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W.(1960)。Attitude Organization and Change。New Haven, Connecticut:Yale University Press。 | 9. | 川上徹也、黃立萍(2016)。為什麼超級業務員都想學故事銷售:5大法則,讓你的商品99%都賣掉。臺北:大樂文化。 延伸查詢 | 10. | 陳日新(2016)。陳日新說故事行銷。說故事管理顧問有限公司。 延伸查詢 | 11. | 盧建彰(2014)。會說故事,讓世界聽你的:說一個動人故事,勝過跳針長篇大論。三采文化股份有限公司。 延伸查詢 | 12. | Hanlon, P.(2006)。Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future。Baker & Taylor Books。 | 13. | 岩井琢磨、牧口松二、鐘嘉惠(2017)。故事行銷力:創造品牌差異化,讓顧客永久買單的秘訣。台灣東販出版社。 延伸查詢 | 14. | Aaker, David A.(1991)。Managing Brand Equity。The Free Press。 | 單篇論文1. | Barzaq, M.(2009)。Integrating Sequential Thinking Thought Teaching Stories in the Curriculum. Action Research,Al-Qattan Center for Educational Research and Development (QCERD)。 | 2. | Sole, D.,Wilson, D.(2002)。Storytelling in Organizations: The Power and Traps of Using Stories to Share Knowledge in Organizations,LILA:Harvard, Graduate School of Education。,http://www.providersedge.com/docs/km_articles/Storytelling_in_Organizations.pdf。 | 其他1. | 周怡伶(2016)。品牌如何說行銷故事?解析三大關鍵:創意、支點、槓桿,https://blog.tiandiren.tw/archives/23943。 延伸查詢 | 2. | Zak, P.(2015)。Empathy, Neurochemistry and the Dramatic Arc,https://futureofstorytelling.org/video/paul-zak-empathy-neurochemistry-and-the-dramatic-arc。 | 圖書論文1. | Escalas, Jennifer Edson(1998)。Advertising narratives: What are they and how do they work?。Representing Consumers: Voices, Views and Visions。Routledge & Kegan Paul。 | 2. | Gergen, M. M.、Gergen K. J.(1988)。Narrative and the Self as Relationship。Advances in Experimental Social Psychology。Academic Press。 | |