:::

詳目顯示

回上一頁
題名:企業社會責任對消費者購買意願影響之研究- 品牌依附及品牌形象之中介效果
作者:高端訓
作者(外文):Koh, Tuan-Hoon
校院名稱:國立臺北大學
系所名稱:企業管理學系
指導教授:方文昌
學位類別:博士
出版日期:2013
主題關鍵詞:企業社會責任品牌依附品牌形象購買意願中介效果corporate social responsibilitybrand attachmentbrand imagepurchase intentionmediating effect
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:184
本研究旨在探討企業社會責任活動如何影響消費者的購買意願:包括研究企業社會責任對品牌依附、品牌形象及購買意願的影響效果;品牌依附、品牌形象對購買意願的影響效果;以及品牌依附、品牌形象對企業社會責任及購買意願的中介效果。研究結果支持本研究假說,並指出企業社會責任活動可以明顯增強消費者品牌依附、品牌形象及購買意願。更進一步,品牌依附、品牌形象部份中介了企業社會責任及購買意願;而且,如果僅就該品牌有消費經驗及知道該品牌企業社會責任活動的消費者分析,發現品牌形象對企業社會責任及購買意願,產生了完全中介效果。
This research explores how the corporate social responsibility (CSR) activities of a brand can affect consumers’ purchase intention. It investigates the effects of CSR on brand attachment, brand image, and purchase intention; the effects of brand attachment and brand image on purchase intention; and the mediating effects of brand attachment and brand image on the relationship between CSR and consumer purchase intention. The empirical results support the study’s hypotheses and indicate that CSR activities significantly enhance consumers’ brand attachment, brand image, and purchase intention. Furthermore, brand attachment and brand image partially mediate the relationship between CSR and purchase intention. Additionally, we find that brand image completely mediates the relationship between CSR and purchase intention for respondents who have previously consumed products or services of the brand and are aware of their CSR activities.
一、中文部份
1.王品集團,顧客紅皮書 (2012)。


二、英文部份
1.Aaronson, S. (2003). Corporate responsibility in the global village: The British role model and the American laggard. Business and Society Review, 108(3), 309-338.
2.Aaronson, S., & Reeves, J. (2002). Corporate responsibility in the global village: The role of public policy. Washington, DC: National Policy Association.
3.Ait-Sahalia, Y., Parker, J. A., & Yogo, M. (2004). Luxury goods and the equity premium. Journal of Finance, 59(6), 2959-3004.
4.Armstrong, C. (1988). Sports sponsorship: A case-study approach to measuring its effectiveness. Eropean bulletin of himalyan, 16(2), 97-103.
5.Aron, D. M., McLaughlin-Volpe, T., Wright, S., Lewandowski, G., & Aron, E. N. (2005). In Mark W. Baldwin (Ed.), Including close others in the cognitive structure of the self in interpersonal cognition (pp. 206-232). New York, NY: Guilford Press.
6.Babad, E. (1987). Wishful thinking and objectivity among sports fans. Social Behavior, 2(4), 231-240.
7.Bagozzi, R. P., & Baumgartner, H. (1994). The evaluation of structural equation models and hypothesis testing in principles of marketing research. In Richard P. Bagozzi (Ed.), Principles of Marketing Research (pp. 386-422). Cambridge, MA: Blackwell Publishers.
8.Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
9.Ball, A. D., & Tasaki, L. H. (1992). The role and measurement of attachment in consumer behavior. Journal of Consumer Psychology, 1(2), 155-172.
10.Barnes, N. G., & Fitzgibbons, D. A. (1992). Strategic marketing for charitable organizations. Health Marketing Quarterly, 9(3/4), 103-14.
11.Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
12.Basu, K., & Palazzo, G. (2008). Corporate social responsibility: A process model of sense making. Academy of Management Review, 33(1), 122-136.
13.Beatty, S. E., & Kahle, L. R. (1988). Alternative hierarchies of the attitude -behavior relationship: The impact of brand commitment and habit. Journal of Academic Marketing Science, 16(3), 1-10.
14.Becker-Olsen, K., & Simmons, C. J. (2002). When do social sponsorships enhance or dilute equity? Fit, message source, and the persistence of effects. Advances in Consumer Research, 29, 287-289.
15.Benezra, K. (1996). Cause and effect marketing: Cause to not leave home without it. Fund Raising Management, 16(March), 42-47.
