As a kind of cultural form,city affects the growth mechanism and characteristics of media that grow in the city.Tianjin and Shanghai are different cities,so they have different models of private newspapers.First of all,Tianjin is a city that is more political and relatively more traditional.Literati newspaper is Tianjin’s type of newspaper.On the other hand,Shanghai is a modern commercial metropolis,so it has commercial newspapers.The Shanghai version of Ta Kung Pao was established in 1936.How did it survive Shanghai’s culture and its newspaper market?In response to the different urban culture,the Shanghai version differentiated itself from the Tianjian version by changing its content,advertisement,edit and management.Nevertheless,it still carried intellectuals’comment on politics,and the spiritual character of the Ta Kung Pao never changed,reflecting its strong resilience.