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題名:服務價值群聚之理論初探
作者:謝碧鳳
作者(外文):Pi-feng Hsieh
校院名稱:元智大學
系所名稱:管理研究所
指導教授:陳怡之
學位類別:博士
出版日期:2006
主題關鍵詞:服務價值群聚服務群聚價值網絡個案研究法台北市信義計畫區Service value clusterServiceValue networkClusterCase studyHsinyi District of Taipei City
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有鑑於產業結構趨勢明顯地傾向服務業發展,加上產業群聚的經濟發展模式在近年來普遍受到重視,而在服務業以群聚作為政策發展工具的過程中,經濟體系在市場的全球化、交易時間與距離的改變、經濟的自由化、產業的解構與重組、顧客期望的提昇、與新科技的發展下,「價值」與「網絡關係」的思維模式逐漸受到重視,基於此,本研究在結合「服務理論 (service theory)」、「群聚理論 (cluster theory)」、與「價值網絡理論 (value network theory)」而發展出「服務價值群聚 (service value cluster, SVC)」的觀點後,以嚴謹的文獻探討,架構出觀察服務價值群聚的七大命題,並經台北市信義計畫區的個案研究 (case study) 後,修正為八大命題,分別為:文化要素 (Culture Element)、科技驅動 (Technology Driven)、資源共享 (Resource Sharing)、關係管理 (Relationship Management)、市場回饋 (Market Feedback)、服務創新 (Service Innovation)、企業策略 (Firm Strategy)、與政府政策 (Governmental Policy)。
服務價值群聚為一策略層級的應用型理論,在與Michael Porter的群聚理論對話後,所發展出的管理意涵與政策意涵,使本研究在理論貢獻外,亦提供企業與政府在規劃服務業發展時一個嶄新的思維模式。
Though the term “service concept” has been used frequently in relative literatures, little has been researched on the analysis level of “industry”. It is a common view that service element has been infiltrated in to every kind of industries. On the process for industries to transfer their task content, “cluster” provides a good way to allow industries to leverage some service element which is out of their original core competence.
The main purpose of this research is to build a theoretical foundation to analysis the characteristics and element of service cluster. Based on the theoretical background of “cluster”, “value network”, and “service”, this research develops a new theoretical concept, Service Value Cluster (SVC), to provide a clear picture of the service cluster’s environment. The study develops seven propositions for the analysis of SVC. After Case Study developed in Hsinyi District of Taipei City, the propositions are revised to eight perspectives, including “Culture Element”, “Technology Driven”, “Resource Sharing”, “Relationship Management”, “Market Feedback”, “Service Innovation”, “Firm Strategy”.
Since the transform of industrial environment; for instance, industry reorganization and business deconstruction has happened as the coming of the service-based economy, the analysis perspective of service value cluster can be helpful to build up the observation model of service cluster.
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7.王茜穎,台北曼哈頓-信義計畫區 休閒空間,臺灣大學外文系。
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11.劉子歆,2004,策略創業與價值創造:一個比較性個案研究,清華大學工業工程管理研究所博士論文。
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17.台北市政府都發局,2000,修定台北市信義計畫地區細部計畫 (第二次通盤檢討) 暨配合修定主要計畫案,台北市政府。
18.台北市政府都發局,2003,台北市都市計畫,修定台北市信義計畫區內一般商業區、娛樂設施區、特定業務區及業務設施區土地使用分區管制計畫案,台北市政府。
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三、相關網站:
1.台北世貿中心展覽網站:http://www.taipeitradeshows.com.tw/
2.台北市信義商圈無線入口:http://wlan.taipei-elife.net/main.html
3.台北市政府捷運工程局南區工程處網站:http://sdpo.dorts.gov.tw/sindex.html
4.台北市政府都市發展局網站:http://www.planning.taipei.gov.tw/
5.台北市停車資訊系統:http://www.tpis.nat.gov.tw/Internet/PARKI01/map_j.html
6.台北市景觀綱要計畫網站:http://mail.tku.edu.tw/094152/xy3.htm
7.台北君悅大飯店網站:http://taipei.grand.hyatt.com.tw/taigh_zht/index.shtml
8.台北金融大樓股份有限公司網站:http://www.tfc101.com.tw/
9.台北國際會議中心網站:http://www.ticc.com.tw/
10.亞力山大網站:http://www.aforme.com/shopping_new/shop_home.asp
11.亞太會館網站:http://www.agoragdn.com.tw/
12.信義區公所網站:http://www.syda.gov.tw
13.紐約紐約展覽購物中心網站:http://www.nyny.com.tw/
14.國土規劃及不動產資訊中心網站:http://www.ippi.org.tw/Realestate/policy/PolicyIndex_1.aspx?FastLink=Policy&class=00
15.國內都會區捷運及輕軌運輸計畫:http://www.itri.org.tw/chi/services/ieknews/m1705-B10-00000-1DAC-0.doc
16.華納威秀影城網站:http://www.warnervillage.com.tw/
17.新光三越百貨公司網站:http://www.skm.com.tw/
18.誠品信義店網站:http://www.eslitebooks.com/anchor/index.shtml
 
 
 
 
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