16.Bentler, P. M. (1990). Comparative fit indexes in structural models. Psychological Bulletin, 107(2), 238-246.
17.Berman, W. H., & Sperling, M. B. (1994). The structure and function of adult attachment, in attachment in adults: Clinical and developmental perspectives (pp. 3-28). New York, NY: Guilford Press.
18.Beurden, P. V., & Gossling, T. (2008). The worth of values - A literature review on the relation between corporate social and financial performance. Journal of Business Ethics, 82(2), 69-82.
19.Bhattacharya, C.B., & Sen, S. (2004). Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California Management Review, 47(1), 9-24.
20.Bowlby, J. (1979). The making and breaking of affectional bonds. London, UK: Tavistock.
21.Bowlby, J. (1980). Loss: Sadness and depression. New York, NY: Basic Books.
22.Bowlby, J. (1982). Attachment and loss. New York, NY: Basic Books.
23.Broniarczyk, S. M., & Alba, J. W. (1994). The importance of the brand in brand extension. Journal of Marketing Research, 31(May), 214-228
24.Brown, S. P., & Stayman, D. M. (1992). Antecedents and consequences of attitude toward the ad: A meta-analysis. Journal of Consumer Research, 19(2), 34-51.
25.Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate association and consumer product response. Journal of Marketing, 61(1), 68-84.
26.Buchholtz, A. K., Amason, A. C., & Rutherford, M. A. (1999). Beyond resources: The mediating effect of top management discretion and values on corporate philanthropy. Business and Society, 38(2), 167-187.
27.Business Europe (2001). Public affairs: The triple bottom line, Business Europe. The Economist Intelligence Unit Limited, 25(July).
28.Byrne, B. M. (1994). Structural equation modelling with EQS and EQS/Windows - Basic concepts, applications and programming. Thousand Oaks: Sage Publications.
29.Carrillat, F. A., Lafferty, B. A., & Harris, E. G. (2005). Investigating sponsorship effectiveness: Do less familiar brands have an advantage over more familiar brands in single and multiple sponsorship arrangements. Brand Management, 13(1), 50-64.
30.Carroll, A. B. (1991). The pyramid of CSR: Toward the moral management of organization stakeholders. Business Horizon (July-August), 39-48.
31.Chaplin, N., & John, D. R. (2005). The development of self-brand connections in children and adolescents. Journal of Consumer Research, 32(1), 119-29.
32.Chaudhuri, A. & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93.
33.Chavanat, N., Martinent, G., & Ferrand, A. (2009). Sponsor and sponsees interactions: Effects on consumers’ perceptions of brand image, brand attachment, and purchasing intention. Journal of Sport Management, 23(5), 644-670.
34.Chien, Y. C. (2010). The effects of consumers' corporate social responsibility perceptions and purchase intention - Consumer-company identification as mediator (Unpublished master’s thesis). Graduate Institute of Business Administration, National Chengchi University.
35.Chevalier, M., & Mazzalovo, G. (2008). Luxury brand management: A world of privilege. Chichester: Wiley.
36.Chien, P. M., Cornwell, T. B., & Pappu, R. (2011). Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research, 64(2), 142-149.
37.Collins, M. (1994). Global corporate philanthropy and relationship marketing. European Management Journal, 12(2), 226.
38.Collins, N. L. (1996). Working models of attachment: Implications for explanation, emotion, and behavior. Journal of Personality and Social Psychology, 71(4), 810-32.
39.Corfman, K. P., & Lehmann, D. R. (1987). Models of cooperative group decision-making and relative influence: An experimental investigation of family purchase decisions. Journal of Consumer Research, 14(June), 1-13.
40.Cornwell, T. (2008). State of the art and science in sponsorship-linked marketing. Journal of Advertising, 37(3), 41-56.
41.Cornwell, T. B., & Coote, L. V. (2005). Corporate sponsorship of a cause: The role of identification in purchase intent. Journal of Business Research, 58(3), 268- 276.
42.Cornwell, T. B., & Maignan, I. (1998). An international review of sponsorship research. Journal of Advertising, 27(1), 1-21.
43.Cornwell, T. B., Roy, D. P., & Steinard, E. A. (2001). Exploring managers’ perceptions of the impact of sponsorship on brand equity. Journal of Advertising, 30(2), 41-51.
44.Coutouopis, T. (1996). Choregia: A Practical guide for sponsors and sponsored. Athens: Galeos Publications.
