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題名:企業社會責任對創新之影響因素
作者:黃琪棻
作者(外文):HUANG, CHI-FEN
校院名稱:逢甲大學
系所名稱:商學博士學位學程
指導教授:林哲彥
梁馨予
學位類別:博士
出版日期:2022
主題關鍵詞:共享價值企業文化企業社會責任員工創新行為Sharesteam-oriented culturecorporate social responsibilityemployees’ innovation behavior
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企業社會責任以實現利潤最大化並引起學者和企業關注已成為國際趨勢。從事企業社會責任可能會影響公司的利潤並導致成本增加。因此,企業社會責任計劃應確定最必要的策略重點和創造的重要價值。社會責任是企業追求卓越的關鍵,創造社會福利和增強競爭優勢是公司未來成功的重要因素,因此以共享價值推動企業社會責任,建立可持續的團隊文化,可以提升企業競爭優勢,創造社會福利,成就員工價值主張。
本研究目的主要探討企業社會責任、共享價值、企業文化、與激勵員工創新行為之影響,以「天下永續公民獎」得獎之企業為研究對象,採用問卷調查方式蒐集資料,並以統計軟體進行實證分析。實證結果表明,共享價值和團隊導向文化對企業社會責任有顯著的正向影響,對增強員工創新行為進一步顯著正向影響。進一步發現支持環境利他主義可調節團隊導向文化對企業社會責任之間的關係。
Corporate social responsibility has become an international trend in order to maximize profits and attract the attention of scholars and practitioners. Engaging in corporate social responsibility may affect the company's profits and cause increased costs. Thus, the social responsibility plan of firms should determine the most necessary strategic concerns and the creating important value. Social responsibility is the key to an enterprise's pursuit of excellence. Creating social well-being and enhancing its competitive advantage may be an important factor for the company's future success. Promoting corporate social responsibility with shares and establishing a sustainable team-oriented culture can enhance corporate competitive advantages, create social well-being, and achieve employee value proposition.
The purpose of this study is to explore the impact of corporate social responsibility, shared value, corporate culture, and employees’ innovative behavior. Taking Excellence in Corporate social responsibility" award-winning companies as our sample firms, we adopt the questionnaire survey and use the statistical software for empirical analysis. The empirical results showed that shares and team-oriented culture have significantly positive impact on corporate social responsibility that is further positively significant to enhance employees’ innovation behavior. Further finding supports that environmental altruism moderates the relationship between corporate social responsibility and shares.
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