查詢new window
30.劉現成(1999)。臺灣影視產業的概況。亞太媒介圖誌：無線 / 有線暨衛星電視的形構。臺北。  延伸查詢new window
31.Thussu, Daya Kishan(1998)。Infotainment international: A view from the South。Electronic empires: Global media and local resistance。London, UK。  new window
32.Wang, G.、Ku, L. L.、Liu, C. C.(2000)。Local and national cultural industries: Is there life after globalization?。The new communications landscape: Demystifying media globalization。New York, NY。  new window
33.Wallerstein, I.(1979)。The capitalist world-system。The capitalist world-system。London, UK。  new window
圖書論文
1.Dirlik, A.(1996)。The global in the local。Global/ local: Cultural production and the transnational imaginary。London, UK：Duke University Press。  new window
2.岩瀏功一(2000)。日本文化在亞洲：全球本土化現代性的「芳香」？。重總媒介地平線：當代國際傳播全球與本土趨向的思辯。台北：亞太出版社。  延伸查詢new window
3.Featherstone, Mike(1996)。Localism, Globalism, and Cultural Identity。Global/Local: Cultural Production and the Transnational Imaginary。Duke University Press。  new window
4.Friedman, Jonathan(1995)。Global System, Globalization and the Parameters of Modernity。Global Modernities。London：Sage。  new window
5.Hannerz, Ulf(1997)。Scenarios for Peripheral Cultures。Culture, Globalization and the World-System: Contemporary Conditions for the Representation of Identity。Minneapolis：Univ. of Minnesota。  new window
6.Robertson, Roland(1995)。Glocalization: Time-Space and Homogeneity-Heterogeneity。Global Modernities。Sage Publications。  new window
7.Pieterse, Jan Nederveen(1995)。Globalization as Hybridization。Global Modernities。SAGE Publications Ltd.。  new window
8.Sparks, C.(2000)。The global, the local and the public sphere。The new communications landscape: Demystifying media globalization。New York, NY：Routledge。  new window
 
 
 
 
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