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題名:品牌形象、品牌認同、顧客品牌投入及購買意願之關聯性研究--以Z世代消費者為例
書刊名:紡織綜合研究期刊
作者:蔡昕妤高欣施善贏
作者(外文):Tsai, H. Y.Kao, H.Shih, S. Y.
出版日期:2022
卷期:32:3
頁次:頁109-127
主題關鍵詞:Z世代社群媒體行銷活動品牌形象品牌認同顧客品牌投入購買意願Generation ZBrand imageBrand identityCustomer brand engagementPurchase intentionSocial media marketing activities
原始連結:連回原系統網址new window
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  • 共同引用共同引用:2
  • 點閱點閱:9
期刊論文
1.Kelly, L.、Kerr, G.、Drennan, J.(2010)。Avoidance of advertising in social networking sites: The teenage perspective。Journal of Interactive Advertising,10(2),16-27。  new window
2.Sääksjärvi, Maria、Samiee, Saeed(2011)。Relationships among brand identity, brand image and brand preference: Differences between cyber and extension retail brands over time。Journal of Interactive Marketing,25(3),169-177。  new window
3.Gambetti, Rossella C.、Graffigna, Guendalina、Biraghi, Silvia(2012)。The Grounded Theory approach to consumer-brand engagement: The practitioner's standpoint。International Journal of Market Research,54(5),659-687。  new window
4.Keller, Kevin Lane(2009)。Building strong brands in a modern marketing communications environment。Journal of Marketing Communications,15(2/3),139-155。  new window
5.Gambetti, R. C.、Graffigna, G.(2010)。The concept of engagement: A systematic analysis of the ongoing marketing debate。International Journal of Market Research,52(6),801-826。  new window
6.Gardner, B. B.、Levy, S. J.(1955)。The Product and the Brand。Harvard Business Review,33(2),33-39。  new window
7.Kim, Angella J.、Ko, Eunju(2012)。Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand。Journal of Business Research,65(10),1480-1486。  new window
8.Brodie, Roderick J.、Ilic, Ana、Juric, Biljana、Hollebeek, Linda D.(2013)。Consumer engagement in a virtual brand community: An exploratory analysis。Journal of Business Research,66(1),105-114。  new window
9.Higgins, E. Tory(2006)。Value from hedonic experience and engagement。Psychological Review,113(3),439-460。  new window
10.Muntinga, D. G.、Moorman, M.、Smit, E. G.(2011)。Introducing COBRAs。International Journal of Advertising,30(1),13-46。  new window
11.Tsai, Wan-Hsiu Sunny、Men, Linjuan Rita(2013)。Motivations and antecedents of consumer engagement with brand pages on social networking sites。Journal of Interactive Advertising,13(2),76-87。  new window
12.Vivek, S. D.、Beatty, S. E.、Morgan, R. M.(2012)。Customer engagement: Exploring customer relationships beyond purchase。Journal of Marketing Theory and Practice,20(2),122-146。  new window
13.Bagozzi, R. P.、Burnkrant, R. E.(1979)。Attitude Organization and the Attitude: Behavior Relationship。Journal of Personality and Social Psychology,37(6),913-929。  new window
14.Zehir, C.、Şahin, A.、Kitapçı, H.、Özşahin, M.(2011)。The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust: The Empirical Research On Global Brands。Procedia: Social and Behavioral Sciences,24,1218-1231。  new window
15.Hoek, Janet、Dunnett, Jason、Wright, Malcolm、Gendall, Philip(2000)。Descriptive and Evaluative Attributes: What Relevance to Marketers?。The Journal of Product and Brand Management,9(6),415-435。  new window
16.Morwitz, V. G.、Schmittlein, D.(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research,29(4),391-405。  new window
17.Keller, Kevin Lane(2003)。Understanding brands, branding and brand equity。Interactive Marketing,5(1),7-20。  new window
18.Godey, B.、Manthiou, A.、Pederzoli, D.、Rokka, J.、Aiello, G.、Donvito, R.、Singh, R.(2016)。Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior。Journal of Business Research,69(12),5833-5841。  new window
19.Hollebeek, L. D.、Glynn, M. S.、Brodie, R. J.(2014)。Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation。Journal of Interactive Marketing,28(2),149-165。  new window
20.吳長生、袁家徹(20160100)。品牌形象、知覺價格、知覺品質與知覺價值對私有品牌購買意願之影響--以7-SELECT The Beer啤酒為例。創新與管理,12(1),77-110。new window  延伸查詢new window
21.Gruen, Thomas W.、Osmonbekov, Talai、Czaplewski, Andrew J.(2006)。eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty。Journal of Business Research,59(4),449-456。  new window
22.Bibby, D. N.(2011)。Sponsorship portfolio as brand image creation strategies: A commentary essay。Journal of Business Research,64(6),628-630。  new window
23.van Doorn, Jenny、Lemon, Katherine N.、Mittal, Vikas、Nass, Stephan、Pick, Doreén、Pirner, Peter、Verhoef, Peter C.(2010)。Customer Engagement Behavior: Theoretical Foundations and Research Directions。Journal of Service Research,13(3),253-266。  new window
24.Hollebeek, Linda D.(2011)。Exploring customer brand engagement: definition and themes。Journal of Strategic Marketing,19(7),555-573。  new window
25.Sprott, David、Czellar, Sandor、Spangenberg, Eric(2009)。The importance of a general measure of brand engagement on market behavior: Development and validation of a scale。Journal of Marketing Research,46(1),92-104。  new window
26.Dessart, L.、Veloutsou, C.、Morgan-Thomas, A.(2015)。Consumer Engagement in Online Brand Communities: A Social Media Perspective。Journal of Product and Brand Management,24(1),28-42。  new window
27.Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。  new window
