|
參考文獻 一、中文文獻 劉啟珺(2015)。故事行銷產生的移情作用及說服力對旅遊意願之影響-以觀光微電影為例。世新大學觀光學系碩士學位論文,台北市。 王美玲(2018)。故事行銷與茶葉購買意願之研究-以東方美人茶為例。佛光大學傳播學系碩士班媒體傳播組碩士論文,宜蘭縣。 林璟杭(2017)。台灣觀光業故事行銷對消費者購買意圖影響之研究。實踐大學餐飲管理學系餐飲產業創新碩士班碩士論文,臺北市。 張欽隆(2016)。運用故事行銷對顧客滿意與品牌經驗影響之研究-以中台灣微型創業為例。國立臺中教育大學管理學院文化創意產業設計與營運學系碩士論文,臺中市。 Simmons, A. ([2001] 2004)。說故事的力量:激勵、影響與說服的最佳工具(The story factor: Inspiration, influence and persuasion through the art of storytelling)(陳智文譯)。台北:臉譜。
二、英文文獻 Adams. C. (2014). How 3 Big Brands Use Storytelling to Make Everyday Products Exciting. Retrieved from http://www.bruceclay.com/ Agrawal, R., Gaur, S. S. & Narayanan, A. (2012). Determining Customer Loyalty: Review and Model. The Marketing Review, 12(3). 275-289. Agrawal, V .V .,Atasu, A. & Van, I. V. (2015). Remanufacturing, Third Party Competition, and Consumer’s Perceived Value of New Products. Management Science, 61(1), 60-72. Ahmed, J., & Rouf, M. (2015). Controlled, uncontrolled communication, brand name and brand attitude: A relational study on cellular telecom sector of Bangladesh. American Journal of Trade and Policy, 2(1), 15-21. Allen, K. (2012). The Hidden Agenda: A Proven Way to Win Business and Create a Following, Bibliomotion. Ananda, A. S., Hernández-García, Á., & Lamberti, L. (2016). N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations. Journal of Innovation & Knowledge, 1(3), 170-180. Andreu, Luisa, Ana B Casado-Díaz, and Anna S Mattila. (2015). "Effects of message appeal and service type in CSR communication strategies." Review of. Journal of Business Research 68 (7):1488-95. Ansari, A., & Riasi, A. (2016). An investigation of factors affecting brand advertising success and effectiveness. International Business Research, 9(4), 20-30. Anwar, A. Gulzar, F. B. Sohail & S. N. Akram. (2011). Impact of brand image, trust, and effect on consumer brand extension attitude: The mediating role of brand loyalty. International Journal of Economics and Management Sciences, 1(5), 73-79. Assaf, A. G., Barros, C. P., & Machado, L. P. (2013). Covariates of repeat tourism: An endogenous switching Poisson model. Tourism Economics, 19(3), 531-544. Asshidin, N. H. N., Abidin, N., & Borhan, H. B. (2016). Perceived quality and emotional value that influence consumer's purchase intention towards American and local products. Procedia Economics and Finance, 35, 639-643. Balakrishnan, P. V., & S. Pathak, (2014). Impeding the Juggernaut of Innovation Diffusion: A Production-Constrained Model. Production and Operations Management, 23 (7), 1183-1197. Baker, D. M. A., & Fulford, M. (2016). Cruise passengers’ perceived value and willingness to recommend. Tourism & Management Studies, 12(1), 74-85. Bandpi, S., Ahmadzadeh, M., Branch, F., & Firouz, I. (2016). Studying the effect of service brand dimensions on verdicts of consumers about the brand: A case study of Keshavarzi Bank. International Business Management, 10(6), 1064-1071. Beneke, J., Mill, J., Naidoo, K., & Wickham, B. (2015). The impact of willingness to engage in negative electronic word-of-mouth on brand attitude: A study of airline passengers in South Africa. Journal of Business and Retail Management Research, 9(2), 68-84. Berezina, K., Bilgihan, A., Cobanoglu, C., & Okumus, F. (2016). Understanding satisfied and dissatisfied hotel customers: Text mining of online hotel reviews. Journal of Hospitality Marketing & Management, 25(1), 1-24. Berger, J. (2013). Contagious: Why Things Catch On, New York: Simon & Schuster Black, L. & Nicholls, M. J. (2014). Foot-and-mouth disease vaccination: a multifactorial study of the influence of antigen dose and potentially competitive immunogens on the response of cattle of different ages. Research in Veterinary Science, 40(3), 