45.Cowe, R. (2004). CSR hits the boardroom. European Business Forum, Summer, 7-9.
46.Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Indurstrial Marketing Management, 36(2), 230-240.
47.Crowley, M. G. (1991). Prioritizing the sponsorship Audience. European Journal of Marketing, 25(11), 11-21.
48.D’Astous, A., & Bitz, P. (1995). Consumer evaluations of sponsorship programmes. European Journal of Marketing, 29(12), 6-22.
49.Dick, A. S, & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of Academic Marketing Science, 22(2), 99-113.
50.Dickson, T. (2004). CSR: Moving on to the front foot. European Business Forum, Summer, 2.
51.Dobni, D., & Zinkhan, G. M. (1990). In search of brand image: A foundation analysis. Advances for Consumer Research, 17(1), 110-118.
52.Drigotas, S. M., & Rusbult, C. E. (1992). Should I stay or should I go? A dependence model of breakups. Journal of Personality and Social Psychology, 62(1), 62-87.
53.Drumwright, M. E. (1996). Company advertising with a social dimension: The role of noneconomic criteria. Journal of Marketing, 60(4), 71-88.
54.Escalas, J. E. (2004). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(1-2), 168-179.
55.Escalas J. E., & Bettman, J. R. (2003). You are what they eat: The influence of reference groups on consumers’ connections to brands. Journal of Consumer Psychology, 13(3), 339-348.
56.Fedorikhin, A., Park, C. W., & Thomson, M. (2008). Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions. Journal of Consumer Psychology, 18(4), 281-291.
57.Feeney, J., & Noller, P. (1996). Adult attachment. Sage series on close relationships. Thousand Oaks, CA: Sage Publications.
58.Ferrand, A., & Pages, M. (1996). Image sponsoring: A methodology to mtch event and sponsor. Journal of Sport Management, 10(3), 278-291.
59.Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservables variables and measurement errors. Journal of Marketing Research, 18(1), 39-50.
60.Friedman, M. (1970). A Friedman Doctrine: The social responsibility of business is to increase its profit. The New York Times Magizine, September 13, 32-33.
61.Fry, L. W., Keim, G. D., & Meiners, R. E. (1982). Corporate contributions: Altruistic or for-profit. Academy of Management Journal, 25(1), 94-106.
62.Grisaffe, D. B., & Nguyen, H. P. (2010). Antecedents of emotional attachment to brands. Journal of Business Research, 64(10), 1052-1059.
63.Grohs, R., & Reisinger, H. (2005). Image transfer in sports sponsorships - An assessment of moderating effects. International Journal of Sports Marketing and Sponsorship, 7(1), 42-48.
64.Groza, M., Pronschinske, M., & Walker, M. (2011). Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR. Journal of Business Ethics, 102(4), 639-652.
65.Gwinner, K. P. (1997). A model of image creation and image transfer in event sponsorship. International Marketing Review, 14(3), 145-158.
66.Gwinner, K. P., & Eaton, J. (1999). Building brand image through event sponsorship: The role of image transfer. Journal of Advertising, 28(4), 47-57.
67.Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (2010). Multivariate Data Analysis. Upper Saddle River, NJ: Prentice Hall.
68.Hazan, C., & Shaver, P. R. (1994). Attachment as an organizational framework for research on close relationships. Psychological Inquiry, 5(1), 1-22.
69.Henricks, Mark (1991). Doing well while doing good. Small Business Reports, 16, 28.
70.Hill, R. P., & Stamey, M. (1990). The homeless in America: An examination of possessions and consumption behaviors. Journal of Consumer Research, 17(3), 303-321.
71.Hoffman, A. (1998). Two side of the coin, corporate giving is business. Fund raising is business, 29(1), 27-30.
72.Homer, P. M. (1990). The mediating role of attitude toward the ad: Some additional evidence. Journal of Marketing Research, 27(2), 78-86.
73.Hopfenbeck, W. (1992). The green management revolution lessons in environmental excellence. New York, NY: Prentice-Hall.
74.Howard, R. B. (1953). Social responsibility of the businessman. New York, NY: Harper & Row.
75.Howard, T. (1995). Fast feeders rev Engines with NASCAR sponsorship. Nation’s Restaur News, 29(35), 4.
76.Hu, L., & Bentler, P. M. (1999). Cutoff criterion for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6(1), 1-55.
