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題名:應用DEMATEL建構創意文具產品階層行銷評價模型
書刊名:行銷科學學報
作者:謝家祥陳國雄顏瑞美
作者(外文):Hsieh, Chia-hsiangChen, Kuo-hsiungYien, Jui-mei
出版日期:2019
卷期:15:1
頁次:頁63-87
主題關鍵詞:創意文具產品階層行銷策略決策實驗室分析法Creative stationeryProduct levelMarketing strategyDEMATEL
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:8
  • 點閱點閱:3
期刊論文
1.謝家祥、陳挺豪、田效文、陳獻文(20150400)。運動健身俱樂部體驗行銷之評價模型。運動與健康研究,4(1),13-25。new window  延伸查詢new window
2.Akazawa, K.、Nagata, H.、Tamura, H.(2003)。Structural modeling of uneasy factors for creating safe, secure and reliable society。Journal of Personal Finance and Economics,18,201-210。  new window
3.謝家祥、顏瑞美、田效文、陳雅蘋(20161000)。應用DANP探討行動App科技行銷之研究。行銷科學學報,12(2),119-140。new window  延伸查詢new window
4.Chen, Tinghao、Sun, Kuo-Shun(2012)。Exploring the strategy to improve senior citizens' participations on recreational sports。Knowledge-Based Systems,26,86-92。  new window
5.Shen, Kao-Yi、Hu, Shu-Kung、Tzeng, Gwo-Hshiung(2017)。Financial modeling and improvement planning for the life insurance industry by using a rough knowledge based hybrid MCDM model。Information Sciences,375,296-313。  new window
6.謝家祥、鍾宜展、田效文、陳瑩駿(2015)。應用決策實驗室分析法探討油電混合車品牌價值之研究。綠色經濟,1,A64-A76。  延伸查詢new window
7.謝家祥(20171000)。應用DEMATEL探討大學招生行銷之關鍵因素分析。行銷科學學報,13(2),121-152。new window  延伸查詢new window
8.Bempong Nyantakyi, E.、Husted, S.、Nishioka, S.(2015)。Trade frictions and market access of developing countries: A product-level empirical investigation。Review of International Economics,23(5),924-945。  new window
9.Baykasoğlu, Adil、Gölcük, İlker(2017)。Development of an interval type-2 fuzzy sets based hierarchical MADM model by combining DEMATEL and TOPSIS。Expert Systems with Applications,70,37-51。  new window
10.謝家祥(20180400)。應用DEMATEL建構文創設計商業模式之外部環境評價模型:以設計產業為例。行銷科學學報,14(1),23-50。new window  延伸查詢new window
11.馮珍、徐國華(2004)。基於質量屋的產品級再使用維護設計。計算機集成製造系統,10(4),476-480。  延伸查詢new window
12.Halpern, L.、Koren, M.(2007)。Pricing to firm: An analysis of firm- and product-level import prices。Review of International Economics,15(3),574-591。  new window
13.Harper, E. M.(2008)。A product-level approach to historical material flow analysis: Tungsten as a case study。Journal of Industrial Ecology,12(5/6),768-784。  new window
14.Gölcük, İlker、Baykasoğlu, Adil(2016)。An analysis of DEMA-TEL approaches for criteria interaction handling within ANP。Expert Systems with Applications,46,346-366。  new window
15.Liou, J. J. H.、Lu, M. T.、Hu, S. K.、Cheng, C. H.、Chuang, Y. C.(2017)。A hybrid MCDM model for improving the electronic health record to better serve client needs。Sustainability,9(10)。  new window
16.Luo, S.、Salcedo, J. A.、Hajjar, J.、Zhou, Y.、Liou, J. J.(2014)。A novel product-level human metal model characterization methodology。IEEE Transactions on Device and Materials Reliability,14(2),772-774。  new window
17.Masso, J.、Vahter, P.(2014)。The role of product-level dynamics in export growth and productivity: Evidence from estonia。Emerging Markets, Finance & Trade,50(4),42-60。  new window
18.Schader, C.、Drapela, T.、Markut, T.、Meier, M. S.、Lindenthal, T.、Hörtenhuber, S.、Pfiffner, L.(2014)。Farm- and product-level biodiversity assessment of conventional and organic dairy production in Austria。The International Journal of Biodiversity Science, Ecosystem Services & Management,10(1),20-39。  new window
19.Urata, S.、Okabe, M.(2014)。Trade creation and diversion effects of regional trade agreements: A product-level analysis。The World Economy,37(2),267-289。  new window
20.Wever, R.、Boks, C.、Marinelli, T.、Stevels, A.(2007)。Increasing the benefits of product-level benchmarking for strategic eco-efficient decision making。Benchmarking: An International Journal,14(6),711-727。  new window
21.Yien, J.、Chen, K.、Wu, C.、Lee, T.(2017)。Creating logistics assessment for logistics business by using a hybrid MCDM model。International Journal of Organizational Innovation,10(1),83-94。  new window
22.Zhang, H.、Peng, Y.、Tian, G.、Wang, D.、Xie, P.(2017)。Green material selection for sustainability: A hybrid MCDM approach。PLoS One,12(5)。  new window
23.D'Souza, G.、Allaway, A.(1997)。A data-driven modeling approach to product level decision support。The Journal of Product and Brand Management,6(2),130-142。  new window
24.Duan, B.、Arcodia, C.、Ma, E.、Hsiao, A.(2018)。Understanding wine tourism in china using an integrated product-level and experience economy framework。Asia Pacific Journal of Tourism Research,23(10),949-960。  new window
25.馮珍、徐國華、李向軍(2004)。基於QFD的產品級再使用維護設計。中國機械工程,15(4),307-309。  延伸查詢new window
26.Feng, Z.、Xu, G.(2004)。Fuzzy optimization model of maintenance design for product level reuse。Chinese Journal of Mechanical Engineering (English Edition),17(2),197-199。  new window
27.Inglis, R.、Clift, R.(2008)。Market-orientated accounting: Information for product-level decisions。Managerial Auditing Journal,23(3),225-239。  new window
28.Pickup, J. A.、Dewaele, J.、Furmanski, N. L.、Kowalczyk, A.、Luijkx, G. C. A.、Mathieu, S.、Stelter, N.(2017)。A risk-based, product-level approach for assuring aquatic environmental safety of cleaning products in the context of sustainability: The environmental safety check (ESC) scheme of the A.I.S.E. charter for sustainable cleaning。Integrated Environmental Assessment and Management,13(1),127-138。  new window
29.Tzeng, Gwo-Hshiung、Chiang, Cheng-Hsin、Li, Chung-wei(2007)。Evaluating intertwined effects in e-learning programs: A novel hybrid MCDM model based on factor analysis and DEMATEL。Expert Systems with Applications,32(4),1028-1044。  new window
30.Park, C. W.、Smith, D. C.(1989)。Product-Level Choice: A Top-Down or Bottom-Up Process?。Journal of Consumer Research,16(3),289-299。  new window
會議論文
1.Tamura, M.、Nagata, H.、Akazawa, K.(2002)。Extraction and systems analysis of factors that prevent safety and security by structural models。The 41st SICE Annual Conference,The Society of Instrument and Control Engineers 1752-1759。  new window
學位論文
1.陳家茹(2012)。建立製造業專案組合評估模式及專案風險管理機制之研究(碩士論文)。開南大學。  延伸查詢new window
圖書
1.Kotler, P. T.、Keller, K. L.(2015)。Marketing Management。Pearson Education。  new window
2.Kotler, P. T.、Armstrong G.(2017)。Principle of Marketing。Pearson。  new window
 
 
 
 
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