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題名：正面感性評價的造形構成與眼球注視位置研究
書刊名：設計學報
作者：范士誠／莊明振 引用關係／許峻誠 引用關係
作者(外文)：Fann, Shih-cheng／Chuang, Ming-chuen／Hsu, Chun-cheng
出版日期：2013
卷期：18:3
頁次：頁63-84
主題關鍵詞：感性工學；眼動追蹤；正面評價；造形構成；Kansei engineering；Eye tracking；Positive evaluation；Form composition
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:325
  • 點閱點閱:267
造形能否吸引消費者的目光，往往是影響設計成品在市場上成功與否的關鍵因素，有著正面感性評價的造形設計，往往也較容易被消費者接受與喜愛，因此，引導設計師發展出「正面感性評價」的造形設計，在設計發展的過程中扮演著十分重要的角色，引起正面感性評價的造形構成與其相關資訊，也成為必要探討的議題。本研究主要在探討引起受測者正面感性評價造形的構成特性及其觀察時的眼球注視位置；同時利用SD調查法搭配眼動實驗輔助，再藉由造形原理來進行內容分析，萃取出其造形構成，並以感性空間中的環形模型進行分析，從正面感性評價造形中，瞭解受測者觀察正面感性評價造形構成的視覺注意力分佈。研究結果發現：1、能夠引起最顯著正面感性評價的造形構成，整體而言是一種「放射狀的動態性造形構成」。2、其視覺注意力分佈呈現出在整體造形中的各放射構成都有視點分佈；視點分佈於造形構成中的放射中心與放射路徑上；且放射中心構造越明顯，其視點分佈越密集；視覺熱區呈現出由放射中心向外的扇形分佈，且扇形的弧邊皆彼此相鄰；無論是平面造形或立體造形，都可發現此眼球注視位置的現象。本研究目的不在於限制設計師的創意，而在提供設計師從事造形設計時的基礎素材，以把握正面感性評價的造形構成，降低造形設計負面評價感性的發生率，提供設計企劃或市場調查時的重要參考資訊。
Attracting customers by the form is one of the key to being successful on the market, which means the form design has positive Kansei evaluation and is also easier to be accepted by the customers. Thus, in the design development process, guiding designers to develop positive evaluation product form and knowing the form composition of positive Kansei evaluation becomes very important. This study explores the positive Kansei evaluation form composition and the eye gaze position of Kansei judgment process, and analyzes data by using the semantic differential (SD) rating, the content analysis of form principle, the eye tracking system and a circumplex model of affect.The conclusions revealed that: (1) The most significant positive Kansei evaluation form composition is ”radial and moving”. (2)The fixations are located on the radial form of the integrant form composition, and if the radial centers are more clearly, more fixations will locate on it. The heat map revealed some sectors and diffuses from the radial center, the arc edges of the sectors are near to each others. The above-mentioned eye gaze position in the Kansei judgment process is evident not only in graphic design but also in product design.The purpose of this study is not intended to limit the designer's creativity. The conclusions of this study can provide some basic design materials of the positive Kansei evaluation form composition to designer and use into graphic design or product design.