77.Husted, B. W., & de Jesus Salazar, J. (2006). Taking friedman seriously: Maximizing profits and social performance. Journal of Management Studies, 43(1), 75-91.
78.Jacoby, J., & Chestnut, R. W. (1978). Brand loyalty measurement and management. New York, NY: Wiley.
79.Javalgi, R. G., Traylor, M. B., Gross, A. C., & Lampman, E. (1994). Awareness of sponsorship and corporate image: An empirical investigation. Journal of Advertising, 23(4), 47-58.
80.Johnson, D. J., & Rusbult, C. E. (1989). Resisting temptation: Devaluation of alternative partners as a means of maintaining commitment in close relationships. Journal of Personality and Social Psychology, 57(6), 967-980.
81.Jöreskog, K. G., & Sörbom, D. (1996). Lisrel 8: Use's reference guide. Chicago, IL: Scientific Software International.
82.Kapferer, J. N., & Bastien, V. (2009). The specificity of luxury management: Turning marketing upside down. The Journal of Brand Management, 16(5-6), 311-322.
83.Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
84.Keller, K. L., & Aaker, D. A. (1992). The effect of sequential introduction on brand extensions. Journal of Marketing Research, 29(1), 35-50.
85.Kleine III, R. E., Kleine, S. S., & Kernan, J. B. (1993). Mundane consumption and the self: A social identity perspective. Journal of Consumer Psychology, 2(3), 209-235.
86.Koo, G. Y., Quarterman, J., & Flynn, L. (2006). Effect of perceived sport event and sponsor image fit on consumers’ cognition, affect, and behavioral intensions. Sport Marketing Quarterly, 15(2), 80-90.
87.Krol, C. (1996). Consumers note marketer’s good causes. Advertising Age, 67(46), 51.
88.Lachowetz, T., Clark, J. M., Irwin, R., & Cornwell, B. T. B. (2002). Cause-related sponsorship: A survey of Consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions. Conference Proceedings, American Marketing Association, 13, 14-20.
89.Lai, C. S., Chiu, C. J., Yang, C. F., & Pai, D. C. (2010). The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation. Journal of Business Ethics, 95(3), 457-469.
90.Lardinoit, T., & Quester, P. G. (2001). Attitudinal effects of combined sponsorship and sponsor’s prominence on basketball in Europe. Journal of Advertising Research, 41(1), 48-58.
91.Laroche, N., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context. Journal of Business Research, 37(10), 115-20.new window
92.Laroche, M., & Sadokierski, R. W. (1994). Role of confidence in a multi-brand model of intentions for a high involvement service. Journal of Business Research, 29(1), 1-12.
93.Lavidge, R. J., & Steiner, G. A. (1961). A model for predictive masurements of advertising effectiveness. Journal of Marketing, 25(6), 59-62.
94.Lee, M. S., Sandier, D. M., & Shani, D. (1997). Attitudinal constructs toward sponsorship: Scale development using three global sporting events. International Marketing Review, 14(3), 159-169.
95.Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(4), 1-32.
96.Lin, C. P., Chen, S. C., Chiu, C. K., & Lee, W. Y. (2011). Understanding purchase intention during product-harm crises: Moderating effects of perceived corporate ability and corporate social responsibility. Journal of Business Ethics, 102(3), 455-471.
97.Low, G. S., & Lamb, C. W. J. (2000). The measurement and dimensionality of brand associations. The Journal of Product and Brand Management, 9(6), 350-368.
98.Lynch, J., & de Chernatony, L. (2004). The power of emotion: Brand communication in business-to-business markets. Brand Management, 11(5), 403-419.
99.Mack, R. W. (1999). Event sponsorship: An exploratory of small business objectives, practice and perceptions. Journal of Small Business Management, 37(3), 25-30.
100.Madrigal, R. (2000). The influence of social alliances with sports teams on intentions to purchase corporate sponsors’ products. Journal of Advertising, 29(4), 13-24.
101.Madrigal, R. (2001). Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship. Psychology and Marketing, 18(2), 145-165.
102.McAlexander, J. H., Kim, S. K., & Roberts, S. D. (2003). Loyality: The influences of satisfaction and brand community integration. Journal of Marketing Theory and Practice, 11(4), 1-11.
103.McCullough, M. E., Rachal, K. C., Sandage, S. J., Worthington, E. L. Jr., Brown, S. W., & Hight, T. L. (1998). Interpersonal forgiving in close relationships: II. Theoretical elaboration and measurement. Journal of Personality and Social Psychology, 75(6), 1586-1603.
