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題名:共享價值、企業文化、企業社會責任與創新行為之研究
作者:林金龍
作者(外文):LIN,CHIN-LUNG
校院名稱:逢甲大學
系所名稱:商學博士學位學程
指導教授:邱世寬
學位類別:博士
出版日期:2017
主題關鍵詞:企業社會責任共享價值企業文化創新行為價值觀Corporate Social Responsibility,CSRShared ValuesCorporate CultureInnovation BehaviorIndividual values
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近年來,企業履行企業社會責任Corporation Social Responsibility (CSR)策略,儼然已成全球的關注焦點,礙於從事CSR活動可能增加公司之成本有損公司之獲利,使得許多公司在從事CSR活動之決策上有所顧忌,在推動決策時會考慮如何能在追求經濟價值的同時,也能創造社會價值。而企業文化是一種軟實力,具有凝聚的力量,能使企業運作有共同一致的方向,因此,企業文化屬性之差異,將影響公司推行CSR活動及政策傳達,並影響企業競爭優勢。此外先進國家,企業競爭力之基礎,往往來自創新能力,企業也深知唯有創新,才能持續獲利與發展,組織要永續經營,必須激發創新與落實創新的企業文化。
本研究採問卷調查法,以天下雜誌2015及2016年企業公民獎入選之企業為研究對象,研究結果顯示,「共享價值」的策略思維對「企業社會責任」策略有正向影響,而不同「企業文化屬性」會影響執行「企業社會責任」策略具有顯著相關,「共享價值」、「企業文化屬性」與「企業社會責任活動」對「創新行為」皆呈現正向影響,另「價值觀」在「共享價值」、「企業文化」與「企業社會責任」研究中具有部分調節效果,研究顯示,將「企業社會責任」融入經營核心,以共享價值策略思維推行企業社會責任,建立持續性之企業文化,除可提升企業競爭優勢,又能創造社會福祉,同時激發員工創新行為。
Firms’ implementations of Corporate Social Responsibility (CSR) strategies have gained attention worldwide in recent years. Because engaging in CSR may impact the profitability of practicing firms from the resultant cost increases, firms often deliberate in the CSR decision-making process. When carrying out decisions, they may consider how social values can be created when pursuing economic interests. Corporate culture is a soft power that facilitates cohesion, enabling a firm to exhibit a common direction in its operations. Therefore, differences in corporate culture characteristics impact a firm’s implementation of CSR activities and communication of related policies, which in turn affects the firm’s competitiveness.
This study used a questionnaire survey method to survey employees of firms listed in the 2015 and 2016 CSR Award List compiled by Common Wealth Magazine. Employees of firms listed in the “large enterprises, and regression analysis to examine the effects of shared values, corporate cultural characteristics (CCC), and CSR activities on innovative behavior (IB). Results showed that strategic thinking of shared values had a significant and positive effect on CSR strategies, and different corporate cultural characteristics were significantly related to CSR strategies. Second, shared values, CCC, and CSR activities correlated positively with IB. indicating that to include CSR in their firm’s core operations in order to implement CSR through the strategic thinking of shared values and develop a sustainable corporate culture. Doing so enhances firms’ competitiveness, creates social welfare, and instigate employees’ innovative behavior.
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三、網站部份
1. 天下雜誌- CSR企業公民: http://topic.cw.com.tw/csr/search.aspx。
2. 企業永續發展報告書資料庫:http://www.corporateregister.com。

 
 
 
 
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