期刊論文
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3.Plumhoff, J. E.、Schirillo, J. A.(2009)。Mondrian, eye movements, and the oblique effect。Perception，38(5)，719-731。  new window
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7.Chan, Chiu-Shui(2000)。Can style be measured?。Design Studies，21(3)，277-291。  new window
8.Chuang, M.-C.、Chen, C.-C.(2004)。Exploring the Relationship between the Product Form Features and Feature Composition and User's Kansei Evaluation。Journal of Design，9(3)，43-58。  new window
9.Noton, David、Stark, Lawrence W.(1971)。Scanpaths in Eye Movements during Pattern Perception。Science，171(3968)，308-311。  new window
10.Schimmack, U.、Derryberry, D.(2005)。Attentional interference effects of emotional pictures:threat, negativity, or arousal?。Emotion，5(1)，55-66。  new window
11.Morandi, Anthony J.、Mackworth, Norman H.(1967)。The Gaze Selects Informative Details within Pictures。Perception & Psychophysics，2(11)，547-552。  new window
12.Takahashi, S.(1995)。Aesthetic properties of pictorial perception。Psychological Review，102(4)，671-683。  new window
13.長町三生(2002)。Kansei engineering as a powerful consumer-oriented technology for product development。Applied Ergonomics，33(3)，289-294。  new window
14.Russell, J. A.(2003)。Core Affect and the Psychological Construction of Emotion。Psychological Review，110(1)，145-172。  new window
15.陳國祥、管倖生、鄧怡莘、張育銘(20010500)。感性工學--將感性予以理性化的手法。工業設計，29(1)=104，2-16。new window  延伸查詢new window
16.Russell, James A.(1980)。A circumplex model of affect。Journal of Personality and Social Psychology，39(6)，1161-1178。  new window
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18.Nagamachi, Mitsuo(1995)。Kansei engineering: A new ergonomic consumer-oriented technology for product development。International Journal of Industrial Ergonomics，15(1)，3-11。  new window
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會議論文
1.Chuang, M.-C.、Hsu, C.-C.、Fann, S.-C.(2012)。A study of the Kansei image recognition and visual elements properties。The International Conference on Kansei Engineering and Emotion Research。Taiwan Institute of Kensei。1022-1028。  new window
2.Desmet, P. M. A.(2005)。How to design WOW Introducing a layered-emotional approach。The International Conference on Designing Pleasurable and Interfaces。Eindhoven：The Interaction Design Foundation。24-27。  new window
學位論文
1.范士誠(2007)。運用眼球軌跡追蹤系統分析形體特徵結構認知之研究(碩士論文)。雲林科技大學。  延伸查詢new window
2.施懿芳(2005)。汽車造形輪廓之意象認知與心智分類對應關係研究(碩士論文)。雲林科技大學。  延伸查詢new window
3.陳晉玄(2003)。消費者對產品識別之視覺認知研究--以汽車造形為例(碩士論文)。國立台北科技大學。  延伸查詢new window
4.許峻誠(2007)。圖形簡化設計之視覺最佳化研究(博士論文)。國立臺灣科技大學。new window  延伸查詢new window
圖書
1.Babcock, J. S.、Pelz, J. B.、Fairchild, M. D.(2003)。Eye tracking observers during color image evaluation tasks。Human Vision and Electronic Imaging Viii。Rochester. NY：Rochester Institute of Technology Press。  new window
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5.陳文龍、李俊明(2008)。設計．品：浩漢設計與陳文龍的美學人生。台北市：英屬維京群島商高寶國際有限公司台灣分公司。  延伸查詢new window
6.de Lucio-Meyer, J. J.(1973)。Visual aesthetics。Lund Humphries。  new window
7.Duchting, Hajo(1999)。Wassily Kandinsky, 1866-1944: a Revolution in Painting。Taschen。  new window
8.Farley, A. M.(1976)。A computer implementation of constructive visual imagery and perception。Eye Movements and Psychological Processes。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
9.Desmet, P. M. A.、Hekkert, P.(2002)。Pleasure with products, beyond usability。The basis of product emotions。Boca Raton：CRC Press。  new window
10.Pipes, A.(2003)。Foundations of art and design。London：Laurence King Publishing。  new window
11.Stratton, G. M.(1902)。Eye-movements and the aesthetics of visual form。Berlin：W. Engelmann Press。  new window
12.Wallschlaeger, C.、Busic-Snyder, C.、Morgan, M.(1992)。Basic visual concepts and principles for artists, architects, and designers。New York, NY：McGraw Hill Press。  new window
13.Valentine, C. W.(1962)。The experimental psychology of beauty。London, UK：Methuen Press。  new window
14.Yarbus, A. L.、Haigh, B.、Rigss, L. A.(1967)。Eye movements and vision。New York, NY：Plenum press。  new window
15.Babbie, Earl、李美華、孔祥明、李明寰、林嘉娟、王婷玉、李承宇(2005)。社會科學研究方法。臺北：時英。  延伸查詢new window
16.Weber, Robert P.、林義男、陳淳文(1989)。內容分析法導論。臺北市：巨流圖書公司。  延伸查詢new window
17.鄭昭明(1993)。認知心理學：理論與實踐。桂冠圖書股份有限公司。new window  延伸查詢new window
圖書論文
1.Desmet, P. M. A.(2005)。Measuring emotion: Development and application of an instrument to measure emotional responses to products。Funology。Springer。  new window
 
 
 
 
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