104.McWilliams, A., Siegel, D. S., & Wright, P. M. (2006). Corporate social responsibilities: Strategic implications. Journal of Management Studies, 43(1), 1-18.
105.Meenaghan, T., Shipley, D. (1999). Media effect in commercial sponsorship. European Journal of Marketing, Bradford, 33(3/4), 328.
106.Meenaghan, T. (1991). The role of sponsorship in the marketing communications mix. International Journal of Internet Marketing and Advertising, 10, 35-47.
107.Meenaghan, T. (2005). Sport sponsorship in a global age: Global Sport Sponsorship (pp. 243-264). Oxford England, UK: Berg Publishers,.
108.Mehta, R., & Belk, R. W. (1991). Artifacts, identity, and transition: Favorite possessions of Indians and Indian immigrants to the US. Journal of Consumer Research, 17(4), 398-411.
109.Merrick Dodd, E. (1932). For whom are corporate managers trustees? Harvard Law Review, 45(7), 1145-1163.
110.Mick, D. G., & Demoss, M. (1990). Self-gifts: Phenomenological insights from four contexts. Journal of Consumer Research, 17(3), 322-332.
111.Mikulincer, M. (1998). Attachment working models and the sense of trust: An exploration of interaction goals and affect regulation. Journal of Personality and Social Psychology, 74 (5), 1209-1224.
112.Mikulincer, M., & Shaver, P. R. (2007). Attachment in adulthood: Structure, dynamics and change. New York, NY: The Guilford Press.
113.Morwitz, V. G., Johnson, E. J., & Schmittlein, D. C. (1993). Does measuring intent change behavior. Journal of Consumer Research, 20(1), 46-61.
114.Mudambi, S. M., Doyle, P., & Wong, V. (1997). An exploration of branding in industrial markets. Industrial Marketing Management, 26(5), 433-446.
115.Mullen, J. (1997). Performance-based philanthropy: How giving smart can further corporate goals. Public Relations Quarterly, 42(2), 42-48.
116.Myers, D. G., & Lamm, H. (1976). The group polarization phenomenon psychological bulletin, 83(4), 602-627.
117.Nan, X., & Heo, K. (2007). Consumer response to corporate social responsibility, initiatives. Journal of Advertising, 36(2), 63-74.
118.Nunnally, J. C. (1978). Psychometric Theory (2nd ed.). New York, NY: McGraw-Hill.
119.Okonkwo, U. (2007). Luxury fashion branding. Hampshire: Palgrave Macmillan.
120.Oliver R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63(4), 33-44.
121.Padgett, D., & Allen, D. (1997). Communicating experiences: A narrative approach to creating service brand image. Journal of Advertising, 26(4), 49-62.
122.Park, C. W., & MacInnis, D. J. (2006). What’s in and what’s out: Questions on the boundaries of the attitude construct. Journal of Consumer Research, 33(6), 16-18.
123.Park, C. W., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Lacobucci, D. (2010). Brand attachment and brand attitude strength conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1-17.
124.Polonsky, M. J., & Speed, R. (2001). Linking sponsorship and cause related marketing: Complementary and conflicts, European Journal of Marketing, 35(11/12), 1361-1389.
125.Putrevu, S., & Lord, K. (1994). Comparative and non comparative advertising: Attitudinal effect under cognitive and affective involvement conditions, Jounranl of Advertising, 23(2), 77-90.
126.Quester, P. G., & Thompson, B. (2001). Advertising and promotion leverage on arts sponsorship effectiveness. Journal of Advertising Research, 41(1), 33-47.
127.Ramasamy, B., Yeung, C. H., & Au, K. M. (2010). Consumer support for corporate social responsibility (CSR): The role of religion and values. Journal of Business Ethics, 91(S1), 61-72.
128.Redman, E. (2005). Three models of corporate social responsibility: Implications for public policy. Roosevelt Review (Summer).
129.Renouard, C. (2011). Corporate social responsibility, utilitarianism, and the capabilities approach. Journal of Business Ethics, 98(1), 85-97.
130.Richins, M. L. (1994). Special possessions and the expression of material values. Journal of Consumer Research, 21(3), 522-533
131.Rusbult, C. E., Verette, J., Whitney, G. A., Slovik, L. F. (1991). Accommodation processes in close relationships: Theory and preliminary empirical evidence. Journal of Personality and Social Psychology, 60(1), 53-78.
