臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：運用眼球軌跡追蹤系統分析感性判定與視覺行為關係
作者：范士誠
作者(外文)：Fann, Shih-Cheng
校院名稱：國立交通大學
系所名稱：應用藝術研究所
指導教授：莊明振
許峻誠
學位類別：博士
出版日期：2017
主題關鍵詞：感性工學；感性評價；眼動追蹤；平面設計；產品設計；Kansei engineering；Kansei Evaluation；Eye tracking；Graphic design；Product Design
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:1
瞭解如何藉由造形設計引起消費者感受到特定的感性(Kansei)，是設計研發的重點。探討消費者感性，近年來隨著科技的進步，如眼動實驗，成為瞭解受測者感性反應的一種客觀調查方式。由於同時進行眼動與感性評估不易, 所以過去多是造形與眼動之研究，或者造形與感性的對應關係研究，如此並無法得知人們在進行感性判斷時的眼球運動為何，因此本研究利用眼動儀探討觀者在進行不同感性的判斷過程中，觀者眼球運動的注視點是否有差異。
本研究以平面抽象造形與立體產品(椅子)造形為兩階段的實驗樣本，利用SD調查法搭配眼動實驗，對受測者進行感性判斷時的眼動實驗，並利用內容分析法，瞭解影響感性判斷的造形構成特徵。兩個階段的實驗結果發現：1. 造形的「愉悅性」( pleasure)比「喚起性」( arousal )更影響受測者的視覺注意力；受測者明顯地用更多視點評估造形是否符合認知中「不愉悅的」感性，亦即不愉悅的造形讓觀者花更多注視點進行感性判斷。2. 受測者在評估平面抽象造形與立體產品造形的感性時，其視覺注意力皆分佈於關鍵性構成特徵上，且對造形感性判斷的概念，並不會因平面抽象造形與立體產品造形有所影響。由此可知，為達成特定感性的造形設計，設計師應多加著墨於關鍵的造形構成特徵上。
眼動實驗可彌補主觀式評估的不足，本研究經由感性判斷的眼動實驗，分析觀者進行不同感性判斷時的眼動指標。藉由瞭解不同感性如何影響眼動行為，未來期望可用眼動指標預測人們對造形的感性判斷。本研究結果提供設計師由眼球軌跡追蹤系統，預測消費者對造形的感性，並瞭解人評價造形感性時的關鍵形態特徵，以靈活運用平面與立體的關鍵造形，設計出符合感性需求的產品。
Understanding how to induce specific kansei in consumers through the appearance of a product is a key aspect of design and development. The investigation of consumer kansei reactions through techniques such as eye tracking has recently been recognized as an objective survey method. However, because of the difficulties in simultaneously performing eye tracking and kansei analysis, most previous studies have focused on the relationship between product appearance and eye movement, or that between product appearance and corresponding kansei reaction, and studies on how eye movements correspond to specific kansei judgments are scarce. The present study thus used an eye tracker to observe the eye movements of participants while they were making various kansei judgments and determine whether there was any difference in the participants’ focal points.
The present study utilized two-dimensional abstract forms and three-dimensional products (chairs) as samples for a two-stage experiment in which the semantic differential method was employed with eye tracking to record the participants’ eye movements while they made kansei judgments. The results were subsequently used in a content analysis to identify the appearance features that strongly affected kansei judgment. Through this experiment, the study made the following discoveries: (1) In terms of appearance, “pleasure” is more powerful than “arousal” at arresting visual attention; the participants paid significantly more visual attention while they were determining whether they felt “displeasure” about the appearance of a product. Therefore, an unpleasant appearance draws the eye of viewers more strongly because they are more inclined to make corresponding kansei judgments. (2) The participants were found to pay more visual attention to key composition features than other design aspects while assessing both the two-dimensional abstract forms or three-dimensional products, and the concepts the participants formed after making kansei judgments were not determined by whether the samples were two-dimensional abstract forms or three-dimensional objects. Therefore, if a specific kansei is to be achieved, designers should focus more on key composition features.