28.He, Hongwei、Li, Yan、Harris, Lloyd C.(2012)。Social Identity Perspective on Brand Loyalty。Journal of Business Research,65(5),648-657。  new window
29.Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing,63(2),70-87。  new window
30.Dolan, R.、Seo, Y.、Kemper, J.(2019)。Complaining practices on social media in tourism: A value co-creation and co-destruction perspective。Tourism Management,73(1),35-45。  new window
31.Kunz, W.、Aksoy, L.、Bart, Y.、Heinonen, K.、Kabadayi, S.、Ordenes, F. V.、Theodoulidis, B.(2017)。Customer engagement in a big data world。Journal of Service Marketing,31(2)。  new window
32.陳杰(2019)。洞察「Z世代」消費趨勢。知識經濟,2019(26),66-69。  延伸查詢new window
33.Krupka, E. L.、Weber, R. A.(2013)。Identifying Social Norms Using Coordination Games: Why Does Dictator Game Sharing Vary?。Journal of the European Economic Association,11(3),495-524。  new window
34.Lee, D.、Hosanagar, K.、Nair, H. S.(2018)。Advertising Content and Consumer engagement on Social Media: Evidence from Facebook。Management Science,64(11),5105-5131。  new window
35.Louis, D.、Lombart, C.(2010)。Impact of Brand Personality on Three Major Relat ional Consequences 'Trust, Attachment, and Commitment to The Brand'。Journal of Product & Brand Management,19(2)。  new window
36.Manthiou, A.、Chiang, L.、Tang, L. R.(2013)。Identifying and Responding to Customer Needs on Facebook Fan Pages。International Journal of Technology and Human Interaction,9(3),36-52。  new window
37.Martin, K.、Todorov, I.(2010)。How Will Digital Platforms be Harnessed in 2010, and How Will They Change the Way People Interact with Brands?。Journal of Interactive Advertising,10(2),61-66。  new window
38.Vinerean, S.(2019)。Social Media Marketing Efforts of Luxury Brands on Instagram。Expert Journal of Marketing,7(2),144-152。  new window
39.Williams, K. C.、Page, R. A.、Petrosky, A. R.、Hernandez, E. H.(2010)。Multi-generational Marketing: Descriptions, Characteristics, Lifestyles, and Attitudes。The Journal of Applied Business and Economics,11(2)。  new window
40.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
41.Kuenzel, Sven、Halliday, Sue Vaux(2008)。Investigating Antecedents and Consequences of Brand Identification。Journal of Product and Brand Management,17(5),293-304。  new window
42.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。  new window
43.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
44.Martínez-Salinas, Eva、Pina-Pérez, José Miguel(2009)。Modeling the brand extensions' influence on brand image。Journal of Business Research,62(1),50-60。  new window
45.Kim, Chung K.、Han, Dongchul、Park, Seung-Bae(2001)。The effect of brand personality and brand identification on brand loyalty: applying the theory of social indentifìcation。Japanese Psychological Research,43(4),195-206。  new window
會議論文
1.Agichtein, E.、Castillo, C.、Donato, D.、Gionis, A.、Mishne, G.(2008)。Finding high-quality content in social media。ACM International Conference on Web Search and Web Data Mining,(會議日期: 2008/02/11-02/12)。Palo Alto, California:DBLP。183-194。  new window
學位論文
1.王純華(2020)。探討Instagram上品牌擬人化貼文及自我概念品牌投入對消費行為之影響(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Hawkins, D. I.、Best, R. J.、Coney, K. A.(2004)。Customer Behavior: Building Marketing Strategy。McGraw-Hill。  new window
2.Vollmer, C.、Precourt, G.(2008)。Always On: Advertising, Marketing, and Media in an Era of Consumer Control。McGraw Hill Professional。  new window
3.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1990)。Consumer behavior。Dryden Press。  new window
4.Peter, J.、Olson, J. C.(1990)。Consumer Behavior and Marketing Strategy。Mcgraw-Hill/Irwin。  new window
5.Van den Bergh, J.、Behrer, M.(2016)。How Cool Brands Stay Hot: Branding to Generations Y and Z。Kogan Page。  new window
6.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
7.Aaker, David A.(1996)。Building Strong Brands。Free Press。  new window
8.Fishbein, M.、Ajzen, I.(1975)。Beliefs, Attitude, Intention and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.Dimock, M.(2019)。Defining generations: Where Millennials end and Generation Z begins,https://pewrsr.ch/2szqtJz。  new window
2.(20191022)。Z世代:認識這個「人人都是世界公民」的世代,https://www.facebook.com/business/news/insights/generation-z。  延伸查詢new window
3.Bernstein, R.(2015)。MOVE OVER MILLENNIALS--HERE COMES GEN Z,https://adage.com/article/cmo-strategy/move-millennials-gen-z/296577。  new window
4.Cheung, Jane,McCarty, David,Wong, Christopher K.(2017)。Uniquely Generation Z: What Brands Should Know About Today's Youngest Consumers,https://www.ibm.com/downloads/cas/9PPL5YOX。  new window
5.Peterson, H.(2014)。Millennials Are Old News--Here's Everything You Should Know About Generation Z,https://www.businessinsider.com/generation-z-spending-habits-2014-6?utm_source=copy-link&utm_medium=referral&utm_content=topbar。  new window
6.Smith, Thomas Rüdiger,Yamakawa, Naomi(2020)。Asia's Generation Z Comes of Age,https://www.mckinsey.com/-/media/McKinsey/Industries/Retail/Our%20Insights/Asias%20Generation%20Z%20comes%20of%20age/Asias-Generation-Z-comes-of-age.pdf?shouldIndex=false。  new window
 
 
 
 
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