303-307. Bhakar, S., Bhakar, S., & Dubey, A. (2015). Analysis of the factors affecting customers’ purchase intention: The mediating role of customer knowledge and perceived value. Advances in Social Sciences Research Journal, 2(1), 87-101. Chang, Chun-Tuan and Zhao-Hong Cheng (2015), “Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing,” Journal of Business Ethics, 127 (2), 337-50. Chan, Y. Y., & Mansori, S. (2016). Factor that influences consumers' brand loyalty towards cosmetic products. Journal of Marketing Management and Consumer Behavior, 1(1), 12-29. Chen, C.Y, Chao, C.H, Lee, Y.J& Tsai, P.C. (2012). Exploration of the differences in Taiwanese women’s purchasing decisions towards luxury goods and general products. African Journal of Business Management, 6(2),548-561. Chen, T.-Y., Yeh, T.-L., & Chu, C.-H. (2014). Storytelling and brand identity in cultural digital archives industry. International Journal of Information and Management Sciences, 25(2), 157–179. Cheung, G. W., & Lau, R. S. (2012). A Direct Comparison Approach for Testing Measurement Invariance. Organizational Research Methods, 15(2), 167-198. Chu, C.C., Lee, C.C., Wei, C.L.& Yau, N. (2012). The Effect of Advertisement Frequency on the Advertisement Attitude-The controlled Effects of Brand Image and Spokesperson's Credibility. Social and Behavioral Sciences, 57,352–359. Chung, K. H., Yu, J. E., Kim, W., & Shin, J. I. (2016). The antecedent and consequences of brand image in a low-priced cosmetic brand of South Korea: The moderating effect of gender. International Journal of u-and e-Service, Science and Technology, 9(2), 175-184. De Graaf, Hoeken, Sanders & Beentjes (2012). Identification as a mechanism of narrative persuasion. Communication Research, 39(6), 802-823. Deimling, C. V., Essig, M., Schaupp, M., Amann, M., & Vafai, S. (2016). Life-cycle-cost-management as an instrument for strategic public procurement: State of the art and perspectives. 25th Annual IPSERA Conference, Dortmund, Germany. Dwivedi, A., & Merrilees, B. (2013). Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity. Australasian Marketing Journal (AMJ), 21(2), 75-84. Ebrahim, R., Ghoneim, A., Irani, Z., & Fan, Y. (2016). A brand preference and repurchase intention model: The role of consumer experience. Journal of Marketing Management, 1-30. Erkan, Ismail, and Chris Evans. (2016). "The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption." Review of. Computers in Human Behavior 61:47-55. Freire, N.A. (2014). When luxury advertising adds the identitary values of luxury: A semiotic analysis. Journal of Business Research, 67, 2666–2675. Fu, F.Q & Elliott, M.T, (2013). The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: “An Integrate Model”. Journal of Marketing Theory and Practice, 21(3), 257-272. Gilliam & Flaherty (2015). Storytelling by the sales force and its effect on buyer–seller exchange. Industrial Marketing Management, 46, 132-142. Gottschalk, S. A., & Mafael, A. (2017). Cutting through the online review jungle—Investigating selective eWOM processing. Journal of Interactive Marketing, 37, 89-104. Green, Chatham & Sestir (2012). Emotion and transportation into fact and fiction. Scientific study of literature, 2(1), 37-59. Grohs, R., & Reisinger, H. (2014). Sponsorship effects on brand image: The role of exposure and activity involvement. Journal of Business Research, 67(5), 1018-1025. Hayes, Andrew F. (2013), Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach, New York: The Guilford Press. Huang, C. H., Beatson, A., & Lings, I. (2015). The role that cognition plays in attitude formation: An alternative model for the determinants of attitude. Journal of Management Research, 7(3), 85-101. Hamid, A. R. (2014). A study on the relationship between consumer attitude, perceived value and green products. Iranian Journal of Management Studies, 7(2), 329–342. He, H., Zhu, W., Gouran, D., & Kolo, O. (2016). Moral identity centrality and cause-related marketing: the moderating effects of brand social responsibility image and emotional brand attachment. European Journal of Marketing, 50(1/2), 236-259. Ho, H.-Y., Lu, M.-H., & Lin, P.-C. (2013). The diverse perceived qualities and perceived values on app E-Book and app E-Magazine. Pak. J. Statist, 29(6), 1029–1048. Hsieh ,W.C. (2012). A Study of Tourists on Attraction, Service Quality, Perceived Value and Behavioral Intention in the Penghu Ocean Firework Festival. Journal of International Management Studies, 7(2),79-92. Huang, S. L., & Ku, H. H. (2016). Brand image management for nonprofit organizations: Exploring the relationships between websites, brand images and donations. Journal of Electronic Commerce Research, 17(1), 80-96. Hwang, J., Yoon, Y.-S., & Park, N.-H. (2011). Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants. International Journal of Hospitality Management, 30(4), 897–907. Ismail & Chris. (2016). The influence of eWOM in social media on consumers’ purchase intentions:An extended approach to information adoption. Original Research Article Computers in Human Behavior, 61, 47-55. Jaafar, S. N., Lalp, P. E., & Naba, M. M. (2012). Consumers’ perceptions, attitudes and purchase intention towards private label food products in Malaysia. Asian Journal of Business and Management Sciences, 2(8), 73-90. Jarvis, D., Stoeckl, N., & Liu, H. B. (2016). The impact of economic, social and environmental factors on trip satisfaction and the likelihood of visitors returning. Tourism Management, 52(1), 1-18. Jayakrishnan, S., Rekha, D. C., & Chaudhuri, R. (2016). Measuring factors determining private label purchase. Asian Journal of Empirical Research, 6(2), 42-58. Jeng, S. P. (2016). The influences of airline brand credibility on consumer purchase intentions. Journal of Air Transport Management, 55, 1-8. Jeong, Hyo-Jin, & Dong-Mo Koo (2015). Combined Effects of Valence and Attributes of e-WOM on Consumer Judgment for Message and Product: The Moderating Effect of Brand Community Type. Internet Research, 25 (1),2-29. Jin, N., Lee, H., & Lee, S. (2013). Event quality, perceived value, destination image, and behavioral intention of sports events: The case of the IAAF World Championship, Daegu, 2011. Asia Pacific Journal of Tourism Research, 18(8), 849-864. Jones, A. J., Taylor, V. A. & Reynolds, E. K. (2014). The Effect of Requests for Positive Evaluations on Customer Satisfaction Ratings. Psychology & Marketing, 31(3). 161-170. Jung (2014). The structure and dynamics of the psyche (Vol. 8). Routledge. Jung, M. J., Naughton, J. P., Tahoun, A., & Wang, C. (2017). Do firms strategically disseminate? Evidence from corporate use of social media. The Accounting Review, 93(4),225-252. Kakroo, U. (2015). 5 Ways to Use Storytelling in Your Social Media Marketing. Kasabov, Edward. (2016). "Unknown, surprising, and economically significant: The realities of electronic word of mouth in Chinese social networking sites." Review of. Journal of Business Research 69 (2):642-52. Keller, K. L. (2013). Strategic Brand Management, 4rd ed., Upper Saddle River, NJ: Pearson Prentice-Hall. Kansal, P. (2016). Value for money or satisfaction: Choosing the right dependent variable in empirical test of tourism industry. In book: Tourism A Multifaceted Perspective, Chapter: 2, Publisher: Bharti Publications, Editors: Prof. S.P. Bansal, Dr. Prashant Gautam, Sandeep Walia, pp.17-29. KentL (2015). The power of storytelling in public relations: Introducing the 20 master plots. Public Relations Review, 41(4), 480-489. Khan, N., Rahmani, S. H. R., Hoe, H. Y., & Chen, T. B. (2015). Causal relationships among dimensions of consumer based brand equity and purchase intention: Fashion industry. International Journal of Business and Management, 10(1), 172-181. Kim, J.E., Lloyd, S. & Cervellon, M.C. (2016). Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement. Journal of Business Research, 69(1), 304-313. Kim, T. K. (2015). T test as a parametric statistic. Korean Journal of Anesthesiology, 68(6), 540–546. Kitchen ,P.J. (2014). Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? Journal of Business Research, 67,2324–2336. Kohtamäki, Vesalainen, Henneberg, Naudé, & Ventresca (2012). Enabling relationship structures and relationship performance improvement: The moderating role of relational capital. Industrial Marketing Management, 41(8), 1298-1309. Kotler, P., & Keller, K. L. (2012). Marketing Management 14ed. Upper Saddle River, NJ: Pearson. Kotler, Philip, Kevin Lane Keller, Delphine Manceau, and Aurélie Hémonnet-Goujot. (2015). Marketing management. Vol. 14: Prentice Hall Englewood Cliffs, NJ. Lafferty, B. A., & Edmondson, D. R. (2014). A note on the role of cause type in cause-related marketing. Journal of Business Research, 67(7), 1455-1460. Landa, J. A. G., & Onega, S. (2014). Narratology: an introduction. London: Routledge. Lee, H.-S., Sun, P.-C., Chen, T.-S., & Jhu, Y.-J. (2015). The effects of avatar on trust and purchase intention of female online consumer: consumer knowledge as a moderator. International Journal of Electronic Commerce Studies, 6(1), 99–118. Lin, A. Y., Huang, Y. T., & Lin, M. K. (2015). Customer-based brand equity: The evidence from China. Contemporary Management Research, 11(1), 75-94. Luarn, Chiu & Chao (2013). The Influence of Storytelling Marketing on Sharing Intention on Facebook. Marketing Review, 10(4), 409-424. Lund, N. F., Cohen, S. A., & Scarles, C. (2017). The power of social media storytelling in destination branding. Journal of Destination Marketing & Management, 8, 271-280. Lundqvist, A., Liljander, V., Gummerus, J., & Van Riel, A. (2013). The impact of storytelling on the consumer brand experience: The case of a firm-originated story. Journal of Brand Management, 20(4), 283-297. Matthew, D., Nick, T., & Rick, D. (2013). The Effortless Experience: Conquering the New Battleground for Customer Loyalty. US: Portfolio. Maxwell, R., & Dickman, R. (2007). The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business. New York: HarperCollins. McFerran, B., Aquino, K. & Tracy, J.L. (2014). Evidence for two facets of pride in consumption: Findings from luxury brands. Journal of Consumer Psychology, 24(4), 455-471. Mohajerani, P., & Miremadi, A. (2012). Customer satisfaction modeling in hotel industry: A case study of Kish Island in Iran. International Journal of Marketing Studies, 4(3), 134-152. Moslehpour, M., Aulia, C. K., & Masarie, C. E. (2015). Bakery product perception and purchase intention of indonesian consumers in Taiwan. International Journal of Business and Information, 10(1). Nabi, R. L., & Green, M. C. (2015). The role of a narrative's emotional flow in promoting persuasive outcomes. Media Psychology, 18(2), 137-162. Nisar, T. M. & Whitehead, C. (2016). Brand interactions and social media:Enhancing user loyalty through social networking sites. Computers in Human Behavior, 62, 743-753. Ogawa, A. & Tsuchiya, Y. (2014). Designing Digital Storytelling Workshops for Vulnerable People: A Collaborative Story-weaving Model from the “Pre-story Space. Journal of Socio-Informatics, 7, 25-36. Oladele, P. O., & Ogundipe, C. (2016). Attributes of fashion clothing among female undergraduate students in tertiary institutions in South-West Nigeria. Issues in Business Management and Economics, 4 (2), 18-23. Parker, B. T. (2015). The influence of brand equity on consumer response toward environmental product advertisements. Studies in Media and Communication, 3(1), 117-126. Park, H. H., Jeon, J. O., & Sullivan, P. (2015). How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention? The International Review of Retail. Distribution and Consumer Research, 25(1), 87-104. Park, J. J., & Park, J. W. (2016). Investigating the effects of service recovery quality elements on passengers' behavioral intention. Journal of Air Transport Management, 53, 235-241. Park, J.K & John, D.R. (2012). Capitalizing on brand personalities in advertising:the influence self-theories on ad appeal effectiveness. Journal of consumer psychology, 22, 424-432. Platania, M., Platania, S. & Santisi, G. (2016). Entertainment marketing, experiential consumption and consumer behavior:the determinant of choice of wine in the store. Wine Economics and Policy, 5(2), 87-95. Rajaguru, R. (2016). Role of value for money and service quality on behavioral intention: A study of full service and low cost airlines. Journal of Air Transport Management, 53(C), 114-122. Raji, M. N. A., & Zainal, A. (2016). The effect of customer perceived value on customer satisfaction: A case study of Malay upscale restaurants. Malaysian Journal of Society and Space, 12(3), 58–68. Ramos, Á. F., Franco, S., & Jesús, M. (2015). The effects of marketing communication on brand equity: A look into the market of lasting goods. 4th International Congress of Marketing Trends, 1-18. Rawal P.(2013). AIDA marketing communication model: Stimulating a purchase decision in the minds of the consumers through a linear progression of steps. IRC's International Journal of Multidisciplinary Research in Social and Management Sciences, 1(1), 37-44. Robinson, S. R., Irmak, C., & Jayachandran, S. (2012). Choice of cause in cause-related marketing. Journal of Marketing, 76(4), 126-139. Roy, Rajat and Piyush Sharma (2015), “Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing,” Journal of Advertising, 44 (4), 349-59. Sabir, L. B. (2016). Customer satisfaction parameters for fruits and vegetables retail: An AHP approach. International Journal of Advancement in Engineering Technology. Management & Applied Science, 3(2), 6-18. Sadeh, E., Asgari, F., Mousavi, L., Sadeh, S. (2012). Factors affecting touristsatisfication and its consequences. Journal of Basic and Applied Scientific Research, 2(2), 1557-1560. Saffer, A. J., Sommerfeldt, E. J., & Taylor, M. (2013). The effects of organizational Twitter interactivity on organization: Public relationships. Public Relations Review, 39(3), 213-215. Saleem, H., & Raja, N. S. (2014). The impact of service quality on customer satisfaction, customer loyalty. Middle-East Journal of Scientific Research, 19(5), 706-711. Sallam, M. A. (2016). The impact of brand image and corporate branding on consumer’s choice: The role of brand equity. International Journal of Marketing Studies, 8(1), 98-106. Santisi, G. & Platania, S. (2014). Il rapporto trail consumatore e il mass market brand:la determinante discelta del Centro Commerciale. Micro & Macro Marketing, 23(3), 461-478. Saridakis, G., & Cooper, C. L. (2016). Research handbook on employee turnover. Cheltenham, U.K.: Edward ElgarPublishing Limited (In Press). Shah, S. M., Adeel, M., Hanif, F., & Khan, M. (2016). The impact of brand equity on purchase intensions with moderating role of subjective norms. Universal Journal of Industrial and Business Management, 4(1), 18-24. Shyu, J. C., Chang, W. & Ko, H. T. (2013). Comparative analysis of experience oriented customer needs and manufacturer supplies based on the Kano model. Total Quality Management & Business Excellence, 24(11-12), 1272-1287. Simonian, M. A., Forsythe, S., Kwon, W. S., & Chattaraman, V. (2012). The role of product brand image and online store image on perceived risks and online purchase intentions for apparel. Journal of Retailing and Consumer Services, 19(3), 325-331. Smith, K., & Wintrob, M. (2013). Brand Storytelling: A Framework for Activation. Design Management Review, 24(1), 36–41. Srinivasan, R., Srivastava, R.K. & Bhanot, S. (2014). Impact of age on purchase behaviour of luxury brands. Journal of Research in Business and Management, 2(9), 19-32. Stylidisa, K., Wickmana, C., & Söderberga, R. (2015). Defining perceived quality in the automotive industry: An engineering approach. Subramaniana, N., Gunasekaran, A., Yu, J., Cheng, J. & Ning, K. (2014).Customer Satisfaction and Competitiveness in the Chinese E-retailing: Structural Equation Modeling (SEM) Approach to Identify the Role of Quality Factors. Expert Systems with Applications, 41(1). 69-80. Sullivan. L. & Boches. E. (2016). Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads. US: Wiley. Tam, K. D. (2016). Perceptual alignment of retail brand image in corporate branding: A study of employee perceived stakeholder alignment and effects on brand equity. Lund University Publications, 1-263. Tu, Y. T., Li, M. L., & Chih, H. C. (2013). An empirical study of corporate brand image, customer perceived value and satisfaction on loyalty in shoe industry. Journal of Economics and Behavioral Studies, 5(7), 469. Tversky, A., & Kahneman, D. (1981). The Framing of Decisions and the Psychology of Choice. Science, 211, 453-58. Vilela, Alexandra M. and Michelle R. Nelson (2016), “Testing the Selectivity Hypothesis in Cause-Related Marketing among Generation Y: When Does Gender Matter for Short- and Long-Term Persuasion?” Journal of Marketing Communications, 22 (1), 18-35. Walsh, G., Shiu, E. & Hassan, L. M. (2014). Replicating, Validating , and Reducing the Length of the Consumer Perceived Value Scale. Journal of Business Research, 67(3), 260-267. Wang, J. S, Cheng, Y. F. & Chu, Y. L. (2013). Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators. Human Factors and Ergonomics in Manufacturing & Service Industries, 23(5), 357-367. Wang, Y. H., & Tsai, C. F. (2014). The relationship between brand image and purchase intention: Evidence from award winning mutual funds. The International Journal of Business and Finance Research, 8(2), 27-40. Wu, C.-S. (2015). A study on consumer’s attitude towards brand image, athletes’ endorsement, and purchase intention. The International Journal of Organizational Innovation, 233. Wu, M. L. (2013). SPSS Statistics Application Learning Practical 1. Taipei, Taiwan: Wu Nan Book Inc. Yang, Y., Liu, X., Jing, F., & Li, J. (2014). How does perceived value affect travelers’ satisfaction and loyalty? Social Behavior and Personality: An International Journal, 42(10), 1733–1744. Yeh, H. (2015). Effects of ICT's innovative applications on brand image and customer's purchase intention. International Journal of Organizational Innovation, 7(4), 31-47. Yeh, R. C., Lin, Y. C., Tseng, K. H., Chung, P., Lou, S. J., & Chen, Y. C. (2013). Why do people stick to play social network sites? An extension of expectation-confirmation model with perceived interpersonal values and playfulness perspectives. In Advanced Methods for Computational Collective Intelligence (pp. 37-46). Springer Berlin Heidelberg. Yousefi, A. (2016). Provide a model to study the impact of brand factors on purchase intention. Journal of Productivity and Development, 2(4), 96-103. Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213-223.
|