Eye tracking can supplement the shortcomings of subjective assessment. By tracking eye movements while kansei judgments are being made, this study identified eye-movement indicators corresponding to various kansei judgments. In the future, these indicators will give an understanding of how different kansei judgments affect eye movements and are thus expected to be of assistance in the prediction of the kansei judgments of individuals. The results of this study can serve as reference for designers who wish to use eye trackers for predicting consumers’ kansei reactions to product appearance. This may help them identify the composition features that are crucial to such reactions in order to master the use of two-dimensional and three-dimensional composition features in product designs.
Amini, P., Falk, B., & Schmitt, R. (2014). Quantitative Analysis of the Consumer Perceived Value Deviation. Proceedings of the 24th CIRP Design Conference, Milano:CIRP, 14–16.
Antes, J. R. (1974). The time course of picture viewing. Journal of Experimental Psychology, 103(1), 62-70.
Ashcraft, M. H. (2006).Cognition, New Jersey: Pearson Prentice Hall Publisher.
Babbie, E. R. (2015). The practice of social research. Nelson Education.
Babcock, J. S., Pelz, J. B., & Fairchild, M. D. (2003). Eye tracking observers during color image evaluation tasks. In B. E. Rogowitz & T. N. Pappas (Eds.), Human Vision and Electronic Imaging Viii. Rochester, NY: Rochester Institute of Technology Press, pp. 218-230.
Berlyne, D. B. (1958). The influence of the albedo and complexity of stimuli on visual fixation in the human infant. British Journal of Psychology, 49(4), 315-318.
Berlyne, D. E. (1970). Novelty, complexity, and hedonic value. Perception & Psychophysics 8(5), 279-286.
Bianchi-Berthouze, N., & Lisetti, C. L. (2002). Modeling multimodal expression of user’s affective subjective experience. User Modeling and User-Adapted Interaction 12(1), 49-84.
Boland, J.E., Chua, Hannah Faye, & Nisbett, Richard E. (2008). How we see it: Culturally different eye movement patterns over visual scenes. Cognitive and cultural influences on eye movements, 363-378.
Bouchard, C., Lim, D. and Aoussat. (2003). A. Development of a Kansei Engineering system for industrial design: identification of input data for Kansei Engineering Systems. Journal of the Asian Design International Conference, 1(12) .
Bramston, D. (2009). Basics Product Design 02: Material Thoughts, Switzerland, Lausanne: AVA Publishing.
Buswell, G. T. (1935). How people look at pictures: a study of the psychology and perception in art. Chicago, IL: University of Chicago Press, 142-144.
Calvo, M. G., & Lang, P. J. (2004). Gaze patterns when looking at emotional pictures: Motivationally biased attention. Motivation and Emotion, 28(3), 221-243.
Campana, F., Campana, H., Schwartz-Clauss, M., von Vegesack, A., & Museum, V. D. (2009). Antibodies: Fernando & Humberto Campana 1989-2009. Germany, Weil am Rhein: Vitra Design Museum Press.
Chan, Chiu-Shui. (2000). Can style be measured? Design Studies 21( 3), 277-291.
Chan. (1992). Exploring individual style in design. Environment and Planning B: Planning and Design 19(5), 503-523.
Chen, Chin-Hsuan. (2003). A Study on the Consumer's Recognition of Product Identity : A Case of Automobile Styling. (M.S.), National Taipei University of Science and Technology
Chuang, Ming-Chuen, & Chen, Chun-Chih. (2004). Exploring the Relationship between the Product Form Features and Feature Composition and User's Kansei Evaluation Journal of Design, 9(3), 43-58.
De Lucio-Meyer, J. J. (1973). Visual aesthetics. London: Lund Humphries Press.
Dearborn, George V, Spindler, Frank N, & Delabarre, EB. (1897). Studies from the Harvard Psychological Laboratory: Involuntary motor reaction to pleasant and unpleasant stimuli. Psychological Review, 4(5), 453.
Desmet, P. M. A. (2003). A multilayered model of product emotions. The Design Journal, 6(2) 4-13.
Desmet, P. M. A. (2003). Measuring Emotion: Development and Application of an Instrument to Measure Emotional Responses to Products. In M. A. Blythe, K. Overbeeke, A. F. Monk & P. C. Wright (Eds.), Funology, 111-123. Springer Netherlands.
Desmet, P. M. A., Porcelijn, R., & Van Dijk, M. B. (2005). HOW to Design WOW?: Introducing a layered-emotional approach. In Proceedings of The International Conference on Designing Pleasurable Products and Interfaces (pp. 24-27).