132.Saiia, D. H., Carroll, A. B., & Buchholtz, A. K. (2003). Philanthropy as strategy: When corporate charity begins at home. Business and Society, 42(2), 169-201.
133.Sandler, D. M., & Shani, D. (1989). Olympic sponsorship vs. Ambush marketing: Who gets the gold? Journal of Advertising Research, 29(4), 9-14.
134.Schouten, J. W., & McAlexander, J. H. (1995). Subcultures of consumption: An ethnography of the new bikers. Journal of Consumer Research, 22(1), 43-61.
135.Schultz, S. E., Kleine, R. E., & Kernan, J. B. (1989). These are a few of my favorite things: Toward an explication of attachment as a consumer behavior construct. Advances in Consumer Research. , 16(1), 359-366.
136.Seitanidi, M. M. (1991). Strategic socio-sponsorship proposal selection: A survey on the practices of the mobile telecommunication networks industry in Greece. School of Management, University of Abertay Dudee.
137.Shukla, P. (2011). Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison. Journal of World Business, 46(2), 242-252.
138.Simkins, J. (1980). Sponsorship special report, Economist Intelligence Unit, 86.
139.Skaltsa, M. (1992). Sponsorship of the art museum galleries, cultural foundation in G. Britain and Greece. Athens: OMEPO Publication.
140.Slater, J. S. (2001). Collecting brand loyalty: A comparative analysis of how Coca-Cola and Hallmark use collecting behavior to enhance brand loyalty. Advances in Consumer Research, 28(1), 362-369.
141.Smith, C. (1994). The new corporate philanthropy. Harvard Business Review, 72(3), 105-116.
142.Smith, N. C. (2003). Corporate social responsibility: Whether or how? California Management Review, 45(4), 52-76.
143.Smith, S. M., & Alcorn, D. S. (1991). Cause marketing: A new direction in the marketing of corporate responsibility. Journal of Consumer Marketing, 8(3), 19-35.
144.Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues and Research Advertising, 26(2), 53-66.
145.Speed, R., & Thomson, P. (2000). Determinants of sport sponsorship response. Journal of the Academy of Marketing Science, 28(2), 226-238.
146.Thomson, M. (2006). Human brands: Investigating antecedents to consumers’ strong attachments to celebrities. Journal of Marketing, 70, 104-119.
147.Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that blind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91.
148.Tian, Z., Wang, R., & Yang, W. (2011). Consumer responses to corporate social responsibility in China. Journal of Business Ethics, 101(2), 197-212.
149.Tobar, D. A. (2006). Affect and purchase intentions of super bowl XL television spectators: Examining the influence of sport fandom, age and gender. Sport Marketing Quarterly, 15(4), 243-252.
150.Van Lange, P. A. M., Rusbult, C. E., Drigotas, S. M., Arriaga, X. B., Witcher, B. S., & Cox, C. L. (1997). Willingness to sacrifice in close relationships. Journal of Personality and Social Psychology, 72(6), 1373-1395.
151.Varadarajan, P. R., & Menon, A. (1988). Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. Journal of Marketing, 52(3), 58-74.
152.Waagstein, P. R. (2011). The mandatory corporate social responsibility in Indonesia: Problems and implications. Journal of Business Ethics, 98(3), 455-466.
153.Wallendorf, M., & Arnould, E. J. (1988). My favorite things: A cross cultural inquiry into object attachment, possessiveness and social linkage. Journal of Consumer Research, 14(4), 531-547.
154.Webb, D. J., & Mohr, L. A. (1998). A typology of consumer response to cause-related marketing: From skeptics to socially concerned. Journal of Public Policy Mark, 17(2), 226-238.
155.Weiss, R. S. (1988). Loss and recovery. Journal of Social Issues, 44, 37-52.
156.Wieselquist, J., Rusbult, C. E., Foster, C. A., & Agnew, C. R. (1999). Commitment, pro-relationship behavior, and trust in close relationships. Journal of Personality and Social Psychology, 77(5), 942-966.
157.Wowoho, J. (2009). Sinkronisasi Kebijakan corporate social responsibility dengan hukum pajak sebagai upaya mewujudkan kesejahteraan di Indonesia. Universitas Sebelas Maret, 1-15.

 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE