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題名:創業創新行銷模式--瑞康國際
書刊名:管理個案評論
作者:莊汪清
作者(外文):Chuang, Wang-ching
出版日期:2017
卷期:8:2
頁次:頁25-47
主題關鍵詞:置入行銷體驗行銷電子商務平行輸入Product placementExperiential marketingE-commerceParallel import
原始連結:連回原系統網址new window
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  • 點閱點閱:4
期刊論文
1.Kapferer, Jean-Noël、Bastien, Vincent(2009)。The specificity of luxury management: Turning marketing upside down。The Journal of Brand Management,16(5/6),311-322。  new window
2.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing,77(1),39-56。  new window
3.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
4.Folkes, Valerie S.(1988)。Recent attribution research in consumer behavior: a review and new directions。Journal of Consumer Research,14(4),548-565。  new window
5.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。  new window
6.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
其他
1.李麗滿(20141127)。食安連環爆 鍋具銷售水漲船高。  延伸查詢new window
2.李麗滿(20150421)。健康鍋具吸睛 折扣搶市拚業績,http://www.chinatimes.com/newspapers/20150421000352-260204。  延伸查詢new window
 
 
 
 
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