Desmet, P. M. A.(2012). Faces of product pleasure: 25 positive emotions in human-product interactions. International Journal of Design, 6 (2).
Du, P., & MacDonald, E. F. (2014). Eye-Tracking Data Predict Importance of Product Features and Saliency of Size Change. Journal of Mechanical Design, 136(8).
Duchting, H. Wassily Kandinsky.(1999). 1866-1944 a Revolution in Painting. Koln: Taschen Press.
Duchowski, A. (2007). Eye tracking methodology: Theory and practice (Vol. 373). Springer Science & Business Media.
Eggert, A., & Ulaga, W. (2002). Customer perceived value: a substitute for satisfaction in business markets?. Journal of Business & industrial marketing,17(2/3), 107-118.
Endo, N., Endo, K., Hashimoto, K., Kojima, T., Iida, F., & Takanishi, A. (2010, September). Integration of emotion expression and visual tracking locomotion based on vestibulo-ocular reflex. In 19th International Symposium in Robot and Human Interactive Communication ( 558-563). IEEE.
Farley, A. M. (1976). A computer implementation of constructive visual imagery and perception. Proceddings of the Eye Movements and Psychological Processes. Hillsdale, NJ: Lawrence Erlbaum Associates, 473-490.
Fiell, C.J., & Fiell, P. (2005). 1000 Chairs. Germany, Cologne: Taschen Publishing.
Furst, C. J. (1971). Automatizing of visual attention. Perception & Psychophysics, 10(2), 65-70. doi: 10.3758/BF03214316
Gibson, E. J. (1969). Principles of perceptual learning and development. New York: Academic Press.
Graneheim, U. H., & Lundman, B.(2004). Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness. Nurse education today, 24(2): 105-112.
Guo-Li,Yan, Xue-Jun, Bai (2012). General Introduction to the Eye Movement Research：A Magic Science to Explore the Mystery of the Window on Mind. Beijing: Science Press.
Henderson, J.M, & Hollingworth, A. (1998). Eye movement during scene viewing: An overview. In G.Underwood (Ed.), In Eye Guidance in Reading and Scene Perception , 269-293. Elsevier Science Ltd.
Ho, C.-H., & Lu, Y.-N.(2014). Can pupil size be measured to assess design products? International Journal of Industrial Ergonomics, 44(3) 436-441.
Hung, W.K, & Chen, L.L. (2012). Effects of novelty and its dimensions on aesthetic preference in product design. International Journal of Design, 6(2), 81-90.
Hurley, R. A., Galvarino, J., Thackston, E., Ouzts, A., & Pham, A. (2013).The effect of modifying structure to display product versus graphical representation on packaging. Packaging Technology and Science, 26(8) 453-460.
Karjalainen, T. M. (2007) . It looks like a Toyota: Educational approaches to designing for visual brand recognition. International Journal of design, 1(1), 67-81.
Karwoski, T.F., Odbert, HS, & Osgood, C.E. (1942). Studies in synesthetic thinking: II. The rôle of form in visual responses to music. Journal of General Psychology.
Kaspar, K., Hloucal, T. M., Kriz, J., Canzler, S., Gameiro, R. R., Krapp, V., & König, P. (2013) .Emotions' impact on viewing behavior under natural conditions. PloS one, 8(1) e52737.
Kassarjian, H. H. (1977). Content analysis in consumer research. Journal of consumer research, 4 (1): 8-18.
Khalighy, S., Green, G., Scheepers, C., & Whittet, C. (2015). Quantifying the qualities of aesthetics in product design using eye-tracking technology. International Journal of Industrial Ergonomics, 49, 31-43.
Krippendorff, K.(2012). Content analysis: An introduction to its methodology. Thousand Oaks, CA: Sage Publications, Inc.
Levy, P. (2013).Beyond kansei engineering: The emancipation of kansei design. International Journal of Design, 7(2), 83-94.
Locher, P. J., & Nodine, C. G. (1974). The role of scanpaths in the recognition of random shapes. Perception & Psychophysics, 15, 308-314.
Locher, P., Overbeeke, K., & Stappers, P. J. (2005). Spatial balance of color triads in the abstract art of Piet Mondrian. Perception, 34(2), 169-189. doi: 10.1068/pd5033
Locher, Paul. (2006). The usefulness of eye movement recordings to subject an aesthetic episode with visual art to empirical scrutiny. Psychology Science, 48(2), 106-114.
