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題名:廣告與兩性
作者:孫秀蕙 引用關係
書刊名:性屬關係 (下) : 性別與文化、再現;王雅各 (主編)
頁次:63-91
出版日期:1999
出版項:臺北:心理
主題關鍵詞:廣告性別資本主義父權體系後現代
學門:No such subject
資料類型:專書論文
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:0
  • 點閱點閱:11
期刊論文
1.許傳陽(19920400)。機車廣告中的愛情觀與女性。中國論壇,32(6)=379,101-104。  延伸查詢new window
2.湯禎兆(19971200)。日本廣告的思考--從品物心情到性別人身。影響雜誌,90,88-91。  延伸查詢new window
3.魏書娥(1989)。廣告畫面中的女性形象。中國論壇,27(11),17-22。  延伸查詢new window
4.Allen, K.、Coltrane, S.(1996)。Gender displaying television commercials: A comparative study of television commercials in the 1950's and 1980's。Sex Roles,35(3/4),185-203。  new window
5.Alreck, P. L.、Settle, R. B.、Belch, M. A.(1982)。Who responds to "gendered" ads, and how?。Journal of Advertising Research,22(2),25-32。  new window
6.Annamma, J.、Venkatesh, A.(1994)。Postmodernism, feminism, and the body: The visible and the invisible in consumer research。International Journal of Research in Marketing,11(4),333-357。  new window
7.Browne, B. A.(1998)。Gender stereotypes in advertising on children's television in the 1990's: A cross-national analysis。Journal of Advertising,27(1),83-96。  new window
8.Bugsy, L. J.、Leichty, G.(1993)。Feminism and advertising in traditional and nontraditional women's magazines 1950-1980's。Journalism Quarterly,70(2),247-264。  new window
9.Elliott, J.、Wootton, A. J.(1997)。Some ritual idioms of gender in British television advertising。The Sociological Review,45(3),437-452。  new window
10.Elliott, R.、Jones, A.、Benfield, A.、Barlow, M.(1995)。Overt sexuality in advertising: A discourse analysis of gender responses。Journal of Consumer Policy,18,187-217。  new window
11.Griffin, M.、Viswanath, K.、Schwartz, D.(1994)。Gender advertising in the US and India: Exporting cultural stereotypes。Media, Culture and Society,16(3),487-507。  new window
12.Knupfer, N. N.(1998)。Gender divisions across technology--Advertisements and the WWW: Implications for educational equity。Theory into Practice,37(1),54-63。  new window
13.LaTour, M. S.、Henthorne, T. L.、Williams, A. J.(1998)。Is industrial advertising still sexist--It's in the eye of the beholder。Industrial Marketing Management,27(3),247-255。  new window
14.Lewis, C.、Neville, J.(1995)。Images of Rosie: A content analysis of women workers in American magazine advertising, 1940-1946。Journalism and Mass Communication Quarterly,72(1),1940-1946。  new window
15.Lull, James T.、Hanson, Catherine A.、Marx, Michael J.(1977)。Recognition of female stereotypes in TV commercials。Journalism Quarterly,54(1),153-157。  new window
16.Maynard, M. L.(1995)。Interpretation and identification of gendered selves: Analyzing gender-specific addressivity in Japanese advertising text。Language and Communication,15(2),149-163。  new window
17.Pingree, S.、Hawkins, R. P.、Butler, M.、Paisley, W.(1973)。A scale of sexism。Journal of Communication,26,193-200。  new window
18.Pious, S.、Neptune, D.(1997)。Racial and gender biases in magazine advertising: A content-analytic study。Psychology of Women Quarterly,21,627-644。  new window
19.Signorielli, N.、McLeod, D.、Healy, E.(1994)。Gender stereotypes in MTV commercials: The beat goes on。Journal of Broadcasting and Electronic Media,38(1),91-101。  new window
20.Smith, L. J.(1994)。A content analysis of gender differences in children's advertising。Journal of Broadcasting and Electronic Media,38(3),323-337。  new window
21.Steinem, G.(1990)。Sex lies and advertising。Ms Magazine,1990(Jul./Aug.),18-28。  new window
22.Whipple, T. W.、Courtney, A. E.(1985)。Female role portrayals in advertising and communication effectiveness: A review。Journal of Advertising,14(3),4-8+17。  new window
23.Wiles, J. A.、Wiles, C. R.、Tjernlund, A.(1995)。A comparison of gender role portrayals in magazine advertising: The Netherlands, Sweden and the USA。European Journal of Marketing,29(11),35-49。  new window
24.高玉芳(19950200)。新衣裳?--論美體工程.女性身體與女性主義。聯合文學,11(4)=124,99-104。  延伸查詢new window
25.顧玉珍(19910700)。解讀電視廣告中的女性意涵。當代,63,48-68。  延伸查詢new window
26.Gilly, M.(1988)。Sex roles in advertising: A comparison of television advertisements in Australia, Mexico and the United States。Journal of Marketing,52(4),75-85。  new window
27.李金梅(19920400)。女性主義敗在衣服上嗎? --從服飾的再現形式論女性化的建構。中國論壇,32(6)=379,94-97。  延伸查詢new window
28.孫秀蕙(19960700)。解讀美容瘦身廣告--以閱聽人分析為主的個案探討。臺灣社會研究,23,219-253。new window  延伸查詢new window
29.陳儒修、高玉芳(19941200)。我美故我在:論美體工程、女性身體、與女性主義。傳播文化,3,193+195-208。new window  延伸查詢new window
學位論文
1.顧玉珍(1991)。解讀電視廣告中的女性意涵(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.柏格(1993)。藝術觀賞之道。臺北:臺灣商務。  延伸查詢new window
2.Courtney, A. E.、Whipple, T. W.(1983)。Sex Stereotyping in Advertising。Lexington, MA:Lexington Books。  new window
3.Fowles, J.(1996)。Advertising and Popular Culture。Sage。  new window
4.Scanlon, J.(1995)。Inarticulate Longings: The Ladies' Home Journal, Gender and the Promises of Consumer Culture。New York:Routledge。  new window
5.Goffman, E.(1979)。Gender Advertisements。New York:Harper and Row。  new window
 
 
 
 
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