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題名：孤獨讓我愛上你：產品陳列對孤獨個體產品偏好的影響
書刊名：心理學報
作者：馮文婷／汪濤／魏華／周南
作者(外文)：Feng, Wenting／Wang, Tao／Wei, Hua／Zhou, Nan
出版日期：2016
卷期：2016(4)
頁次：398-409
主題關鍵詞：產品陳列；擬人化產品；孤獨；自我控制系統；Product display；Anthropomorphic product；Loneliness；Self-regulation system
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:0
  • 點閱點閱:8
研究通過3組實驗分析產品陳列方式對孤獨個體產品偏好的影響。實驗1發現產品合并陳列時,孤獨個體偏愛普通產品;產品單獨陳列時,孤獨個體更喜歡擬人化產品。實驗2采用產品的功能關系代替陳列方式,進一步驗證主效應。實驗3分析廣告信息類別對主效應的調節作用。本文為企業合理地使用擬人化策略提供建議。
期刊論文
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5.Cacioppo, J. T.、Hughes, M. E.、Waite, L. J.、Hawkley, L. C.、Thisted, R. A.(2006)。Loneliness as a specific risk factor for depressive symptoms in older adults: Cross-sectional and longitudinal analyses。Psychology and Aging，21，140-151。  new window
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17.Koo, M.、Fishbach, A.(2008)。Dynamics of self-regulation: How (un)accomplished goal actions affect motivation。Journal of Personality and Social Psychology，94(2)，183-195。  new window
18.Lastovicka, J. L.、Sirianni, N. J.(2011)。Madly, truly, deeply: Consumers in the throes of material possession love。Journal of Consumer Research，38，323-342。  new window
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21.Pietromonaco, P. R.、Uchino, B.、Dunkel Schetter, C.(2013)。Close relationship processes and health: Implications of attachment theory for health and disease。Health Psychology，32(5)，499-513。  new window
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24.Twenge, J. M.、Catanese, K. R.、Baumeister, R. F.(2003)。Social exclusion and the deconstructed state: Time perception, meaninglessness, lethargy, lack of emotion and self-awareness。Journal of Personality and Social Psychology，85(3)，409-423。  new window
25.王登峰(1995)。Russell孤獨量表的信度與效度研究。中國臨床心理學雜誌，3(1)，23-25。  延伸查詢new window
26.Wang, J.、Zhu, R.、Shiv, B.(2012)。The lonely consumer: Loner or conformer?。Journal of Consumer Research，38(6)，1116-1128。  new window
27.汪濤、謝志鵬(2014)。擬人化營銷研究綜述。外國經濟與管理，36，38-45。  延伸查詢new window
28.汪濤、謝志鵬、崔楠(2014)。和品牌聊聊天--擬人化溝通對消費者品牌態度影響。心理學報，46，987-999。  延伸查詢new window
29.Fiore, Ann Marie、Yah, Xinlu、Yoh, Eunah(2000)。Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences。Psychology and Marketing，17(1)，27-54。  new window
30.Gardner, W. L.、Pickett, C. L.、Jefferies, V.、Knowles, M.(2005)。On the outside looking in: Loneliness and social monitoring。Personality and Social Psychology Bulletin，31(11)，1549-1560。  new window
31.Hoch, S. J.、Bradlow, E. T.、Wansink, B.(1999)。The variety of an assortment。Marketing Science，18(4)，527-546。  new window
32.Saren, M. J.、Tzokas, N. X.(1998)。Some dangerous axioms of relationship marketing。Journal of Strategic Marketing，6(3)，187-196。  new window
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34.Maner, J. K.、DeWall, C. N.、Baumeister, R. F.、Schaller, M.(2007)。Does social exclusion motivate interpersonal reconnection? Resolving the "porcupine problem"。Journal of Personality and Social Psychology，92(1)，42-55。  new window
35.Twenge, J. M.、Baumeister, R. F.、Tice, D. M.、Stucke, T. S.(2001)。If you can't join them, beat them: Effects of social exclusion on aggressive behavior。Journal of Personality and Social Psychology，81(6)，1058-1069。  new window
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圖書
1.Cacioppo, J. T.、Patrick, W.(2008)。Loneliness: Human nature and the need for social connection。New York：W. W. Norton and Company。  new window
2.Claus, B.、Warlop, L.(2010)。Once bitten, twice shy: Attitudes towards humans spill over to anthropomorphizable products。Jacksonville：Association for Consumer Research。  new window
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圖書論文
1.Berscheid, E.、Reis, H. T.(1998)。Attraction and close relationships。The handbook of social psychology。New York：McGraw-Hill。  new window
 
 
 
 
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