Loftus, Geoffrey R, & Mackworth, Norman H. (1978). Cognitive determinants of fixation location during picture viewing. Journal of Experimental Psychology: Human Perception and Performance, 4(4), 565-572.
Mackworth, N. H., & Morandi, A. J. (1967). The gaze selects informative details within pictures. Attention, Perception, & Psychophysics, 2(11) 547-552.
Mackworth, N.H., & Morandi, A.J. (1967). The gaze selects informative details within pictures. Attention, Perception, & Psychophysics, 2(11), 547-552.
Marshall, B. H., Sareen, S., Springer, J. A., & Reid, T. (2014). Eye tracking data understanding for product representation studies. Paper presented at the Proceedings of the 3rd annual conference on Research in information technology. Atlanta, GA: ACM ,3-8.
Nagamachi, M. (1995). Kansei Engineering: A New Ergonomic Consumer-Oriented Technology for Product Development. International Journal of Industrial Ergonomics, 15, 3-11.
Nagamachi, M. (2002). Kansei Engineering as a powerful consumer-oriented technology for product development. Applied Ergonomics, 33, 289-294.
Neisser, Ulric. (1967). Cognitive psychology (Vol. 4). Appleton-Century-Crofts New York.
Nelson, J., & Pernice, K. (2010). Eyetracking Web usability. New Riders Press, San Francisco, CA.
Nodine, C. F., Locher, P. J., & Krupinski, E. A. (1993). The role of formal art training on perception and aesthetic judgment of art compositions. Leonardo, 219-227.
Noton, D., & Stark, L. (1971). Scanpaths in eye movements during pattern perception. Science, 171(3968), 308-311.
Nummenmaa, Lauri, Hyona, Jukka, & Calvo, Manuel G. (2006). Eye movement assessment of selective attentional capture by emotional pictures. Emotion, 6(2), 257-268.
Nummenmaa, Lauri, Hyona, Jukka, & Calvo, Manuel G. (2009). Emotional scene content drives the saccade generation system reflexively. Journal of experimental psychology. Human perception and performance, 35(2), 305.
Osgood, C. E. (1961) Psycholinguistic relativity and universality. Acta Psychologica, 19 ,673-678.
Overbeeke, A. F. Monk & P. C. Wright (Eds.), Funology, 111-123. New York, NY : Springer Press.
Pipes, A. Foundations of art and design. London: Laurence King Publishing, 2003.
Plumhoff, Jordan E, & Schirillo, James A. (2009). Mondrian, eye movements, and the oblique effect. Perception, 38(5), 719.
Purucker, C., Sprott, D. E., & Herrmann, A. (2014). Consumer response to car fronts: eliciting biological preparedness with product design. Review of Managerial Science, 8(4), 523-540.
Rayner, K. (1998). Eye movements in reading and information processing: 20 years of research. . Psychological Bulletin, 124(3), 372-422.
Reid, T. N., MacDonald, E. F., & Du, P.(2012). Impact of product design representation on customer judgment with associated eye gaze patterns. Paper presented at the ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference.
Riggs, L. A., Ratliff, F., Cornsweet, J. C., & Cornsweet, T. N. (1953). The disappearance of steadily fixated visual test objects. JOSA, 43(6), 495-501.
Russell, J. A. (1980). A circumplex model of affect. Journal of Personality and Social Psychology, 39(6): 1161-1178. doi: 10.1037/h0077714
Russell, J. A. (2003). Core affect and the psychological construction of emotion. Psychological review, 110(1), 145.
Russell, J.A., & Mehrabian, A. (1975). Task, setting, and personality variables affecting the desire to work. Journal of Applied Psychology, 60(4), 518.
Schimmack, U., & Derryberry, D. (Ed.). (2014). Attentional interference effects of emotional pictures: threat, negativity, or arousal? Emotion, 5(1) 55-66.
Schmitt, R., Falk, B., Stiller, S., & Heinrichs, V. (2015). Human Factors in Product Development and Design Advances in Production Technology. New York, NY: Springer Publishing, 201-211.
Selfridge, O. G., & Neisser, U. (1960). Pattern recognition by machine. Scientific American, 203, 60-68.
Solso, R. L. (2001). Brain activities in a skilled versus a novice artist: An fMRI study. Leonardo, 34(1), 31-34.
Solso, Robert L. (1996). Cognition & Visual Art. MIT Press.
Stanley, S. M., & Elrod, C. C.(2014). Assessing Perceived Quality Through Package Design: An Eye Tracking Study. Issues in Information Systems, 15(2) 375-382.
Steinmetz, K. R. M., & Kensinger, E. A. (2013). The emotion-induced memory trade-off: More than an effect of overt attention? Memory & Cognition, 41(1), 69-81.
Stratton, G.M. (1902). Eye-Movements and the Aesthetics of Visual Form. Philos. Stud.
Stratton, G.M. (1906). Symmetry, linear illusions, and the movements of the eye. Psychological Review, 13(2), 82.
Suzuki, Motofumi T., Toshikazu Kato, & Hideo Tsukune. (1998).3D object retrieval based on subjective measures. Database and Expert Systems Applications. Proceedings. Ninth International Workshop on. IEEE.
Takahashi, S. (1995). Aesthetic properties of pictorial perception. Psychological Review, 102(4) 671-683.
Thyme, K. E., Wiberg, B., Lundman, B., & Graneheim, U. H. (2013). Qualitative content analysis in art psychotherapy research: Concepts, procedures, and measures to reveal the latent meaning in pictures and the words attached to the pictures. The Arts in Psychotherapy, 40(1), 101-107.
Underwood, G., Chapman, P., Bowden, K., & Crundall, D. (2002). Visual search while driving: skill and awareness during inspection of the scene. Transportation Research Part F: Traffic Psychology and Behaviour, 5(2), 87-97.
Underwood,G., & Crundall, David E. (1998). Effects of experience and processing demands on visual information acquisition in drivers. Ergonomics, 41(4), 448-458.
Valentine, C. W. (1962).The experimental psychology of beauty. London: Methuen Press.
Vogt, S., & Magnussen, S. (2007). Expertise in pictorial perception: eye-movement patterns and visual memory in artists and laymen. PERCEPTION-LONDON-, 36(1), 91.
Wallschlaeger, C., Busic-Snyder, C., & Morgan, M. (1992). Basic visual concepts and principles for artists, architects, and designers. New York, NY : McGraw Hill Press.
Wang, R. W., & Hsu, C. C. (2007). Study of the design operation of graphic simplification. The Design Journal, 10(3), 54-73.
Weber, R. P. (1990) Basic content analysis, quantitative applications in the social sciences,19 (pp. 24-26) . Thousand Oaks, CA: Sage Publications, Inc.
Yarbus, A.L., Haigh, B., & Rigss, L.A. (1967). Eye movements and vision (Vol. 2). Plenum press, New York.
You, Hsiao-Chen, Chen, Kuoh-Siang, Deng, Yi-Shin. (2007). A Study on the Form Generation of Mackintosh Style Chairs. Journal of Design, 12(3)
朱瀅。（2000）。實驗心理學: 五南出版社。
林品章。（2009）。造形原理：藝術‧設計的基礎: 全華圖書股份有限公司。
范士誠、張悟非。（2007）。運用眼球軌跡追蹤系統分析形體特徵認知之初探。中華民國設計學會學術研究成果研討會論文。台北，台灣。
張建成、徐維鐘。（2001）。語意差異分析尺度研究，華梵大學工業設計系第二屆工作科學與藝術研討會。
張悟非。（2005）。形體特徵結構與意象認知的關係研究。國立交通大學工業工程與管理研究所博士論文。
許峻誠（2007）。圖形簡化設計之視覺最佳化研究。國立台灣科技大學設計研究所博士論文。
陳國祥、管倖生、鄧怡莘、張育銘。（2001）。將感性予以理性化的方法。工業設計，第二十九卷，第一期。
唐大崙、張文瑜。（2007）。利用眼動追蹤法探索傳播研究。中華傳播學刊，（12）， 165-211。
鄭昭明。（1993）。認知心理學—理論與實踐: 桂冠圖書公司。
鄭麗玉。（1993）。認知心理學—理論與應用: 五南出版。
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：893（臺灣：890，外國：3） ／ 本年度總使用人次：2000451 ／ 訪客人次（自102年09月）：67797674
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上